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Developing a Creative Social Media Calendar for Your Team#SWIMBIZ 2016
Understanding Your Brand
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UNDERSTANDING YOUR BRAND // Voice, Tone, Online Identity
What is the purpose of your social media accounts?
Who are you posting for?
Who is your audience?
What voice or tone are you working to achieve?
What are some things that you should not be doing
on your accounts?
What is your audience looking for?
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TEAM USA SOCIAL VOICE
SOCIAL MEDIA PLATFORMS
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Voice
• SMS Language• Emoji's• Visual • Conversational• Trendy • Celebratory
• Newsy • Celebratory• Formal
language • Conservative • Promotion • Safest
• Visual • Promotional• Story tellers • Celebratory • Safe
• Silly • Casual • Visual • Real-time • Relaxed • Playful • Fanatic
• Team mom • Promotional• Healthy • Motivational• Patriotic• Lifestyle
• Newsy • Formal
language • Conservative • Promotional
Age 24 – 36 18 – 24 14 – 29 13 – 25 27 – 45
Gender
Male Female Male Female Male Female Male Female Male Female Male Female
53% 47%
58% 42%
46% 54% 57% 43% 12% 79%Engaged with
Content
48% 52%
Sources: Twitter Insights, Facebook Insights, Iconosquare, Snapchat analytics, Pinterest Insights
WHAT’S TRENDING & JOINING THE CONVERSATION
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TRENDS // daily hashtags that are used
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TRENDS // daily hashtags that are used
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TRENDS // daily hashtags that are used
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TRENDS // various hashtags that will trend
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TRENDS // various hashtags that will trend
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TRENDS // various hashtags that will trend
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TRENDS // hashtags that you and your team create
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TRENDS // hashtags that you and your team create
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TRENDS // hashtags that you and your team create
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UNDERSTANDING YOUR BRAND // Voice, Tone, Online Identity
What is the purpose of your social media accounts?
Who are you posting for?
Who is your audience?
What voice or tone are you working to achieve?
What are some things that you should not be doing
on your accounts?
What is your audience looking for?
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UNDERSTANDING YOUR BRAND // Voice, Tone, Online Identity
BE WARY OF FOMO*!*fear of missing out
THE IMPORTANCE OF A CONTENT CALENDAR
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CONTENT CALENDAR // a look at a weekday for #TeamUSA
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CONTENT CALENDAR // workflow
Brandon Penny (digital content)
Alana Moritz (social media intern)
Writes copy, attaches assets, schedules/sends out for
approval via Percolate
Approved within the Percolate app
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CONTENT CALENDAR // workflow
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CONTENT CALENDAR // workflow
Developing a Creative Social Media Calendar for Your Team#SWIMBIZ 2016
