Sweet Street Desserts offers you a new and unique Limited Time Offer program that is sure to please you,

your customers, and your customer’s patrons.

• You will increase your sales of Sweet Street Desserts year-round.

• Your customers will increase sales and check averages by promoting occasions with tempting, indulgent desserts from Sweet Street Desserts.

• Your customer’s patrons will delight in celebrating occasions with the perfect finish to their meals – something marvelous from Sweet Street Desserts.

Sweet Occasion LTOs includes five, month-long LTOs focused onsome of the biggest dining out occasions of the year.

Valentines Day. St. Patrick’s Day.

Mother’s Day. Thanksgiving.

Celebrate Chocolate.

Sweet Street Desserts has selected the desserts that will bestcomplement each occasion and bring it to life.

Sweet Street Desserts provides the tools for a successful LTO Promotion

Help your customers generate vigorous increased desserts sales and more by introducing them to Sweet Street Desserts’

Sweet Elite Program.

• Sweet Shop allows your customers to create customizable POS material for each occasion included in Sweet Occasion LTOs.

• With Sweet Rewards, your customers will earn points when they purchase Sweet Street Desserts products. Points can add up quickly to redeem for great rewards.

• Dessert First provides training for your customers’ waitstaff that will help them increase dessert sales.

Operators simply go to www.sweetstreet.com, click on the Foodservice tab and click on the Sweet Elite Program information to learn more about

becoming a member of Sweet Elite.

Planning the Sweet Occasion LTOSweet Occasion LTOs are simple to do…

• You can plan the entire year in minutes with our sales planning tool.• Select the LTOs for the year and the products you want to promote

for each.• Your Sweet Street Desserts sales representative will create your

sales flyer and send it to you electronically. It will include images and descriptions of the products you selected each with your code number, all with the month-long theme.

• Email the electronic flyer to your customers. Use the provided email script or write your own customer greeting.

Planning Tool

Distributor Sales Flyer Template

Email Script

Subject: Proven check average boosterDate: Monday, January 1, 2007From: ABC FoodsTo: JSmith@smithcafe.com

Body copy: Excite customers, boost check averages and take advantage of month-long sales. It’s easy with Sweet Occasion™ LTOs from Sweet Street Desserts. Check out the attachment to find out more about how limited time offers can increase your sales.

Valentine’s Day Products

Triple Chocolate Cheesecake -- 1751

Raspberry White Chocolate Cheese Brulée™ -- 1271

Choc’late Lovin’ Spoon Cake™ -- 0707, 0529

Molten Chocolate Cake --1490 Passion Mango Cheesecake -- 1647

Valentine’s Day POS

Counter Card

Table Tent Insert

Table Tent

St. Patrick’s Day Products

Irish Cream Bash® -- 0782 Kentucky Pie -- 0039

Bread Puddin’ Pie™ -- 0995 Bourbon Street Pecan Pie -- 0267

St. Patrick’s Day POS

Counter CardTable Tent Insert

Table Tent

Mother’s Day Products

Big Chocolate Cake -- 1073, 1204

Four High Carrot Cake -- 1120

Triple Chocolate Cheesecake -- 1751

Orange Cream Cheesecake -- 1508 Big Apple Pie -- 1904

Mother’s Day POS

Counter Card

Table Tent Insert

Table Tent

Thanksgiving Day Products

Pumpkin Cranberry Bash® -- 0543 Caramel Apple Granny® -- 0268

Big Carrot Cake -- 1165

Fall Harvest Variety -- 1440

Thanksgiving Day POS

Counter Card

Table Tent Insert

Table Tent

Chocolate Products

Big Chocolate Cake -- 1073, 1204

Molten Chocolate Cake -- 1490

Triple Chocolate Cheesecake -- 1751

Five High Chocolate Cake -- 1293 Choc’late Lovin’ Spoon Cake™ -- 0707, 0529

Chocolate POS

Counter Card Table Tent Insert

Table Tent