Swedish Educational Broadcasting Company

Cecilia Boreson

Teacher/Advisor Media literacy

A Media literacy approachin an educational broadcast

context

What is UR?

• The Swedish Educational Broadcasting Company (UR) is one of the three independent public broadcasting companies in Sweden

• The largest educational media organisation in Sweden

• TV and Radio programs, website, written material etc.

• Broadcasting on both TV channels (SVT1 and SVT2) and four Radio channels (SR)

The UR charter

• UR’s current charter is formulated by the Swedish Parliament and Swedish Government and determines broadcasting licenses and budget regulations

• Pre-schools, primary and secondary schools, universities and adult education

• To strengthen, broaden and supplement • Focus on purely educational programs• Serve functionally impaired, linguistic and ethnic

minorities

Media education and media literacy-a long tradition at UR

• 1960 --- Erling Ericsson animation box. Workshops with children and teachers

• Tv-programmes about and including young peoples productions

• Producing children's own stories

• Digital storytelling and radio productions by children and youth

• Education Forum – learn how to produce your own TV or radio program

• Teachers training – material, different subjects and how to use media in the classroom

Challenges for UR-the new media landscape

• From push to pull - the users decide • Producing and sharing yourself - from

consumer to “prosumer”• Range of video content increases - Public

Service Broadcast is far from first choice for young people

• Increase of the supply of digital learning resources

• UR has to respond to all this. Be useful for children, youth, parents, teachers.

The broad approach…

• Planning the context scenario • Awareness of format and content • Cooperation • Professional advisors • Dialog – before, during and after producing • Broadcasting, distribution and accessibility

(TV, radio, web, books…)• Educational support

… makes it possible to focus on sensitive issues

Picture

Invisible Wounds -a special focus on children at risk

• Unique series especially created both about and for children at risk

• The series seeks to convey the importance of daring to speak up

• Address children directly• Treat subjects such as physical- and sexual abuse and

living with mentally ill parent• 3 programmes for six to nine years old, 3 programmes

for nine to twelve years old

Media literacy and media educational projects in Sweden 

Public service broadcast in cooperation and collaboration with institutions such as

• Municipalities and schools • The Swedish National Agency for Education• The Swedish film Institute  • The Swedish Media Council

Garage om film (About making movies)

picture picture

Media Educationalists

• Seven media educationalists, six of which are based at our district offices in different parts of the country

• Working to inspire people to teach and learn by using media.

• Aided by networks, seminars, discussions and workshops, they contribute to an increased use and a better understanding of UR´s programmes and material.

The Three legs

Se/hearExperience

Discuss analyze,

reflect

Create

The Radio Project,children producing sounds

picture

Barnet och orden (The Child and the Word)

• On language training in preschool

• Teachers training • How to work with

small children developing their language

• Supporting second language learners

picture

Educational Forum

• Educational Forum, located at our head office in Stockholm, is open for discussions and meetings about teaching and educational media.

• There is also a workshop, where pupils can try their hand at sound, vision and animation.

Educational Forum/Special school (education for children with special needs)

The Project Rum för Berättande? (Room for personal storytelling)

• The idea behind the project “Rum för Berättande” is to use the method “digital storytelling” to research, develop and increase the possibilities to express and share your stories with others. We also want to make the personal storytelling useful in different pedagogical environments.

• Digital storytelling is a method where many different organisations can cooperate. Ex Swedish for immigrants and The Swedish Disability Federation

”Rum för berättande”(Room for personal storytelling)

Workshops in schools and at UR. Networking and collaboration.

Thank you!