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And, says Fukuyama
“Technology makes possible the limitless accumulation of wealth, and thus the satisfaction of an ever expanding human set of desires”
Limits to Growth ?
• The Case for Sustainable Development
• The 1980s
• Mrs Brundtland and her Report
1. Holistic Planning – Cross- Sectoral
2. Preserving Ecological Processes
3. Protecting Human Heritage & Biodiversity
4. Long term & Future Generations
Sustainable Tourism
• Begins In Europe – Why ?
• The numbers – from 25 millions – 1950
• To 903 millions – 2007
• An industry addicted to Growth
Tourism Impacts (+)
• Cash Transfers and Employment Creation
• Happiness and Learning
• Indirect Conservation ?
• Academic Journals !
Tourism Impacts (-)
• On the Physical Environment
• On local, regional, and sometimes, national culture and society
• Via the Tourism Product Cycle
• Via the Transport Process
So What is Sustainable Tourism ?
A Management System or Approach
Seeks Balance; Seeks Thought
Seeks Behavioural Change
Thinks Holistically
Progress
• Definitions – we know what it is
• Series of Management Techniques
• Lots of Projects
• Local / National Strategies Drawn up
Certification Programmes Tried
Indicators Tried
Ethics and Concepts tested
Discussions. Quite a lot of Greenwash
Why is it taking so long ?
• The Business – in denial ??
• The Ecotourism Trap
• Government Weakness
• Society & the Community
PLUS
• The Market and the Nature of Holiday Making
• Those ACADEMICS
• And Look at the Smoking Habit
WHY NOW ?
• Climate Change and the Transport Dilemma
• Greed replaced by Fear
• Status Quo gives way to Uncertainty
• A New Wave Builds
What has been done
• At National Level
• Regional & Local Levels
• Accommodation• In Transport• In Heritage Conservation • In Marketing and Planning
AND North Carolina ??
• A University Role ?
• Cross sector Partnerships – Why ?
• Know the Possibilities
• Know and select Markets
• Support Risk Takers
• Leaders
• Determination
But HOW ??
• Political Support – Insiders / Outsiders
• Jealousy and Example
• Media Support
• Understanding the Marketing Drivers
• Finance
• Technical Expertise and Contacts
Tangibles
• Create a Network of Doers and Thinkers
• Write a Manifesto for Action
• Get Support
• Nothing Succeeds like Success
THEN
• Food Heroes
• Test a Strategy in 1 or 2 areas: engaging community & business
• Work with selected Accommodation Providers
And
• Take The Train – but be careful
• Create Heritage Regions
• Try a Werfenwang
• Re-jig your marketing
Play to Your Strengths
• Close to Home
• Can be done by Car
• Enjoyment – Slow Southern Comfort ?
• Relish the Challenge