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Sustainability Training
Skills, Traits and Needs for the Near Future
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AHC Group, Inc. • 156 Stone Church Road • Ballston Spa, NY 12020
AHC Group, Inc. • 156 Stone Church Road • Ballston Spa, NY 12020 2
The Surprising Solution for Many Large Industrials on Sustainability, Growth & Innovation
This is about… linking leadership with sustainability and innovation toward the shifting values of society… Which directly ties to corporate performance on…
Revenue Reputation Reporting
Why focus on
Sustainable
Innovation?
Risk of Business Obsolescence
Competitive Differentiation
Margin Improvement
Global Market Access
AHC Group, Inc. • 156 Stone Church Road • Ballston Spa, NY 12020 3
Are your teams ready for this curve?
Emerging Drivers of Social Response Capitalism ● Emerging Capital Markets (e.g., China, Brazil, Indonesia, Ireland, Scotland, Australia)
● Climate Change & Environmental Protection
● Energy Diversity & Security
● Terrorism
● We now must compete on PRICE, Quality and SOCIAL RESPONSE
AHC Group, Inc. • 156 Stone Church Road • Ballston Spa, NY 12020 4
From where comes this new growth? By being like Ben Franklin: Competitive, frugal, inventive, diplomatic
“So much for industry, my friends, and attention to one’s own business; but to these we must add frugality, if we would make our industry more certainly successful.” - Benjamin Franklin, The Way to Wealth
• We need to become like Ben Franklin all over again – frugal, inventive and diplomatic, instead of war-like.
• Franklin was one of the first global citizens, who saw multiple universal truths in social capital.
• The true purpose of money is social. Important to realize that doing more with less is the mark of success in this century.
AHC Group, Inc. • 156 Stone Church Road • Ballston Spa, NY 12020 5
New Thinking on the Purpose and Role of Business
• There is an opportunity to transform thinking and practice about the role of the
corporation in society
• Shared value gives rise to far broader opportunities for economic value creation
• Shared value thinking will drive the next wave of innovation, productivity growth, and
economic growth
• Shared value will reignite a whole new generation of management thinking
• Businesses acting as businesses, not as charitable givers, are arguably the most
powerful force for addressing many of the pressing issues facing our society
• A transformation of business practice around shared value will give purpose to the
corporation and represents our best chance to legitimize business again * Courtesy Michael Porter
AHC Group, Inc. • 156 Stone Church Road • Ballston Spa, NY 12020
The Surprising Solution Why This Matters to You and Your Firm
The best and growing corporations have linked corporate strategy to both growth, innovation, and sustainability. This is not purely financial. That is the new approach to growth in near future. 1. The swiftness of the information economy
has allowed more citizens to expect corporate changes on a global scale—
2. This is a social shift, driven by attitudes and world view not just regulations and taxes. The book The Pope’s Children….
3. The severity of the global marketplace is cleansing-out those that resist this new wave of understanding.
4. About two thirds of the firms are hurting from this S Frontier pressure, but not most of our Corporate Affiliates.
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The Business Case for Sustainability
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AHC Group, Inc. • 156 Stone Church Road • Ballston Spa, NY 12020
Increased Globalization
Increased Transparency of Impacts
The Growth of Voluntary Industry Initiatives
Pressures from Customers and Suppliers
Instantaneous Communication and the Rise of Social Media
Customer Trust and Brand Loyalty
Resource Constraints
Aggressive NGO’s
Governments seeking quick and popular wins
The Growth of Reporting Standards
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Sustainability Forcing Factors for the Modern Company
AHC Group, Inc. • 156 Stone Church Road • Ballston Spa, NY 12020
In a recent PwC survey for the Principles of Responsible Investment poor performance on ESG factors can reduce a company’s valuation for M&A by 10%
In a Deloitte 2012 Sustainability study, 61% of CFO’s expect to increase their involvement in sustainability – demonstrating that sustainability is at the nexus of financial materiality
In a 2014 report by Pure Strategies, 70% of consumer product companies engaging in product sustainability have realized business value by reduced costs, improved employee engagement, risk mitigation and improved reputation
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Why Sustainability Matters
AHC Group, Inc. • 156 Stone Church Road • Ballston Spa, NY 12020
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Why Sustainability Matters
Source Eccles, et.al. – Harvard Business Review, 2014
AHC Group, Inc. • 156 Stone Church Road • Ballston Spa, NY 12020
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What Companies are Saying About Where Sustainability Matters ?
0 20 40 60 80 100
REPUTATION
STRATEGY
MARKETING
DEVELOPMENT
REGS STRATEGY
OPS MGMT
INVSTMNT PLNG
SUPPLY CHAIN
TALENT
Percent Respondents Very / Extremely Important
Source: McKinsey Global Survey: How Companies Manage Sustainability 2010
• Over 50% of company executives consider “sustainability” extremely or very important
• 76% see sustainability as creating company value
• 60% see sustainability as important to overall corporate strategy
• Only 30% say that their companies actively seek opportunities to engage in sustainability
AHC Group, Inc. • 156 Stone Church Road • Ballston Spa, NY 12020
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Leading Companies are Embracing Sustainability as a Competitive Advantage
AHC Group, Inc. • 156 Stone Church Road • Ballston Spa, NY 12020
CAT as an Exemplar of this New Business Model
*courtesy of CAT
In summary then:
1. This is the new approach to business growth and success
2. Doing more with less is the success
3. Making others in business look better is a key part of this strategy in a hot crowded severe world!
AHC Group, Inc. • 156 Stone Church Road • Ballston Spa, NY 12020
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Assessing the bottom line Reputation is at the forefront in valuation
“Regard your good name as
the richest jewel you can
possibly possess”
-Socrates
“If you lose money for the firm,
I’ll be understanding. If you
lose reputation for the firm, I’ll
be ruthless.”
-Warren Buffett
“Reputation: You only know
what it’s worth, when it lies in
tatters.”
-Financial Times
Reputation
Company and Stock Reputation
affect
● Customers ● Employees ● Investors ● Legislators ● Journalists ● NGOs
Adopted by AHC Group from Ipsos Public Affairs ©2006 14
AHC Group, Inc. • 156 Stone Church Road • Ballston Spa, NY 12020
Why is sustainability so hard?
Unsure definition – means different things to different people
Unfocused approach – companies often have multiple focus topics (2/3rds of S&P 500 companies report up to 30 focus topics)
Lack of defined roles and responsibilities – whose in charge?
Disconnection from the firm’s purpose – seen as “box ticking” rather than strategic
Focus on process rather than outcomes
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Sustainability – Fad or Strategy
AHC Group, Inc. • 156 Stone Church Road • Ballston Spa, NY 12020
Source: McKinsey Global Survey: How Companies Manage Sustainability 2010
The Meaning Of ‘Sustainability’ Has Been Clarified Over The Last Two Decades
Meeting the needs of the present without compromising the ability of future generations to meet their own needs…Gro Harlem Brundtland, Norwegian Prime Minister in 1987 – first usage
Economic Operating profitably – first among equals
Social
Environmental
Cultural
Protecting and restoring the ecosystem
Acting as if other people matter
Protecting and valuing cultural diversity
….adapted from Strategy for Sustainability, Adam Werbach, Harvard Business Press, 2009
Thriving in perpetuity through four coequal components:
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AHC Group, Inc. • 156 Stone Church Road • Ballston Spa, NY 12020
. Companies integrate sustainability elements into business practice to
create value, maximize profits and manage risk.
• Reducing energy, waste and water use lowers costs
• Ethical business practices and strong safety, health, environmental and human rights practices help mitigate judgments and remediation costs
• Effective capacity building gives entrée to business opportunities
• Productive engagement with government can help shape legislation and minimize uncertainties
• In a world where carbon has a cost, low emitters winn profit
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Senior Executives often define sustainability as the long-term health and success of the enterprise
AHC Group, Inc. • 156 Stone Church Road • Ballston Spa, NY 12020
Moving to a Sustainability-based Business Strategy
Compliance-Based Strategy
Main Thrust
Objectives
Processes
Organizational Alignment
Stakeholder Engagement
EHS = cost
• Compliance
• Safety
Basic management systems
EHS managed by functional staff
Mainly regulators
EHS = core company value
• EHS excellence
• Business cost savings
Sophisticated management systems
EHS integrated into line organization
• Regulators
• Local communities
• Customers
EHS = opportunity
SR = business investment
• Competitive advantage
• Differentiation
• Reputational management
• Total cost and life cycle management
• Line org. an EHS champion • Supply chain partnerships
Engagement with a broad range of stakeholders
Sustainability -Based Strategy
Excellence-Based Strategy
Differentiation – Based Strategy
EHS/SR = a key aspect of company business strategy
• Social responsibility mgt.
• Sustainable dev. mgt.
Partnerships with stakeholders
EHS/SR innovation to position company for future growth
Strategy-driven alignment between EHS/SR goals and business decisions
EH & S EHS & CSR CSV / Sustainability
AHC Group, Inc. • 156 Stone Church Road • Ballston Spa, NY 12020
Sustainability Training
The Missing Link
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AHC Group, Inc. • 156 Stone Church Road • Ballston Spa, NY 12020
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Sustainability is at the intersection of Business Functions
Sustainability
AHC Group, Inc. • 156 Stone Church Road • Ballston Spa, NY 12020
Growth in Sustainability Training
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Academic Institutions
Harvard University
Oxford University
Cambridge University
Columbia University
Univ. of Illinois
Univ. of Vermont
University of San Francisco
Southern New Hampshire University
Commercial and Non-Profit Organizations
Sustainability Learning Center
Center for Sustainability Excellence
GEF Institute
SGS
Green Leaders
KPMG
DuPont
Examples of organizations offering training courses, degrees and certificates in Sustainability
AHC Group, Inc. • 156 Stone Church Road • Ballston Spa, NY 12020
Corporate Training – the missing piece Desired corporate objectives have always had a strong
internal training component
Safety
Information technology
Quality
Diversity
By internalizing training and not relying solely on higher education and professional certification, companies make the subject relevant to company goals, business strategy, operations and employee jobs
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Sustainability starts with Training
AHC Group, Inc. • 156 Stone Church Road • Ballston Spa, NY 12020 23
Traits needed for Successful Sustainability Leadership
1. Understanding the broad context. 2. Managing complexity, coping with uncertainty 3. Systems thinking 4. Working beyond boundaries. 5. Leading change. 6. Enabling innovation
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AHC Group, Inc. • 156 Stone Church Road • Ballston Spa, NY 12020
LEADERSHIP SKILLS
CORPORATE EXECUTIVE START-UP CEO BOARD MEMBER
Strategic
Change Agent
Team Builder
Relationship Builder
Analytical
Insightful
Communicator
Face to shareholders
Execution
Find + grow talent
Global
Drive
Diversity
VELOCITY OF CHANGE IS IMPACTING ALL OF THESE ROLES
WHAT SKILLS ARE REQUIRED IN THE NEAR FUTURE TO SUCCEED?
Move with speed
Deal with high ambiguity
Persuader
Fund raiser
Lead rapid change
Curious
Global from day1
Strategic + tactical
Find + reward talent
Execution
Drive
Diversity
Governance and Oversight
Strategic
Questioner
Continuous learner
Team player
Independent
Global
CEO succession
Diversity
Source: Sandra Beach Lin
The Myth of the Superstar
Leaders are Born, not Made
Training is too expensive – we all have day jobs
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Failures, Fallacies and Fables
AHC Group, Inc. • 156 Stone Church Road • Ballston Spa, NY 12020
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AHC Group, Inc. • 156 Stone Church Road • Ballston Spa, NY 12020
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AHC Group, Inc. • 156 Stone Church Road • Ballston Spa, NY 12020
1. Sustainability Leadership Monetizing soft benefits The importance of reputation
2. Exercising judgment and managing complexity Understanding external risk Predicting future trends
3. Making the case in your company 4. Achieving breakthrough performance 5. Measuring performance and success 6. The power of partnerships
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Model Training Elements
AHC Group, Inc. • 156 Stone Church Road • Ballston Spa, NY 12020
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1. Do you have tomorrow’s leaders ready to lead your company into the
future?
2. What if you needed to be replaced tomorrow? Is your replacement ready?
3. Have you prepared your replacement so they can build on your legacy 4. Succession planning is your responsibility. How would you grade
yourself?
5. Consider the skills you have developed – have you done what is needed to develop your replacement’s skills?
AHC Group, Inc. • 156 Stone Church Road • Ballston Spa, NY 12020
Change Management and Training Future Leaders
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Thank You
Bruce Piasecki President and Founder AHC Group, Inc. [email protected] www.ahcgroup.com
Gerald Bresnick Senior Associate AHC Group, Inc. [email protected] www.ahcgroup.com
AHC Group, Inc. • 156 Stone Church Road • Ballston Spa, NY 12020
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AHC Group, Inc. • 156 Stone Church Road • Ballston Spa, NY 12020