Susquehanna Bank: 10 Days of Yammer Elizabeth Buikema &
Kimberly Khan September 20 th, 2014 Susquehanna Bank
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Yammer events bring awareness and engagement to Yammer To plan
a successful event, consider the following: Acknowledge your
network culture and the purpose of Yammer in your company
Incorporate knowledge and creativity to attract participants Why 10
Days of Yammer? Our 10 Days of Yammer effectively trained, engaged,
and united employees. Public groups were established, usage
increased, and participation helped reinforce the significant role
Yammer plays in our company.
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Days 1-5: Training Week & Groups Festival Offer Yammer
training courses to employees - Both in-person workshops and online
webinars Encourage group admins to promote their groups by
participating in the Groups Festival 10 Days of Yammer Days 6-10:
Spirit Week Create daily online activities to increase engagement
Tip: Make the tasks simple so anyone can participate, regardless of
Yammer skill level
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Day 10: Anniversary Celebration @ company headquarters Photo
Booth A photographer is on site to take professional headshots for
employees Yammer Information Booth Meet in-house Yammer experts and
pick their brains Grab some Yammer swag Suggestion box Ice Cream
Booth Five flavors of ice cream and toppings Cookies & Yammer
inspired juice 10 Days of Yammer (cont.) Tip: Use these as Yammer
profile pictures
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Create a PowerPoint template thats simple for the users to fill
in Send out an All Company announcement asking for group admins to
participate Remind them its free publicity for their group Include
a submission deadline Reward admins with swag freebies Share the
submitted PowerPoint slides in All Company during the group
festival (days 1-5). Groups Festival We had 15 groups participate,
so there were 3 per day
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People love FREE, so the more freebies you can give out the
better Heres what we did: Groups Festival Each admin received a
bundle of swag Training courses Participants received Yammer
branded cookies, pens, post-its, and stickers Spirit Week
Participants chosen at random for a bundle of swag Yammer SWAG
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Day 10 Anniversary Celebration @ company headquarters Every
person that got their photo taken received a Yammer pen Once the
event card was filled out completely, employees got their choice of
swag items (water bottles, stress balls, iPad covers, etc.) Yammer
SWAG (Cont.) We purchased swag from Yammer. Reach out to your CSM
if youre interested in doing so.
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Prepare Weeks Before the Event
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Finalize event activities Assemble volunteers Have a kick off
meeting Using Yammer notes Assign tasks to volunteers Determine
communication schedule 6 7 Weeks Do you have a company mascot? If
so, dress him/her up with a custom made Yammer t-shirt! Heres Buck
in a 4X!
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Create a calendar outlining the daily activities to share on
the network as a guide through the event 4 5 Weeks
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Send out an All Company announcement Write an article for your
company intranet page Include a link to a Yammer note 3 Weeks
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Post flyers around campus Think of a catch phrase to draw
people into Yammer for more details Final meeting with volunteers
to go over tasks for the day of the event 1- 2 Weeks Tip: Use
topics to tag related event information
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10 Days of Yammer Begins!
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Day 1 Post anniversary banner in Yammer header Days 1-5 Host
Yammer training sessions Post pictures of attendees at in-person
workshops on Yammer Post Groups Festival submitted PowerPoint
slides each day in All Company Training Week & Groups
Festival
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Send out an announcement for each day Day 6 Join a public
group! Find a public group, join it, and reply to the announcement
with the group name and why you joined Day 7 Like five posts on
Yammer Reply to the thread Day 8 Upload a profile picture Day 9
Post: Ask a question or share an idea Day 10 Wear Yammer blue
(turquoise) Spirit Week