Susan Blouin Social Media Presentation Impact Sales and Business Aug 5 2011

8/3/2019 Susan Blouin Social Media Presentation Impact Sales and Business Aug 5 2011

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August 5, 2011

Susan Blouin

Social MediaImpact on Sales &the Business

CONFIDENTIAL: DO NOT DUPLICATE FO DISCUSSION PURPOSES ONLY


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Highlights

Social Media sales & business impact

Key findings of social media

CEOs and Managers Key Decisions

Changing dynamics of the work culture An Organizations integration of social media

Key Business Drivers

Focus on Sales

Open-dialogue -- Getting the organizationready for social change & transformation


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Key Findings

Facebook, LinkedIn and Twitter the emergence ofprofessional networks

Mobility Emergence

a frequent professional networking access point

Traditional decision-making processes are being disrupted by social

media

Changes are taking place in organizations internal and external use

of social media

Connecting and collaborating are key drivers for professionals' use

of social media

Professionals with more networksare more likely to gatheropinions through their online network, read blogs and query thetwitter channel as early steps in the decision process.1

1. Society for new

Communications,

Social media 2010, Research 4.


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Business FundamentalsChanging Shape

Social Media Peer Groups (SMPG) influencing theshape in new business and our economic environments Shift on traditional marketing practices Communications / Public Relations Selling Beliefs

PAST --Traditionally have guided how companiesinteract, support and collaborate with their customers

PRESENT -- Overall shift of core business fundamentals Business strategy, HR, Operations and Sales /Marketing

STATS: 79% of businesses use twitter, Facebook and YouTube tocommunicate with customers, Twitter most used platform,

54% - Facebook Fan PageStatistics PR Firm Berson-Marsteller Study.


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The Changing Dynamics of theWork Culture

New era of business-to-person (B2P) customer relationship systems

Driving need for organizations to harness Web 2.0 technologies and SMPGplatforms to enable B2P communications to increase sales

Professional networks, email, and SMS the tools that enable multi-channel access for individuals (employees, customers,

partners, and suppliers).

A Global, virtual and collaborative work environment Social Media Peer Groups (SMPG)

changing the way we do business as professionals (customers, partners,prospects, and employees).

Social Media used as a platform for discussion of ideas, experiences, andknowledge-exchange.


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Impact on Business Decisionsby CEOs and Managers

Common Questions ---

Will social media change the business and practiceof enterprise-level operations?

Does social media offer effective tools to accessinformation and engage in professionalcollaboration?

Social Media platforms increasingly playing a

role in decisionmakers changing the dynamicsof customer relationship management,marketing and communication


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Impact CEOs / Managers

Product development leaders / managersworking with clients to share roadmapsand plan collaborations

Early input from decision makers insight, plans and objectives

Elevate communication and discussions process of product and content co-creation

Greater opportunities to educate andinform customers


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Impact on Sales

Social Mediaaka /a new form ofcustomer-centric relationship building

Building a network to deepen

customer intimacy

A sales platform for driving sales resultson prospectsand leads

C-level Executivesinformation sharing could resultin strategic growth opportunities

Greater sales opportunities exist to engage withcustomers in social networks

Sales / Marketing - Dedicated pages for SM promotions


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Use of Social Media Supportingthe Bottom Line

Social Media ROI Number of Posts = increase

of site traffic = lifts in sales

Use of visual analysis to spotoverall trends

Continuous ongoingmanagement of SM sites

Sarah Worsham,

Sazbean Consulting CEO & Web Strategist

July 27,2011.


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Organization & Social Media

Social media requires the shift of sales,marketing and development philosophy


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Social Media, Sales and Company GrowthPlans

A look at 2012Initiatives 6 themes - keyopportunities

Increase sales focus and growth

Develop an attractive growth plan to foster sales

effectiveness

Increase overall market-share of Company sales

Member Fees, Training/Development, ConferencesUsing social media to increase sales, training and conference sales

22% 72%

2011 2012 20142013


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Open-dialogue Getting the organization readyfor social change

Documents

Susan Blouin Social Media Presentation Impact Sales and Business Aug 5 2011