Surya Basics

training manualS P R I N G 2 0 15

2 SurYa training manual | SPring 2015

RUG: OaS-1099 PILLOWS: FB-028, KSg-001, mP-001, mP-002, Sl-003, Sl-011 THROW: tiD-008 ACCENT FURNITURE: FgPF-004, FgPF-006 WALL DECOR: Pul-1000, Pul-1001 DECORATIVE ACCENTS: ClY670-S, ClY671-l, ClY672-m, CrW405-m, DDS610-m, DSS610-S, PSC100-S, PSC100-l, PSC101-m LIGHTING: lmP-1016

SurYa training manual | SPring 2015 3

OUR PHILOSOPHy ON TRAININGSurya’s simplified training process includes follow-up training to ensure that sales associates and designers have an in-depth understanding of the accessories business—helping them to sell more accessories and generate more satisfied customers.

We strive to help retailers, designers and sales associates expand their sales approach and generate additional revenue by actively promoting accessories.

Overview• Founded by Surya Tiwari in 1976 • Provider of rugs and coordinating accessories • Located in Calhoun, GA • 500,000 sq. ft. warehouse space • $100 million retailable inventory • Products made in a clean, safe environment by voluntarily employed individuals of legal employment age who earn fair wages

Table of conTenTs 4 accessories made Easy

6 Outdoor

8 lighting

13 mirrors

14 art

15 made to Order art

17 Decorative accents

18 accent Furniture

19 Poufs

20 Pillows

21 throws

22 Bedding

23 rugs

25 rug Pads

26 rug Construction guide

32 rug materials and Color

34 Selecting Proper rug Size

37 Caring for Our Products

40 glossary

44 Sales tools

45 using Our Catalog

47 using Surya.com

Ft-566


accessories made easyPILLOWS: ar-053, ln-003, SKD-003 THROW: tEE-1005 ACCENT FURNITURE: Fl-1029, POuF-248 WALL DECOR: lJ-4141

Rugs, pillows, poufs and other accessories not only add color and visual interest to furniture store vignettes, but also present a great opportunity for add-on sales using minimal extra floor space. Including accessories in the retail mix enables sales associates to present a complete room package to end consumers and help them to build a look that suits their specific style needs. Those same customers are more likely to come back to the store in the future to purchase additional accessories. Furniture stores with accessory programs typically bring in more revenue and experience higher customer satisfaction and loyalty than retailers that focus only on selling furniture.

+

rug POuF PillOws THrOw wAll ArT ligHTiNg

+ + + +

$1,000 SALE $2,300 SALE POTENTIAL

sOFA ($1,000) + ACCessOries ($1,300) = $160 COMMISSIONsOFA ($1,000) = $70 COMMISSION


3 GREAT REASONS TO SELL ACCESSORIES1. COmPleTe A rOOm• Tie a room together with coordinating rugs and accessories • Like a new coat of paint, accessories change the entire look and feel of a room • Accessories can be updated frequently and inexpensively

2. eNHANCe CusTOmer sATisFACTiON• Providing accessory options offers an elevated shopping experience • Knowledge about rugs and accessories helps a retailer to be seen as a design expert and solution provider, increasing the value of the customer interaction • Helping to solve customers’ issues builds trust— generating repeat business and referrals

3. iNCreAse reveNue• Generate incremental sales with easy add-ons that coordinate with furniture • Realize a higher profit margin • Increase commission checks • Enhance perceived value of furniture

5,000+ rugs 425+ POuFs & ACCeNT FurNiTure50+ beddiNg seTs

1,200+ PillOws 170+ THrOws300+ ligHTiNg

325+ deCOrATive ACCeNTs 290+ ArT130+ mirrOrs


RUGS: rai-1245, rai-1252, rai-1253 PILLOWS: rg-041, rg-170 DECORATIVE ACCENTS: BDh-501, Kll851-m

Outdoor accessories tie together the look of an outdoor space with color, pattern and texture to create the ideal atmosphere for relaxing and/or entertaining. Like indoor accessories, outdoor rugs and accessories can easily (and economically) be switched out according to season to create fresh looks. Surya Outdoor offers a full range of coordinating outdoor accessories across multiple categories, including:

rugs: Surya’s outdoor rug collection encompasses over 500 designs. Highly durable, our outdoor rugs are constructed with synthetic fibers such as olefin, polyester, polypropylene and PVC that have been treated with UV inhibitors to minimize fading.

PillOws: Surya provides more than 270 fashion forward outdoor pillow options. Crafted in the USA, our outdoor pillows are offered in four sizes and utilize high performance materials for optimal durability.

POuFs: Surya’s outdoor pouf collection includes over 90 stylish options. Available in round, rectangular and square designs, our outdoor poufs are constructed in the USA using high performance materials to help extend product life.

ligHTiNg: Surya offers more than 35 outdoor table lamps. Designed to withstand the elements, all lamps are constructed of high performance materials and feature a glass shield that encases the light bulb and socket, helping to protect them from rain and moisture.

mirrOrs: Surya provides a selection of outdoor mirrors with weather-resistant finishes, each of which has been thoughtfully designed to complement Surya rugs, lamps, pillows and other outdoor accessories.

deCOrATive ACCeNTs: Surya’s outdoor decorative accents collection includes over 90 eye-catching pieces—including candles holders, lanterns, garden stools, planters, urns and vases—which are available in multiple styles, shapes and colors.

ouTdoor

rugs PillOws POuFs ligHTiNg mirrOrs deCOrATive ACCeNTs

OuTdOOr rug CONsTruCTiONsOutdoor rugs can be hand-hooked, hand-woven, braided or machine-made. Hand-hooked rugs typically have a latex backing, which provides additional protection against the elements. Because they are constructed of synthetic fibers, outdoor rugs don’t shed and are highly durable. With proper care, an outdoor rug can last several years for outdoor use and even longer for indoor use.

HANd-HOOked COlleCTiONs: Aura, Bondi Beach, Courtyard, Hurricane, Namada, Pandemonium, Rain, Storm, Skye

HANd-wOveN COlleCTiONs: Aruba, Ember, Lagoon, Picnic

mACHiNe-mAde COlleCTiONs: Alfresco, Cape Cod, Elements, Marina, Portera, Terrace, Zanzibar

brAided COlleCTiONs: Sanibel

sHOP Our eNTire COlleCTiON AT suryA.COm/OuTdOOr


RUG SHAPES AND SIzESFeaturing a range of popular shapes and sizes, Surya’s outdoor rugs will complement any outdoor (or indoor) living space. Sizes range from 2' x 3' (ideal for doorways and entries) to 9' x 13' (best for patios and dining areas).

sHAPes siZes

reCTANgle

2' x 3' 3' x 5' to 4' x 6'5' x 8' 6' x 9' 8' x 10' 9' x 12' - 9' x 13'

ruNNer2'6" x 8'2'6" x 12'

squAre6' Square8' Square9' Square

rOuNd6' round8' round9' round

OUTDOOR RUG PADSRug pads provide a durable, long-lasting foundation that will extend the life of an outdoor rug. Designed to withstand the elements, outdoor rug pads minimize rug movement, bunching and slippage while slightly elevating the rug to promote faster drying. They also provide cushioning when a rug is placed on abrasive surfaces such as stone, concrete, tile and wood and help to protect decks and patios from stains and discolorations.

sPeCiAl FeATures: • Polymer-coated polyester • Mold- and mildew-resistant • UV protection for maximum colorfastness • Ventilated grid to promote faster drying of rug

CARE AND MAINTENANCE OF OUTDOOR PRODUCTSrugsArea rugs are one of the easiest ways to freshen the look, color and style of an outdoor living space. Designed to dry quickly, resist fading, and clean easily, outdoor rugs generally require little maintenance. However, general care is advised to keep these rugs looking their best. Following are tips for extending the life of an outdoor rug.

• Regularly shake out the rug to remove dust and dirt that may have accumulated. Brooms and manual sweepers are also an effective way to clean outdoor rugs.

• Clean the rug monthly. Mix a solution of dish soap and lukewarm water in a bucket. Gently scrub the rug using a large nylon brush, making sure to clean both sides of the rug. Rinse the rug with a hose—preferably on a sloped surface such as a driveway to enable the water to easily drain away.

• Dry the rug in sunlight to prevent mold. Hang the rug over a porch railing in the sunlight or lay the rug out in the sun, making sure to flip it over to ensure that both sides dry thoroughly.

• Should a spill occur, blot it with a dry cotton cloth as quickly as possible to prevent a stain from setting in. Make sure to wipe underneath the rug as well. If necessary, use a mixture of dish soap and lukewarm water to remove the remainder of the spill and then allow the area to dry.

• As with outdoor furniture, outdoor rugs should be protected during seasons when the outdoor space isn’t being used. Rugs that aren’t located in a covered space should be rolled up and stored in a garage or other covered area until the following season.

TiP: While outdoor rugs are designed to be mold- and mildew-resistant and withstand direct sunlight, they will have a longer lifespan if kept away from direct sun exposure or standing water.

PillOws ANd POuFsProper care of outdoor pillows and poufs can lengthen product lifespan. This can be accomplished by simply brushing off dirt before it becomes embedded in the fabrics, wiping up spills as soon as they occur or spot cleaning soon after stains occur. Like outdoor furniture, outdoor pillows and poufs should be covered or stored in a covered area during off seasons or in cases of extended rainfall or inclement weather.

Following are tips for extending the life of outdoor pillows and poufs.

• Spot clean with dish soap and lukewarm water using a sponge if there are any spots or stains. Rinse with clean water.

• Always dry the pillow or pouf completely before using or storing to prevent mildew formation. Dry in the sun, if possible, making sure to flip the pillow/pouf over to ensure that both sides dry thoroughly.

lAmPs ANd OTHer ACCessOriesOutdoor lamps, mirrors and decorative accents are designed to hold up to the elements. However, like all other outdoor accessories, they should be placed in a covered area when not in use for extended periods of time or during prolonged rainfall or inclement weather.


lmP-1005, lmP-1007, lmP-1028, lmP-1031, lmP-1050

Surya offers more than 300 in-stock lamps in a full spectrum of rich tones and finishes—all of which coordinate with our rugs, pillows and other home accessories. From traditional silhouettes to organic shapes and modern, oversized designs, our lamps have been thoughtfully selected to accommodate a variety of lifestyles, decor preferences and budgets.

suggesTed reTAil PriCe$109 to $1,599, depending on style, size and materials.

sPeCiAl FeATures• Coordinates with other Surya accessories • Top sellers guaranteed to ship within 48 hours • One lamp per box • UL approved • Drop ship

TyPesAccent | Bridge/Swing Arm | Buffet | Desk/Task Floor | Table

lAmP sHAde mATeriAlsBurlap | Cotton | Crystal | Linen | Metal | Polyester Seagrass | Silk | Wood | Wood Veneer

bAse/bOdy mATeriAlsAcrylic | Bamboo | Ceramic | Chrome | Crystal | Glass Metal | Resin | Shell | Wood

lighTing

TAble lAmP ACCeNT lAmP buFFeT lAmP FlOOr lAmP bridge/swiNg Arm lAmP

desk/TAsk lAmP

sHiPPiNg iNCeNTive PrOgrAmPlace a $2,500 lighting order and receive free freight.

sHOP Our eNTire COlleCTiON AT suryA.COm/ligHTiNg


LAMP OPTIONSSurya currently offers more than 300 lamps in a variety of styles, colors and price points. All products are UL approved. Available lamp types include: table, accent, buffet, floor, bridge/swing arm lamps and desk/task lamps.

buFFeT lAmPs: Placed on buffet tables or consoles; usually have a narrow base silhouette, often looking like a thin column or candlestick, with a smallish shade; typically range in height from 32" to 36".

TAble lAmPs: Lamps designed to sit on a side table; typically range in height from 24" to 36". This is the most popular lamp style.

ACCeNT lAmPs: Smaller than table lamps and typically more decorative; are most often 22" in height or less.

FlOOr lAmPs: Sit on the floor of a living space; two types— 3-way and 6-way, which dictates the number of lighting levels; typically range in height from 5' to 6'.

bridge/swiNg Arm lAmPs: A type of lamp where the lamp arm pivots for flexibility; the “bridge” portion hangs over a space to offer direct light; typically floor lamps but may also be table lamps.

desk/TAsk lAmPs: Functional lamps designed to aid in performing specific tasks, such as reading, preparing food, doing homework, working on hobbies, etc.; typically range in height from 25" to 39".

PLACEMENT SUGGESTIONS by LAMP TyPEbuFFeT lAmPsliviNg rOOm: Place a set of buffet lamps at both ends of a console table.

bedrOOm: Use a single buffet lamp on a short dresser.

diNiNg rOOm: Place a set of buffet lamps at both ends of a buffet, sideboard or credenza.

TAble lAmPsliviNg rOOm: Place a table lamp on side tables next to the sofa or chairs, or on a sofa table. The lamps don’t have to match but should be similar in size and scale.

bedrOOm: Place a table lamp on nightstands on each side of the bed. A table lamp that is 26" to 28" tall (base and shade together) usually works well for bedroom use.

eNTrywAy: Set an eye-catching table lamp on a table in the foyer to make a dramatic statement when guests enter.

It’s important to consider a table's height when selecting a lamp. Shorter lamps generally look better on higher tables, and taller ones on lower tables. As a general rule, a lamp should be no more than 1½ times the height of the table that it sits on, and the shade shouldn’t extend beyond the width of the table.

ACCeNT lAmPsliviNg rOOm: Place an accent lamp on a fireplace mantle or piano to provide some extra illumination.

bedrOOm: Set an accent lamp on a nightstand or high dresser for subtle lighting.

diNiNg rOOm: Place an accent lamp on a buffet or sideboard to augment existing room lighting.

kiTCHeN: Situate an accent lamp on a counter or bar to provide an attractive light source when overhead lighting isn’t being used.

HAllwAy/eNTrywAy: Place an accent lamp on a hall table or foyer table to add a bit of ambiance and a welcoming feel.


bridge/swiNg Arm lAmPsliviNg rOOm: Place a bridge lamp next to a chair to provide needed light for reading or other tasks.

bedrOOm: Use a swing arm lamp beside a chair or beside the bed in place of a reading lamp.

HOme OFFiCe: Place a swing arm lamp beside a desk or chair in the office.

desk/TAsk lAmPsHOme OFFiCe: Place a desk lamp on the corner of a desk to illuminate the workspace.

bedrOOm: If the bed is frequently used for reading, place a desk/task lamp on one or both nightstands (instead of using table lamps).

CerAmiC glOss CerAmiC reACTive glAZe CleAr glAss

COlOred glAss gOld merCury glAss silver merCury glAss

irON

wOOd-lOOk resiN

brusHed NiCkel

CerAmiC-lOOk resiN

brONZe

HAmmered silver leAF-lOOk resiN

wOOd CrysTAlsHell

FlOOr lAmPsliviNg rOOm: When space is limited next to a sofa, use two matching floor lamps to flank the sofa. Situate a floor lamp behind an upholstered chair in the corner of a room to provide reading light and additional illumination.

bedrOOm: If the bedroom is small and limited space exists for nightstands, place a floor lamp on each side of the bed. Alternately, place a floor lamp next to a skirted table displaying pictures and other items.

HAllwAy/eNTrywAy: Place a floor lamp beside a chair located in a foyer or next to a chest in a hallway to add height and provide extra light.

MATERIALSbAses


burlAP FAbriC silk/FAux silk

liNeN-like meTAlliC liNeN/ meTAlliC liNeN-like

seAgrAss

wOOd veNeer CrysTAl irON

SHADES AND LIGHT INTENSITyThe shades on Surya’s lamps come in a range of colors— from light, natural hues to vibrant colors to darker hues. Following are a few things to keep in mind regarding lamp shade color and light intensity:

• Light colored shades allow the maximum amount of light to filter through into the surrounding environment, making this type of shade ideal for brightening a room or performing tasks such as reading.

• A darker or opaque shade illuminates from ceiling to floor rather than outward, making this type of shade a good choice when looking to create mood or ambiance within a space.

sHAdes lAmP sHAde sHAPes

drum

reTrO squAre

CyliNder

mOdiFied drum NO Hug

mOdiFied bell NO Hug

emPire reCTANgle

reTrO drum

reTrO OvAl NO Hug

reTrO reCTANgle

Cube

mOdiFied bell

lmP-1005 lmP-1047


ANATOMy OF A LAMPlAmP COmPONeNTs

FiNiAl: A small finishing ornament that is attached to the top of the harp; can be simple or ornate.

HArP: The wire support that attaches at the socket and supports the shade at the top of the lamp.

bulb: Attaches to socket and provides illumination; Surya’s lamps accept either a 75W, 100W or 150W bulb.

ul lAbel: Certifies that an electrical product has been tested and complies with UL safety standards.

sOCkeT: A threaded screw base used to hold and connect a light bulb to a power source; most Surya lamps have one light socket, while a few designs include two light sockets.

swiTCH: Controls the lamp and turns it on and off; the switches on Surya’s lamps include three-way turn knobs, on/off line switches and twin pull chains.

sAddle: A metal base to which the harp attaches.

NeCk: The portion of the lamp that connects the harp, saddle and socket to the base of the lamp.

COrd: Used to connect the lamp to the electrical power source; the cords on Surya’s lamps range from 8' in length (table, accent, buffet and task lamps) to 12' in length (floor lamps).

UNDERSTANDING THE CUSTOMER’S NEEDSFollowing are three questions that you should always ask the customer:

• For what purpose will the lighting be used? • Is there a preference for a particular style/color/finish? • What is the budget for the lighting purchase?

Not only will these questions engage the customer, but they will also help to ensure that you guide the customer towards lighting options that best meet their specific needs.

DESIGN CONSIDERATIONS WHEN PURCHASING LAMPSdeCOr sTyle: Is the decor style modern, transitional or traditional? The lamp selected should complement existing decor.

PrOmiNeNCe: Will the lamp be the focal point of the room? If so, a good choice would be a lamp in a bold color or distinctive style that will stand out among other decor items. If a more subtle look is desired, a lamp with neutral tones and understated design would be optimal.

sCAle: Are the room’s furnishings substantial in size or are they smaller in scale? A lamp with a large ceramic base and modern drum shade would balance a large love seat or sectional sofa while a lamp with a slender base and shade would work well on a delicate accent table.

ligHT required: How much light is needed and where should it be focused? Dark lamp shades don't typically allow much light to filter through while lighter shades provide more diffusion. A shade with a wider base will provide more light than a shade with a narrower base.

SURyA DIFFERENTIATORS • Lamp collection has been designed to coordinate with all Surya product lines

• Variety of unique lamps available only from Surya

• Each lamp is shipped separately (one lamp per box) to ensure safe delivery

• Drop shipments available to anywhere in the U.S., with most lamps shipping within 48 hours

CUSTOMER SERVICE• Surya will replace damaged lamps at no charge

• Surya offers a 30-day return policy on all products; a 15% stocking fee applies

FiNiAl

HArP

NeCk

sAddle

sOCkeT

ul lAbel

bulb

swiTCH

COrd


mirrorslJ-4187, lJ-4202, lJ-4209, lJ-4256, mrr-1013, rWm-2004

Surya’s mirror collection includes more than 130 attractive in-stock options—all of which feature decorative frames in an assortment of rich colors and finishes, making them well-suited for a variety of lifestyles and design aesthetics. Available in an array of sizes from 16" x 20" to 40" x 70" with either beveled or non-beveled glass.


sPeCiAl FeATures• Coordinates with other Surya accessories • Top sellers guaranteed to ship within 48 hours • Made in America options • Hanging hardware included • Drop ship

FrAme mATeriAls Medium Density Fiberboard (MDF) | Metal | Mother of Pearl Resin | Wood

FrAme sTylesBrushed | Etched | Hammered | Mirrored | Mosaic

FiNisHesAntiqued/Weathered | Bronze | Champagne | Copper Gold Leaf | Goldtone | Lacquer | Pewter | Silvertone

sHiPPiNg iNCeNTive PrOgrAmPlace a $2,500 mirror order and receive free freight.

gOldTONe, mdF, beveled

CHAmPAgNe, mdF, beveled

brONZe, resiN/wOOd, beveled

weATHered PewTer, mdF, NON-beveled

ANTiqued silver, wOOd, NON-beveled

PewTer, meTAl, beveled

sHOP Our eNTire COlleCTiON AT suryA.COm/ wAll-deCOr/mirrOrs


arTlJ-4004, lJ-4065, lJ-4135

Surya offers more than 290 pieces of art, in a wide variety of styles, sizes (14" x 14" to 40" x 60"), colors and price points— all thoughtfully selected to complement our rugs, pillows and other home accessories. A number of pieces are available as sets for display either individually or as a wall grouping.

suggesTed reTAil PriCe$79 to $999, depending on style, size and materials.

sPeCiAl FeATures• Coordinates with other Surya accessories • Top sellers guaranteed to ship within 48 hours • Made in America options • Limited editions • Hanging hardware included • Giclées and hand-embellished options • Drop ship

mATeriAls Canvas | Double Mat | Hand-Embelished Canvas | Paper Paper with Mat

FrAme FeATuresMedium Density Fiberboard (MDF) | Wood | Wrapped Foil

sTylesAbstract | Botanical | Coastal | Floral | Geometric Landscape | Photography

sHiPPiNg iNCeNTive PrOgrAmPlace a $2,500 art order and receive free freight.

PHOTOgrAPHy bOTANiCAlgeOmeTriC AbsTrACTCOAsTAl lANdsCAPe

sHOP Our eNTire COlleCTiON AT suryA.COm/wAll-deCOr/ iN-sTOCk-wAll-ArT


made To order arTSurya’s made to order Art Program offers more than one million configurations, providing the largest selection of made to order art options in the industry. An intuitive online ordering process available at surya.com/madetoorder makes it easy for customers to create statement-making art that reflects their unique design vision.

Surya’s regularly-updated image library contains 9,000+ thoughtfully curated images—including limited editions and exclusive works from more than 100 artists. These images are reproduced on the customer’s choice of five substrates using the highest quality materials.


sPeCiAl FeATuresCANvAs • Museum-grade canvas • Printed with eco-friendly archival inks • Durable and substantial 1.5" thick stretcher bars • Frames and stretchers handcrafted in the USA • Arrives ready to hang

PAPer • Museum quality, acid-free paper • Printed with vibrant, eco-friendly archival inks • Customizable frame and mat options • Frames handcrafted in the USA

ACryliC • Optix® DA Digital Acrylic panel • Printed with UV-curable inks • Precision engineered, vibrant colors • Outstanding optimal clarity • Can be mounted with stand-offs or hidden u-channel hanging method

sHiPPiNg iNCeNTive PrOgrAmPlace a $2,500 art order and receive free freight.

FlOrAlbOTANiCAlgeOmeTriC AbsTrACTCOAsTAllANdsCAPe

subsTrATes

PAPer FrAmed ACryliC sTANdOFFACryliC

CANvAs gAllery wrAP CANvAs FlOATer FrAmeCANvAs FrAmed

AlumiNum mOuNTed dibONdAlumiNum FlOATer FrAme

wOOd wOOd FrAmed

sHOP Our eNTire COlleCTiON AT suryA.COm/mAdeTOOrder/ArT


meTAl • Will not fade, chip, peel, flake or rust • Resistant to corrosion and abrasion • Increases depth and color of images • Captures light in a way that enhances the experience of the art • Hand-crafted frames made in the USA

wOOd • Printed directly on quarter-inch framed or thick half-inch unframed birchwood • Provides a visible, natural looking grain • Printed with archival, UV-curable inks • Fine Art on birchwood recreates the look of an original • Hand-crafted frames made in the USA

MATERIALSArCHivAl iNk: Archival ink is designed to resist fading caused by exposure to light. Whereas dye-based inks absorb into the substrate, archival ink is pigment-based and sits on top of the substrate, making the ink more stable. As a result, the ink is much less likely to fade or show color shifts, providing significantly increased longevity.

uv-CurAble iNk: UV-curable ink cures (dries) almost immediately and is very durable for both indoor and outdoor applications. This type of ink can print onto a large variety of substrates, including wood, glass and acrylic panels.

PAPer: Acid-free paper has been treated to neutralize acid and has a PH level above 7 (neutral). Typically used for museum applications, this type of paper holds ink and colors well and resists yellowing and disintegration, helping to extend art work life.

CANvAs: Museum-grade canvas is a very durable canvas similar to that found in museum applications. This type of canvas is most often made of linen or cotton and features a tight weave, making it ideal for photographic and fine art reproductions.

ACryliC: Digital Acrylic Panels (Optix® DA) panels promote strong ink-to-surface adhesion to provide excellent optical clarity and vivid colors. Featuring a high gloss finish, acrylic panels are highly durable and offer a contemporary look and feel.

meTAl: Aluminum is resistant to corrosion and abrasion and will not fade, chip, peel, flake or rust. A brushed satin finish provides deep, vibrant colors with exceptional detail and resolution. Because the image is infused into the surface rather than sitting on top of it, the art work takes on a luminescent quality.

wOOd: Birchwood provides a natural finish and pleasing warm tones for a more. The wood grain is visible in the background of the art work, adding subtle texture and visual interest along with a vintage look and feel.

FRAMING STyLES gAllery wrAPPed CANvAs: Gallery wrapping is used to describe a style of framing where the canvas print is stretched so that the sides of the image are wrapped around the frame, giving the picture a 3-D feel.

TrAdiTiONAl FrAme: Traditional frames provide a border that the art work is set into, resulting in slight overlap of the frame’s edges over the art work. Traditional frames are available in a variety of materials, including wood, metal and acrylic.

FrAme wiTH mAT: In this framing style, a frame is accompanied by a mat—a heavy cardboard-like material that sits within the frame to give the artwork a finished look and additional visual appeal.

FlOATer FrAme: With floater frames, the art work is mounted with a space between the frame and the canvas wrap so that the print appears to be floating in the frame.

mOuNTed: Mounting is the technique used to secure art work to a mount or display board, creating a frameless design and a clean, modern look.

FRAME COMPONENTS ACid-Free mATbOArd: Acid-free matboard has been treated to neutralize acid compounds and has a PH level above 7 (neutral). This type of matboard is typically used in conjunction with acid-free or archival paper to help preserve art work.

CANvAs sTreTCHer bArs: Stretcher bars are pre-cut wooden pieces that interlock to form the framework that a canvas is pulled across (stretched onto). Stretcher bars help to create an even, warp-free canvas surface.

HOW TO ORDEROrdering customized art from Surya is easy. Simply visit SuRyA.cOm/mAdETOORdER/ART and follow the steps below.

1. seleCT imAge: A convenient search option enables images in the Surya image library to be filtered according to subject, artist and color.

2. CHOOse mATeriAl: Once the image has been selected, choose the desired substrate: paper, canvas, aluminum, wood or acrylic.

3. sPeCiFy sTyle/FrAmiNg OPTiON: Next, select one of the available framing options: framed, gallery wrapped, floated or mounted.

4. seleCT siZe: Choose the desired size: small, medium, large or extra large (available for selected pieces).

5. submiT Order: Depending on the quantity ordered, art work is ready to ship within as few as five business days.


KSv-190, KSv-191, KSv-192

Surya’s decorative accents collection includes more than 325 eye-catching pieces in a range of styles, shapes and colors that complement a variety of decor styles and coordinate with Surya’s rugs and other home accessories.

suggesTed reTAil PriCe$10 to $379, depending on style, size and material.

sPeCiAl FeATures• Coordinates with other Surya accessories • Top sellers guaranteed to ship within 48 hours • Drop ship

mATeriAlsBamboo | Ceramic | Medium Density Fiberboard (MDF) Pressed Paper | Resin

TyPesBowls | Jars | Sculptures | Trays | Vases

decoraTiVe accenTs

CerAmiC vAseCerAmiC sCulPTureCerAmiC jAr CerAmiC vAse mdF TrAybAmbOO bOwl

sHOP Our eNTire COlleCTiON AT suryA.COm/ACCeNTs


ACCENT FURNITURE: Fl-1029, SlPh-001 DECORATIVE ACCENT: Bau-701

Surya offers more than 50 in-stock benches, ottomans, stools, footstools and chairs in a variety of sizes, shapes, colors, textures, patterns and styles that coordinate seamlessly with our rugs and other accessories, as well as the latest paint and upholstery colors.


sPeCiAl FeATures• Coordinates with other Surya accessories • Top sellers guaranteed to ship within 48 hours • Storage options available • Drop ship

FAbriC OPTiONs*Cotton | Hide | Linen | Silk | Velvet | Wool

bAse mATeriAlsMetal | Wood | Metal/Wood

TyPesBench | Chair | Footstool | Ottoman

*See page 39 for material-specific cleaning instructions.

accenT furniTure

FOOTsTOOl, wOOl TOP, wOOd bAse

OTTOmAN, wOOl TOP, wOOd bAse

beNCH, HAir-ON-Hide TOP, wOOd bAse

beNCH, wOOl TOP, meTAl bAse

CHAir, liNeN TOP, wOOd bAse

OTTOmAN, wOOl TOP, wOOd bAse

sHOP Our eNTire COlleCTiON AT suryA.COm/ ACCeNT-FurNiTure/FurNiTure


POuF-78, POuF-155, POuF-159, POuF-203, POuF-239 Poufs

Surya offers more than 360 in-stock poufs in a variety of styles, sizes and materials—including both solids and prints—all of which complement trending upholstery and paint colors, as well as Surya’s rugs, pillows and other accessories. Shapes include round, rectangular and square, and sizes range from 16" x 16" x 16" to 45" x 45" x 45".

suggesTed reTAil PriCe$129 to $499, depending on style, size, materials and filler.

sPeCiAl FeATures• Coordinates with other Surya accessories • Top sellers guaranteed to ship within 48 hours • Designer collections • Made in America/Outdoor safe options • Removable covers for many designs • Drop ship

FAbriC OPTiONs*Acrylic | Chocho | Cotton | Hide | Jute | Leather | Linen Polyester | PVC | Wool

Filler OPTiONsCotton-Filled | Poly-Filled Poly-Bead Filled (Indoor/Outdoor Collection) Recycled Cotton | Wood Frame/No Fill


leATHerHAir-ON-Hide juTeliNeN wOOl PvC

quANTiTy sHiPPiNg sAviNgs

10 30%

16 40%

25 40%

50 45%

sHiPPiNg iNCeNTive PrOgrAm

sHOP Our eNTire COlleCTiON AT suryA.COm/ ACCeNT-FurNiTure/POuFs


Ba-009, Ba-010, Ba-011, Ba-012, Ba-013, Ba-014PillowsSurya’s pillow collection includes more than 1,200 in-stock options in an array of styles, sizes, textures and colors. From simple solids and understated designs to intricate patterns and sophisticated embellishments, all designs are created to complement popular upholstery and paint colors, along with Surya’s full range of accessory offerings.

suggesTed reTAil PriCe$25 to $295, depending on style, size, materials and filler options.

$ = up to $55 | $$ = up to $85 | $$$ = up to $125 $$$$ = up to $150 | $$$$$ = up to $295

sPeCiAl FeATures• Coordinates with other Surya accessories • Top sellers guaranteed to ship within 48 hours • Pillows sold individually • Designer collections • Made in America • Outdoor options • Floor pillows • Hidden zippers and removable covers for most designs • Choice of poly or down insert • Drop ship

FAbriC OPTiONs*Acrylic | Chenille | Cotton | Hide | Jute | Linen | Nylon Polyester | Silk | Viscose | Wool


liNeN COTTON velveT wOOlCOTTON/COTTON velveT POlyesTerCOTTON


2 50%

4 70%

12 80%

20 80%

50 80%

100 80%


sHOP Our eNTire COlleCTiON AT suryA.COm/ PillOws-THrOws/PillOws


tiE-1000, tiE-1002, tiE-1004, tiE-1005

Surya offers more than 170 throws in a range of fabrics and textures, including rich solids, subtle patterns and eye-catching prints, all designed to harmonize with on-trend upholstery and paint colors, as well as with Surya’s diverse accessory offerings. Sizes available from 40" x 50" to 60" x 67".


sPeCiAl FeATures• Coordinates with other Surya accessories • Top sellers guaranteed to ship within 48 hours • Designer collections • Drop ship

FAbriC OPTiONs*Acrylic | Bamboo | Cotton | Mulberry | Polyester | Silk Viscose | Wool

TexTures/deTAilsCrocheted | Embellished | Fringe | Knitted Overstiched Edges | Raw Edges | Ruffles | Woven



2 50%

10 75%

20 80%

25 85%

50 90%


Throws

ACryliC, CrOCHeTed

COTTON/wOOl, FriNge deTAil

COTTON, FriNge deTAil

COTTON, FriNge deTAil

bAmbOO/COTTON, FriNge deTAil

mulberry silk

sHOP Our eNTire COlleCTiON AT suryA.COm/ PillOws-THrOws/THrOws


bEDDING: aiK-9000 PILLOWS: aiK-900-S, Pn-002, uPt-8000-ES LIGHTING: ESlP-001

Surya's bedding collection includes more than 50 designs, providing a convenient and cost-effective way to refresh the look of a bedroom while adding a sense of luxury, comfort and style. Duvet covers and pillow shams can be switched out seasonally to create a new look and may be mixed and matched for additional versatility. Featuring a range of distinctive looks, fabrics, colors and styles, Surya’s bedding collections create distinctive top-of-bed looks for a variety of lifestyles and budgets.

suggesTed reTAil PriCeduveT seT: $219 to $1,229, depending on size and style bed skirT: $119 to $329 quilT: $329 to $949 eurO sHAm: $45 to $179 ACCeNT PillOws: $42 to $94, depending on size and filler ruNNer: $79 to $149 duveT iNserT: $99 to $499, depending on size and type

sPeCiAl FeATures• Coordinates with other Surya accessories • Designer collections, including designs from Florence Broadhurst • Reversible options • Drop ship

siZesTwin | Full/Queen | King | California King

mATeriAlsCotton | Cotton Sateen | Flax | Linen | Silk

deTAilsAppliqué | Braiding | Crocheted Edges | Dip Dye | Embroidery Flanged Edges | Hand Stitching | Pleating | Ruching

bedding

duveT seT eurO sHAm sTANdArd sHAm quilT eurO sHAm sTANdArd sHAm

sHOP Our eNTire COlleCTiON AT suryA.COm/beddiNg


Fal-1035, Fal-1103, Fal-1089, lgO-2013, SBK-9009

Surya’s rug collection includes more than 5,000 designs in a wide range of styles, textures and colors—from simple solids and bold geometrics to florals and highly detailed classic designs—all created to complement popular upholstery and paint colors. Featuring a thoughtful selection of both hand-crafted and machine-made designs, our rug collections are also available across multiple price points—enabling customers to find a design that meets their needs, regardless of lifestyle and budget. In-stock sizes range from 2' x 3' to 12' x 15', and most of our designs are customizable to any size or shape.

suggesTed reTAil PriCe$99 to $4,200 for a 5' x 8', depending on style, construction and materials.

$ = up to $300 | $$ = up to $650 | $$$ = up to $1,300 $$$$ = up to $2,600 | $$$$$ = up to $4,200

sPeCiAl FeATures• Coordinates with other Surya accessories • Top 400 designs guaranteed to ship within 48 hours • Largest selection of in-stock designs in industry • Samples available for every design • More than 800 designer options • Custom options • Made in America styles • Drop ship

sTylesAnimal | Arts & Crafts | Classic | Coastal | Flatweave Floral & Paisley | Geometric | Hide & Leather Ikat & Suzani Kids | Medallion & Damask | Modern Natural Fiber | Outdoor | Shag | Solid & Border Southwest | Stripe

CONsTruCTiONsFlatweave | Hand-crafted | Hand-hooked | Hand-knotted Hand-loomed Shag | Hand-loomed Wool | Hand-tufted Hand-woven | Machine Made

mATeriAls*Animal Fibers | Plant Fibers | Synthetic Fibers Plant/Synthetic Fibers


rugsquANTiTy sHiPPiNg sAviNgs

5' x 8' 8' x 11'

3 35% 20%

22 70% 70%

28 75% 70%


ClAssiC, HANd-kNOTTed

geOmeTriC, FlATweAve

FlOrAl, HANd-TuFTed

sHOP Our eNTire COlleCTiON AT suryA.COm/rugs


sAmPle blANkeT

6" swATCH

18" sAmPle

2' x 3' sAmPle

SAMPLESWe understand that the purchase of an area rug is an investment. Surya offers a sample for every rug design, eliminating the need for our customers to stock inventory while simplifying the rug selection process for consumers. Samples enable consumers to clearly view the color, texture and pile height of a specific rug prior to purchase, helping them to feel more confident in their rug choice and minimizing the need for returns.

Available samples include:

18" sAmPle: Approximation of a 5' x 8' rug design.

6" swATCH: Provides an ideal way to assess rug color and texture.

sAmPle blANkeT: Includes samples of a rug in multiple colorways; well-suited for comparing rug colors and evaluating texture.

2' x 3' sAmPle: Scaled down version of a 5' x 8' rug, providing a convenient way to view the complete rug pattern.

MADE TO ORDERCrAFT by siZe rug PrOgrAmAround 4,000 Surya rugs can be crafted by hand to any size requirements. Samples are available for all rug designs, making it easy to view color, pattern and texture for a specific rug prior to placing a custom order.

The timeframe for production and delivery of a rug in the Craft by Size program can vary, depending on the construction, size and complexity of the design. More basic designs can be delivered in as little as 3 months, while very intricate hand-knotted designs may require up to 8 months. Orders can be expedited, when needed, to accommodate tight timeframes.

CaE-1012, ElO-4003, Fal-1011, mtz-2000, unD-2000, unD-2005

CuT ANd sew rug PrOgrAmSurya’s Cut and Sew program offers six stylish rug designs— each available in 8 to 12 colorways—that can be produced in any size or shape to meet the customer’s specific design needs. Machine-made in the USA and guaranteed to ship within three weeks, options range from high-pile shags to low-pile constructions.

DXn-1007 (rectangle), Ela-1006 (rectangle), haW-1007 (Oval), haW-1010 (hexagon), lai-101 (runner), mXn-1006 (Circle)

HOW TO ORDER1. PiCk A COlleCTiON 2. CHOOse siZe ANd sHAPe 3. CONTACT yOur suryA sAles reP FOr A quOTe ANd leAd Time 4. PlACe Order ON suryA.COm/mAdeTOOrder (dePOsiT required)

OPTiONAl: Request CAD for approval for Craft by Size program.


rug PaDS

2’ x 3’2' x 4'2' x 8'3' x 5'4' x 6'5' x 8'6' x 9'

Outdoor Pad sizes:

iTem #: lxg15-Year manufacturer’s WarrantyPremium Cushioning 100% PvC

iTem #: PAd-OTg10-Year manufacturer’s Warrantygreat Durability 100% Polymer Coated Polyester

iTem #: sPg10-Year manufacturer’s Warrantygood Cushioning 100% PvC

iTem #: lkg5-Year manufacturer’s Warranty 100% PvC

iTem #: sCg5-Year manufacturer’s Warranty 100% PvC (Polyvinyl Chloride)

iTem #: PAd-F20-Year manufacturer’s WarrantyPremium Cushioning 100% Felt (20 oz)

iTem #: PAd-s15-Year manufacturer’s Warranty 100% Felt (8 oz)

indoor Pad sizes:

2' x 3'*2' x 4'2' x 8'2'6" x 10'3' x 5'3' x 12'4' x 6'

4' x 10'*5' x 8'6' x 9'8' x 10'8' x 11'9' x 12'9' x 13'

10' x 14'12' x 15'3' round4' round6' round8' round9'9" round

10' Round*8' Square9'9" Square*6' x 9' Oval8' x 10' OvalCustom Size

rug Pads

8' x 10'8' x 11'9' x 12'10' x 14'6' round8' round9' round

STANdARd

FELTEd

im

PrOved

P r O T e C T i ON

SEcuRE

GRIP

im

PrOved

P r O T e C T i ON

LOcKGRIP

bAsiC

P r O T e C T i ON

PREmIum

FELTEd

versATile

P r O T e C T i ON

LuXuRy

GRIP

HigHesT

P r O T e C T i ON

SuPPORT

GRIP

sTrONg

P r O T e C T i ON

OuTdOOR

PAd

greAT

d u r A b i l i Ty

*Size only available in felted.

Rug pads provide a durable, long-lasting foundation. Not only do they add comfort and cushion to a rug, but they also protect floors underneath and help to prevent accidents by holding the rug in place. The proper rug pad can:

• Extend the life of the rug by reducing wear and tear between the rug and floor, and enhancing air circulation. • Minimize rug movement, bunching and slippage.

• Add extra comfort underfoot by providing additional cushioning and support. • Protect all floor types, including both hard surfaces and carpets.

Surya now offers seven rug pad types, including an outdoor rug pad. A rug pad can be rolled with a Surya rug prior to shipping for convenience (additional fee applies).


HAND-KNOTTEDmsrP*: $500 to $4,200

mANuFACTuriNg Time**: 5 to 9 months

Hand-knotting is the most intricate, labor-intensive rug weaving process in use today. A higher number of knots per square inch typically translates to better quality. A complex pattern can require very dense knotting and takes a long time to produce. An average weaver can tie about 3,000 knots per day.

durAbiliTy: Longest lasting construction. Good ones can last 10 to 25 years. Great ones can last 100+ years.

sHeddiNg: Sheds less than a typical hand-tufted rug.

HOw TO ideNTiFy: Individual knots are visible on the back of hand-knotted rugs, making it possible to see the overall pattern and colors used on the rug’s surface. Weaving and knots will be slightly uneven. The fringe of a hand-knotted rug is an extension of the rug’s foundation.

*MSRP is based on a 5' x 8' rug size. **Manufacturing time on all rug construction types includes: spinning and dyeing wool, weaving, finishing and transportation.

HAND-TUFTEDmsrP*: Premium $500 to $1,200; Standard $300 to $500


Generally less expensive and easier to construct than hand-knotted rugs, hand-tufted rugs are made using a hand-operated tool to punch strands of wool or other fibers into canvas stretched on a frame. After tufting, the rug is removed from the frame and a backing is applied. Bindings may be attached to the edges of the rug to add strength and prevent unraveling.

durAbiliTy: Lasts 3 to 10 years (5 to 10 years for Premium/ 3 to 6 years for Standard), depending on use.

sHeddiNg: Sheds initially, subsiding over time. Degree of shedding depends on wool quality and rug density. Less expensive hand-tufted rugs shed more than higher end hand-tufted rugs.

HOw TO ideNTiFy: An adhesive is used to attach a canvas material (backing) to the back of hand-tufted rugs to hold the yarns together. Tufted rugs typically have a cut pile surface, although some designs have both loop and cut pile combined to add a dimensional effect to the pattern.

HANd-kNOTTed weAviNg CuT Pile surFACe

rug consTrucTion guide

ath-5075unD-2005


HAND-HOOKEDmsrP*: $200 to $800


Hand-hooked rugs go through the same process as hand-tufted rugs. Tufted rugs, however, have a cut pile surface, while hooked rugs feature a looped pile surface. Often, rugs will combine both techniques.

durAbiliTy: Lasts 3 to 10 years, depending on use.

sHeddiNg: Sheds less than hand-tufted rugs, subsiding over time.

HOw TO ideNTiFy: Similar to hand-tufted rugs, an adhesive is used to attach a canvas backing to the back of hand-hooked rugs to hold the yarns together. The surface pile of a hand-hooked rug will appear looped (rounded).

HAND-WOVEN SHAGmsrP*: $200 to $800


Hand-woven shag rugs are made on hand-operated looms with hundreds of plush, twisted and slightly felted yarns. A team of weavers uses a long steel rod to shoot the fibers across vertical strings that run the length of the rug. Each fiber can be as long as 6".


sHeddiNg (wOOl): Moderate shedding for an extended period, subsiding over time.

sHeddiNg (POlyesTer): Minimal shedding

HOw TO ideNTiFy: Identifiable by a deep pile, giving it a shaggy appearance. May or may not have a canvas backing.

lOOPed Pile sHAg Pile

arOS-1SOm-7704


HAND-WOVEN FLATWEAVEmsrP*: $200 to $600


Often referred to as dhurries or kilims, flatweave rugs are woven on a loom, rather than knotted. They are typically constructed from wool, cotton or synthetic materials. In most cases, the pattern on the front of the rug can be viewed clearly from both sides, making these rugs reversible.


sHeddiNg: Moderate shedding, subsiding over time.

reversible: Can extend rug life by flipping the rug.

HOw TO ideNTiFy: Because they are woven rather than knotted, flatweave rugs do not have a tufted pile, which gives them their “flat” appearance when compared to other rug constructions. The design of a flatweave rug typically appears the same on the front as on the back.


HAND-LOOMED WOOLmsrP*: $200 to $600


Hand-loomed wool rugs are constructed on hand-operated looms by a team of weavers who use a long steel rod to shoot fibers across vertical strings that run the lengths of the rug. In this construction, rugs can be all cut pile, cut-and-loop pile or all loop pile. In some cases, the rug may be hand-carved to accentuate texture and design.


sHeddiNg: Moderate shedding, subsiding over time. Degree of shedding depends on wool quality and rug density. Less expensive hand-loomed rugs will shed more than higher end hand-loomed rugs.

HOw TO ideNTiFy: Low to medium pile. May or may not have a canvas backing.

FlATweAve CONsTruCTiON CuT-ANd-lOOP Pile

lma-8001 m-5402


MACHINE-MADEmsrP*: $100 to $500


Machine-made rugs are produced by large machines that have hundreds of spindles of fiber that are mechanically woven into a thin mesh backing. The machine runs continuously to optimize efficiency. A computer dictates the pattern, minimizing the chance for error.


sHeddiNg: Machine-made polyester rugs will not shed. Since most rugs of this type are made from synthetic fibers, the pile will crush with heavy traffic.

HOw TO ideNTiFy: As with hand-knotted rugs, the rug pattern and colors are visible on the back of these rugs. However, a coarse latex backing is used to secure the fibers in place. The back of a machine-made rug will look very uniform and even (in contrast to the back of a hand-knotted rug, which will have slightly uneven knots).

INDOOR/OUTDOORmsrP*: $100 to $400


Indoor/outdoor rugs are made solely of synthetic fibers—including olefin, polyester, polypropylene and PVC (polyvinyl chloride)—that have been infused with UV inhibitors to minimize fading. These rugs are mold- and mildew-resistant and can withstand up to 500 hours of direct sunlight.

durAbiliTy: Lasts 1 to 5 years for outdoor use and 2 to 8 years for indoor use. Leaving the rug in direct sunlight or standing water will significantly limit its life.

sHeddiNg: None.

HOw TO ideNTiFy: Indoor/outdoor rugs can be hand-hooked or machine-made and typically have a latex, rubber or vinyl backing, which enables them to withstand the elements.

mir-7001 rai-1136


hSm-4053

NATURAL FIbERmsrP*: $100 to $400


While not a true construction, natural (plant-based) fiber rugs possess their own unique characteristics. They are constructed of tightly woven fibers such as bamboo, cotton, jute, linen, seagrass and sisal to create a casual and relaxed look and feel. The fibers are often bleached or dyed to increase design options and aesthetic appeal. It is important to keep in mind that, as with other rugs, placing natural fiber rugs in direct sunlight several hours a day can result in the fading of dyed materials and gradual darkening of undyed fibers. Natural fibers can be blended with other fibers to create a multitude of design options.


sHeddiNg: Very minimal.

AddiTiONAl CHArACTerisTiCs: Static resistant, naturally insulating, eco-friendly/biodegradable.

HOw TO ideNTiFy: See “Rug Fiber Comparison” chart on page 32.


HAIR-ON-HIDEmsrP*: $700 to $2,000


Hair-on-Hide rugs are hand-crafted of natural hides to create a myriad of designs. They may be dyed in a number of colors, or the natural coloration may be used. Due to the innate differences among hides, subtle variations in dye lot, color and pattern can be expected. Brands and other markings add character to hide rugs—making each a one-of-a-kind piece to create a truly authentic look.


sHeddiNg: Very minimal.

HOw TO ideNTiFy: These rugs typically have a felted backing.

CBa-130

leArN mOre AT suryA.COm/videOs—CHOOse THe suryA rug CONsTruCTiON PlAylisT


RUG CONSTRUCTION COMPARISON CHART

PriCe

Time TO CONsTruCT

durAbiliTy

sHeddiNg

Premium StandardHAN

d-T

uFTe

d

PriCe

Time TO CONsTruCT

durAbiliTy

sHeddiNgmAC

HiN

e-m

Ade

PriCe

Time TO CONsTruCT

durAbiliTy

sHeddiNgHAN

d-H

OO

ked

PriCe

Time TO CONsTruCT

durAbiliTy

sHeddiNgiNd

OO

r/O

uTd

OO

r

PriCe

Time TO CONsTruCT

durAbiliTy

sHeddiNg (POly)

sHeddiNg (wOOl)HAN

d-l

OO

med

sH

Ag

PriCe

Time TO CONsTruCT

durAbiliTy

sHeddiNgNAT

urAl

Fib

er

HAN

d-k

NO

TTed

lOw medium HigH

1 2 3 4 5

PriCe

Time TO CONsTruCT

durAbiliTy

sHeddiNg

lOw medium HigH

1 2 3 4 5

PriCe

Time TO CONsTruCT

durAbiliTy

sHeddiNg

HAN

d-l

OO

med

wO

Ol

PriCe

Time TO CONsTruCT

durAbiliTy

sHeddiNgHAN

d-w

Ove

N Fl

ATw

eAve

PriCe

Time TO CONsTruCT

durAbiliTy

sHeddiNgHAi

r-O

N-H

ide


RUG FIbER COMPARISON CHART

rug maTerials and color

Fiber TexTure/APPeArANCe durAbiliTymOisTure resisTANT

sTAiN resisTANT

miNimAl sHeddiNg

susTAiNAble/ biO-degrAdAble

PlANT Fibers

Cotton Soft and smooth moderate

Jute rough, natural variation in color moderate

linen Coarse, but softens over time high

Seagrass Soft and reed-like high

Sisal Coarse high

PlANT/syNTHeTiC Fibers

Bamboo Silk Soft, smooth, silky sheen low

viscose (also referred to as “art silk”) Soft, smooth, silky sheen low

ANimAl Fibers

hair-on-hide natural animal hair in tact moderate

leather Smooth, flat surface high

new zealand Wool Softer than normal wool; can have a lustrous sheen with certain washes; very resilient high

Semi-Worsted Wool Softer than normal wool; can have a lustrous sheen with certain washes; very resilient high

Silk Soft, smooth, brilliant sheen moderate

Wool mildly coarse; very resilient high

syNTHeTiC Fibers

nylon Smooth, shiny high

Olefin Smooth, shiny high

PEt Yarn (Polyethylene terephthalate) Smooth, Shiny high

Poly acrylic Smooth, shiny high

Polyester Smooth, shiny high

Polypropylene Slightly less smooth than most synthetic fibers high

PvC (Polyvinyl Chloride) Smooth high

trO-1023


AbOUT RUG COLORWhile the Surya catalog and website provide an excellent guide for evaluating a rug’s design and general appearance, samples provide the best way to accurately evaluate color. Following are some things to keep in mind when evaluating rug color:

Some fibers are more reflective than others and, depending on the lighting in the room in which the rug will be placed, the rug may appear lighter or darker than it does in product photography. For example, a viscose rug will have more sheen and light-reflective properties than a natural fiber rug, and color may vary slightly when the rug is placed in different environments.

A rug’s colors can also vary depending on the angle at which the rug is being viewed. For instance, when looking at one end of the rug, you will see the flat surface of the fibers reflecting light. From the opposite side, you will see the trimmed end of the fibers, which reflect light in a very different way.

It is important also to convey to consumers that handmade rugs are made by artisans and are one-of-a-kind pieces. As such, they may have subtle color variations due to the inherent characteristics of natural fibers and dyes. If a customer is looking for an exact color match, machine-made rugs are typically more uniform from rug to rug.

Surya uses the Pantone® TPX color guide when assigning colors to its products. Pantone® TPX colors provide a standard “language” that is understood by designers around the world, helping to ensure consistency and accuracy when referring to color.

view FrOm leFT: colors appear lighter due to reflection of light on viscose fibersunD-2005

view FrOm rigHT: color appears darker since light source is originating from other side of rugunD-2005


TIPS TO ENSURE PROPER SIzE SELECTIONOne of the most common reasons that rugs are returned is improper size selection. Choosing the correct rug size is essential to filling a space properly and making the rug look the best it can within a particular living area. It is important to note that appropriate rug size should be determined based on furniture configuration and not on room size alone.

liviNg rOOm #1Place the rug in front of the sofa. We recommend a rug that is at least 5' x 8', or approximately the length of the sofa. If possible, leave a few inches of exposed floor between the rug and sofa to accent the furniture. When the rug is under a coffee table, make sure the rug is large enough to rest under all four legs of the table.

5' x 8'

liviNg rOOm #2Tuck the rug under the front legs of the sofa. The back legs of the sofa can be situated on or off of the rug, depending on personal preference. We suggest a rug that is 8' x 10' or larger. The rule of thumb is to leave 18" to 24" between the wall and rug, creating a border of exposed floor that frames the furniture arrangement—equal on all four sides, if possible.

8' x 10'

liviNg rOOm #3Select a room-sized rug that allows the furniture to “float” in the center. We recommend a rug that is 10' x 13' or larger. Leave 12" to 18" of exposed floor to create a border around the rug—equal on all four sides, if possible.

10' x 13'

Fal-1039

selecTing ProPer rug sizeCan-2020

Fal-1039

Fal-1039

Fal-1039


diNiNg rOOmSelect a room-sized rug that allows enough space for all chair legs to remain on the rug when the chairs are comfortably pulled away from the table. We recommend a rug that is 8' x 10' or larger.

bedrOOmPlace a large rug under two legs of the bed, making sure the floor is visible all around the bed. The rug should extend at least 24" in length and width from the edges of the bed.

8' rOuNd

8' x 10'

8' x 10' 8' rOuNd

Fal-1037

Fal-1036

Fal-1037

Fal-1036

5' x 8'


LAyERED RUGSLayer rugs or runners in a complementary pattern or color family in a living area or around a bed to create interesting texture and a unique look. A large sisal, jute or seagrass rug that fits the entire living area works well as a base upon which to layer other rugs.

RUG SHAPES AND SIzESFeaturing more than 5,500 distinct options, our area rugs are available in a wide array of shapes and sizes—including custom sizes—designed to complement both indoor and outdoor living spaces.

sHAPes siZes besT FOr

reCTANgle

3' x 5' to 4' x 6' 5' x 8' to 6' x 9' 7.5' x 9.5' 8' x 10' to 9' x 12' 10' x 13' to 12' x 15'

living room Bedroom Entryway home Office Sink/Stove/laundry

ruNNer6' x 8' 3' x 12'

Bedroom hallway

squAre

4' x 4' 6' x 6' 8' x 8' 10' x 10'

living room Dining room

rOuNd

4' 6' 8' 10'

Dining room Entryway

OvAl6' x 9' 8' x 10'

living room Dining room

OCTAgON4' 6' 8'

Dining room Entryway

HeArTH 2' x 4' Entryway

kidNey3' x 5' 4' x 6'

living room

RUGS: CPP-5001, JS-2 PILLOWS: gn-003, WO-006 THROW: tmt-8300 ACCENT FURNITURE: tPPF-004 LIGHTING: lmP-1025


COMMON RUG CHARACTERISTICSAll of Surya’s rugs are handmade by skilled artisans, or in a specialty manufacturing facility, and are inspected to ensure that they meet quality standards prior to shipment.

We stand behind our products 100 percent and will always accept the return of defective merchandise. However, to avoid unnecessary returns, there are common issues inherent in area rugs that need to be explained to consumers when they are purchasing a rug. The issues below are not considered defects and, therefore, are not valid reasons for returning a product.

COlOrNo two handmade rugs are the same, which is part of their intrinsic appeal. Slight color variations are common for handmade rugs, as dye lots may change over a period of time. For the same reason, a rug’s color can vary slightly from the color of the sample since the sample was created at an earlier time. See page 33—About Rug Color—for additional rug color considerations.

sHeddiNgAll wool rugs will shed. Shedding will subside over time, depending on traffic and wear. It typically takes 20 to 25 vacuums, at a minimum, to curtail shedding. Some rugs will shed for the lifetime of the rug. Hand-knotted rugs will shed less than hand-tufted rugs, and higher end hand-tufted rugs will shed less than lower end hand-tufted rugs.

sPrOuTsLoose fibers that extend from the top of the rug, or “sprouts,” are a normal part of the break-in process of handmade rugs. To remove sprouts, use a small pair of scissors to snip them off even with the rug pile. Do not pull out fibers, as this can cause the rug backing to deteriorate and cause gaps in the rug.

CreAsesIf a rug has been rolled or folded for shipping, it may have creases. Creases should disappear within a week or two when the rug is laid out flat. Reverse rolling the rug overnight

with the pile to the outside will help to expedite crease removal.

OdOrRugs recently removed from a bag may have an odor. Odors are caused by dyes, yarns and shipping for long distances in sealed wrap. Most odors dissipate within a week once the rug is removed from the shipping wrap.

FAdiNgIf exposed to direct sunlight, rug colors typically fade over time, even if they are fade-resistant. On sunny days, it is recommended to use window shades or curtains to reduce sun exposure. Rugs in areas exposed to sunlight should be rotated at least every six months to minimize fading.

weArAs a general rule, rugs of all materials and constructions should be rotated at least every six months to evenly distribute wear and extend the life of the rug.

CARE AND MAINTENANCE OF A RUGRugs are one of the easiest ways to freshen the look, color and style of a living space. Like any investment, a rug must be cared for properly if it is to last. Following are tips for extending rug life.

HOw TO vACuum A rugCanister vacuums without beater bars are the optimal type of vacuum to use on rugs. Brooms and manual sweepers are also a gentle and effective way to clean rugs. Powerful bagless vacuums are not recommended, as they use high suction, which can pull out threads from the back of a rug and create “sprouts.”

• Use the hand-held attachment to vacuum a rug, whenever possible.

• If a hand-held attachment is not available, make sure to turn off the vacuum’s beater bar, as it can pull fibers from the face of the rug and cause the rug to fuzz. If the beater bar cannot be turned off, set it on the highest position possible before vacuuming.

caring for our ProducTsmYK-5015


• If the rug has serged (finished) edges, refrain from continuously running the vacuum over the edges, as this will loosen fibers around the edges and cause them to deteriorate.

• Avoid running the vacuum over the fringes at the ends of the rug, as fraying may occur. Use the hand-held attachment to clean the fringes.

• If a rug is reversible, make sure to vacuum both sides. This will remove grit and grime that can prematurely wear out the rug.

HOw TO CleAN A rug• Clean spills immediately. Once a stain is set, it becomes much more difficult to clean. Surya’s Rug & Fabric Stain Remover can help to eliminate many stubborn stains.

• Never rub a spill, as this forces the spill deeper into the rug. Instead, blot the stain with a clean white cloth.

• For wool rugs, use lukewarm water to remove any residual stain, as wool is more prone to bleeding and staining than synthetic fibers.

• Always use clean water to remove any remaining cleaner and dry towels to absorb any residual moisture.

PrOFessiONAl CleANiNg FOr A HANdmAde rug• Always use a professional, and reputable, area rug cleaning expert. Cleaning a handmade rug requires a process different than cleaning wall-to-wall carpet.

• Inspect the rug with the rug cleaning expert prior to cleaning. Get a signed receipt and guarantee of work before the work is performed.

CLEANING GUIDELINES FOR RUGSwOOl* ANd syNTHeTiC Fiber rugs• With a dry cotton towel or white paper towel, blot the stain as much as possible.

• Scrape off any food or debris with a dull instrument.

• Mix a very small amount of dish soap with a cup of cold water. With a clean sponge and soap mix (avoid using excessive water), gently remove the remainder of the stain and then blot the area with a dry towel.

*Avoid excessive heat or agitation, as wool rugs are more prone to bleeding and staining than synthetic rugs. We recommend using a professional rug cleaner on an annual basis.

iNdOOr/OuTdOOr rugs• With a dry cotton towel or white paper towel, blot the stain as much as possible.

• Scrape off any food or debris with a dull instrument.

• Mix a very small amount of dish soap with a cup of cold water. With a clean sponge and soap mix, remove the remainder of the stain. Allow the area to dry.

• For all-over cleaning, spray the rug with a mixture of soap and water and rinse with a garden hose. Dry in sunlight.

NATurAl Fiber rugs• Natural fiber rugs ( Jute, Seagrass, Sisal) inherently have loose fibers and knots. Regularly vacuum rug on low power setting, making sure to vacuum from different angles.

• Loose threads on the face of the rug should be trimmed with household scissors. To avoid unraveling or damaging the rug, threads on the rug’s face should never be pulled.

• Spills should be blotted gently with a clean, undyed cloth to absorb as much of the spill as possible and prevent spreading. Work from the outer edges of the spill towards the center. If applying cleaning solvents, test on a small area first. For stubborn stains, use a professional cleaning service that specializes in wool rugs. Do not dry clean the rug, as strong cleaning chemicals may damage or fade the rug.

sHAg rugs• Spray extraction (along with use of a wool-approved product for wool rugs) can be used to clean shag rugs.

• Shedding is normal for wool shag rugs and decreases over time. Do not pull out yarns, as this may result in damage to the rug

• Canister vacuums without a beater bar are most effective in cleaning shag rugs. Vacuums with beater bars and/or brushes, or those set too low, may damage the face of the rug.

HAir-ON-Hide• To clean a hair-on-hide rug, simply shake out the hide, use a manual sweeper, or vacuum it using a hand-held attachment. If a hand-held attachment is not available, turn off the vacuum’s beater bar or, if that is not possible, set the beater bar on the highest position.

• While a hide's natural oils help to resist staining, spills should always be wiped up as soon as possible by lightly blotting the area of the spill. If a stain should occur, use mild soap, lukewarm water and a soft brush to very gently rub in the same direction as the grain of the hair.

• Professional cleaning on an annual basis is recommended.

RUG STORAGEProper rug storage is crucial to prolonging the life and beauty of a rug. The ideal storage location is a room that is cool and dry and where blinds or curtains block natural light. Rugs should never be stored in attics and basements, as these areas typically lack climate control, and temperature and humidity can vary significantly. In addition, rugs should not be stored directly on the floor since carpet beetles in particular are attracted to the area between the floor and the back of a rug.

• Storage areas should be cleaned periodically to remove dust and discourage insects.

• A rug should always be rolled with the pile facing in.

• Heavy objects should never be placed on top of a rolled rug, as this can crease the rug and damage the backing.


CLEANING GUIDELINES FOR PILLOWS, POUFS AND THROWSMany of Surya’s pillows and poufs include removable covers for convenient cleaning. Following are tips for extending the life and beauty of Surya pillows, poufs and throws.

ACryliC: Spot clean with a mixture of dish soap and cold water, or machine wash on gentle cycle in warm to cool water with like-colored items; line dry or tumble dry on low setting.

CHeNille: Spot clean or dry clean only.

COTTON: Spot clean, or machine wash on gentle cycle in cold water with like-colored items; line dry only.

FlAx: Spot clean, or machine wash on gentle cycle in cold water with like-colored items; line dry only.

Hide: Spot clean only.

juTe: Spot clean or dry clean only.

liNeN: Spot clean or dry clean only.

miCrOFiber: Spot clean, or machine wash on gentle cycle in warm to cool water with like-colored items; line dry or tumble dry on low setting.

NylON: Spot clean, or machine wash on gentle cycle in warm to cool water with like-colored items; line dry or tumble dry on low setting.

POlyesTer: Spot clean, or machine wash on gentle cycle in warm to cool water with like-colored items; line dry or tumble dry on low setting.

PvC (POlyviNyl CHlOride): Spot clean only.

silk: Spot clean or dry clean only.

visCOse: Spot clean or dry clean only.

wOOl: Spot clean or dry clean only.

NOTe: Never machine wash a sequined, embellished, beaded or embroidered pillow or pouf cover. Always spot clean or dry clean.

STAIN REMOVER SOLUTIONSFOOd & beverAge sTAiN remOverFOr use ON: beverages, chocolate, coffee, food, grass, mildew, milk, protein, tea, wine and more

iNk, greAse & Oil sTAiN remOverFOr use ON: blood, cosmetics, crayon, grease, ink, iodine, lipstick, red drinks, shoe polish, sun block and more

Item #: staInremoverkIt

sPOT CleANiNg• All spills should be attended to immediately. Once a stain is set, it becomes more difficult to clean.

• Never rub a spill, as this forces the spill deeper into the fabric/ material. Instead, blot with a clean white cloth.

• On wool items, use lukewarm water, Surya Rug & Fabric Stain Remover or a wool-approved cleaning liquid to remove any residual stain.

• On synthetic fabrics, use Surya’s Rug & Fabric Stain Remover to remove grease and stubborn stains.

• On natural fiber, use lukewarm water to remove any residual stain.

• Always use clean water to remove any remaining cleaner and dry towels to absorb any residual moisture.


glossaryRUG-RELATED TERMSCONsTruCTiONsHANd-kNOTTed: The rug begins with a background of vertical warp threads. Weavers then tie individual knots of horizontal weft threads to create the design. Requiring great expertise, one rug can take months or years to make, depending on the complexity of the design and number of knots. The most common hand-knotting traditions are Persian, Turkish and Tibetan.

HANd-lOOmed: A vertical warp is created and then a shuttle is used to apply the weft. Loomed patterns may have a loop or cut pile surface texture with an appearance similar to hand-tufted rugs. However, unlike hand-tufted rugs, these rugs do not require a backing.

HANd-TuFTed: A canvas is stretched tightly over a frame and the design is drawn by hand onto the canvas. A tufting gun is then used to push yarn through the canvas to cover the entire surface area. Tufted rugs can have a cut or loop pile. After tufting, a latex backing with canvas is applied.

HANd-HOOked: A technique used in hand-tufted rugs to create a loop texture.

HANd-wOveN: Textures and patterns are created by weaving different yarns through a vertical warp.

HANd-CrAFTed: A rug that is handmade using techniques such as piecing, stitching, die cutting, etc. Hand-crafted can describe hair-on-hide and leather rugs, cut felt rugs, embroidered rugs, etc.

FlATweAve: A hand-woven construction that typically has no pile and is reversible. Flatweave is often used to describe kilims and dhurries.

mACHiNe-mAde: These rugs are constructed on large automated looms. The designs are created by lifting the weft yarns to the surface to create pattern.

Pile NO Pile: The face of the rug has no vertical pile and the fibers lay horizontally. Can refer to flatweave (kilims and dhurries), soumak (knotted), braided, felt rugs and more.

lOw Pile: The pile of the rug has been trimmed down to the warp or rug backing to a pile height of about ¼ inch.

medium Pile: The pile height ranges from ¼ inch to ¾ inch.

HigH Pile: The pile height ranges from ¾ inch to 1½ inch.

PlusH Pile: The pile height is more than 1½ inch. Typically used to describe shag rugs.

HigH Pile/lOw Pile: The surface of the rug combines high pile areas and low pile areas for an all-over dimensional effect.

medium Pile/NO Pile: The surface of the rug combines medium pile areas and no pile areas for an all-over dimensional effect.

PerFOrmANCeeAsy CAre: A rug that is stain-resistant and easy to clean, and that will show minimal wear-and-tear with high foot traffic.

miNimAl sHeddiNg: A rug that will shed very little with normal foot traffic/wear-and-tear. Can apply to hand-knotted rugs, hand-tufted polyester rugs, hair-on-hide rugs, loomed rugs and hand-hooked rugs.

NO sHeddiNg: A rug that will not shed with normal foot traffic/wear-and-tear since fibers remain intact. Can apply to synthetic-fiber machine-made rugs, rugs with no pile and some felt rugs.

OuTdOOr sAFe: A rug that is mildew/mold-resistant, fade resistant and easy to clean. Can be used on porches and patios, in kitchens, kids’ rooms and high traffic areas. Polypropylene, PVC (polyvinyl chloride) and Olefin are some common examples of outdoor-safe fibers.

NOTe: “Outdoor safe” can also apply to pillows and poufs, as well as lamps, mirrors and art that have been specially treated to make them weather-resistant.

Ban-3364


deTAilsANTique wAsH: Heavy washing creates a faded/worn look reminiscent of vintage rugs.

brAided TexTure: The surface of the rug has a plaited look and texture.

CArved: A technique where the surface of the rug is very carefully cut into to add depth and dimension. This is typically done with scissors or electric sheers.

CHeNille ACCeNTs: A corded yarn with a pile that can be made from a number of fibers. When chenille yarn is used as an |accent in a rug, the resulting texture is slightly fuzzy and soft to the touch.

FAbriC bOrder: The rug’s border is made from fabric that is wrapped around the edges of the rug and tucked under for a finished look.

FriNge/TAssel deTAil: Fringe refers to the loose warp threads that extend beyond the end of the rug. Tassels are loose thread details that typically are added to the corners of the rug.

HANd sTiTCHiNg: Thread or yarn is stitched by hand to the surface of a rug for added detail.

HArd TwisT ACCeNTs: Areas of the design use hard twist yarn, which is twisted more tightly than usual to create a more textural effect on the final rug surface.

HArd TwisT TexTure: Refers to use throughout the rug of a yarn that has been twisted more tightly than usual to create a more textural/rough effect on the final rug surface.

lOOP ACCeNTs: A hand-hooked technique is used in some areas of the design to add texture to the rug.

lOOP TexTure: The pile of the rug is comprised of small loops of yarn to add an interesting surface texture.

lusTrOus sHeeN: A rug is said to have a lustrous sheen when the content/construction reflects light to create a visible shine on the surface of the rug.

Overdyed: In overdyeing, a rug is taken off of the loom (after tufting, weaving or knotting has been completed) and the entire rug is then dyed with a solid color, allowing some of the original pattern to show through.

OverTuFTed: A design is tufted onto a hand-loomed or machine-made rug base to create interesting surface texture.

PriNTed: A design is printed (usually by screen) onto the surface of a rug.

reCyCled mATeriAls: Some or all fibers in the rug are made from recycled materials, such as chocho, sari silk, denim, leather scraps, PET (polyethylene terephthalate) or PVC (polyvinyl chloride).

reversible: Reversible rugs can be used with either side of the rug facing up since both sides of the rug are finished and functional. These rugs typically have no pile.

ribbON sHAg: Loose pile composed primarily of flat, ribbon shaped yarns.

sHAPed edges: The edges of the rug are not standard, straight edges, but instead are irregularly shaped, often to accentuate the design of the rug.

sHOe lACe sHAg: Loose pile composed primarily of cylindrical yarns that resemble shoelaces.

silk ACCeNTs: Motifs in the rug design are highlighted with the use of luxurious, luminous silk yarn.

suPer sOFT: Indicates a product with significant softness to the touch—ideal for rooms where people sit on the floor or kids play on the floor. Super soft typically applies to microfiber rugs.

TuFTed ACCeNTs: Some areas of the rug feature cut pile (in contrast to a loop texture, for example) to add tactile interest to the rug surface.

uNdyed: A fiber that has not been bleached or dyed and retains the neutral tones and natural variations of the raw material. Any natural fiber can be used in an undyed state. Undyed fibers come in many shades, from neutrals to black.

visCOse ACCeNTs: Motifs in the rug design are highlighted with the use of a shimmery viscose yarn.

PILLOW, POUF, bEDDING AND THROW RELATED TERMSAPPliquéd: A needlework technique where a pattern or design is created via the attachment of smaller pieces of fabric to a base fabric.

beAded: Beadwork is the art of stringing beads with a sewing needle and thread and then attaching them to a cloth or fabric base.

COrdiNg: A form of piping or trim consisting of a strip of fabric folded over a cord-like shape and inserted into the seam to define edges. Cording may be made from either self-fabric (same fabric as the pillow, pouf, etc.) or contrasting material.

CrOCHeTed: A process of creating fabric from yarn, thread or other material strands by using a crochet hook to draw yarn through knotted loops.

embellisHed: Embellishments are any additions to a piece of fabric that add design interest to the piece. Examples include embroidery, appliqué, lace, trim, fringe, beads, buttons, zippers, grommets, sequins, etc.

embrOidered: Embroidery is the craft of decorating fabric with a needle and thread. Embroidery can be done either by machine or by hand.


FelTed: Felt is a textile or fabric that is produced by matting, condensing and pressing fibers together. Felt can be made of natural or synthetic fibers.

FlANged edges: A form of trim consisting of a strip of folded fabric inserted into the seam to define the edges.

FlOCkiNg: Small fiber particles (flock) are applied to a base fabric that has been coated with an adhesive to create a velvety or brush-like surface.

FriNge: A form of ornamental trim that originates in the ends of the warp, projecting beyond the woven fabric. May be constructed separately and then sewn onto the finished product.

HANd-kNOTTed: Applying the same technique used to create hand-knotted rugs, weavers tie individual knots of horizontal weft threads on a vertical warp to create the design, which is then used to cover a pillow or pouf (see Rug Constructions—page 26).

jACquArd: A fabric in which the design is incorporated into the weave instead of being printed or dyed.

kNiTTed: Knitting is a method by which thread or yarn is used to create a cloth. Knitted fabrics consist of a number of consecutive rows of loops called stitches.

kNiFe-edged: A clean, sewn finish on the seams of a pillow or pouf to create crisp lines.

OversTiTCHiNg: A stitch made with a sewing machine, for binding or finishing a raw edge or hem.

PATCHwOrk: Also known as pieced work, patchwork is a form of needlework that involves sewing together pieces of fabric to create a larger design.

PleATed: A type of fold formed by doubling fabric upon itself and then securing it in place.

PiPiNg: A form of trim consisting of a strip of fabric folded over a cord-like shape and inserted into the seam to define edges. It may be made from either self-fabric (same fabric as the pillow, pouf, etc.) or contrasting material.

POm POms: A decorative embellishment most commonly used to finish the edges of a pillow.

digiTAlly PriNTed: Digital textile printing is an inkjet-based method of printing colorants onto fabric.

sCreeN PriNTed: A printing technique that uses a woven mesh material to support an ink-blocking stencil that is then used to create a pattern or design.

rAw edges: A form of trim consisting of a strip of fabric with unfinished edges inserted into the seam.

ruFFles: A ruffle (or frill) is a strip of fabric, ribbon or lace tightly gathered or pleated on one edge as a form of trim.

sCAllOPed edges: Scalloped edges are a form of trim with a series of curved projections.

sequiNed: Sequins are disk-shaped beads used to embellish a surface by attaching them to a cloth with a needle and thread.

sHAg: A product with a deep or high pile, giving it a shaggy, hair-like appearance.

smOCked: Smocking is an embroidery technique used to gather fabric so that it can stretch.

suede: A fabric with a napped or brushed finish.

TAssels: A group of loose threads or cords bound at one end and hanging free at the other end. Often added to the corners or edges of a textile as an ornamental detail.

velveT: A type of fabric in which the cut threads are evenly distributed to create a short dense pile and “soft to the touch” feel.

wOveN: Woven fabric is a textile formed by weaving. It is produced on a loom, and made of many threads woven on a warp (the tightly stretched lengthwise core of a fabric) and weft (thread woven between the warp threads to create various patterns).

MATERIALSArT silk: A synthetic fiber manufactured to resemble silk in look and feel.

bAmbOO silk: A natural fiber processed to resemble silk in look and feel (similar to art silk).

CHeNille: A corded yarn with a pile that is spun in a specific way to create a “caterpillar” texture.

COTTON: A cellulose fiber that grows on cotton plants in protective capsules called "bolls." Cotton fibers are soft and relatively easy to care for.

HAir-ON-Hide: An animal pelt with the natural hair intact. Hair-on-hide products typically are made with cowhides.

juTe: A strong and durable natural plant fiber. Dyed jute yarn retains the color variation of its natural state.

leATHer: A material resulting from an animal hide that has undergone a tanning process.

liNeN: A material made from the bast fibers of a flax plant. Linen is durable and strong, and the fibers will not stretch and are lint-free. Slubs, or small knots, are characteristic of linen yarn.

meTAlliC THreAd: A metal (often aluminum) fiber in thread-like form that is spun with yarn to yield a reflective, metallic look.

miCrOFiber: A synthetic fiber spun to an ultra-fine thread that is then spun into yarn of varying weights. Polyester, nylon and polypropylene are typically used to make microfiber. Microfiber products are very soft to the touch.


NylON: A polymide-based synthetic fiber that is abrasion- resistant, stain-resistant and easy to clean.

OleFiN: A synthetic fiber made from a polyolefin. Olefin is strong, resistant to stains and mildew, and exhibits excellent colorfastness.

PAPer: Paper or newspaper is sometimes recycled for use in rugs and other accessories.

PeT yArN: PET stands for polyethylene terephthalate, a common fiber in the polyester family. PET Yarn is often made from recycled plastics, making most PET products outdoor safe.

POly ACryliC: A lightweight synthetic fiber made from an acrylic polymer.

POlyesTer: A polymer fiber that is resilient, quick-drying and stain-resistant/easy to care for.

POlyPrOPyleNe: A lightweight fiber that is extruded. Often used in outdoor safe rugs and accessories.

PvC: PVC stands for polyvinyl chloride, a plastic fiber that is sometimes made from recycled plastics. Most PVC products are outdoor safe.

reCyCled silk: Silk textiles are recycled and used to create eco-friendly rugs and other accessories.

rubber: A polymer fiber noted for its elasticity.

seAgrAss: A durable natural plant fiber that is typically harvested from coastal areas.

silk: A protein fiber produced by silk worms. The silkworms make cocoons that are carefully unwound to gather fine fibers that can be spun into thread/yarn. Silk fiber is strong, soft and lustrous.

sisAl: The stiff fiber from a sisal plant and the strongest and hardest-wearing natural plant fiber used in making rugs and other accessories.

suNbrellA® ACryliC: A solution-dyed acrylic fabric used in the construction of outdoor pillows and poufs that has been treated to be very resistant to ultraviolet rays and color degradation. Can withstand up to 1,500 hours in the sun without fading.

visCOse: A semi-synthetic fiber with a shiny appearance made from regenerated wood cellulose. Products containing viscose should only be used in dry areas.

wOOl: Made from a sheep’s fleece that has been sheared from the sheep and then scoured to clean the fiber. Wool is a very durable and resilient natural fiber.

wOOl (FelTed): Wool fibers are agitated and/or boiled so that the fibers bond together and become compacted.

wOOl (New ZeAlANd): A longer staple wool that lends a softer, more lustrous texture than other wool types.

wOOl (semi-wOrsTed New ZeAlANd): Shorter fibers combed out of the wool so that the longer, more durable and lustrous fibers can be used for finer quality rugs and accessories. Semi-worsted wool is typically more heavily twisted than other wool types.


virTuAl sHOwrOOmsAn interactive, 360 degree virtual tour of our Atlanta, Dallas, High Point and Las Vegas Market showrooms enables designers and retailers to conveniently access and browse Surya’s product offerings across all categories via any web-enabled computer or mobile device.

suryA.COm/sHOwrOOms

sales ToolswebsiTe | suryA.COm• Review complete product assortment • Place orders • Check order status • Track shipments • Check inventory 24/7 and get ETA for out-of-stock items— To check inventory online, go to surya.com and place Item # in Search Bar (no log-in required)

bi-ANNuAl CATAlOg• Organized by style • Trends editorial • Designers • Top sellers • Accessories • Outdoor section

sOCiAl mediASocial media presence helps you connect to the Surya brand and to your customers through fresh, relevant and engaging content around products, styles and trends. Surya has been awarded an ICON Honors Award for Technology Innovations for its social media strategy and presence along with a Best of Houzz for Design designation. Look for SuryaSocial on the social media sites to the left.

PiNTeresT:9,700+ FOllOwers

iNsTAgrAm:7,500+ FOllOwers

TwiTTer:3,000+ FOllOwers

yOuTube70+ videOs

HOuZZ:2,300+ PHOTOs

FACebOOk:115,000+ likes

TrAiNiNg videOsThe following videos are available under “Videos” in the “Quick Links” of our website footer section on surya.com:

• The Hands and Hearts of Surya • Rug Basics series • Surya Trends Spotter series • Surya Design Talks • And more...

mObile APPliCATiONsSurya’s free iPad®/iPhone® app provides 24/7 access to the Surya catalog and includes enhanced features, making it easy to zoom in for product details and to check inventory.

COS-9076


OrgANiZed by sTyleWe lay out our catalog differently than our competitors. We feel that a customer first shops for a particular style or texture and then a price point within that style that fits their budget. For this reason, we group together similarly styled products— for example, classic rugs, modern rugs, shag rugs and so on.

desigNersWe have developed relationships with more than 30 talented designers from across the globe. Each designer brings their own design inspirations, while established designers also have a following that can help to increase sales.

using our caTalog

COlOr iNdexWhether rug, pillow, pouf or other accessory, Surya offers a vast range of color options for a richer, more intimately appointed space. Locate products according to color with this convenient index.

TOP sellersSurya Top Sellers features our best-selling designs across a variety of styles and price points. The first product listed in each category features the #1 seller, followed by additional top sellers listed in order of popularity. Our Top Sellers accessories and rugs (5' x 8' and 8' x 11' rug sizes) are guaranteed in stock and ready to ship to your business, or directly to your customer, within 48 hours.

taz-1007


TreNd-FOCusedIt is not only important to show product to customers but also to inspire them by showing them how Surya products can complement their homes and lifestyles. Each catalog features trend-focused editorial designed to spotlight different color stories and style trends that inspire our design team.

PAge lAyOuT deTAilsThe Surya catalog has been designed for someone who is completely new to the product line. The layout and multiple index options have all been developed to facilitate informed purchasing decisions for our complete line of rugs and home accessories.

• Collection name and item number are clearly listed so pricing can be easily located. • Angled images of each rug convey the truest color, while highlighting texture. • Our most popular products are noted with a “Top Seller” icon. • Product introductions are indicated by a “New” icon. • If custom sizes are an option, this will be called out in the sizes section. • A scale of 1 to 5 dollar signs ($$$$$) indicates the approximate price range. • Colors are indicated by both their Surya color name and Pantone® TPX color number.

AvAilAble siZes ANd CHArACTerisTiCs

sHAPe OPTiONs


SURyA.COM IS yOUR GATEWAy TO OUR bRAND AND FULL SPECTRUM OF PRODUCTSYou can find a wealth of information on the Surya website, including regularly refreshed content spotlighting the latest market events, product introductions and trends. We invite you to visit and explore the site regularly. In addition, an online account enables you to easily check prices, place orders, monitor order status, track shipments and review invoices—anywhere, anytime. It is helpful to note that orders placed online are usually fulfilled faster than orders submitted via fax or e-mail.

using surya.com

iNveNTOry AvAilAbiliTyCheck inventory availability for all SKUs 24/7 without logging into your account.

• Data is updated daily. • Includes number of items in stock. • If an item is not in inventory, you can view the expected quantity in-stock within 30 days, 2 months and over 2 months, along with an ETA upon roll-over with mouse.

iNveNTOry

aBE-8016

1. 3.

PrOduCT seArCH1. Search within a product category by clicking on the appropriate tab.

2. Use the product filter for a more specific search. • Select the category you would like to search. • Use the sidebar to search by style, trend, collection, designer, construction, material, price range, shape, color and availability.

3. Use the search bar to search by any keyword (e.g., collection, SKU, name).

4. Corner shot images enlarge on roll-over with mouse to show fine product details.

2.


dOCumeNTs ANd POliCies Additional documents and information on policies can be accessed from the website footer and include:

• Custom Rug Quote Form • Warranty • Return Policy • Surya Sales Training Manual • Rug Care and Cleaning • Privacy Policy • And More…

websiTe FOOTer

desigNers This section displays information on all of the designers we work with, as well as their collections.

• Candice Olson • Beth Lacefield • Florence Broadhurst • Kate Spain • Mike Farrell • Papilio • And more...

videOIn the “Quick Links” section of our website footer, you can access our growing library of videos on a number of topics, including training, trends, market recaps and product information. Check out the latest videos:

• The Hands and Hearts of Surya • Surya Rug Basics series • Surya Design Talks • And More…

e-CATAlOgFlip through our entire catalog online and take advantage of additional benefits.

• Search by keywords (e.g., collection, SKU, name). • Share pages to social media sites. • Make notes. • Bookmark important pages.

seArCH


noTesmYK-5006



training manual

SHOWROOmS: ATLANTA DALLAS HIGH POINT LAS VEGAS NEW DELHI TORONTO | [email protected] 877.275.7847 SuRyASOcIAL SuRyA.cOm

Documents

Surya Basics