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Survey of Visitors. 2011. This report is based on a survey of people who visited the Göteborg Book Fair 2011. A total of 608 visitors, selected at random, were asked for their views. 31 October 2011. Trade visitors by sector. Trade visitors by occupation. Education37% Preschool3% - PowerPoint PPT Presentation
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Survey of Visitors
31 October 2011
2011
This report is based on a survey of people who visited the Göteborg Book Fair 2011. A total of 608 visitors, selected at random, were asked for their views.
Education 37%Preschool 3%Compulsory school 14%Upper secondary school 10%University 4%Other 6%
Libraries 21%Public libraries 17%Other libraries 4%
Publishing 6%Book selling 5%Author 5%Media/photography 4,5%Church/denomination 4%Student 2%Museum 2%Other cultural sphere 1,5%Politicians 1,5%Translator 1,5%Printing industry 1%Other 8%
100%
Would the visitors recommend others to visit the fair?
Trade visitors by occupation
Teacher 28%Librarian 16%Other library staff 5,5%Author 4,5%Headmaster 4,5%Other school staff 3,5%Bookseller 3%Bookseller's assistant 2,5%Journalist 2,5%Politicians 2.5%Data / information 2%Publisher 2%Graphic designer 1,5%Translator 1,5%Museum 1%Photographer 0,5%Other 19%
100%
Trade visitors by sector
Average time spent at the Göteborg Book Fair.Trade visitors: 7 hours and 40 minutes. General public: 5 hours and 40 minutes.
Visitor breakdown
Trade visitors
37%General public63%
2% 0% 0%3% 0% 0%
98% 97%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Yes Perhaps No Don't know
Trade visitors General public
Trade visitors came from:
A further 3% came fromother countries.
4%
4% 11%
47%
19%
12%
The generalpublic came from:
29%
11%
5%
3%
4%
3%
6%
4%
3%
4% 9%
10%
8%
Åmål
Uddevalla
Trollhättan/Vänersborg
Lidköping/Skara
Mariestad
Skövde
Falköping
Borås
Göteborg/Alingsås
Göteborgskommun
Falkenberg/Varberg
Halmstad
65%
Fiction 75%
Non-fiction 66%
Children's books 51%
Textbooks/Teaching aids 34%
Newspapers/magazines 29%
Conferences 20%
Art/Photo 13%
Audio books 13%
Library equipment 11%
Antiquarian 11%
Graphic products, printing 10%
Other 8%
Areas of interest
Fiction 76%
Non-fiction 49%
Children's books 29%
Newspapers/magazines 25%
Conferences 15%
Art/Photo 15%
Textbooks/Teaching aids 11%
Audio books 10%
Antiquarian 10%
Graphic products, printing 5%
Library equipment 2%
Other 12%
General publicTrade visitors
General publicTrade visitors
Visitors by gender
Male34%
Female66%
Male42%
Female58%
Are the visitors interested in visiting the fair next year?
Was it an obvious decision to visit this year's fair?
General publicTrade visitors
General publicTrade visitors
Yes91%
No5%
Doubtful4%
Yes89%
No8%
Doubtful3%
64%
24%
8%
2% 1% 1%0%
10%
20%
30%
40%
50%
60%
70%
80%
Yes, definitely
Yes, probably
Perhaps No. probably
not
No, definitely
not
Don't know
68%
25%
5%1% 0% 1%
0%
10%
20%
30%
40%
50%
60%
70%
80%
Yes, definitely
Yes, probably
Perhaps No. probably
not
No, definitely
not
Don't know
Visitors overall impression of this years Göteborg Book Fair?
Visitors opinion of the quality of the exhibitors at Göteborg Book Fair?
Trade visitors General public
Trade visitors General public
34%
54%
12%
0% 0%0%
10%
20%
30%
40%
50%
60%
70%
5 - Very good
4 3 2 1 - Very poor
24%
62%
13%
1% 0%0%
10%
20%
30%
40%
50%
60%
70%
5 - Very good
4 3 2 1 - Very poor
31%
57%
12%
0% 0%0%
10%
20%
30%
40%
50%
60%
5 - Very good
4 3 2 1 - Very poor
26%
55%
18%
1% 0%0%
10%
20%
30%
40%
50%
60%
5 - Very good
4 3 2 1 - Very poor
The next Göteborg Book Fair will be held 27 - 30 September 2012.
For further information about the Göteborg Book Fair please contact:Birgitta Jacobsson [email protected]
Tel +46 31 708 84 05Fax +46 31 20 91 03
FAIR STATISTICS
Visits 99 827
Net exhibition area 14 108 m2
Exhibitors 927
Countries represented Exhibitors 22Seminar program 38
Number of speakers 2 133
Number of program items 3 069
Media representatives 1 410
This survey was carried out by
Tel +46 31 711 08 60www.detector.se
