SURVEY FINAL2

8/7/2019 SURVEY FINAL2

http://slidepdf.com/reader/full/survey-final2 1/7

QUESTIONNAIRE

A STUDY ON INTERNET USAGE AND ATTITUDES TOWARDS ONLINE ADVERTISINGAMONG SOFTWARE PROFESSIONALS IN INDIA

General Questions

From how long are you using Internet?[ ] < 1 year [ ] 1 - 3 Years [ ] 3 – 5 Years [ ] > 5 Years

How frequently do you use Internet?

[ ] Daily [ ] Weekly Thrice [ ] Weekly Twice [ ] Weekly Once

[ ] Monthly Twice [ ] Monthly Once [ ] RarelyOn an average, how many hours do you spend in using Internet per week?

[ ] < 5 hrs [ ] 5 – 10 hrs [ ] 10 – 15 hrs [ ] > 20 hrs

On an average working day, how much time is spent on the Internet for Messaging, Browsing,

Downloading, and Purchasing activities?

[ ] Not daily [ ] < 1 hr [ ] 1 – 2 hrs [ ] 2 – 3 hrs [ ] 3 – 4 hrs [ ] > 4 hrs

For What purpose do you use Internet?

[ ] Information Search [ ] Client/Job based [ ] Entertainment [ ] Downloads

[ ] Mails and Chatting [ ] Shopping / Banking [ ] Games [ ] Others: _________ About how many hours a week do you spend on Internet for the following purposes?

< 1 hr 1-3 hr 3-6 hr 6-10 hr >10 hr Leisure Activities (games, email, chatting, entertainment)

Work activities (Client based, Information search etc.,)

Household activities (Banking, shopping, payments etc.,)

Location of Accessing Internet

[ ] Home [ ] Office [ ] Browsing Centre

Do you have / use[ ] Pop-up Blocker [ ] Email Spam Filter

Do you have any Online Shopping experience?[ ] Frequent [ ] Occasional [ ] Very Rare [ ] Never

QUESTIONNAIRE ON INTERNET USAGE AND ATTITUDE TOWARDS INTERNET ADVERTISING

Name: Gender: M / F Age: Designation:

Marital Status: Single / Just married / Married and having Children

Organization: Years of experience: Location:



ATTITUDE TOWARDS INTERNET USAGE

CIRCLE on the level of agreement for the below statements

based on your opinions

LEVEL OF AGREEMENT

S t r o n g

l y D i s a g r e e

F a

i r l y D i s a g r e e

A l i t t l e b i t

d i s a g r e e

M o

d e r a

t e

A

l i t t l e b i t a g r e e

F a

i r l y

a g r e e

S t r o n g

l y

a g r e e

PERCEIVED EASE OF USE < - - - -- - - - >

1. Learning to use the Internet would be easy for me 1 2 3 4 5 6 72. Easy to use the Internet to do what I want 1 2 3 4 5 6 73. Easy for me to become skillful at using the Internet 1 2 3 4 5 6 7

PERCEIVED USEFULNESS < - - - -- - - - >

1. Using the Internet improves my work performance 1 2 3 4 5 6 7

2. Using the Internet increases my work productivity 1 2 3 4 5 6 7

3. I find Internet useful for my work 1 2 3 4 5 6 7

4. Using the Internet leads to take better decisions 1 2 3 4 5 6 7

5. Using internet kills my time 1 2 3 4 5 6 7

6. Internet is unnecessary diversion to my work 1 2 3 4 5 6 7

7. Internet is harmful to me 1 2 3 4 5 6 7

PERCEIVED ENJOYMENT < - - - -- - - - >

Using the Internet is Fun 1 2 3 4 5 6 7

Using the Internet is Pleasant 1 2 3 4 5 6 7

Using the Internet is Exciting 1 2 3 4 5 6 7

Using the Internet is Negative 1 2 3 4 5 6 7

Using the Internet is Foolish 1 2 3 4 5 6 7

Using the Internet is Enjoyable 1 2 3 4 5 6 7

ATTITUDE TOWARDS ONLINE ADVERTISING IN GENERAL (CIRCLE on the applicable opinion)

Disagree Neutral Agree

Good way to reach interesting sites 1 2 3 4 5 6 7 Internet ads a time wasting diversion 1 2 3 4 5 6 7

Prefer sites not to have advertising 1 2 3 4 5 6 7

I never click on Internet ads 1 2 3 4 5 6 7

Try to avoid looking at ads 1 2 3 4 5 6 7

Ads offering ‘free' prizes deceptive 1 2 3 4 5 6 7

Accept ads as pay for content 1 2 3 4 5 6 7

Would subscribe to ad free sites 1 2 3 4 5 6 7



ATTITUDE TOWARDS ONLINE ADVERTISEMENT

Please refer to any ONLINE Advertisement you notice the

most frequently,

Then CIRCLE on the level of agreement for the below

statements based on your opinions

LEVEL OF AGREEMENT

S t r o n g

l y D i s a g r e e

F a i r l y

D i s a g r e e

A l i t t l e b i t

d i s a g

r e e

M o

d e r a

t e

A l i t t l e b i t a g r e e

F a

i r l y

a g r e e

S t r o n g

l y

a g r e e

INFORMATIVENESS SCALE

I think the advertisement is: < - - - -- - - - >

1. A good source of product information 1 2 3 4 5 6 7

2. Supplies relevant product information 1 2 3 4 5 6 7

3. Provides timely information 1 2 3 4 5 6 7

4. A good source of up-to-date product information 1 2 3 4 5 6 7

5. Makes product information immediately accessible 1 2 3 4 5 6 76. A convenient source of product information 1 2 3 4 5 6 7

7. Supplies complete product information 1 2 3 4 5 6 7

ENTERTAINMENT SCALE


1. Entertaining 1 2 3 4 5 6 7

2. Enjoyable 1 2 3 4 5 6 7

3. Pleasing 1 2 3 4 5 6 7

4. Fun to use 1 2 3 4 5 6 75. Exciting 1 2 3 4 5 6 7

IRRITATION SCALE


1. Insulting people’s intelligence 1 2 3 4 5 6 7

2. Annoying 1 2 3 4 5 6 7

3. Irritating 1 2 3 4 5 6 7

4. Deceptive 1 2 3 4 5 6 7

5. Confusing 1 2 3 4 5 6 7CREDIBILITY SCALE

I think the advertisement: < - - - -- - - - >

1. acts as reference for purchasing 1 2 3 4 5 6 7

2. is trustable 1 2 3 4 5 6 7

VALUE SCALE




1. Useful 1 2 3 4 5 6 7

2. Valuable 1 2 3 4 5 6 7

3. Important 1 2 3 4 5 6 7

PURCHASE INTENTION

After watching the advertisement: < - - - -- - - - >

1. I am likely to buy the product 1 2 3 4 5 6 7

2. Buying the product is probable 1 2 3 4 5 6 7

3. I am possible to buy the product 1 2 3 4 5 6 7

Please CIRCLE the level of agreement for the below statements based on your opinions

Please refer to any POP – UP Advertisement you notice

the most frequently,

Then CIRCLE on the level of agreement for the below

statements based on your opinions

LEVEL OF AGREEMENT

S t r o n g

l y D i s a g r e e

F a

i r l y

D i s a g r e e

A l i t t l e b i t

d i s a g r e e

M o d e r a

t e

A l i t t l e

b i t a g r e e

F a i r

l y

a g r e e

S t r o n g

l y

a g r e e

ATTITUDE TOWARDS POP-UP ADVERTISEMENTS < - - - -- - - - >

I think the Pop-up advertisements are Informative 1 2 3 4 5 6 7

I think the Pop-up advertisements are Entertaining 1 2 3 4 5 6 7

I think the Pop-up advertisements are Pleasing 1 2 3 4 5 6 7

I think the Pop-up advertisements are Trustable 1 2 3 4 5 6 7

I think the Pop-up advertisements are Useful / Valuable 1 2 3 4 5 6 7

Overall, the Pop-up advertisements are Good 1 2 3 4 5 6 7

I am Favourable (Like) towards Pop-up advertisements 1 2 3 4 5 6 7

I will Click on Pop-up advertisements 1 2 3 4 5 6 7

Please refer to any BANNER Advertisement you notice the most frequently,

Then CIRCLE on the level of agreement for the below statements based on your opinions

ATTITUDE TOWARDS BANNER ADVERTISEMENTS Disagree < - - - -- - - - > Agree

I think the Banner advertisements are Informative 1 2 3 4 5 6 7I think the Banner advertisements are Entertaining 1 2 3 4 5 6 7

I think the Banner advertisements are Pleasing 1 2 3 4 5 6 7

I think the Banner advertisements are Trustable 1 2 3 4 5 6 7

I think the Banner advertisements are Useful 1 2 3 4 5 6 7

Overall, the Banner advertisements are Good 1 2 3 4 5 6 7

I am Favourable (Like) towards Banner advertisements 1 2 3 4 5 6 7

I will Click on Banner advertisements 1 2 3 4 5 6 7



Please refer to any E – MAIL Advertisement you notice the most frequently,


ATTITUDE TOWARDS E – MAIL ADVERTISEMENTS Disagree < - - - -- - - - > Agree

I think the E-mail advertisements are Informative 1 2 3 4 5 6 7

I think the E-mail advertisements are Entertaining 1 2 3 4 5 6 7

I think the E-mail advertisements are Annoying / Irritating 1 2 3 4 5 6 7

I think the E-mail advertisements are Credible / Trustable 1 2 3 4 5 6 7

I think the E-mail advertisements are Useful / Valuable 1 2 3 4 5 6 7

Overall, the E-mail advertisements are Good 1 2 3 4 5 6 7

I am Favourable (Like) towards E-mail advertisements 1 2 3 4 5 6 7I will Click (read) E-mail advertisements 1 2 3 4 5 6 7

Please refer to any FLOATING Advertisement you notice the most frequently,


ATTITUDE TOWARDS FLOATING ADVERTISEMENTS Disagree < - - - -- - - - > Agree

I think the Floating advertisements are Informative 1 2 3 4 5 6 7

I think the Floating advertisements are Entertaining 1 2 3 4 5 6 7

I think the Floating advertisements are Annoying / Irritating 1 2 3 4 5 6 7I think the Floating advertisements are Credible / Trustable 1 2 3 4 5 6 7

I think the Floating advertisements are Useful 1 2 3 4 5 6 7

Overall, the Floating advertisements are Good 1 2 3 4 5 6 7

I am Favourable (Like) towards Floating advertisements 1 2 3 4 5 6 7

I will Click on Floating advertisements 1 2 3 4 5 6 7

Please refer to any INTERSTITIAL Advertisement you notice the most frequently,


ATTITUDE TOWARDS INTERSTITIAL ADVERTISEMENTS Disagree < - - - -- - - - > Agree

I think the Interstitial advertisements are Informative 1 2 3 4 5 6 7

I think the Interstitial advertisements are Entertaining 1 2 3 4 5 6 7

I think the Interstitial advertisements are Annoying/ Irritating 1 2 3 4 5 6 7

I think the Interstitial advertisements are Trustable 1 2 3 4 5 6 7

I think the Interstitial advertisements are Useful 1 2 3 4 5 6 7



Overall, the Interstitial advertisements are Good 1 2 3 4 5 6 7

I am Favourable (Like) towards Interstitial advertisements 1 2 3 4 5 6 7I will Click on Interstitial advertisements 1 2 3 4 5 6 7

Name:Signature

F L O A T I N G

A D V E R T I S E M E N T

BANNER

ADVERTISEMENT

P O P - U P

A D V E R T I S E M E N T



THANK YOU FOR PARTICIPATING IN THIS SURVEY YOUR RESPONSE IS A GREAT CONTRIBUTION TO THE RESEARCH WORLD

INTERSTITIAL

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SURVEY FINAL2