-SURUMY SUBAIR

-MCMAT

ORGANIZATION STUDYSYNTHITE INDUSTRIES LTD

To understand the overall functioning of the firmTo know about the various departments of an

organization and their functions and activities.To understand how the key business activities are

carried out.To understand the adoption of various technologies

for different activities of the organization.To know about the growth and diversification

strategies adopted by the organization.To identify the Strengths, Weaknesses,

Opportunities and Threats of the Organization.

OBJECTIVE OF THE STUDY

Chairman - C.V.Jacob

Synthite Industries Ltd is an Indian oleoresin extraction firm, supplying ingredients to the major food, fragrance and flavour houses.

The company is based in Kochi. In 2008, it had 30% of the world's market share.

The company was established in 1972 with 20 employees.

By 2014, it has grown to 1200 crore and 2000 employees.

About

1972 : year of establishment 1980 : Government of India recognizes Synthite as an Export House. 1986 : Launches Fragrance Division at Maradur, Coimbatore for the

production of floral concretes and absolutes of Jasmine, Tuberose and Mimosa in technical collaboration with Cal-Pfizer, France.

1994 : Becomes the first Indian company in the food sector to obtain ISO 9002 certification from BSI UK.

2000: Launches Synthite Exports Ltd. 2001: Launches Natural Colour Division at Harihar, Karnataka. 2003: Sets up wind mills at Udumalpettu, Tamil Nadu. 2006: Launches (i) Spice division at Pancode, Kolenchery.

(ii) Aromco Flavour India Pvt Ltd, a joint venture with Aromco, UK

(iii) Symega Savory Technology Pvt Ltd, a joint venture with Omega, Austria.

2008: Synthite Industrial Chemicals ltd. Rebranded as Synthite Industries Ltd

2010: Goes global, sets up establishments in the US and in China 2014: Inaugurated new corporate office at Kadayiruppu. 2015: Officially launched Kitchen Treasures curry powders into common

market.

History of

Vision"By consistently delivering the ingredients of success for the most exciting food, health and fragrance solutions, Synthite will be the partner of choice to our clients worldwide."

Vision, Mission and Values

Mission PillarsSustainable Growth: Innovation: Customer Service: Enhance Value: Making it a great place to work:

• Core ValuesPerformanceFairnessInnovationCommitmentCommunicationTeamwork

Bio IngredientsSpicesRealtyHospitalityFarm TechWind Energy

Businesses

Symega SavourySymega FlavoursIntergrow Food & Beverages

Sister ConcernsHerbal Isolates

Group Companies

Mr. C.V. JacobChairma

n

Dr. Viju Jacob

Director -Marketing

Mr. Ninan Philip

Director - HR

Mr. Mani Varghese

Director - Finance

Mr. Aju Jacob

Director – R&D

Mr. George Paul

Managing Director

Management

Chairman

Managing Director

Directors

Finance Manager

Production Manager

Marketing Manager

HR Manager

Finance Officer

Production Planning

Marketing Research Analyst

Personnel Manager

AccountantsFactory Manager

Sales OfficerAdministratio

n Officer

Employees Security Safety

QC ManagerR&D

ManagerIT Manager

QC OfficerR& d Officer Program Assistants

ChemistsScientists Network Administrator

New Product Development

Human ResourcesFinanceInformation SystemsMarketingQA/QCRaw Material

Procurement

PPICSales ApplicationProductionOperational

ProcurementTPMCertifications

Major Departments

SWOT AnalysisSTRENGTHS

43 years of experienceBrand stability in the

marketEasily accessible location

(by Road, Rail, and Air)Advancement of

TechnologyStrong and efficient

Research & Development (New Product Development) Department

No trade UnionsAdequate sources of

finance

WEAKNESS

More cost on manufacturing

Shortage of manpower with technical skills

Weather dependent

SWOT Analysis

OPPORTUNITIES

Heavy demand for organic products

Geographical advantage

Rising demand for instant food and similar products

THREATS

Threat of new entrants and competitors

Shift in climatic pattern

Arrival of artificial and cheaper products

Findings and SuggestionsFindings

The company is well adaptive with the technology and changes.

Synthite provides good welfare schemes to the employees.

The company is having good financial positions .

The company policies and routines are strong and effective.

Good employer employee relationships.

Suggestions

The company has to focus on the domestic oleoresin market

Much attention should be given for natural products.

The company has to keep a close eye on changing consumer preferences.

More marketing should be adopted for Kitchen Treasures as it is a B2C product.

Organization is defined as an organized group of people with a particular purpose.

Synthite one of the world’s largest exporters and producers of spice Oleoresins and other value added products was founded by Mr. C.V. Jacob in 1972.

Uncompromising system quality management has enabled Synthite to obtain ISI 9001 and HACCP accreditation from BSI UK.

Synthite’s financial performance is an indicator company’s success.

Conclusion

Open for Queries

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