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ORGANISATION STUDY AT DUROFLEX PRIVATE LIMITED, ALAPPUZHA
PREPARED BY :
MELVIN T MATHEW
Objectives Of The Study
To gain complete knowledge about the company ‘Duroflex' Private Limited, Alappuzha.
To analyse the organization chart and understand the functions of the managers officers and Supervisors in different departments.
To identify the key function of each department and try to understand how it is carried out.
To interact with personal and customers (both external & Internal) of the organization.
To identify the strength and weakness of the organization.
To have a clear understanding about the various department of the organization
Research MethodologyMethods of Data Collection Primary data collection
Interview
Observations
Secondary data collection
Books
Journals /Periodicals
General Websites
Weblogs
BODs
MD
CEO
GM
Company Secretary Accountant & Admin Manager
Office Manager Factory Manager
Accounts Assistants
Cashier Dispatch I/C Purchase I/C
Sales I/C SupervisorSupervisor
Workmen Workmen
Organization Structure
Industry Profile
The whole world market for mattresses is heavily dominated by North America and Europe
Asia- pacific represents the fastest growing mattresses market
Major consumers of mattresses are Hospitals, Hotels, Army, Prison, Train and Private households
In India, rubberized coir mattresses are bought mainly by the high income group
Kurl-On is the leading player in the country with 25% market share in the rubberized coir mattress followed by Duroflex, Starlite, Century and Aaram
Company Profile
Established in 1963
Duroflex is a leading mattress manufacturer having units in Alappuzha, Hosur and Hyderabad.
The objective of the company is to supply rubberized coir products, which meet the ever increasing demands of the customers at competitive prices by continued process improvement and by the application of “state of the art of technologies”.
Duroflex is the largest exporter of sleep and comfort products from India
The company exports its products to over 25 countries.
Duroflex Pvt.Ltd is also a member of the International Sleep Products Association (ISPA)
Product Profile The raw materials that the company are 100% natural and environment friendly.
Main Products are :◦ Rubberized coir mattress◦ Spring mattresses◦ Polyurethane foam◦ Pillows and cushions◦ Rubberized coir sheets
Functional Departments Purchase Department
◦ Purchasing raw materials◦ Collects information from the store keeper◦ Contacts the factory manager
Production department◦ Factory manager is the head◦ Production process is under the control of factory manager◦ Product goes through long process
Functional Departments
Finance Department◦ Accounts manager control the department◦ Maintain proper records of inventory and financial transaction◦ Allocation of funds to different departments
Quality control department◦ Ensuring that the product is defect free ◦ Products go through several inspections
Marketing Department◦ Distribution channel = Factory Distributors Wholesalers
customers Dealers
◦ The GM is in charge of marketing department
Human Resource department◦ The GM is in charge of HR department◦ Recruitment & Selection◦ Time Officer◦ Grievance handling◦ Wages and salaries◦ Safety and security
Functional departments
SWOT Analysis
Strength
• Relation between Labours and management is fair
• Products at varying price ranges
• Presence in international market
• Advanced technologies
Weakness
• Competition from unbranded products
• Just entered into North Indian market
• Volatile nature of raw material prices
Opportunities
• Firm is able to introduce variety of products
• Rapid growth for mattress in the market
• Entered into north Indian market
Threats
• Unbranded products are looking similar to that of Duroflex
• Shortage of fibre affects the production process.
FindingsBetter relation between employees and managementPolitical influences affect the managerial function of the companyProviding employment to the people in the local areas.Wages and salaries are fixed by the boardThe company is producing eco-friendly products
SuggestionsThe company should develop a new product
Alternative raw material
Improvement in the sales promotion activities
Interconnecting all the branches and departments of the company by MIS
Online sales