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cgsinc.com2021
Supporting the Enterprise in a Post-COVID WorldTech strategies defining the road ahead for operational leadership
™
In our recent Post-COVID Operational Technology Trends Survey, CGS
polled 100 operational leaders across a range of functions – from the
C-suite to engineering, field service, operations and more – about their
expectations for the upcoming year.
Our goal with this report is to arm operational leaders with insights
around the priorities, strategic shifts and technology solutions that are
being embraced or ignored by their peers across the organization as the
business community begins to look toward its COVID exit strategies.
Perhaps unsurprisingly after a year like 2020, organizations are
squarely focused on maintaining stability in 2021. Yet 2021 also
appears poised to be a year in which cutting-edge technologies like
Augmented Reality enter the mainstream.
Last year was unlike any other in recent history. The big question is:
So, what comes next?
02Supporting the Enterprise in a Post-COVID World
03Supporting the Enterprise in a Post-COVID World
Our survey data reveals several interesting conclusions, which fall into three key themes:
Organizations expect to continue
investing in technologies that facilitate
remote collaboration and health &
safety to maintain stability. Other
technologies, such as Artificial
Intelligence, also receive a fair amount
of attention, while certain cutting-edge
technologies like Augmented Reality
are particularly well-suited to the
challenges of the current moment.
2021 appears set to be the year in
which Augmented Reality moves
beyond early adopters to gain traction
in the mainstream.
Seeking Stability in a Remote
Paradigm
The Technology to Get Us There
The Tipping Point for Augmented Reality Is Now
Organizational priorities and expected
trends all point to the same message:
business leaders are intensely focused
on issues of stability, while continuing
to embrace and empower remote work.
After a uniquely bruising year like 2020, operational leaders are tightly focused on one objective going forward: steadying the ship
While there is some room for pushing the
enterprise forward in exciting new directions –
including some directly boosted by the global
pandemic, such as eCommerce – our data reveal
a robust consensus that this year will primarily
be about safeguarding fundamentals.
We asked leaders to rank order 11 drivers in
terms of the extent to which each will factor
into operational initiatives in 2021.
05Supporting the Enterprise in a Post-COVID World
To take actionable conclusions away
more easily from the raw data, we have
grouped these
Average rank out of 11 options in response to the prompt “Planning toward a post-COVID environment, what will drive your operational initiatives through 2021?“ A lower number indicates a higher ranking and a more important issue.
06Supporting the Enterprise in a Post-COVID World
Maintaining day-to-day operations Customer demands
/ expectations / loyalty
Safety and health of your teams and
customers
Workeravailability
Shoring up inventory / supply chain
Adapt-and-response strategies
6.0Pandemic Recovery
4.5
Steady State Initiatives
6.0
Forward-looking Initiatives
Too Early to Tell9.3
Real-time communications
Digital transformation
Training (upskilling or reskilling technicians)
11 drivers into 4 themes:
Average rank out of 11 options in response to the prompt “Planning toward a post-COVID environment, what will drive your operational initiatives through 2021?“ A lower number indicates a higher ranking and a more important issue.
07Supporting the Enterprise in a Post-COVID World
Steady State Initiatives
Health and safety ranked first among all potential initiatives in our survey. This
should surprise no one given the ongoing public health, economic and personal
challenges posed by the COVID-19 pandemic.
Other top-ranked initiatives include responding to customer demands and
maintaining day-to-day operations.
3.57.5
7.0
6.5
6.0
5.5
5.0
4.5
4.0
3.5
3.0
2.5
2.0
1.5
1.0
0.5
00.5 1.0 1.5 2.0 2.5 3.0 3.5 4.0 4.5 5.0 5.5 6.0 6.5 7.0 7.5
% S
tead
y St
ate
Init
iati
ves
% Initiatives
Safety and health of your teams and customers
3.6Customer demands/expectations/loyalty
4.4Maintaining day-to-day operations
6.5Meeting KPIs
Initiatives that exist specifically in response to the effects of the pandemic ranked
below more stability-oriented themes like maintaining day-to-day operations.
This indicates that organizations have largely solved the personnel and supply chain
issues that were so threatening only a few months ago – or that organizations have
adapted to the new normal and have incorporated those challenges into their
operating models.
However, the ongoing uncertainty and constant change associated with the pandemic
has led to a continued focus on adapt-and-response strategies.
Pandemic Recovery
08Supporting the Enterprise in a Post-COVID World
1.0 2.0 3.0 4.0 5.0 6.0 7.0 8.0
8.0
7.0
6.0
5.0
4.0
3.0
2.0
1.0
0
% E
ffec
ts o
f th
e p
and
emic
% Initiatives
4.2Adapt-and response strategies
5.9Worker availability
7.8Shoring up inventory/supply chain
planned to focus on the resilience of their supply
chain1 – and yet today it ranks dead last among
specific initiatives.
(i.e., not including the “too early to tell” response)
of manufacturing and supply-chain professionals
09Supporting the Enterprise in a Post-COVID World
This is a stark shift from earlier in the pandemic.
In July, McKinsey found that:
With so much attention focused on keeping things running smoothly in
2021, there is not much capacity left over for more forward-looking
initiatives, such as digital transformation and upskilling. While progress
will still undoubtedly be made on these fronts this year, it will not be a
primary focus.
Forward-looking Initiatives
10Supporting the Enterprise in a Post-COVID World
% Initiatives
6.3Digital transformation
6.7Real-time communications
7.8Training: Upskilling orreskilling technicians
8.0
7.0
6.0
5.0
4.0
3.0
2.0
1.0
01.0 2.0 3.0 4.0 5.0 6.0 7.0 8.0
% F
orw
ard
-lo
oki
ng
init
iati
ves
In aggregate, “Too early to tell” ranked dead last among all responses, meaning
that confidence in these predictions is high. While there was one exception:
This is a far cry from the deep uncertainty that permeated the enterprise in the
spring of 2020.
The uniquely high level of uncertainty among Customer Experience (CX)
leaders could be the result of the exceptional degree of change that CX
organizations underwent in the previous year.
While all operational roles were affected by the pandemic, few were impacted as
severely as Customer Experience, with 25 percent of CX organizations going
entirely digital during the pandemic, 25 percent being forced to “totally
reimagine” their strategy, 33 percent making “major changes” and 79 percent
experiencing an increase in customer demand – all at the same time.2
11Supporting the Enterprise in a Post-COVID World
“Too Early to Tell”
of Customer Experience / Support leaders cited “Too early to tell” as their #1 response to what will drive their operational initiatives.
FEWER THANof respondents in any other organizational area ranked “Too early to tell” as their #1 response.
SEEKING STABILITY: A VIEW FROM AROUND THE OFFICE
Among the various roles included in our survey, Operations leaders had the most complex ranking of the issues. While “Safety and health of teams and customers” was the number one driver for 41 percent of Operations respondents, second and third priorities were very fractured, showcasing the amount of change and the number of parallel initiatives that this business unit will need to plan and execute on as we move past the global pandemic.
Where do different teams within the organization diverge in terms of their operational priorities?
Safety and health of your teams and
customers
Real-time communications
Workeravailability
Shoring up inventory / supply chain
Training (upskilling or reskilling technicians
Too early to tell
Maintaining day-to-day operations
Customer demands / expectations / loyalty
Adapt-and-response strategies
MeetingKPIs
1,0
3,0
2,0
4,0
5,0
6,0
7,0
8,0
9,0
10,0
1,0
3,0 2
,0
4,0
5,0
6,0
7,0
8,0
9,0
10
,0
1,0
3,0
2,0
4,0
5,0
6,0
7,0
8,0
9,0
10,0
1,0
3,0
2,0
4,0 5
,0 6,0 7
,0 8,0 9
,0 10
,0
Digital transformation
Field Servicesleaders put less emphasis on real time communications than do other teams.
Confidence is high across board – in
general, there is agreement that we
already understand what our priorities
will be in 2021.
Operations leaders see a
much greater need for training
than do other teams.
Field Services leaders place the most emphasis on Customer Demands and adapt -and response, while Customer Support leaders place the least.
12Supporting the Enterprise in a Post-COVID World
C-level
Engineering
Innovation & Strategy
Operations
Customer experience Support
IT/ Technology
Field Services
C-Level
Customer Experience Support IT/ Technology
Engineering
Field Services
Operations
Innovation & Strategy
01
02
03
04
05
0607
08
09
10
11
01
02
03
04
05
0607
08
09
10
11
01
02
03
04
05
0607
08
09
10
11
01
02
03
04
05
0607
08
09
10
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01
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03
04
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0607
08
09
10
11
01
02
03
04
05
0607
08
09
10
11
01
02
03
04
08
09
10
111,0
3,0
2,0
4,0
5,0
6,0
7,0
8,0
9,0
10,0
1,0
3,0
2,0
4,0
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9,0
10,0
1,0
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9,0
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4,0
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8,0
9,0
10,0
13Supporting the Enterprise in a Post-COVID World
05
0607
06 Digital transformation07 Meeting KPIs08 Real-time communications09 Shoring up inventory / supply chain10 Training (upskilling or reskilling technicians)11 Too early to tell
01 Safety and health of your teams and customers02 Customer demands / expectations / loyalty03 Adapt-and-response strategies04 Maintaining day-to-day operations05 Worker availability
This means that most had little experience making rapid, deep adjustments to
how they run their business. And yet the pandemic forced organizational
change on a scale that was unprecedented during peacetime; as a case in point,
Accenture’s CEO recently highlighted one client who “asked us literally to go
from zero people using Teams to their entire 61,000 workforce in five days.”²
While working from home or collaborating remotely has quickly become the
new normal, it’s easy to forget how strikingly abnormal that was even a year
ago – especially for employees in operational roles.
Supporting the Enterprise in a Post-COVID World 14
Why such a focus on steady-state initiatives this year?
of organizations were highly prepared
for the impacts of COVID-19.3 Even
worse, only
of senior executives updated their
operating models more often than
“rarely”
2020 WAS ALL ABOUTSUPPORTING REMOTE& DESKLESS WORK
Coming into the crisis, Gartner found that
These aggregate statistics, though, mask sharp divergences among different job
types; for example, the same BLS data shows zero percent of workers in many fields
(including installation and maintenance; transportation / material moving; and
production) working from home even part of the time, and only 7 percent of
services workers working even partially from home.
These in-person occupations were counterbalanced by roles like management,
financial occupations, sales and professionals, each with 28 percent to 30 percent
of workers working at least partly from home.
Many of what we consider essential industries, including manufacturing,
construction, retail, healthcare and transportation, rely heavily on deskless
workers. Think field technicians, warehouse staff, flight crew, utility workers and so
on. In short, working from home just wasn’t a thing for operational teams as
recently as 2018.
Supporting the Enterprise in a Post-COVID World 15
Data from the Bureau of Labor Statistics shows that in 2018
and in the same year, Global Workplace Analytics found that
of American workers worked from
home at any point during the year,4 ONLY
of American workers spent more than
half their time working from home.A MERE
2020 WAS ALL ABOUTSUPPORTING REMOTE& DESKLESS WORK
Contrast that with the results of our
recent survey of operational leaders, in
which 44 percent of respondents
indicated that a majority of their team’s
personnel are made up of deskless
workers or are currently working
remotely. More than one-quarter
reported that over 75 percent of their
staff were currently working remote /
deskless.
Breakdown of responses to the question “What percentage of your organization is comprised of remote and/or deskless workers?”
Less than one-tenth remote or deskless staff
Up to one-quarter remote or deskless staff
Up to one-half remote or deskless staff
Up to three-quarters remote or deskless staff
More than three-quarters remote or deskless staff
Supporting the Enterprise in a Post-COVID World 16
18%16%
23%
17%27%
2020 WAS ALL ABOUTSUPPORTING REMOTE& DESKLESS WORK
of companies
of companies
of companies
of companiesof companies
This shift appears likely to be largely permanent. Gartner finds that 82 percent of HR leaders plan to permit some working from home post-COVID, with 47 percent planning to allow employees to work remotely full time.9 And to support deskless workers, the good news is that several major industries now plan to increase their investment in deskless technology.
Venture Capital firm Emergence conducted a study of 100 companies and found that 82 percent of firms with a substantial number of non-desk employees plan to empower their human workforce by increasing their tech spending. In terms of industries, Transportation (100 percent) is wholly committed to its deskless technology initiative. Manufacturing (91 percent) comes in second, with Retail (83 percent), Hospitality (82 percent) and Construction (78 percent) rounding out the top five.
3.6%
58%
17Supporting the Enterprise in a Post-COVID World
Working remote at least part-time Oct. 2020
Working remote at least part-time
2018
The pace of this change was shocking. According to the Bureau of Labor Statistics, 31 percent of U.S. workers were working from home by early April,
6
and by May of 2020, less than two months into the pandemic, the National Bureau of Economic Research found that roughly 50 percent of American workers were working from home full time.
7
Gallup found that at the peak in late July, nearly 70 percent of American workers were working from home at least part time, and that by October that number was at 58 percent.
8
2020 WAS ALL ABOUTSUPPORTING REMOTE& DESKLESS WORK
Looking beyond their own priorities to broader trends within their industries and organizations, operational leaders expect the most important strategies to increase focus not only on remote work itself, but on an expansion in the set of tasks that can be done remotely.
The only other trend with very strong expected tailwinds is a continued focus on
health and safety. Everything else is secondary.
One other interesting observation from this data is that respondents expect both
service response times and first-time fix rates to increase in 2021 (although there is
less consensus on this point than with remote-oriented trends like supporting
remote collaboration).
One interpretation here could be that service organizations are shifting toward
investing more time in their first interaction, reducing the likelihood of additional
interactions with the same customer. Given that first-time fix rates currently hover
around 75 percent10, there is plenty of room for improvement on that front.
Supporting the Enterprise in a Post-COVID World 18
2021 WILL BEALL ABOUT REMOTEEVERYTHING
ALL REMOTE EVERYTHING: A VIEW FROM AROUND THE OFFICE
19Supporting the Enterprise in a Post-COVID World
C-level Customer experience Support
IT/ Technology
Engineering
Innovation & Strategy
Operations
Field Services
How do leaders of different functions within the organization expect various factors to trend in 2021?
Consensus = increase
Consensus = decrease
C-Level executives have the highest expectationsfor self-service and remote diagnostics.
Innovation and Strategy leaders are most bearish about customersatisfaction in 2021.
Supportingremote employeecollaboration
Use of remote or guided repair, service,maintenance tech
Focus onSafety &Compliance
Enabling customers with remote diagnoses and/or self-service tools
Customersatisfactionratings
Preventativemaintenance
Serviceresponse
times
First-timefix rates
Product design
80%
100%
60%
40%
20%
0
-20%
-40%
-60%
80%
100%
60%
40%
20%
0
-20%
-40%
-60%
80
%10
0%
60
%
40
%
20
%
0
-20
%
-40
%
-60
%
Customer Service leaders are least convinced that remote repair & service will be a trend in 2021 – perhaps this could be because they expect in-person operations to pick up as worker availability stabilizes.
Percentage of respondents who selected a given technology in response to the question
In keeping with the theme of seeking stability in a remote paradigm, the top three
technology investments of 2021 all facilitate remote work and remote interaction
with customers.
As might be expected, the extent of investment in remote communication and collaboration technologies is significantly greater among highly remote organizations.
>50% Remote workforce
Communicationsoftware
Multi-userCollaboration tools
Supporting the Enterprise in a Post-COVID World 21
<25% Remote workforce
73%
41%
71%
33%
0
10
20
30
40
50
60
70
80
61%57%
42%
36%
23%18% 16%
14%
Communication software
Multi-user collaboration tools
Remote diagnostics
Artificial intelligence
IoT
Augmented reality
Robotics
Virtual reality
“What new technologies are you using or considering to help optimize your operations?
(Please choose all that apply)”
THE TECHNOLOGY TO GET US THERE: A VIEW FROM AROUND THE OFFICE
What technologies are different functional groups expecting to use in 2021?
C-level executives and Field Services leaders are much more committed to adopting IoT than are leaders in other roles.
Supporting the Enterprise in a Post-COVID World 22
CommunicationSoftware
Multi-userCollaboration Tools
RemoteDiagnostics
ArtificialIntelligence
IoT
Augmentedreality
Robotics
Virtualreality
70%
80%
60%
50%
40%
30%
20%
10%
0%
70
%
80
%
60
%
50
%
40
%
30
%
20
%
10
%
0%
70%
80%
60%
50%
40%
30%
20%
10%
0%
C-level Customer Experience Support
IT/ Technology
Engineering
Innovation & Strategy
Operations
Field Services
Remote Diagnostics is the most controversial tech, with levels of adoption varying widely by role.
THE TECHNOLOGY TO GET US THERE: A VIEW FROM AROUND THE OFFICE
C-level executives are much more committed to Virtual Reality and Robotics than are leaders in other roles in the org.
Field Services leaders place less emphasis on multi-user collaboration tools than other leaders do, likely because their own organizations are less reliant on these solutions and much more dependent on other tech.
23Supporting the Enterprise in a Post-COVID World
Augmented Reality and other immersive technologies are exceptionally well-
positioned to help organizations tackle the major challenges of 2021. Augmented
Reality, or AR for short, is a family of technologies that combine the real world with
the virtual world. Unlike Virtual Reality (VR) technology, which involves a user
becoming completely immersed in a digitally generated world, AR technologies
overlay digitally generated information on top of the real, physical world.
of respondents believe that
AR can help organizations
recover from the impact of
COVID-19.77% 56%
Even among organizations with
no plans to invest in AR by the
end of 2021, a majority of
respondents believe that AR can
help with COVID-19 recovery.
AUGMENTED REALITY IS PARTICULARLYWELL-POSITIONED FOR 2021
24Supporting the Enterprise in a Post-COVID World
AR combines aspects of many other popular technology families: remote
collaboration, communications, IoT and remote diagnostics. Because AR technology
allows for more-sophisticated remote engagement with the physical world, it is
especially well-suited to tackling the challenges faced by operational leaders.
Why are operational leaders so enthusiastic about Augmented Reality?
Communication software
Multi-user collaboration tools
Remote diagnostics
Artificial intelligence
IoT
0
10
20
30
40
50
60
70
80
61%57%
42%
36%
23%
“What new technologies are you using or considering to help optimize your operations?
(Please choose all that apply)”
AUGMENTED REALITY IS PARTICULARLYWELL-POSITIONED FOR 2021
Supporting the Enterprise in a Post-COVID World 25
What’s Driving the Interest in AR for Operational Leaders?
Decrease costs
ROI
Rapid shifts in operations
Simulate an experience they need to experience
but cannot
Employee collaboration and
co-working capabilities
To be able to see and analyze before
working on something
From a customer perspective, offer a solution other than
rolling a truck
AUGMENTED REALITY IS PARTICULARLYWELL-POSITIONED FOR 2021
Supporting the Enterprise in a Post-COVID World 26
What’s Driving the Interest in AR for Operational Leaders?
Percent of free-form responses to the prompt “What is the top driver for deploying Augmented Reality solutions?” falling into a given category.
In your view, what are the top 3 key benefits of Augmented Reality (AR)/Extended Reality (XR)? (Choose three)
Provide new ways to sell and demo products
Boosted first-time fix rates/reduce repeat visits
Reduced number of errors
Improved staff safety
Heightened cost savings
Remote connectivity/collaboration
Improved customer satisfaction
Accelerated training
Extended expert reach
Reduced travel time
Increased employee productivity
41%
39%
32%
31%
30%
26%
25%
19%
16%
14%
10%
%
Financial considerations
Customer service
Better or more flexible training
Field services improvements
Enhancing remote work, collaboration or communication
Responding to COVID
Enhanced flexibility
Other
21%
15%
13%10%
9%
9%
9%
13%
AUGMENTED REALITY IS PARTICULARLYWELL-POSITIONED FOR 2021
Here’s a real-world example of how Augmented Reality might improve service
quality and reduce cost in an operational context.
Today, the average first-time fix rate across field services organizations sits at 75
percent. Meanwhile, 51 percent of first-time service visits that fail to resolve the
issue are failing due to a lack of proper parts.10
AR offers a straightforward solution for many of those failed service visits, simply
by having a technician review video footage of the equipment in need of service
(collected by the customer using a smartphone, by a remotely operated drone, or
in some other way).
Combined with remote diagnostic software, the number of teams rolling to sites
without the proper parts could quickly be driven to zero. And given that the
average cost per truck rolling to a customer site is in the $200 to $300 range,12
field services organizations that embrace Augmented Reality stand to reap
substantial financial benefits.
Supporting the Enterprise in a Post-COVID World 27
What Can AR Do for Operational Teams?
AUGMENTED REALITY IS PARTICULARLYWELL-POSITIONED FOR 2021
Customer Service is becoming a very popular application for AR, a key perceived
benefit, and a key driver for why organizations are considering AR.
Among organizations that have not yet made an AR investment but plan to do so
in 2021:
AR in Customer Service
have incorporated AR into
technical support for customers
plan to do so this year.
Supporting the Enterprise in a Post-COVID World 28
plan to incorporate AR into
technical support for customers
this year.
Among organizations that have already made AR investments:
AUGMENTED REALITY IS PARTICULARLYWELL-POSITIONED FOR 2021
For advice on how to improve these and more customer service issues, please see our
earlier report How to Meet Customer Service Demands in light of COVID-19.13
The primary perceived benefits of deploying AR in a customer service context
are financial:
Increased first-time fix rates • More efficient training • Lower cost of service
What do you feel would be the biggest benefits to incorporating AR into customer-facing technical support?
What are the top 3 customer expectations when it comes to technical support?
58
%
55
%
40
%
30
%
29
%
1%
60
%
51
%
51
%
44
%
32
%
27
%
21
%
Because first-time problem solving is the second most important issue for customers,
and low wait times (which are facilitated by solving more customer issues on the first
visit) are number three.
Why is this so important?
Supporting the Enterprise in a Post-COVID World 29
Percentage of respondents who selected a given technology in response to the question
Improved first-time fix rates
Reduced cost of service
Reduced training time in learning programs
Reduced product returns
Increased CSAT score
Faster resolution
Quick resolution time
Low wait times
First-time problem solving
Knowledgeable support specialist
Personalized experience
Multiple ways to contact support
Clear communication process
46%
This year seems poised to be the one in which Augmented Reality technology goes
from the cutting edge to the mainstream.
OF ORGANIZATIONS WILL HAVE INVESTED
IN AR
By the end of 2021
61%
TODAY
UP FROM
28%
Gartner expects “By 2025, over 50% of FSM deployments will
include mobile augmented reality collaboration and
knowledge sharing tools, up from less than 10% in 2019.”14
31Supporting the Enterprise in a Post-COVID World
Among organizations that have not yet implemented AR, plan
to do so in 2021.
THE TIPPING POINT FOR AR IS NOW
Why Now?
The time is right for AR today largely because the
infrastructure necessary to make AR seamless exists
today in a way it didn’t even a few years ago.
Today, 98 percent of companies use or plan to use
phones or tablets, 69 percent use or plan to use wear-
ables, and 58 percent (100 percent in Construction)
use or plan to use drones.15
The pandemic has also pulled forward demand for AR
for reasons we’ve already discussed – an increased
emphasis on sophisticated interactions in a remote
paradigm, a greater need for remote collaboration and
training tools, etc.
32Supporting the Enterprise in a Post-COVID World
THE TIPPING POINT FOR AR IS NOW
While AR is still a small share of most technology budgets, more than 20 percent of
organizations have dedicated over 20 percent of their total technology spend to it.
Has your organization increased or planned to increase spend on AR technology because of the pandemic?
How much of your technology budget is or will be dedicated to AR technology?
A Look at How AR Is Positioned in Technology Budgets
%
9%7%
13%
17%
54%
33Supporting the Enterprise in a Post-COVID World
14
%
4%
18
%
43
%
17
%
2%
Too soon to tell
Significant increase
Moderate increase
Slight increase
No change
Decreasing
>30% of budget
21-30% of budget
11-20% of budget
1-10% of budget
0% of budget
ofcompanies
THE TIPPING POINT FOR AR IS NOW
Not all organizations are equally enthusiastic about Augmented Reality. Those with
less of a technological, forward-looking perspective are less likely to be interested
in investing in AR.
Organizations that are not planning to invest in AR are planning to invest in far
fewer technologies than organizations that are planning to invest in AR.
Who Isn’t on Board?
Percentage of respondents who selected a given technology in response to the question “What new technologies are you using or considering to help
optimize your operations? (Please choose all that apply)”
Supporting the Enterprise in a Post-COVID World 34
Communicationsoftware
Artificialintelligence
Multi-userCollaboration tools
Remotediagnostics
Augmentedreality
Virtualreality
Robotics
IoT
35%
6%
33%
16%
2%
1%
3%
3%
56%
52%
51%
47%
34%
28%
23%
20%
Investing in AR
Not investing in AR
THE TIPPING POINT FOR AR IS NOW
Organizations that are not planning to invest in AR are also less likely to expect
increases in forward-looking strategies in 2021.
AR Investing and Forward-Looking Strategies
Responses to the question “At this stage of the pandemic response, what is your expectation for how the following factors will trend for your
organization?”
35Supporting the Enterprise in a Post-COVID World
Supporting remoteemployee collaboration
Use of remote or guidedrepair, service,
maintenance tech
Enabling customers with remote diagnoses and/or
self-service tools
Product design
77%
68%
69%
47%
61%35%
25%
10%
Numbers are a percentage of respondents answering “Increase” minus percentage of respondents answering “Decrease.”
THE TIPPING POINT FOR AR IS NOW
One interesting and unexpected wrinkle is that less remote organizations appear to
be more interested in AR:
Percentage of respondents who selected “Augmented Reality” in response to the question “What new technologies are you using or considering to help
optimize your operations? (Please choose all that apply)”
Among orgs that have already invested in AR or plan to do so in 2021, 90% of respondents believe that AR can help companies recover from COVID-19
and 80% of C-level executives at those organizations agree.
C-level leaders are the most likely to cite Augmented Reality as a technology that
their team is investing in (see page 22, The Technology to Get Us There: A View from
Around the Office), so there is clearly buy-in for the technology from the top.
Buy-in from Unexpected Places
80%
91%Others
C-level
36Supporting the Enterprise in a Post-COVID World
70%
83% Organizations with >50% remote workforce
Organizations with <25% remote workforce
THE TIPPING POINT FOR AR IS NOW
When identifying hurdles to their own organizations adopting AR technology, most
respondents cite issues around fit (identifying a use case or understanding what
options exist) and organizational support (executive buy-in, budgeting or
competing priorities).
Relatively few point to implementation hurdles (hiring the right people to manage
the technology, finding the right vendor or content development).
“What are the biggest hurdles contributing to the timeline for getting started with immersive tech? (choose all that apply)”
What Might Hold AR Back?
Supporting the Enterprise in a Post-COVID World 37
Budget
Identifying the right use case
Knowledge/Understandingtechnology options
Competing priorities
Exec buy-in
Finding the right vendor
Content development
Finding the rightinternal talent
59%
57%
47%
37%
31%
25%
22%
18%
THE TIPPING POINT FOR AR IS NOW
No matter what happens in 2021, it seems certain that it will be a more
predictable and less stressful year than the one we just completed.
With organizations focused squarely on stability in a remote paradigm,
the shape of things in the near-term future seems relatively clear.
Equally clear is the potential for technologies like Augmented Reality,
once considered fringe bits of bleeding-edge tech, to solve very
mainstream problems faced by many operational teams in the current
environment and perhaps prevent future issues from erupting.
From virtually any angle, the near-term future looks significantly brighter
than the recent past.
Tying It All Together
https://www.cgsinc.com/en/resources/thank-you-downloading-enterprise-augmented-reality-annual-trends-report
Conducted in December 2020, this survey gathered insights from 100
operational leaders representing the C-Suite, Operations, Technology,
Engineering, Field Services, Innovation, Strategy and Customer
Experience. The focus was to gauge expectations for investment,
operational priorities and challenges in an unprecedented year of
change that would include remote work, pandemic recovery and
accelerated digital transformation.
40Supporting the Enterprise in a Post-COVID World
A Note on the Methodology
7%
C-level
15%Engineering
18%Operations
35%IT /Technology
8%Customer Experience Support
7%
Innovation& Strategy
10%
Field Services
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
11.
12.
13.
14.
15.
https://www.mckinsey.com/business-functions/operations/our-insights/industry-40-reimagining-manufacturing-operations-afte
r-covid-19#
https://www.mycustomer.com/service/management/covid-19-causing-sea-change-in-cx-programmes-study-finds
https://www.accenture.com/_acnmedia/PDF-120/Accenture-COVID-19-Continuity-in-Crisis-Effective-Business-Services.pdf
https://www.bls.gov/opub/mlr/2020/article/ability-to-work-from-home.htm
https://globalworkplaceanalytics.com/telecommuting-statistics
https://www.bls.gov/opub/mlr/2020/article/ability-to-work-from-home.htm
https://www.nber.org/papers/w27344
https://news.gallup.com/poll/321800/covid-remote-work-update.aspx
https://www.gartner.com/en/newsroom/press-releases/2020-07-14-gartner-survey-reveals-82-percent-of-company-leaders-pla
n-to-allow-employees-to-work-remotely-some-of-the-time
https://fieldpoint.net/first-time-fix-rates/
https://www.youtube.com/watch?v=vDNzTasuYEw
https://fieldpoint.net/first-time-fix-rates/
https://www.cgsinc.com/blog/how-meet-customer-service-demands-light-covid-19
The Future of Field Service Management, December 2019
http://desklessworkforce2018.com/
Sources
Through the launch of Teamwork AR™ – a next-level learning, development and field support solution – CGS provides organizations with the capability to support workers with seamless visual demonstrations, real-time guidance and interactive, on-the-job training to further global digital transformation strategies and enable technicians and deskless workers in the field.
Teamwork AR is compatible and available through any device, pairing collaboration, chat, analytics and global support tools with high-quality custom content in the form of rich augmented reality experiences. Suited for all industries, the highly secure platform provides engaging, practical, hands-on knowledge transfer at the time of need.
The solution allows for continuous training for global employees through cost-effective means. From knowledge capture and transfer to collaborating with and assisting remote workers, the platform allows for more efficient learning, while increasing employee productivity.
And with Teamwork AR Agent Assist, CGS agents are transported into homes using a customer’s phone or tablet to visually guide them through issue resolution with remote interactive assistance. This helps the customer simply show rather than explain what’s wrong. And, it allows the agent to easily communicate steps to even non-digital native customers by adding visual cues to the real-world environment, showing them exactly what to do.
Agents can connect with customers prior to onsite dispatches to diagnose issues, walk through simple repairs or help customers order necessary replacement parts in advance. This can reduce the number of dispatches, lessen the amount of time spent onsite for technicians and eliminate the need for repeat visits.
To learn more contact us at [email protected] or 212-408-3800, or visit cgsinc.com.
Copyright © 2021 by Computer Generated Solutions, Inc.
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