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CBU: SpainSpainSpainSpain Program: Supporting Life 2009Supporting Life 2009Supporting Life 2009Supporting Life 2009 Supporting Life: Supporting Life: Supporting Life: Supporting Life: ggggiving more value to our valuesiving more value to our valuesiving more value to our valuesiving more value to our values One of our company values is focused on “caring” and the partnership with SOS Children’s Villages is a great opportunity for us to show that we are a company that cares about people and willing to commit to doing something to nourish, sustain, support lives of children in need. A little bit of history...A little bit of history...A little bit of history...A little bit of history... Danone Medical and Baby divisons of Spain iniciated the local Supporting Lives programme in cooperation with ‘Aldeas Infantiles SOS de España’ in 2006. All Spanish support was directed to the children’s village in Las Palmas de Gran Canaria, on the Canary Islands to build a facility room for helping children with psychomotor functional limitations (from 0 up to 4 years old). In 2007 our efforts were concentrated on refurbishing the bathrooms of Maternal houses in SOS village in El Escorial (Madrid) and last year we colaborated with the SOS village in Granada for improving the termic isolation of the homes in the Granada Village. And what’s new in 2009And what’s new in 2009And what’s new in 2009And what’s new in 2009 Within our Supporting Life program for 2009 we decided to focus on train ontrain ontrain ontrain on nutritionnutritionnutritionnutrition and medical supportmedical supportmedical supportmedical support providing to the SOS community the expertise and resources we have as an expert Company on nutrition and health. Based on this, we built the commitments with SOS villagescommitments with SOS villagescommitments with SOS villagescommitments with SOS villages for this year.

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COMMITMENTSCOMMITMENTSCOMMITMENTSCOMMITMENTS 2009 2009 2009 2009 with SOS villages with SOS villages with SOS villages with SOS villages 1.1.1.1. Improve infrastructures of SOS Village of TenerifeSOS Village of TenerifeSOS Village of TenerifeSOS Village of Tenerife (Spain) (Spain) (Spain) (Spain) 2.2.2.2. Nutritional training for SOS mothers & Nutritional workshops for children of SOSOSOSOS S S S Village of GranadaVillage of GranadaVillage of GranadaVillage of Granada (Spain) (Spain) (Spain) (Spain) 3. Medical support (6 paediatricians) for SOS village of KaolakSOS village of KaolakSOS village of KaolakSOS village of Kaolak (Senegal) HOW HOW HOW HOW are we working...are we working...are we working...are we working...

Cambio de Paradigma Fidelizar no

SUPPORTING LIFE 2009SUPPORTING LIFE 2009SUPPORTING LIFE 2009SUPPORTING LIFE 2009

HUMAN RESOURCES FINANCIAL

RESOURCES

COLLABORATION COMPANY

STAFF

COMMUNICATION

INTERNAL (Headoffices & Sales force)

EXTERNAL (Clients /

Consumers)

INVOLVEMENT

PROJECT AWARENESS

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THE BENEFITSTHE BENEFITSTHE BENEFITSTHE BENEFITS The social wiThe social wiThe social wiThe social winnnn 1.1.1.1. Improve life conditionslife conditionslife conditionslife conditions of SOS community of the village of Tenerife (46 children, 15 care-takers and 12 SOS mothers). 2.2.2.2. Train 40 care-takers and 72 children on healthy nutritionhealthy nutritionhealthy nutritionhealthy nutrition of SOS village of Granada. 3. Facilitate the medical accessmedical accessmedical accessmedical access to the SOS community of Kaolak (Senegal) for improving mothers and children health.

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Employee winEmployee winEmployee winEmployee win 1.1.1.1. InInInInvolvementvolvementvolvementvolvement through different fundraising activities making team-building. 2. Improvement of feeling of proud and belongingproud and belongingproud and belongingproud and belonging. In fact, 100% of employees assess very positive the program (source: internal survey’08) Sharing best practices…Sharing best practices…Sharing best practices…Sharing best practices… Make your staff to get to know firstMake your staff to get to know firstMake your staff to get to know firstMake your staff to get to know first----hand hand hand hand your Supporting Life project!your Supporting Life project!your Supporting Life project!your Supporting Life project! “The Baby Annual Meeting was in Tenerife, in the Canary Island, the perfect chance to visit the village we collaborate this year and know their needs in the field”

Spanish employees in the SOS village of Tenerife

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Sharing best practices…Sharing best practices…Sharing best practices…Sharing best practices… Healthy food is the one of the best way to make teamHealthy food is the one of the best way to make teamHealthy food is the one of the best way to make teamHealthy food is the one of the best way to make team----building...and fundraise too!building...and fundraise too!building...and fundraise too!building...and fundraise too! “We organize every two months a juicy and healthy breakfast for the employees of the head-office. The contribution is just 2 € and the satisfaction and loyalty to this kind of initiatives have no price! Just look at their faces!”

Healthy & Solidarity breakfast

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Sharing best practices…Sharing best practices…Sharing best practices…Sharing best practices… Keep your eyes wide open...a moving is also an opportunity to fundraiseKeep your eyes wide open...a moving is also an opportunity to fundraiseKeep your eyes wide open...a moving is also an opportunity to fundraiseKeep your eyes wide open...a moving is also an opportunity to fundraise!!!! “The head-office has just moved and we decided to organize a flea market with the furniture, plants, pictures and all sort of stuff of the old offices. The initiative was very successful (even more than we expected)...everyone wanted their “souvenir” of our old offices! Regarding the fundraising, just spectacular...around 10.000 €!”

Flea market (fundraising activity)

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Sharing best practices…Sharing best practices…Sharing best practices…Sharing best practices… To create local involvement...share your progress!To create local involvement...share your progress!To create local involvement...share your progress!To create local involvement...share your progress! “The best way to get your people involved and feeling proud of the project is sharing with them what you are doing and what is your progress regarding your commitments. One easy way to make it happens is with a newsletter. We have developed a quarterly newsletter which includes the activities carried out and an update of the finance status.”

Internal Quarterly Newsletters for employees on SL (activities & fundraising update)

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BUSINESS WINBUSINESS WINBUSINESS WINBUSINESS WIN 1. Credibility with KOL’s and consumers through demonstrating social commitment. 2. Media coverage (Prize TodoPapás (baby magazine)- Best Social Program) Sharing best practices…Sharing best practices…Sharing best practices…Sharing best practices… Shout your projectShout your projectShout your projectShout your project to the world to the world to the world to the world and feel proud!and feel proud!and feel proud!and feel proud! Increase your brand equity and why not, your income statement sharing your project with HCP’s (through your sales rep or/and Congress) and consumers (through the website, your CRM program, packaging or/and promotions).

Communication on SL for HCP’s (DMN)

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Medical Congress (DMN)-SEGG

Medical Congress (DMN)-SENPE

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Some more examples….

Communication for recruiting Paediatricians for Kaolak (Senegal) (DBN)

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Communication on Supporting Life for HCP’s (DBN) Consumer also should know about the project and we must let them be part of it. The website is an efficient way to spread the info and Supporting Life is an appealing “gift” to get new members to your CRM program.

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Communication on Supporting Life for Consumers (DBN) For more info about the program or activities, you can contact us supportinglives.spain@numil.es