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Taking over the ICC Sydney 29-30 September, 2018

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Where kids Rule!

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Imagine a land where kids rule and everything is fun.

Imagine a planet where magic is real and the impossible happens before your very eyes.

Imagine a world where you can be whatever you want… A pirate, movie star, princess, samurai, master chef, pilot, knight or mermaid!

Welcome to Play World Australia!Play World Australia is a one-of-a-kind family event that brings interactive play experiences to kids of all ages and their families. Play World will host exciting new toy reveals, photo opportunities, character meet & greets, stage performances, author readings, celebrity signings, live music, giveaways, arts and crafts and more special activities.

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We know marketing budgets are tight and each dollar needs to achieve maximum, quality results.

So why join Play World? Thousands of Kids – looking to have fun and be entertained.

Your product in their hands – direct engagement with your end user.

Create Memories – instigate pester power.

Perfect Timing – the jumpstart to your Christmas 2018 sales.

Unparalleled Reach – integrated marketing campaign reaching over 3 million.

Join us on the Journey – we’re a global events team with proven success.

Become a Play Partner

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Parents are looking for one place during September 2018 school holidays where kids can run, jump, scream, sing, dance, play, be safe and have a fun experience that’s enjoyable and memorable.

Play World’s Core Target Audience:

Kids Ages 3-12

Play World’s Secondary Target Audience:

Their Parents, Aunties, Uncles, Grandparents, Brothers & Sisters

*expected attendance

15,000 Play World Kids & Families*

In 2018, Play World will co-locate with Oz Comic-Con at the ICC Sydney.

Oz Comic-Con attracts over 30,000 fans, including 10,000 families looking for

more activity and fun. Joint advertising and ticketing campaigns will guarantee

awareness of Play World to this captive audience.

The Power of ReedPOP

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The Play WorldCommunityPlay World starts with a community, and ours will be built with an integrated marketing campaign beginning January 2018.

Daily engagement across our digital marketing channels will nurture and grow our engaged groups of kids and their parents, instilling brand trust before the launch of a comprehensive 12-week ticketing campaign.

Planned social and digital advertising across Facebook, Instagram, Youtube and Google will convert 65% of our audience.

Planned above the line advertising across TV, OOH, Radio and Print combined with PR Stories will convert 25% of our audience.

Audience Planned Reach Planned Conversion

Parents of 8-12 62,000 3,700

Parents of 6-8 58,000 3,500

Parents of 3-5 55,000 1,300

Kids 8-12 85,000

Pester Power = 1,250Kids 6-8 79,500

Kids 3-5 75,000

Total 414,500 reach 9,750 converted

Channel Planned Reach Planned Conversion

TV 460,000 850

OOH 350,000 600

Radio 95,000 500

Newspaper 580,000 500

Magazines 260,000 450

PR Stories 1,200,000 850

Total 2,945,000 reach 3,750 converted

9,750digital

conversions

3,750ATL

conversions

1,500WOM conversions

15,000Engaged Attendees

+ +=

Word of Mouth will drive 10% of conversions, or 1,500 attendees.

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Main Stage Activations

Toy unboxings, stage branding, presenting trailer ads – your brand is the star of the

Play World Main Stage

Additional Marketing Exposure for your Brand Includes: Email campaigns, website listings, social media shout outs, retargeting opportunities, printed event guides, media alerts, event signage, influencer campaigns, event gift bags, stage performances and more!

With an experienced events team on your side, we’ll ensure you’re reaching the Play World visitors as authentically and successfully as possible.

The opportunities to drive consumer engagement and future purchases of your products at Play World Australia are only limited by the imagination.

Brand opportunities include, but are not limited to…

Imagination is the Limit!

365-Digital Campaigns

Retargeting, web advertising, social media campaigns and

influencer activations. Engage our online

community year-round.

Café Rebrand

Themed signage, menus, cups and tables to bring your

brand’s world to life in our Play World cafés.

Foyer Take Over

Branded entry arches, floor decals and promo staff, your

brand is the first and last thing kids and families see

at Play World.

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Where We StartedReedPOP, a boutique division of Reed Exhibitions the world’s leading event organiser, started up back in 2006, and we’ve been on an epic ride ever since! From the very first New York Comic Con to launching and acquiring the coolest events all over the world, we’ve always stayed true to our core beliefs of always putting our fans first, creating epic events and being as transparent and authentic as possible.

What We DoWe try our hardest to bring massive amount of fun and excitement to the lives of our audience by creating content and experiences that are original, exciting, memorable and exceptionally awesome.

Delivering Celebrations of Pop Culture

Our Australian Family of Events

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ReedPOP, a boutique division of Reed Exhibitions the world’s leading event organiser, started up back in 2006, and we’ve been on an epic ride ever since!

With an established events and activation team on board, the Play World team has success in conceptualising and creating immersive brand experiences, delivering original content and executing exceptional marketing campaigns that resonate on a global level and drive results for our partners and sponsors.

Let’s Play Together!

Come Play With Us!

Steve Galloni Account Managersteve@reedpop.com.au p. 02 9422 2543m. 0481 916 241

Glenn BarringtonSales Managerglenn@reedpop.com.aup. 02 9422 2264m. 0481 915 294

Play World Australia29-30 September 2018ICC Sydney Exhibition Centre

www.playworldaustralia.com.au

Save the Date!

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