How to Grow Customer Value by Creating Personalized AD Campaigns through Retargeting with AdRoll

HOW TO GROW CUSTOMER VALUE BY CREATING

PERSONALIZED AD CAMPAIGNS THROUGH RETARGETING WITH

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Do you want to attract new prospects,

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convert customers, & grow customer value?


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With AdRoll, you can reach customers wisely


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through multiple devices on various social media


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and millions of websites.


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What is?


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AdRoll is a retargeting prospective platform


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that provides advertisers retargeting products for


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cross-platform, cross-device display advertising.


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It enables businesses to use their own


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website data on consumer behavior


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to create personalized ad campaigns.


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Whether big or small, AdRoll helps


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every business turn their customer data


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into high performance marketing.


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Let’s BEGIN!


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First, open a browser by clicking it.


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For this tutorial, let's choose Google

Chrome


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Double-clickthis icon


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A new window will pop-up


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Click the URL


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Type https://www.adroll.com/ then hit Enter on your keyboard


https://www.adroll.com/

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You will be redirected to AdRoll’s site


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Click SIGN UP TODAY


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Type your First Name


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Type your Last Name


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Type Your Business Email


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Type Your Website URL


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Type your Password


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Click SIGN UP


This is your AdRoll Dashboard

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Launching your first campaign is stress-free.


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with this brief guide to


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Grow Customer Value by creating personalized


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ad campaigns through Retargeting in less than


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10 minutes.


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THINGS TO KEEP IN MIND


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To confirm that your campaign is permitted


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by our partners, please make sure you:


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Place your Privacy Policy on every page


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of your site and


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Review “Site Requirements” & “Creative Guidelines”


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to ensure your website and ads are


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in compliance. Build a user list with


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approximately 500 to 1000 users.


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GETTING STARTED IN 4 EASY STEPS



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To get up-and-running you’ll first


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need to place SmartPixel on your site.


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SmartPixel is a snippet of JavaScript that


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allows you to cookie visitors who have


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browsed your site in order to later


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serve them your precisely-targeted ads.


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Click COPY THIS


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or click More Options


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To connect your Shopify account, click here


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To connect your Shopify account, click here


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To send to your developer, click here


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Verify if the SmartPixel is functioning by


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checking Total Visitors in your Visitor Segments


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table after 24 hours. Total Visitors represents


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the number of unique visitors that arrived


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to your site since the SmartPixel was placed.


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When your Smart Pixel is active, the


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button on the right sidebar of your


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dashboard will read "SmartPixel Active" with a



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Segmentation is a way of organizing


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user intent for advertising targeting.


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By making segments, an advertiser can show


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high-tailored ads to leads who visited a


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specific page on their site such as:


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HomepageAbout page

Contact pageFAQ page

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Click SEGMENT VISITORS


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Type your segment name here


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Type your unique URL here


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Set a duration here


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To Count this as a conversion , check this


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then click SAVE.



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Click TRACK CONVERSIONS


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Type your segment name here


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Type your unique URL here


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Set a duration here


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To Count this as a conversion , check this


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Type your conversion value here


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then click SAVE.



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When starting your retargeting, you’ll have the


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option to launch campaigns on the web,


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in Facebook’s News Feed,


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in Facebook’s Right-Hand Column,


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or on Facebook Mobile.


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Click CREATE NEW CAMPAIGN


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Type your Campaign Name here


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Input your Weekly Budget here


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Set your Minimum Budget here


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Select your Start date here


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Select your Start time here


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Select your End date here


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Select your End time here


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Select your Location here


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then click NEXT STEP


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To select segments to target,


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click ADD SEGMENTS


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Select segments to target


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Add your ads be clicking ADD ADS


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Review your premade campaign


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Make sure that campaign settings are right


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then click LAUNCH CAMPAIGN


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Once launched, AdRollwill review your campaign


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for compliance before submitting in to partner


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networks for final review and activation.


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It's now your turn to grow customer value by creating personalized ad campaigns through retargeting with


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REFERENCE: https://help.adroll.com/hc/en-

us/articles/201959120-Getting-Started-In4-Easy-Steps


https://help.adroll.com/hc/en-us/articles/201959120-Getting-Started-In4-Easy-Steps

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There you have it


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Thank you for investing on yourself


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Apply what you have

learned© Your Keen & Crisp VP | KevChavez.com | All Rights Reserved

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and…© Your Keen & Crisp VP | KevChavez.com | All Rights Reserved


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How to Grow Customer Value by Creating Personalized AD Campaigns through Retargeting with AdRoll