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CTRF “Supply chain strategies in “Supply chain strategies in volatile times” David Watson, President, OOCL Canada

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Page 1: “Supply chain strategies in“Supply chain strategies in

CTRF

“Supply chain strategies in“Supply chain strategies in volatile times”

David Watson, President, OOCL Canada

Page 2: “Supply chain strategies in“Supply chain strategies in

Our BusinessOur Business

Supply : Demand = Freight rate

Freight rate – Cost = Profit / lossg

Page 3: “Supply chain strategies in“Supply chain strategies in

Global Container Volume – TEUs in 2008

Asia / Others 53.5Million TEU

North America / Asia 20.5Europe / Asia 16 9Europe / Asia 16.9Europe / North America 6.3Latin America 7.5Others 31 2Others 31.2Global 135.9

Source: Clarkson Research ServicesUpdated May 6, 2009

Page 4: “Supply chain strategies in“Supply chain strategies in

Container Traffic in USRelationship between GDP, consumer confidence and port container traffic in the

US (2005-2008)

Source: DrewryUpdated May 6, 2009

Page 5: “Supply chain strategies in“Supply chain strategies in

Containership Fleet GrowthContainership Fleet Growth

Source: DrewryUpdated May 6, 2009

Page 6: “Supply chain strategies in“Supply chain strategies in

Vessel Capacity UpdateVessel Capacity UpdateAXS-Alphaliner estimates:

506 vessels laid up Total: 1 340 000 TEUs506 vessels laid up Total: 1,340,000 TEUsRepresent 10.6% of Existing Fleet 425 000 TEU or 274 vessels Non-operating425,000 TEU or 274 vessels Non operating Owners10 X 7,500-10,000, 55 X 5,000-7,499,89 X 3,000-4999,114 X 2 000 2999114 X 2,000-2999,140 X 1,000-1999, 98 X less than 1 00098 X less than 1,000

Source: AXS-AlphalinerUpdated Apr 27, 2009

Page 7: “Supply chain strategies in“Supply chain strategies in

Global Trade 10-Year VolumesTEU (TPT & AET) TEU (TAT)

14,000

16,000 3,000

China's entry of WTO

Delivery of First 8,000 TEU Vessel

Launch of Iris-2

Order of First 8,000 TEU Vessel

10 000

12,000

,

2,000

2,500

8,000

10,000

1,500

4,000

6,000

500

1,000

0

2,000

1999 2000 2001 2002 2003 2004 2005 2006 2007 20080

500

TPT EB AET WB TAT WB

Page 8: “Supply chain strategies in“Supply chain strategies in

Operating cost componentsOperating cost components• Cargo Costs

– Terminal handling cost– Intermodal costsV l d V C t• Vessel and Voyage Costs

– Crew, Lubricants, Spare parts– Bunker Port and Canal duesBunker, Port and Canal dues– Charter hire

• Equipment & Repositioning Costsq p p g• B&A Expenses

Page 9: “Supply chain strategies in“Supply chain strategies in

Bunker Price

523

500

550

600

160

180

200

Singapore Quarter Average Price Rotterdam Quarter Average PriceOOCL Bunker Cost Crude Oil price

457

394

456

403399124

400

450

500

per M

Ton

)

120

140

160

per b

arre

l)

283303

323338

317 324337

378394

284

399

74

8996

114

300

350

r Pric

e (U

S$ p

80

100

Oil

Pric

e (U

S$

189177183186

201

257

283 279 284255

5765

74

50

42

57

200

250

Bun

ker

40

60

Cru

de O

117

148161156 160167158161

177183

100

150

Q02 Q02 Q02 Q02 Q03 Q03 Q03 Q03 Q04 Q04 Q04 Q04 Q05 Q05 Q05 Q05 Q06 Q06 Q06 Q06 Q07 Q07 Q07 Q07 Q08 Q08 Q08 Q08 Q09 09

0

20

1Q0

2Q0

3Q0

4Q0

1Q0

2Q0

3Q0

4Q0

1Q0

2Q0

3Q0

4Q0

1Q0

2Q0

3Q0

4Q0

1Q0

2Q0

3Q0

4Q0

1Q0

2Q0

3Q0

4Q0

1Q0

2Q0

3Q0

4Q0

1Q0

Apr 09

Updated May 14, 2009

Page 10: “Supply chain strategies in“Supply chain strategies in

Low rates threaten the whole industryLow rates threaten the whole industry Unsustainably low rates are a “lose-lose” situation for everyone in the industryThere comes a point when capacity withdrawal due to unprofitable services becomes inevitable Shippers will suffer as more services are withdrawn and ppthey face disruptions to their supply chainShippers should be prepared to accept higher rate levelsThis will ensure that liners can continue to offer a high gquality, sustainable service. Meanwhile, liners must change their mindset and set new strategies to surviveg

Page 11: “Supply chain strategies in“Supply chain strategies in

2009 Macro Environment2009 Macro Environment Deepening global economic downturn and increasing capacity has led to a protractedincreasing capacity has led to a protracted downturn in the container shipping industry.Unprecedented level of government interventionUnprecedented level of government intervention has helped alleviate some of the financial uncertaintyTotal recovery is still a long way offIncreasing unemployment world wideW k i l i i t i t iWeak currencies are slowing imports in certain key countries

Page 12: “Supply chain strategies in“Supply chain strategies in

Trading Environment SummaryTrading Environment Summary

Long delivery cycle and over ordering of vesselsLong delivery cycle and over ordering of vessels lead to oversupply of tonnageEconomic down turn lead to massive drop in pdemandDrastic erosion of freight ratesgIncrease in oil prices in 07-08Greatly reduce the profit margin of all carriers G eat y educe t e p o t a g o a ca e s

Page 13: “Supply chain strategies in“Supply chain strategies in

Future OutlookFuture Outlook

Anticipate world economy and demand toAnticipate world economy and demand to recover in 1 to 2 years timeWe expect oversupply of tonnage to beWe expect oversupply of tonnage to be absorbed in 3 to 4 years timeF i ht t ill f ll i 1 t 2Freight rate recovery will follow in 1 to 2 years times

A prolonged period before recovery is anticipated

Page 14: “Supply chain strategies in“Supply chain strategies in

What are the opportunities?What are the opportunities?

Tighter supply chain management and better g pp y gsupply chain optimization Need for survival means suppliers and

d ill i b tt t d i !vendors will give better cost and service! Increased cooperation and competition along the supply chainthe supply chainShifting trade patterns opening up new “bright spots” eg. Vietnam, Indiab g t spots eg et a , d aIs China reviving?

Page 15: “Supply chain strategies in“Supply chain strategies in

Bright spots: Is China reviving?Bright spots: Is China reviving?

Less than 3% growth in 2H 08gIn 1 Q 09, Actual implied quarterly growth probably doubled to 6-8% at annual ratesat annual ratesFiscal stimulus having a huge effect (13.3% of GDP)Big spending on infrastructureLimited hurdles to implementing spending on a large scale p g g

Page 16: “Supply chain strategies in“Supply chain strategies in

Bright spots: Is China reviving?Bright spots: Is China reviving?

“Bamboo shoots ofBamboo shoots of recovery” The Economist, Apr 16 2009

Page 17: “Supply chain strategies in“Supply chain strategies in

Case study: How is OOCL weathering theCase study: How is OOCL weathering the storm?

Page 18: “Supply chain strategies in“Supply chain strategies in

Well-placed to weather the downturnFinancial Strength Organizational stabilityg yOOCL’s own Integrated System (IRIS-2) increases productivity, improves cost efficiency, and enhances customer service qualitycustomer service qualityMy OOCL Center (launched in March 2009) helps customers lower their business costs Alliance membership facilitates efficient rationalization of routes whilst maintaining network coverage of key marketscoverage of key marketsCommitted to helping our customers maintain and develop their business

Page 19: “Supply chain strategies in“Supply chain strategies in

Cost-saving measuresReduction of capacity

Re-delivery of chartersRe-delivery of chartersSuspension of servicesJoint service with other Alliances to provide psame service but with reduction in capacity

Bunker cost savingOther cost savings in

TerminalR il & T kiRail & TruckingEquipment Leasing

Page 20: “Supply chain strategies in“Supply chain strategies in

Despite the recession, caring for the environment and reducing harmful emissions remains a top priority

Page 21: “Supply chain strategies in“Supply chain strategies in
Page 22: “Supply chain strategies in“Supply chain strategies in

Strategies to reduce emissions at seagThe best way to reduce emissions is to save fuel. Fuel-saving initiatives to reduce CO2 include:initiatives to reduce CO2 include:

Weather-routing systems for the shortest route (bad weather avoidance)

Page 23: “Supply chain strategies in“Supply chain strategies in

Strategies to reduce emissions at seaOptimum trim (balance of cargo) and minimum ballast(water intake to weigh/ balance the ship)

An even keel and lighter ship = less fuel burned

Ballast water planning (OOCL(OOCL China has sailed with zero ballast) Cargo load

plan to hiachieve

“even keel”

Page 24: “Supply chain strategies in“Supply chain strategies in

Strategies to reduce Emissions at SeaSlow steaming (by 2-5 knots) on a round trip from Asia to Europe allows a reduction in CO2allows a reduction in CO2 emissions of 3,000 metric tonnes.

We voluntarily slow steam nearWe voluntarily slow steam near “Areas to be Avoided” such as the North Atlantic where Right Whales are migrating.

100% Compliant with Port of Long Beach and Port of LA Green Flag Voluntary Speed Reduction ProgramProgram

Page 25: “Supply chain strategies in“Supply chain strategies in

Carbon Dioxide Emissions Reduction

/TEU

Average CO2 emissions from OOCL owned vessels

k

92

96g/TEU-

kkm

-8%

-4%3%

88

92

4%-3%

80

84

-3%

762004 2005 2006 2007 2008

Page 26: “Supply chain strategies in“Supply chain strategies in

N America to become largest ECAN America to become largest ECA

Joint Canada- US proposal to establish a consolidated emission control area (ECA) 200 nautical miles off the coasts of Canada and US Aims to reduce sulphur in fuel by 96%, NOX emissions by 80% and particulate emissions by 85% from the present global requirementsIMO to review in July 2009 with formal adoption expected by Mar 2010 – for implementation 20122012

Page 27: “Supply chain strategies in“Supply chain strategies in

Future Eco TechnologiesFuture Eco Technologies“Skysails” - wind-

powered cargo shipsContainer ships powered by sun, wind, fuel cells

= zero emissions!

Greenwave (UK firm) developing Hydrodynamic

and Aerodynamic

Ballast free ships (ballast = water intake to weigh/ balance) to avoid pollution caused by foreign creatures and algae

and Aerodynamic alternatives

Page 28: “Supply chain strategies in“Supply chain strategies in

THANK YOU