SUPPLEMENTAL ITEM RD1 - 3206 COLLEGE ZAB 05-23-19 Page 1 …€¦ · 23-05-2019 · Los Angeles to provide supplies for, create and distribute 300 hygiene kits for the homeless

1

Jacob, Melinda

From: Zoning Adjustments Board (ZAB)Subject: FW: Supplemental Materials for Use Permit ZP2019-0024, 3206 College Ave.; hearing

5/23/19Attachments: Healthy Spot College Avenue Overview.pdf

From: Jennifer L Ochoa [mailto:[email protected]] Sent: Monday, May 20, 2019 4:16 PM To: Zoning Adjustments Board (ZAB) <[email protected]> Cc: Riemer, Allison <[email protected]> Subject: Supplemental Materials for Use Permit ZP2019‐0024, 3206 College Ave.; hearing 5/23/19

Hello,

Please see attached supplemental reference materials for the proposed project at 3206 College Ave, Use Permit #ZP2019-0024. Attached is a marketing brochure for the company, Healthy Spot, to provide background company information for ZAB review, in addition to the drawings and documents previously submitted.

Please let me know if you have questions related to these materials.

Thank you, Jennifer

Jennifer L Ochoa

5735 Melrose Ave.

Los Angeles CA 90038

Direct 323 593 7615

Main 310 659 9482

[email protected]

SUPPLEMENTAL ITEM RD1 - 3206 COLLEGE ZAB 05-23-19

Page 1 of 11

1

HEALTHY SPOT COLLEGE AVENUE

3206 College Avenue

Berkeley, CA 94705


Page 2 of 11

2

Healthy Spot was founded by Andrew Kim and Mark Boonnark in 2008.

After living in San Francisco during the 2007 pet food recall, they were inspired to help

other pet parents find the highest quality products and services. Andrew had recently

adopted his pup Maya and was looking for a safe food option for her, but found it hard

to decipher between brands. Mark had lost his pup Biscuit to cancer and was concerned

about the safety of the big pet food brand that he was feeding to Biscuit. Determined to

create a better way to select the right pet products, they started Healthy Spot.

Today, after opening fifteen locations in Southern California and one in San Francisco,

Andrew and Mark are excited to bring Healthy Spot’s curated selection of dog and cat

products, best-in-class grooming and fun community events to College Avenue.

HEALTHY SPOT OVERVIEW

OUR FOUNDERS STORY


Page 3 of 11

3


WE BELIEVE IN SUPPORTING OUR COMMUNITY

WE ARE ABOUT INTEGRITY, FIRST AND FOREMOST

At Healthy Spot, we strongly believe in fostering community in each location we serve.

Whether hosting local pet-friendly events or partnering with neighboring businesses and

nonprofits, we are dedicated to creating rewarding experiences for our pet community.

This includes organizing yoga with your pup, hikes with your pet family, Yappy Hours at local

restaurants, Pool Pawties and Ice Cream Socials. We are also committed to giving back to our

communities through volunteering or participating in local parades and Pride Walks throughout

the cities we support. We recently partnered with The Midnight Mission in Downtown

Los Angeles to provide supplies for, create and distribute 300 hygiene kits for the homeless. Our

teams also handed out 350 meals, plus 100 lbs. of Healthy Spot donated dog food to

The Midnight Mission community.

Integrity is one of our core values and we will always put your pet’s health first. In 2010, Proctor and

Gamble acquired one of our primary food vendors, Natura. At the time, Natura accounted for 75% of

our food sales and was an extremely important part of our business. With Proctor and Gamble’s history

of pet food recalls, we knew there was a potential risk to our pet community’s health and well-being, so

we immediately pulled all Natura products off our shelves and ended our partnership with them. While

a tough business decision, it was the right choice for our customers as Natura had several recalls in the

years following the acquisition after a 40-year history of having zero recalls.

Healthy Spot will always take these types of precautionary measures to protect our customers and their

pets. In 2013, the New York Agricultural Department found high levels of an illegal antibiotic in popular

jerky treats manufactured in China, which may have been related to hundreds of pet illnesses and

deaths. These were our best-selling treats at the time. Upon discovery of this report and recognizing that

China has questionable pet product manufacturing standards, Healthy Spot stopped selling this treat and

any other consumable product from China, despite the substantial loss of business.


Page 4 of 11

4

WE BELIEVE IN GIVING BACK AND MAKING A DIFFERENCE


Healthy Spot is proud to support local rescue organizations

and the pets that they serve through our Rescue Spot

Adoptions Program. Not only do we host cage-free dog

adoptions in our daycare rooms every Sunday, but we also

select one of our Rescue Spot Adoption Partners each

month to be the beneficiary of our Rescue Spot Round-Up

efforts in store. Customers can round their purchase total

up to the nearest dollar and that difference gets donated

to the chosen rescue organization. Healthy Spot has

generated over $300k in donations to local rescues

since we opened our doors!

In 2016, we dedicated a permanent adoption

space for LA Love and Leashes in our Santa

Monica store. Since this partnership began,

we have helped over 2,100 dogs and cats

find new loving homes.

In 2017, co-founder Andrew Kim, worked closely with

Social Compassion in Legislation to help sign into law

AB 485, the Pet Rescue and Adoption Act. This law made

what is known as the “humane model” for pet stores

mandatory throughout California. The “humane model”

requires that pet stores only sell or adopt out dogs, cats or

rabbits that have been sourced from shelters or rescues,

and in effect blocking “puppy mills” from selling animals in

California stores. Not only has this been Healthy Spot’s

business model since the first store opened in 2008,

but as a result of this bill passing, rescue pets now have

more opportunities to find their forever home.


Page 5 of 11

5

Healthy Spot is extremely proud of the recentawards from our local communities.

OUR CUSTOMERS LOVE US!


Our employees love us! Plus, our team members arepassionate about working for the company.

With over 130 reviews on Glass Door,our rating stands strong at:

4.3OUT OF 5 STARS

84%WOULD RECOMMEND

WORKING AT HEALTHY SPOT

TO A FRIEND

93%APPROVE OF OUR CEO,

ANDREW KIM

OUR EMPLOYEES LOVE US!

2019, 2018, 2017 AND 2016 WINNERSanta Monica Most Loved:

Pet-Centric Business

THE ARGONAUTBest of the Westside

2018, 2017, 2016 and 2015

Pet Boarders/Groomer:

1st Place Marina Del Rey

LOS ANGELES TIMES OCBest 2017

Readers Choice

Pet Store & Grooming

4.5 Average Yelp rating across

all 16 locations and 2,800+

reviews


Page 6 of 11

6


WHAT HEALTHY SPOT WILL BRING TO COLLEGE AVENUE

A complete assortment of wholesome,

organic pet foods across the raw, raw

alternative and dry food categories, as

well as safe, eco-friendly toys, treats and

health products.

Locally hired retail team members that are

highly trained in pet nutrition to find the

perfect, safest food for your dog or cat.

Fun community events that support local

pet rescue partners and local businesses.

A grooming team that advocates and

thoroughly trains for a dog grooming

experience that is positive for the owner,

and safe for the pup.


Page 7 of 11

7

In fifteen of our locations, Healthy Spot offers best-in-class dog grooming services and

products to ensure a positive and safe experience for your dog. Unlike traditional salons, our

groomers take appointments one by one, limiting the amount of time your pup needs to stay in

a kennel. Our award-winning grooming instructors insure that all of our stylists are highly trained

and skilled, while putting an emphasis on pet safety and handling. In addition, we not only perform

traditional breed haircuts, but we also offer Japanese styling, a highly crafted, creative approach that

favors whimsy over standard cuts and makes the dog resemble a stuffed toy. Plus we offer hand

stripping, the lengthened process of removing unnecessary fur from the root of specific dog breeds

to produce a tidier and healthier coat. To round out this unique experience, Healthy Spot only uses

premium products that are natural, eco-friendly and bio-degradable for all dog treatments.

HEALTHY SPOT GROOMING SERVICES

THE HEALTHY SPOT DIFFERENCE


Page 8 of 11

8

OUR GROOMING SALONS

OUR HEALTHY SPOT FAMILY

All of our Grooming Salons offer a personal check-in experience

and a spa-like, intimate environment for pups of all sizes.

Our groomers believe every pet’s haircut should be in perfect harmony with their

personality and are masters at finding the right style for each pup.

HEALTHY SPOT GROOMING SERVICES


Page 9 of 11

9

HIGHLIGHTS FROM OUR COMMUNITY

Healthy Spot is a well-respected

name in the pet community;

they carry high quality, well-

made and thoughtfully curated

products and continually work

hard to innovate and delight

their customers. They are

strong advocates for local San

Francisco small businesses,

carrying brands like ours and

Wildebeest.

THE ENTIRE TEAM

P.L.A.Y. Pet Lifestyle and You

For The Honest Kitchen,

Healthy Spot is the ideal

retailer; they carry only the

very best products, they

have the very best staff,

never discount and they are

the “go to resource” in their

communities for expert advice

on pet nutrition.

CHARLES POSTINS

Co-Founder of

The Honest Kitchen

I think that Healthy Spot is

an amazing company that

embraces the diversity of

each community they join.

They genuinely care about

making a positive impact and

support local rescues, pet

adoptions, fundraisers and

community events. In addition,

they provide wonderful career

opportunities and training for

others who are passionate

about pets and want to work in

a fun and positive environment.

D. OWENS

Healthy Spot Team Member

Both Mark and Andrew have

set the bar so high when it

comes to integrity, profits

with principles, our best

investment being our people

- there’s no wonder they’ve

rallied such an overwhelmingly

supportive team of enthusiasts

behind them in every new

venture.

J. HAYNES

Healthy Spot Team Member

Andrew Kim and Mark

Boonnark have been nothing

short of a delight to work

with, and as they have grown,

they have done an incredible

job maintaining their small

business core values. In each

of their locations, they have

gone to great lengths to

ensure they are in tune with

the community, providing a

tailored experience to all of

their patrons.

ANNIE HART

Founder

Rescue from the Hart

This company’s owners truly

care about the well being of

pets. They are not a machine

like a PetSmart or Petco. They

truly care. The products they

sell are carefully vetted with

pet’s health as the singular

focus. Grooming/care-oriented

services are all top notch,

again with the primary focus

being the well being of pets.

L. RAMIREZ

Customer

Fostering community is our number one priority, which means ensuring that we address the

needs and concerns of every person and pet that interacts with our stores and team members.

In many of our locations, we share adjoining walls and parking lots with local businesses and

residents, and have successfully complemented the energy of each neighborhood. Here are a

few testimonials from our Healthy Spot family highlighting our dedication to our community.

SUPPLEMENTAL ITEM RD1 - 3206 COLLEGE ZAB 05-23-19 Page 10 of 11

10

We are committed to inspiring healthy pet lifestyles by creating authentic experiences and

fostering community, one pet at a time.

SUPPLEMENTAL ITEM RD1 - 3206 COLLEGE ZAB 05-23-19 Page 11 of 11

Documents

SUPPLEMENTAL ITEM RD1 - 3206 COLLEGE ZAB 05-23-19 Page 1 …€¦ · 23-05-2019 · Los Angeles to provide supplies for, create and distribute 300 hygiene kits for the homeless