Super Bowl XLIVSuper Bowl XLIVSuper Bowl XLIVSuper Bowl XLIV

LANDSHARKLANDSHARKLANDSHARKLANDSHARK StadiumStadiumStadiumStadium

Sunday, Sunday, Sunday, Sunday, February 7, 2010February 7, 2010February 7, 2010February 7, 2010

Representative photo of VIP hangar. Layout and colors may vary.

SheltAir Aviation at Fort Lauderdale-Hollywood International Airport, located 20 minutes from

LANDSHARK Stadium, will create a unique luxury “Touch Down Lounge” to welcome the

arriving and departing private jet travelers attending Super Bowl XLIV Miami.

During the three day event, - February 5, 6, 7, 2010 - SheltAir Aviation will transform a 20,000

square foot hangar into a VIP “Touch Down Lounge” for private jet travelers to visit as they wait

for their transportation upon arrival to Super Bowl XLIV, as well as waiting for their jet to prepare

for takeoff as they depart.

SheltAir Aviation is expecting 250 jets to arrive including CEOs, Top Executives, Business

Owners, Celebrities, Players, their families and friends, flying to Miami for Super Bowl XLIV.

SheltAir Aviation is inviting luxury brands to partner with the “Touch Down Lounge,” providing

each partner a unique opportunity to create an exclusive area within the hangar to welcome jet

travelers. Displays may include private banking and financial services, luxury autos, real estate,

hotel, resort & spa destinations, fine jewelry & watches, home décor and furnishing, beauty services

and accessories, food & beverage sampling, electronics and internet services, all providing the

luxury experience. All categories are exclusive. Each partner will be able to customize their own

area, designed to reflect the brand flare and showcase the products to private jet owners.

Private jet owners are the Core Customer for Luxury Brands:

• Average individual wealth is greater than $3.5 billion

• 46% interested in yachting

• 38% interested in fast cars and motor sports

• 25% play golf and travel to golf destinations

• 25% collect fine art

• 90% purchased fine jewelry

• 85% purchased fashion/accessories

• 79% stayed in a hotel/resort & spa for business and leisure

• 25% took a cruise

• 85% purchased wine or spirits

• 90% own multiple homes and own or lease luxury vehicles

Representative photo of VIP hangar. Layout and colors may vary.

Sponsor fees vary per category and space requirements.

50% due upon signature of contract

50% due 30 days prior to event, January 7, 2010

Partners are responsible for all additional costs, including:

• Construction of company/product branded area

• Staff as needed

• Travel, hotel and transportation cost

CONTACTCONTACTCONTACTCONTACT

Charles WardCharles WardCharles WardCharles Ward

T: 214.995.5584T: 214.995.5584T: 214.995.5584T: 214.995.5584

Charles@IdeasUSA.comCharles@IdeasUSA.comCharles@IdeasUSA.comCharles@IdeasUSA.com

Idea Works, Inc.Idea Works, Inc.Idea Works, Inc.Idea Works, Inc.

P.O. Box 671047P.O. Box 671047P.O. Box 671047P.O. Box 671047

Dallas, Texas 75367Dallas, Texas 75367Dallas, Texas 75367Dallas, Texas 75367