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ABOUT USSUP Business plunges into the business of standup paddling, capturing trends, activities, and opportunities from the center of this evolving sport.

SUP Business is a business-to-business focused, community-based media company using the web and our print publications – INSIDELine and SUP Business – to reach the standup paddle industry and beyond, into new markets and opportunities.

We race, surf, and tour upwind, downwind, through the waves, and along the rivers and lakes. Having grown up in around the outdoor and beach cultures, we are the SUP culture. Our network of industry insiders extends across the county and around the world, keeping manufacturers, retailers, and industry professionals on the leading edge. We value craftsmanship in actions and in words, the adventure of new territory, and coming together as a voice for the industry.

In July 2010, SUP Business partnered with the RTC Group, a media and marketing company specializing in print, event production, and on-line marketing. The partnership expands the platforms and reach of SUP Busi-ness, offering an integrated media approach for industry news in the fast-growing standup paddle market.

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BUSINESSWe are the firSt and only indUStry neWS SoUrce for StandUP Paddling.

BIOJennifer HolcombEditor-in-Chief / Paddler

A professional writer by training and trade, and a paddler at heart, Jennifer worked as a technical and executive speechwriter before heading back to university as an instructor in business writing and

composition. She recently crossed the Hawaiian Islands as part of Destina-tion 3˚, a 300+-mile standup paddle journey from the Big Island to Ni’ihau. An athlete positioned at the center of our sport, Jennifer’s unique perspec-tive and connection is SUP Business’ advantage.

Jennifer HolcombEditor-in-Chief / Paddler

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Our flagship publication and the industry’s first business-to-business magazine, SUP Business will deliver original analysis and in-depth features on the

people, products, and ideas that move the industry forward. Distributed quarterly in March, June, September, and December.

SUP BUSINESSpr int

photos: michael dawes

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Our race magazine. INSIDELine provides a “snapshot” of the industry through the lens of the particular race. Where SUP Business and

SUPBusiness.com are focused solely on the industry reader, INSIDELine also recognizes, and will be delivered to, the athletes and enthusiasts driving the sport. Distributed in May, July, August, and September based on key events around the country and select international events.

INSIDELine

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SUPBusiness.com

The company’s daily news outlet. Designed to be the “go to” source for industry information, the site features compelling and unique business-focused editorial,

photos, and videos, as well as guest columnists from around the industry and around the world, creating the most comprehensive and compelling source of leading-edge industry data available.

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DEMOGRAPHICS

41%Retailers

37%Manufacturers

15%Lifestyle

Marketing

7%Others retailers 41%

SUPSurfCanoe/KayakSporting Goods

other 7%Professional AthletesVC/M&AEnthusiastsCommunity

Manufacturers 37%BoardPaddleAccessoriesApparelSales Reps

lifestyle Marketing 15%

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CIRCULATION

SUP Business and INSIDELine are mailed directly to 3500 in-dustry members and enthusiasts including retailers, manufacturers, sales reps, sponsors, lifestyle marketing professionals, investors, and racers. They are also distributed at industry events and races.

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EDITORIAL CALENDAR

DATE ISSUE AD MATERIALS

DUE

STREET DATE

ISSUE HIGHLIGHTS

Mar SUP Business

11-Feb-11 14-Mar-11 Race to the Bottom

May INSIDELine 19-Apr-11 16-May-11 Winter Sessions: California, Florida, North Carolina, Wisconsin, Australia/New Zealand

June SUP Business

13-May-11 13-Jun-11 Future of Retail; Industry Trends Report

July INSIDELine 20-Jun-11 18-Jul-11 Hawaii / Pacific Rim

Aug INSIDELine 18-Jul-11 12-Aug-11 Mountain States

Sept SUP Business

15-Aug-11 12-Sep-11 Technology

Oct INSIDELine 14-Sep-11 11-Oct-11 Battle of the Paddle California

Dec SUP Business

4-Nov-11 5-Dec-11 Year in Review

SUP Business and INSIDELine Press Release SubmissionsTo submit new product announcements, send e-mail versions of the release to the editor. The more technical the information, the more useful it is to our readers. Each product announcement should include a press release, product datasheet and pricing. Digital files, such as PDF documents and digital graphics, should be sent only through prior arrangements with the editor. Published image resolutions need to be at least 300 dpi.

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ADVERTISING RATES / SPECS

SUP BUSINESS Frequency 1X 2X 3X 4X

2-page $1,580.00 $1,450.00 $1,350.00 $1,200.00

Full $875.00 $800.00 $740.00 $675.00

Half $530.00 $500.00 $450.00 $400.00

Quarter $350.00 $325.00 $300.00 $270.00

INSIDELineFrequency 1X 2X 3X 4X

Full $675.00 $625.00 $475.00 $400.00

Half $405.00 $370.00 $280.00 $200.00

Rate Combinations Rates for SUP Business and INSIDELine can be combined to give your company maximum exposure and pricing advantage. Use the pricing schedule for the total number of pages in both publica-tions in your annual contract. Discounts may also be applicable if you take advantage of additional online advertising opportunities; contact your sales representative for more information.

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PRINT AD SIZES

WEB RATES / SIZES

full page (bleed)9-1/4” (235 mm) x11-1/8” (283 mm)

1/2 page V4” (101 mm) x

9-7/8” (251 mm)

1/2 page H8” (203 mm) x

4-3/4” (121 mm)

1/4 page V3-1/2” (89 mm) x4-3/4” (121 mm)

Material InstructionsAll advertising must be submitted as a high-resolution PDF (PDF/X-1a). Four-color images must be CMYK; minimum resolution 300 dpi; tiff or eps are preferred; line art a minimum of 1200 dpi. Only full-page ads require a bleed of 1/8” (4 mm).Full-page live area is 1/2” (13 mm) from trim on all sides. For all other ad sizes, all live content should stay 1/4” from the edge of the ad space.

Please submit PDFs via The RTC Group’s FTP site: http://upload.rtcgroup.com

SUPBUSINESS.COMSize Qty/Page SOV% Price/Month

Body Custom 283 x 427 1 25% $750.00

Body Banner 579 x 90 1 25% $650.00

Leaderboard 725 x 90 1 25% $500.00

Sidebar 250 x 300 2 25% $440.00

Premier Tile 125 x 125 4 25% $395.00

Tile 125 x 125 4 25% $300.00* SOV is “share of voice.” Some web positions rotate upon page refresh. Ad sizes are measured in pixels.

contact

Jennifer holcombeditor-in-chiefjen@supbusiness.com310.266.0053905 Calle Amanecer, Suite 250San Clemente, CA 92673