Sunil Samrat Sip

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(A report submitted in partial fulfillment of the requirements of PGDM-IB Program ofISBS)

BY: SUNIL KUMAR SAMRAT

ROLL NO:52

PGDM-IB

Faculty Guide:Prof

Manmohan vyas


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Company Name: HDFC AMC Ltd.

Title Name: A STUDY OF BUYING BEHAVIOUR OF

MUTUAL FUNDS INVESTERS

Role: Sales

Time Period: 60 Days

INTRODUCTIONINTRODUCTION


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OVERVIEWOVERVIEW

The Indian mutual fund industry has evolved from a single

player monopoly in 1964 to a fast growing, competitive

market on the back of a strong regulatory framework.

The Assets under Management (AUM) have grown at a

rapid pace over the past few years.

AUM Base and Growth Relative to the Global Industry

Share of Mutual Funds in Household Financial Savings


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Continued.Continued.

HDFC Mutual Fund was setup on June 30, 2000

Zurich India Mutual Fund have migrated to HDFC Mutual Fund onJune 19, 2003

HDFC Bank commenced operations as a Scheduled Commercial

Bank in January 1995

HDFC Mutual Fund is well-established fund house and is

sponsored by the HDFC Group


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Mutual Fund Operation Flow ChartMutual Fund Operation Flow Chart


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OBJECTIVEOBJECTIVE

To find out the various factors determining the buying behavior of mutual

fund investors in Sigra,Varanasi.

To find out the most preferred mutual fund among the investors and the

reasons behind the preference.

To know the investor view point regarding mutual fund as an investment

avenue in comparison to other investments.

To gauge the investor satisfaction level regarding their investments in

mutual funds.


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RESEARCH METHODOLOGYRESEARCH METHODOLOGY

Method of Research: Observation

Type of Research: Exploratory research

Data Type: Primary and Secondary Data

Sample design: Data has been presented with the help

of bar graph,

pie charts, line graphs etc.

Sample size : 200

Research Tool : By interacting with various people and through


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Age distribution of the InvestorsAge distribution of the Investors

AgeGroup

50

No. ofInvestors

20 30 50 40 34 26

More than 35 years of

age prefer investing inmutual fund


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Educational Qualification of investors

EducationalQualification

Graduate/PostGraduate

UnderGraduate

Others Total

Number ofInvestors

146 42 12 200

Graduate investing

more compare to

others


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Occupation of the investors

Occupation Govt.Service

Pvt.Service

Business Agriculture Others

No. ofInvestors

58 76 50 6 10


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Monthly Family Income of the Investorsof Varanasi

Income

Group

30,000

No. ofInvestors

8 20 46 72 54

Income Group


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Reason for investing in HDFC

Data InterpretationData Interpretation

Reason No. of Respondents

Brand Name 92

Better Return 56

Agents Advice 52


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Preference of factors whileinvesting

Factors Liquidity Low Risk High Return Trust

No. ofRespondents

40 60 64 36


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atisfaction with the service offered by the HDFC mutual funatisfaction with the service offered by the HDFC mutual fun

CompaniesCompanies

Response No. of respondents

Yes 160

No 40


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Source of information for customers aboutMutual Fund

Source ofinformation

Advertisement

Peer Group Bank FinancialAdvisors

No. of

Respondents

34 44 50 72

o e o n estment Pre erre


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o e o nvestment Pre erre ythe Investors

Mode of Investment One time Investment SystematicInvestment Plan(SIP)

No. of Respondents 130 70


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Preferred Portfolios by theInvestors

Portfolio Equity Debt Balanced

No. ofInvestors

92 34 74


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CONCLUSION

Age group ,income and education of investor haveimpact on buying behavior.

Brand plays important role for the investment.

Distribution channels are also important for the

investment in mutual fund.

Financial advisors are good influencer.


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LIMITATIONS

Some of the persons were not so responsive.

Sample size is limited .

Some respondents were reluctant to divulge personal information whichcan affect the validity of all responses.

The research is confined to a certain part of Varanasi.


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RECOMMENDATIONSRECOMMENDATIONS

Focus on Brand awareness because people faith in brand or

well know with them.

Motivation should be given to financial advisor .


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THANK YOU!!THANK YOU!!

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Sunil Samrat Sip