portfoliodesigner + author + entrepreneur

design + business– graphic designer at heart since high school – trained entrepreneur since business major in undergrad,

start-up & (currently) business school creative + analytical– published three design books from 2012 – 2014– one of the books consisted of analyzing social trends such as the

level of attention in human rights issues

visionary + strategic– created korea's first design-management studio– secured funding from seoul entrepreneurship program through

three-year business plan

a few important numbers – 3 books written as a designer, author, entrepreneur & marketer; 10 partners

involved in the startup co-founded in 2012; 22 pounds gained since 2012 through weight lifting; 30 countries travelled so far; 128 consecutive days spent in europe for the design research

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please contact me at: sungjee.yoo@stern.nyu.edu / 1.917.704.1566 / 4310 crescent st., apt. 2611, long island city, ny 11101

company executive officer (2.3 yrs)republic of korean army

under-gradyonsei university

graduate studentnyu stern school of business

designer & author (4 yrs)whitebook

co-founder & marketer (1 yr)save

08 10 12 2014

from early on in my life, i knew that my skill sets and perspectives will consist of connecting dots across two sides – creativity + analytical skills

sungjee yoo

1st issue – branded–series on tackling social issuesco-founder & designer – developed, designed, and launched the save brand with 16-page mini book / initiated pro-bono marketing / selected 100 testers and 100 market leaders, including ceos, editor-in-chief, and scholars / collaborated with three partners including architect, designer & social worker

format brochuredate sept. 2012pages 16 pagesprice free (pro-bono)

book no. 1 – savepage 2 / 4

book no. 2 – savepage 3 / 4

format book + magazinedate june 2013pages 118 pages + 116 pagesprice 16,000 krw (15 usd)

2nd issue – to address human rights issues of north korean refugeesco-author & head of marketing – conducted focused interviews of five north korean refugees & five experts including government officials and ngo leaders / developed three key-slogans & message tone / promoted through korea's largest forum on reunification / spoke as keynote speaker at the forum

book no. 3 – whitebook

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whitebook.format bookdate june 2014pages 212 pagesprice 16,000 krw (15 usd)

a book for inspiration on modern architecture of europeauthor & designer – developed design-focused & minimalistic travel guide book / researched 62 european cities from brussels to zagreb on four-month trip / produced four ipad e-book versions / created simplified illustrations on 40 architecture / coordinated beta-testing with 15 innovators