S U N F R O G BRANDGUIDE

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SHIRTSAS UNIQUE AS YOU ARESunFrog is known for having millions of

graphic t-shirt designs—but we’re more

than just a t-shirt company. We believe

that t-shirts are the best canvas to share

individual passions with the world! SunFrog

strives to serve the people behind those

diverse passions by trail blazing new

markets, technologies, and better methods

of creating quality product and services.

Josh Kent, CEO

We give people a canvas to express

those passions and ambitions while trail blazing new markets, technologies, and superior methods of creating quality products and services for them.

SunFrog.com offers graphic t-shirts that anyone can personally relate to. As one of the largest apparel printers, SunFrog also serves entrepreneurs and sellers as the production powerhouse behind their company dreams and ambitions.

People are all uniquely different & valuable with individual ambitions and passions.

SUNFROG KEY POINTS

• We offer the largest selection of t-shirts online.

• We have something that relates to anyone and everyone.

• We built a community where Designers and Sellers (affiliate marketers) work together.

• We receive the most online traffic, compared to other t-shirt platforms online today.

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Since our founding in 2013, we are proud to say that by maintaining our standards, we have

become the world’s largest direct-to-garment online t-shirt platform. Our customers and staff team

are part of our team and we promise to give them an outstanding online experience, high quality

product, exceptional customer service, and the best working relationship possible.

SUNFROGSHORT HISTORY

SunFrog Shirts launches originally as a retail side of Josh Kent’s existing wholesale screen print company FunFix.

Launched Affiliate & Artist sign up to the

public.

1st Fanpage post.

SunFrog sets up our first Direct-To-Garment (DTG) printer.

Earned the Michigan Small Business Award.

Company tour given to Michigan Congressman.

Embroidery division opened up.

Launched new first mobile checkout among t-shirt platforms.

Order volume requires a second shift be brought on.

2 more DTG printers installed. Added 6 DTG

printers for a total of 12 machines.

SunFrog starts supporting orphanages in Nigeria.

Won the Michigan Top 50 Business Award.

Succesfully acquired a law firm.

First daily ‘huddle’. Changing the communication.

Launched print production API for independent companies.

First brand partnership with ‘Crooked Monkey.’

‘Amazon like’ approach to

customer service and orders.

Open up to international shipping with the best pricing in the industry.

Licensing deals with Disney, Marvel, DC Comics, and major brands.

Alliance with Bustedtees.com formed.

New ‘responsive’ website layout launched.

Company moves to new 100,000 sq ft location and increases to 300+ team members on staff.

Partnership with local Michigan company

M22.

SunFrogs internal team

member training ‘Home-School’

launched.

Job Fair held with 92 new hires. Team

SunFrog sponsorship launched.

Partnership with Payoneer.

Launched online chat system for customers.

SunFrog begins email marketing for affiliates.‘Forever customer’ introduced.

SUNFROG.COM BREAKS TOP 1000 ALEXA TRAFFIC RANK BECOMING THE LEADING T-SHIRT PLATFORM ON THE INTERNET.

‘13 ‘14

‘15

‘16

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COMPANYPERSONALITY & TONE OF VOICE

UNIQUEINCLUSIVE

BOLD

WELCOMING

OPEN

FRIENDLYFUNAUTHENTIC

SPONTANEOUS

APPROACHABLEHIGH ENERGY

WITTY

FAST PACED

Our company is fairly new but we operate on an old message; Treat people the way you would want to be treated.

First and foremost, SunFrog is a friendly

company. We want everyone to feel that we

are approachable, have a good sense of

humor, and are energetic and enthusiastic

in everything we do. We may be the leaders

in innovation and have the most expertise

in the t-shirt industry, but we would never

position ourselves as elitist or arrogant. We

speak to both customers and team members

with a genuine tone and goodwill attitude.

People always come first.

When it comes to copy-writ ing, we bel ieve

that less is more. Use shorter sentences

whenever possible, and include the reader

(use ‘you’ and ‘we’).

Our working personality within the company and when working with other companies is important to know.

Fast Paced – we’re loose and fast until we know what we want. Don’t commit a lot of time to a design or concept until approved.

We’re very visual. Sometimes we know what we want by looking at what we don’t want. Concepts and ideas don’t have to be fancy. Many of our succesful features and processes started as wire frames and sketches on note paper. We are careful not to fall in love with concepts as we are quick to abort what isn’t working.

Innovation and trying new things is encouraged and never punished. We will expect you to fix any mistakes and clean up the mess, but we encourage thinking outside-the-box.

Attitude first. A good attitude with no experience goes farther than a well-qualified

bad attitude.

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LOGOUSAGE

Full color main logo on light colors.

One color logo on light colors.

Full color main logo on black.

One color logo on dark colors.

Full color main horizontal logo on light colors.

One color horizontal logo light colors.

Typographic logo on light colors.Full color main horizontal logo on black.

One color horizontal logo on dark colors.

Typographic logo on dark colors. Without type of standard logo.

When promoting the SunFrog brand it is important to be consistent when using the logo. These are

the approved uses and adaptations of the SunFrog logo.

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AS UNIQUE AS YOU ARE TM

Leave adequate space for logo to breathe. Bounding box around logo should be

enough room.

SPACING & COLOR OUTLINES & HIGHLIGHTS

PRIMARY

SECONDARY

AS UNIQUE AS YOU ARE TM

Minimum useOf tag line is 1.25”

NEUTRAL BLACK #231F20

PMS 715C#F6911E

PMS 360C#6CC04A

BLACK

WHITE

When applied to a dark background, the outer ring is a solid stroke.

When applied to a dark background that is 100% black, no highlights or outer ring shows.

When applied to light Background, logo stays the same.

When applied to a light background, the outer ring has a highlight.

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TYPOGRAPHYHelvetica Neue ThinHelvetica Neue Thin

Helvetica Neue LightHelvetica Neue Light

Helvetica Neue RegularHelvetica Neue Regular

Helvetica Neue MediumHelvetica Neue Medium

Helvetica Neue BoldHelvetica Neue Bold

TAGLINES & HEADERS

AS UNIQUE AS YOU ARE

AS UNIQUE AS YOU ARE

EXAMPLES:

LIGHT

BOLD

LIGHT

LIGHT LIGHTBOLD

THOSE WHO PUT FIT IN OUTFIT

THINGS TO AVOID

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Inverse one color logos.

Ambiguous Logo Under Text

Any old logos. Word art Logo/Name Treatment

Skewed or warped logo.

Creating Type Wraps around logo.

Inadequate breathing room around logo.

Drop Shadows behind any logo.

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BADGES & ICONSLETTERHEAD & BUSINESS CARDS

1782 O’Rourke BlvdGaylord, MI 49735

Letterhead should use the horizontal full color logo.

Business card standard layout.

Whenever using SunFrog in text or copy the ‘S’ and the ‘F’ need to be capital-ized; it is one word, there is no space between ‘Sun’ and ‘Frog’

SunFrog

For more information:email press@sunfrog.com