b r a n d s t y l e g u i d e

Primary secondary

While holding an old school retro vibes, type is organized and styled in a modern, compact way, defining classic yet modern and professional sophistication.

Version without tagline should be used in limited vertical space.

Rucola logo lettering takes its inspiration from most instantly recognizable icons of Italy: Riva yacht, Vespa scooter, La Dolce Vita movie,

l o g o

l o g o identity colors

Pleasing Earth tone colors are combined to create a naturally relaxing and elegant look.

IVORY0-0-5-5

BLACK0-0-0-100

SILVER0-0-0-30

COPPER17-48-58-5

Minimum logo size should be W50 x H37.5mm.Minimum logo size for secondary version should be W50 x H37.5mm.

Minimum clearspace is the area that should remain untouched around the logo at all times to ensure prominence and legibility.

l o g o clear space minimum logo size

50mm

37.5mm

x x/5

50mm

11.4mm

In order to preserve the integrity of the brand, it is imperative that you avoid changing or distorting the logo.

l o g o misuse

Do not kew or distort the logo

Do not rotate the logo

Do not scale any individual parts

Do not change the typeface

Do not modify the logo

Do not lighten the logo

Do not recolor the logo

Do not apply any effects

T y p o g r a p h y Primary Typeface

Classic modernist Bebas Neue possess clean lines, elegant shapes and a blend of technical straightforwardness which make it uniformly proper for both web and print.

Bebas Neue Bold

Bebas Neue Regular

Bebas Neue should be used for headlines or labels. Headlines are in all caps.

Bebas Neue

A b c d e f g h i j k l m n o p q r s t u v w x y z 0 1 2 3 4 5 6 7 8 9 = ~ ! @ # $ ^ & * ( ) + [ ] \ { } | : ; ’ < > ? , . /

A b c d e f g h i j k l m n o p q r s t u v w x y z 0 1 2 3 4 5 6 7 8 9 = ~ ! @ # $ ^ & * ( ) + [ ] \ { } | : ; ’ < > ? , . /

T y p o g r a p h y secondary typeface

Bodoni was created to impress the eye. The extreme contrast in weight variations and the thick and thin stroke lines make it a romantic, stylish, graceful, elegant typeface.

Bodoni Italic should be used for subtitle and body text.

Bodoni italic

Abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz0123456789=~!@#$%^&*()+[]\{}|:;’:”<>?,./

Rucola namecard front and back in identity colors.

W55 x H90mm

NamecardP r i n t

poster & Flyer

Version 1 Poster: A3 Flyer: A4, A5

P r i n t

poster & Flyer

Version 2 Poster: A3 Flyer: A4, A5

P r i n t

Poster and flyer samples in identity colors.

poster & FlyerP r i n t

The menu is designed with look and feel to embrace Italian culinary civility, strike clients respectively, as polished, sophisticated and urbane, utilising the most basic elements in its creation.

menup r i n t

W612 x H612pixel

Instagramd i g i ta l

W851 x H315pixel

d i g i ta l facebook cover

t h a n k y o u