Summer Project on Kotak Securities Ltd

7/31/2019 Summer Project on Kotak Securities Ltd.

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DECLARATION

I, "POONAM NANDAa student of KCL-IMT, which is approvedby PTU,

Jalandhar hereby declare that the project entitled COMPARATIVE ANALYSIS Of

STOCK BROKERS IN JALANDHAR REGION at KOTAK SECURITIES Ltd, is

the original work done by me and the information provided in the study is authentic to the

best of my knowledge. This study report has not been submitted to any other institution or

university for the award or any other degree.

This report is based on my personal opinion hence cannot be referred to legal purpose.

(POONAM NANDA)

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COMPANY CERTIFICATE

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PREFACE

A good broker system must be able to cope with an extremely complex

and dynamic environment

The microstructure of the stock market in which brokers work is highly dynamic and

volatile. Many stocks are available to be bought and sold, each exhibiting its own patterns

and characteristics that are highly unpredictable.With so many options and considerations

that need to be taken into account, it is an extremely arduous task for a broker to investigate

aspects of the stock market and consistently provide effective advice to their clients. Thus,

brokers perform their day-to-day tasks with the aid of a broker system. Such a system

should provide tools for interacting with exchanges and performing analysis. As a

consequence, these broker systems are quite large and complicated by themselves.

This research aims is to analysis Stock broker on the basis of their services, products,

growth, and their subsidiaries .Because Stockbrokers are one of the main participants in

stock exchanges worldwide, they often act as an agent for their clients, making trades on

their behalf. They also act as advisors, providing suggestions to their clients on what stocks

to buy and sell.

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ACKNOWLEDGEMENT

Preservation, inspiration and motivation have always played a key role in the success of

any venture. In the present world of competition and success, training is like a bridgebetween theoretical and practical working; willingly I prepared this particular Project. First

of all I would like to thank the supreme power, the almighty god, who is the one who has

always guided me to work on the right path of my life. I would like to thank

Mr. Kapil Tandon,for granting me permission to undertake the training in their esteemed

organization.

I express my sincere thanks to Mr. Sonu Dua, Mr. Tarunjit & other faculty members

of M.B.A department,for the valuable suggestion and making this project a real successful.

I also thank to Mr.Chetan Bhanot, Mr. Sumit Rana & Mrs. Binni Gugnani for their time-to-

time guidance and support in completing the project. I also thank the other staff of KOTAK

SECURITIES who devoted their valuable time by helping me to complete my project.

Last but not least, my sincere thanks to my parents and friends who directly or indirectly

helped me to bring this project into the final shape.

EXECUTIVE SUMMARY

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There is growing competition between brokerage firms in post reform India. For investor it

is always difficult to decide which brokerage firm to choose. Research was carried out to

find which brokerage house people prefer and to figure out what people prefer while

investing in stock market. This study suggests that people are reluctant while investing in

stock and commodity market due to lack of knowledge. Main purpose of investment is

returns and liquidity, commodity market is less preferred by investors due to lack of

awareness. The major findings of this study are that people are interested to invest in stock

market but they lack knowledge.

Through this report I am also able to understand, what Companys (Kotak Ltd.) positive

and strong points, on the basis of which we come to know what can be the basis of pitching

to a potential client.

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1.1 INTRODUCTION

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In most industrialized countries, a substantial part of financial wealth is not managed

directly by savers, but through a financial intermediary, which implies the existence of an

agency contract between the investor(the principal) and a broker or portfolio manager (the

agent ). Therefore, delegated brokerage management is arguably one of the most important

agency relationships intervening in the economy, with a possible impact on financial

market and economic developments at a macro level. In most of the metros, people like to

put their money in stock options instead of dumping it in the bank-lockers. Now, this trend

pick pace in small but fast developing cities like Chandigarh, Gurgaon, Jaipur etc. My

research is based on the residents of Jalandhar and its nearby areas. As the per-capita-

income of the city is on the higher side, so it is quite obvious that they want to invest their

money in profitable ventures. On the other hand, a number of brokerage houses make surethe hassle free investment in stocks. Asset management firms allow investors to estimate

both the expected risks and returns, as measured statistically.

1.2 BACKGROUND OF STOCK EXANGE OF INDIA

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The emergence of stock market can be traced back to1830. In Bombay, business passed in

the shares of banks like the commercial bank, the chartered mercantile bank, the chartered

bank, the oriental bank and the old bank of Bombay and shares of cotton presses. In

Calcutta, Englishman reported the quotations of 4%, 5%, and 6%loans of East India

Company as well as the shares of the bank of Bengal in 1836. This list was a further

broadened in 1839 when the Calcutta newspaper printed the quotations of banks like union

bank and Agra bank. It also quoted the prices of business ventures like the Bengal bonded

warehouse, the Docking Company and the storm tug company.

Between 1840 and 1850,only half a dozen brokers existed for the limited business. Butduring the share mania of 1860-65, the number of brokers increased considerably. By 1860,

the number of brokers was about 60 and during the exciting period of the American Civil

war, their number increased to about 200 to 250. The end of American Civil war brought

disillusionment and many failures and the brokers decreased in number and prosperity. It

was in those troublesome times between1868 and 1875 that brokers organized an informal

association and finally as recited in the Indenture constituting the Articles of Association

of the Exchange. On or about 9th day of July,1875, a few native brokers doing brokerage

business in shares and stocks resolved upon forming in Bombay an association for

protecting the character, status and interest of native share and stockbrokers and providing

a hall or building for the use of the members of such association.

As a meeting held in the broker Hall on the 5th day of February, 1887, it was resolved to

execute a formal deal of association and to constitute the first managing committee and to

appoint the first trustees. Accordingly, the Articles of Association of the Exchange and the

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Stock Exchange was formally established in Bombay on 3rd day of December, 1887. The

Association is now known as The Stock Exchange

.

The entrance fee for new member was Re.1 and there were 318 members on the list, when

the exchange was constituted. The numbers of members increased to 333 in1896, 362 in

1916 and 478 in 1920 and the entrance fee was raised to Rs.5 in 1877, Rs.1000 in 1896,

Rs.2500 in 1916 and Rs.48,000 in 1920. At present there are 23 recognized stock

exchanges with about 6000 stock brokers.

.

Organization structure of stock exchange varies.14 stock exchanges are organized as public

limited companies, 6 as companies limited by guarantee and 3 are non-profit voluntary

organization. Of the total of 23, only 9 stock exchanges have been permanent recognition.

Others have to seek recognition on annual basis.

These exchange do not work of its own, rather, these are run by some persons and with the

help of some persons and institution. All these are down as functionaries on stock

exchange. These are:

1. Stockbrokers

2 .Sub-brokers

3. Market makers

4. Portfolio consultants etc

1.3 INTRODUCTION OF THE COMPANY

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THE KOTAK MAHINDRA GROUP

Kotak Mahindra is one of India's leading banking and financial services organizations,

offering a wide range of financial services that encompass every sphere of life. From

commercial banking, to stock broking, to mutual funds, to life insurance, to investment

banking, the group caters to the diverse financial needs of individuals. .

The group has a net worth of over Rs. 100.6 billion and has a distribution network of

branches, franchisees, representative offices and satellite offices across cities and towns in

India, and offices in New York, London, San Francisco, Dubai, Mauritius and Singapore

servicing around 8 million customer accounts.

Kotak Group Products &

Services:

Bank

Life Insurance

Mutual Fund

Car Finance

Securities

Institutional Equities

Investment Banking

Kotak Mahindra

International

Kotak Private Equity Kotak Realty Fund

1.4 INTRODUCTION TO KOTAK SECURITIES Ltd

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Originally established in 1994, Kotak Securities is a subsidiary of Kotak Mahindra Bank,

which services more than 7.4 lakh customers. The firm has a wide network of more than

1400 branches, franchisees representative offices, and satellite offices across 448 cities in

India and offices in New York, London, Dubai, Mauritius and Singapore.

They process more than 4, 00,000 trades a day which is much higher than some of the

renowned international brokers.

The company is a corporate member of both The Bombay Stock Exchange (BSE) and The

National Stock Exchange of India (NSE). The operations include stock broking services for

trading in stock markets through branches & internet and distribution of various financial

products including investments in IPOs, Mutual Funds and Currency Derivatives.

Currently, Kotak Securities is one of the largest broking houses in India with substantial

geographical reach to Asia Pacific, Europe, Middle East and America.

Kotak Securities Limited has Rs. 1,202 crore of Assets under Management (AUM) as of

31st Dec, 2011.

They have been the pioneers in providing many products and services which have now

become industry standards for stock broking in India. Some of them include:

Mobile stock trading application to keep track of your investments even on the go

Facility of Margin Finance to the customers for online stock trading

Investing in IPOs and Mutual Funds on the phone

SMS alerts before execution of depository transactions

Auto Invest - A systematic investing plan in Equities and Mutual funds

Provision of margin against securities automatically against shares in your Demat

account

1.5 ACCOLADES AND AWARDS

Best Broker in India by Finance Asia for2009 & 2010

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Free Way: Flat Rs 999 Cover Charge p.m, 0.03% per transaction

High Trader: 6 Times Exposure Cash & Derivatives, Auto sq off 2:55

Cash Expressway: Spot payment, additional 0.5% charges.

For Kotak Fast Lane / Keat Lite / Keat PRO X are trading interfaces

Keat Desktop with advanced tools comes at a charge of Rs 750 p.m,

PRICING OF KOTAK

Account Opening: Rs 750

Demat:Rs 22.5 p.m

Initial Margin: Rs 5000(Compulsory)

Min Margin Retainable: Rs 1000

Brokerage Slab wise: Higher the volume, lower the brokerage. Even older customers

(on 0.25% & 0.40%) have been moved to the slab wise structure wef 1/4/2011

1.7 SLAB STRUCTURE OF KOTAK

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Delivery Vol p m Brokerage

< 1 lakhs 0.65%

1 lakhs - 5 lakhs 0.60% Square Vol off p m

< 10 lakhs 0.10% Both Sides10lakhs - 25 lakhs 0.08% Both Sides

25lakhs 2 Cr 0.06% Both Sides

2 Cr - 5 Cr 0.05% Both Sides> 5 Cr 0.04% Both Sides

Brokerage is inclusive of All Taxes

Min Brokerage of Rs 0.01 per share

Derivatives Vol off p m Brokerage

< 2 Cr 0.07% Both Sides

2 Cr - 5.5 Cr 0.05% Both Sides

5.5 Cr - 10 Cr 0.04% Both Sides

> 10 Cr 0.03% Both Sides


5 lakhs -10 lakhs 0.50%



60 lakhs 2 Cr 0.25%

>2 Cr 0.20%

DP Charges Extra


Min Brokerage of Rs 0.05 per share

1.8 SALIENT FEATURES

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1. KOTAK is charging low rate of Brokerage among the entire brokerage house.

2. Providing both types of trading to its customers ONLINE a well as OFFLINE.

3. One of the largest broking houses in India.

4. It is the firstbroking house with the Concept of ONLINE TRADING.

5. Maximum Satisfactory for its clients and for Employees too.

6. No work pressure for employees.

7. Having high security site with a PROTOCOL http.

1.9 WHY JOIN KOTAK????

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BRAND

The Kotak Mahindra Brand Identity serves not only to differentiate us from other brands

but also communicates our attitude, character and values. We believe that our Brand

Identity is an important strategic asset and we all are responsible for it. Our brand helps us

communicate coherently and clearly with our customers, employees, business associates

and all other stakeholders a critical requisite in an increasingly cluttered business world.

Kotak works with the vision of being:

The Global Indian financial services brand

The most Preferred Employer in financial services

The most trusted financial services company

A Value Creator

.

LEADERSHIP EDGE

Kotak Securities is one of the best stock broking houses in the country. We have been the

pioneers in introducing the sub-broker model in the Stock Broking business.

Some of the facts about Kotak Securities are mentioned below.

AUM of Rs.1305.28 crores

Over 16 years of experience

Kotak Securities is one of Indias oldest and largest Portfolio Management service

provider

Introduced the flat brokerage fee structure model in India

Pioneer to launch Portfolio Management Services for retail customers

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Pioneer to introduce margin trading option for broking customers

Pioneer to introduce Systematic Investment Plan (SIP) in direct equity through our

product AUTOINVEST

Pioneer to enable investing in IPO/Mutual Funds over the phone

STRONG FINANCIAL GROUP

Established in 1985, the Kotak Mahindra Group is one of Indias most reputed financial

conglomerates. In February 2003, Kotak Mahindra Finance Limited, the groups flagship

company was given the license to carry on banking business by the Reserve Bank of India

(RBI).

The group has a net worth of over Rs. 7,100 crore and has a distribution network of

branches, franchisees, representative offices and satellite offices across cities and towns in

India and offices in New York, London, San Francisco, Dubai, Mauritius and Singapore.

The Group services around 6.5 million customer accounts.

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2.1 REVIEW OF LITERATURE

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According to SEBI,Professional Rating of market intermediaries, as a concept, is a matter

of debate and discussions. The need for rating is felt not only from the point of view of

greater disclosure requirements for investors interests, considering the important role such

intermediaries play, being an interface between investors and exchanges but also from the

point of view of measuring the adequacy of systems and controls to meet internal as well as

external compliance requirements.

So that need for Intermediaries Rating services (Brokers), In view of the developments that

are taking place in the capital markets, the need to constantly upgrade and improve systems

and procedures in operation as well as skill sets has gained considerable importance.

Besides compliance with regulatory requirements both in letter and spirit has assumed

significance so as to mitigate risk and ensure adequate protection of investors interest.

And Rating objectives / benefits are rated entity would be in a position to brand its image

and capitalize the same for generating more business. In a nutshell, the product may accrue

significant benefits to all stakeholders including the investors, stock brokers themselves,

the regulator and others who will benefit from the transparency and the consequential focus

on efficiency.

According to SEBI and Intermediaries Regulation and Supervision Department, different

factors are consider for rating process Organization structure, Policy on Investors interest,

Risk Management Policy and System, Organization process and procedures, Management

policy on compliance, Financials, History/Background, Firms positioning.

According to Michal Parness, Founder & CEO

Investors dont Make Money in the Stock Market. One reason the institutions make

so much money is that they are trading. They make money every time you buy or sell.

They make money whether you win or lose. That means that when youre investing,

youre basically just sitting there. Youre not going anywhere. Youre not making

money as an investor.

Trading the Trend: The Only Way to Make Money in the Market

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If you dont know this already, Trend Trading means trading trends based on human

emotions. Not lagging indicators. Not complex statistical analysis and not Ph.D. level

mathematical equations. With trend trading, you look for market movement. That could

mean stocks that are going to move up or down during the course of a day (intraday).

Youll play the gaps up and down, often several days a week.

The Trend trading means being aware and taking advantage of trends like the run-ups

that happen around earning sessions. These are trends that have worked time and time

again in the market. They consistently yield results.

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3.1 OBJECTIVE

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Each research study has its own specific purpose. It is like to discover to Question through

the application of scientific procedure. But the main aim of our research to find out the

truth that is hidden and which has not been discovered as yet. Our research study has two

objectives:-

PRIMARY OBJECTIVE: -How KOTAK SECURITIES Pvt Ltd is best services

providers as a stock broker in Jalandhar.

SECONDARY OBJECTIVE

1. To know about the awareness towards stock brokers and share market.

2. To study about the competitive position of KOTAK SECURITIES Pvt Ltd in

Competitive Market.

3. To study about whether people are satisfied with KOTAK Services & Management

System or not.

The Broad objective of the project is to make clients and let them know about the different

services offered by the Kotak. Also to convince them about how Kotak services out score

there rivals.And how in future they will be benefited from the services offered by Kotak.

We have to be in regular contacts with the clients so that we come to know about the

problem they are facing. This also helps us to multiply our clients by getting the further

references.

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4.1COMPARATIVE ANALYSIS OF STOCK BROKERS

4.1.1OTHER MAJOR PLAYERS IN THE REGION

KARVY

ICICI DIRECT

HDFC SECURITIES

INDIABULLS

KARVY

LOWER GROUND FLOOR; PRIME TOWERS; OFFICE NO

PLOT NO.28, G T ROAD

.3; PLOT NO.28; G.T. ROAD; JALANDHAR; PUNJAB

KARVY is a premier integrated financial services provider, and ranked among the top five

in the country in all its business segments, services over 16 million individual investors in

various capacities, and provides investor services to over 300 corporate, comprising the

who is who of Corporate India. Karvy has a professional management team and ranksamong the best in technology, operations and research of various industrial segments.

History of Karvy :- The birth of Karvy was on a modest scale in 1981. It began with the

vision and enterprise of a small group of practicing Chartered Accountants who founded

the flagship company, Karvy Consultants Limited. They started with consulting and

financial accounting automation and carved in roads into the field of registry and share

accounting by 1985. Since then, karvy utilized its experience and superlative expertise to

go from strength to strength, to better their services, to innovate, diversify and in the

process, evolved as one of Indias premier integrated financial service enterprise.

4.1.2 PRODUCT AND SERVICES OF KARVY GROUP

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1. Karvy comrades.

2. Karvy consultant ltd.

3. Karvy merchant banking.

4. Karvy global services ltd.

ICICI DIRECT

(Local Branch) 188, Model Town, Model Town, Jalandhar - 144001

ICICI Web Trade Limited (IWTL) maintains www.icicidirect.com (herein after referred to

as the "Website") whereas IWTL is an affiliate of ICICI Bank Limited and the Website is

owned by ICICI Bank Limited. IWTL has launched and established an online trading

service on the Website.

4.1.3 PRODUCTS AND SERVICES OF ICICI DIRECT

1. Investing in Mutual funds

2. Personal Finance

3. Customer Service Features

4. IPOs

5. Margin Trading

6. Margin PLUS Trading

7. Call Trade

8. Trading on NSE/BSE

9. Trade in derivatives

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HDFC SECURITIES

(Local Branch) 188-A, 2nd Floor, Front side, Model Town, Jalandhar.

HDFC security is the subsidiary of HDFC (Housing Development Financial Corporation).

www.hdfcsec.com would have an exclusive discretion to decide the customers who would

be entitled to its online investing services. www.hdfcsec.com also reserves the right to

decide on the criteria based on which customers would be chosen to participate in these

services .The present web site (www.hdfcsec.com) contains features of services that they

offer/propose to offer in due course. The launch of new services is subject to the clearance

of the regulators. i.e. SEBI, NSE and BSE.

4.1.4 PRODUCT OFFERED BY HDFC SECURITY

Online trading for Resident & Non Resident Indians.

Cash-n-Carry on both NSE and BSE.

Day trading on both NSE and BSE.

Trade on Futures & Options on the NSE.

Online IPO's.

Telephone-based Broking (Equity & Derivatives).

INDIA BULLS SECURITIES LIMITED

(LOCAL BRANCH) Mr Gaurav Mehta (Branch Manager)

201, 2nd Floor, SAI Mall, Model Town, Model Town, Jalandhar

Indiabulls Securities Limited was incorporated as GPF Securities Private Limited on June

9, 1995. The name of the company was changed to Orbis Securities Private Limited on

December 15, 1995 to change the profile of the company and subsequently due to the

conversion of the company into a public limited company; the name was further changed to

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Orbis Securities Limited on January 5, 2004. The name of the company was again changed

to Indiabulls Securities Limited on February 16, 2004 so as to capitalize on the brand

image of the term Indiabulls in the company name. Indiabulls Securities (ISL) is one of

India's leading capital markets companies providing securities broking and advisory

services. Indiabulls Securities also provides depository services, equity research services

and IPO distribution to its clients and offers commodities trading through a separate

company. These services are provided both through on-line and off-line distribution

channels. India bulls Securities is a pioneer of on-line securities trading in India. India bulls

Securities in-house trading platform is one of the fastest and most efficient trading

platforms in the country.

4.1.5 PRODUCT OFFERED BY INDIA BULLS

Equity & Debt Stock Broking

Insurance

Commodity trading

Depository Services

Derivatives Broking Services

Equity Research Services

Mutual Fund Distribution

IPO Distribution

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5.1 METHODOLOGY

5.1.1 ON THE JOB

On the job training is an important component of our training. It is an attempt to bridge the

gap between the academic institution and the corporate world. During OJT, which would

be a simulation of real work environment, requires you to undergo the rigor of professional

environment, both in form and in substance. In the process, it provides an opportunity for

us to satisfy our inquisitiveness about corporate, provides exposure to technical skills and

helps us to acquire social skills by being in constant interaction with the professionals of

other organizations During OJT we are required to undertake assignment\jobs along with

the day-to-day function of the company, both at the assistance and execution level. This

helped to gain a deeper understanding of the work, culture, deadlines, and pressure etc. of

an origination.

My On the Job training is Corporate Pitching.

In the first phase we were trained and they taught us different things about market.

After that they shared their experience about the real life problem faced by the

customers.

They provided leads and after that we made calls regarding their interest &

purpose of trading, preferred company for trading, problems faced by the

customers, their satisfaction level, reasons for not trading, requirement of any

RM, change the form of contract notes etc.

The customers were guided to fill the forms regarding authority letter etc..

The details of the calls were recorded.

Maintaining record of clients and contacting them at regular basis.

The next part was to know the pattern of the banking sectors scripts. How they move with

the correspondence to the market movement and also the economy.

Back office- Mapping of dealers.

Get the knowledge of technical as well as fundamental methods.

Observe the patterns of the scripts.

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Target assigned by the company

Do at least 30-40 calls a day, whenever required.

Do Mapping of the Dealers of the branch.

5.1.2 TYPES OF RESEARCH

On the basis of theoretical study a research has many types. All of these are distributed on

the nature of research. Some of these are like:

1. Descriptive and Analytical

2. Qualitative and Quantitative

3. Conceptual and empirical

4. Applied and fundamental

5. One time research

Our research is based on Descriptive, Qualitative and Quantitative research.

Descriptive Research:- Descriptive research includes surveys and fact finding enquires of

different kinds. The major purpose of descriptive research is description of the state of

affairs as it exists at present. Researcher has no control over the variables of this type of

research.

Qualitative Research: - In our research we need comparison between different stock

brokers. So this is based on all qualitative data. In short, Qualitative research is especially

important in the behavioral sciences where the aim is to discover the underline motives of

human behavior.Through such research we can analyses various factors which motivate the

people to behave in a particular manner or which make people like or dislike a particular

thing.

Quantitative research:- Quantitative research is based on the measurement of quantity or

amount. It is applicable to phenomena that can be expressed in terms of quantity. So we

can use it in our research for collection of all the numerical data.

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5.1.3 SAMPLE DESIGN

A sample design is a definite plan for obtaining a sample from a given population. It

refers to the technique or the procedure the researcher would adopt in selecting item

for the sample

Generally Sample designs are two types

1. PROBABILITY RESEARCH DESIGN

2. NON PROBABILITY RESEARCH DESIGN

We used the probability research design.

5.1.4 SAMPLING UNITS

Sampling unit may be a geographical one, such as state, district, village etc. The researcher

will have to decide one or more of such units that he has to select for his study.

In my research study Jalandhar as a sampling unit.

5.1.5 SIZE OF SAMPLE

This refers to the number of items to be selected from the universe to constitute a

sample

In our research sample size is 100.

But we also study the 5 stock broker companies related to security & commodity market

like Kotak securities, Karvy, Indiabulls, ICICI direct, HDFC securities, for the appropriate

collection of the information.

5.1.6 SOURES OF DATA COLLECTION

While deciding about the method of data collection to be used for the study the researcher

should keep to types of data.

1. Primary

2. Secondary Data.

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We use in our research primary data, as well as secondary data. Primary means collected

a fresh, and the first time data and secondary means which are already available like annual

report, magazines etc.

Survey Method: - Survey refers to the method of securing information concerning

phenomena under study from all or selected number of respondents of the concerned area.

In a survey the investigator examines those phenomena which exist in the universe

independent of his action. We used the Scheduling Method.

Scheduling: - In this method the enumerators along with schedules, contacts respondents,

(here contact on telephone)put to them the questions from the Performa in the order the

questions are listed and recorded the replies in the space meant for the same in the

Performa.

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5.2 DATA ANALYSIS

1) Awareness about the investment options available.

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KNOWLEDGE %AGE

Yes 80%

No 20%

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2) Most preferable investment scenario.

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INVESTMENT

SCENARIO

%AGE

Banks 24%

Derivatives &

securities market

28%

Insurance 4%

Bonds 20%

Real estate 20%

Others 4%

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INTERPRETATION

Today scenario is changed, so the most area is covered by the derivative and securities

market. It is 28% of the total population.

3) The basic purpose of the investment.

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INVESTMENT PURPOSE PERCENTAGE

Liquidity 30%

Returns 25%

Capital appreciation 10%

Tax benefits 20%

Risk covering 5%

Others 10%TOTAL 100


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INTERPRETATION

75% people are interested in liquidity, returns and tax benefits. And remaining 25% are

interested in capital appreciations, risk covering, and others.

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4) Most important factors taken in mind while making investments.

FACTOR %AGE

Risk 8%

Returns 17%

Both 75%

TOTAL 100

INTERPRETATION

75% people are considered the both factors risk as well as returns but, only 25% considered

the risk or returns factor.

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5) Awareness related to security markets.

KNOWLEDGE PERCENTAGE

Complete 8%

Partial 75%

Nil 17%

TOTAL 100

INTERPRETATION

On that basis, we conclude that 17% people know nothing about the securities investmentsand 75% people have partial knowledge about it, so, some promotional activities are

required for increasing the awareness about security market.

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6) Do you have any de-mat & trading account?

ACCOUNTS PERCENTAGE

Yes 60%

No 40%

TOTAL 100%

INTERPRETATION

Only 60% respondents have de-mat and trading account and remaining 40% says no

because they dont know why shares move up and down.

7) In which company you have d-mat and trading account?

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COMPANY PERCENTAGE

Kotak securities 68%

HDFC securities 7%

Indiabulls 3%

Karvy 15%

Others 7%

TOTAL 100

INTERPRETATION

In KOTAK Ltd 68% respondents have de-mat & trading account because of better services.

8) Specify the reason of satisfaction with the current broking house.

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SATISFACTION PERCENTAGE

Operating expenses 18%

Services 25%

Brokerage 57%

TOTAL 100

INTERPRETATION

57% respondents are satisfied with the Brokerage charges,25% with the Services &18% with the Operating Expenses of the Broking house.

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6.1 FINDINGS

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According to the survey most of the customers of Kotak Ltd says that it is pocket

friendly. .

Coming to satisfaction 57% say Kotak Ltd is better than others stock brokers due

to less Brokerage charges.

Lack of promotional activities undertaken by Kotak securities Ltd. in Jalandhar

Region.

Main purposes of investments are returns & liquidity.

Investors take riskas well as returns into their mind while making the investment.

People want to invest their money in the security market but they dont have

properknowledge.

People pay more emphasis on brokerage than service provided by brokerage

houses.

OTHER FINDINGS (During Training)

MUCH TIME They take too much time to open a Demat account as against

promised.

PAN CARD MANDATORY PAN Card is mandatory to open a demat account and

this increased our work to make arrangements for issuing a PAN Card..

LIMITED BRANCHES It is having limited number of branches in India and thats

why it creates problem in opening the accounts.

MONEY- MONEY- MONEY Only focus is to open the Demat account and take the

money from the customer.

UNCONTROLLED BRANCHES No control on the branches.

GOOD RESEARCH REPORTS But also provide good research reports after their

technical and fundamental analysis only from online account.

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6.2 SUGGESTIONS

Improvement in the opening of De-mat & contract notice procedure is required.

There should be a limited number of clients under the relationship manger(Mapping). So that he can handle new as well as old customer properly.

Some promotional activities are required for the awareness of the customer.

People at young age should be encouraged to invest in stock market.

Seminars should be held for providing information to prospective and present

customers.

KOTAK should focus on customer satisfaction and the product availability and

treat their customer as GOD. The best way of competing with the competitor is to

make your customer satisfied, which results in the loyalty of your customers for

your company.

KOTAK should continuously do a RESEARCH AND DEVELOPMENT

PROGRAMME, which will result in the information about the customers. For that

they should appoint R&D depts. This will continuously do this work

Commitment should be equalized for every person.

Provide the facility offree demonstrations for all.

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6.3.1 LIMITATIONS OF THE PROJECT

As only JALANDHARdealt in survey so it does not represent the view of the total

Indian market.

Size of the research may not be substantial.

The survey was carried through questionnaire and the questions were based on

perception.

Some respondents either do not have time or willing does not respond, as they are

quite annoyed with the phone call.

Many contact details were wrong or not answered.

The respondents were reluctant to give information due to their busy schedule

& did not give importance to the phone call.

Complete data was not available due to company privacy and secrecy.

6.3.2Limitations (OTJ-On The Job)

Mostly people comfortable with traditional brokers: - As people are doing

trading from there respective brokers, they are quite comfortable to trade via phone.

Lack of Techno Savy people and poor internet penetration : -Since most of the

people are quite experienced and also they are not techno savy. Also internetpenetration is poor in India.

Some respondents are unwilling to talk : - Some respondents either do not have

time or willing does not respond, as they are quite annoyed with the phone call.

6.3.3 LIMITATIONS (OFTJ-Off The Job)

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1. TIME PRESSURE As the time was only 6 weeks, there was a pressure to

prepare the report with accurate data and present it to the Assistant Manager.

2. EXPENSES NOT PROVIDED Expenses which were incurred to get the

information were not provided by the company.

3. FINDING ACCURATE DATA There was a pressure to present only accurate

data not fake which took lots of time in proving that the data was accurate.

4. PEOPLE NOT READY TO GIVE INFORMATION People who were

approached were reluctant to provide the information due to their busy schedule.

5. MARKET TIME This was the biggest problem as we could contact our

Assistant Manager only after the share market closed and they completed their

work and settlements that is after 4 P.M.

6.4 CONCLUSION

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On the basis of the study it is found that KOTAK SECURITIES Pvt. Ltd is better services

provider than the other stockbrokers because of their timely research and personalized

advice on what stocks to buy and sell. Kotak Ltd. provides the facility of Trade as well as

relationship manager facility for encouragement and protect the interest of the investors. It

also provides the information through the internet and mobile alerts that what IPOs are

coming in the market and it also provides its research on the future prospect of the IPO.

Study also concludes that people are not much aware of commodity market and while its

going to be biggest market in India.

The company should also organize seminars and similar activities to enhance theknowledge of prospective and existing customers, so that they feel more comfortable while

investing in the stock market.

From the above study, it can be concluded that although KOTAK has

earned some reputation but it will take some time to get established and

standardized its branches.

6.5 RECOMMENDATIONS

1. MORE BRANCHES Need to open more branches to be a topper in market because it

has a low distribution network.

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2. LESS TIME They should try to make some arrangements to reduce account opening

time by verifying documents at branch itself.

3 LINK-BANK A/Cs Linked as many accounts as client wants to its online

account.

5. NEW BANKS IN THE KITTY Need to tie up with major banks like SBI, Allahabad

Bank, Bank of Baroda etc.

6. CUSTOMER SATISFACTION The company should focus on the customer

satisfaction not on just taking money from their pocket.

7. CONTROLLED BRANCHES The company would have to make some arrangements

to control the branches and make standardized procedures for all of them for their better

control and performance appraisal.

BIBLIOGRAPHY-

Books

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Sharma, D.D., Marketing Research, New Delhi, Sultan Chand & Sons Educational

Publishers, 2005.

BERIG C. MARKETING RESEARCH NEW DELHI, TATA Mc GRAW-HILL

PUBLISHING COMPANY LIMITED.

Kothari, C.R., Research Methodology, Second Edition, New Delhi, New Age

International (p) Ltd Publishers, 2006.

Other Sources

Securities Market (Basic) Module: --NCFM

Economic Times.

Business Standard.

Training Kit Provided by the KOTAK.

Websites:

www.moneycontrol.com

www.google.com

www.kotak.com

www.karvy.com

www.icicidirect.com

www.hdfcsecurities.com

www.indiabulls.com

APPENDIX

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(QUESTIONNAIRE)

1) Do you know about Kotak Securities Ltd?

a) Yes b) No

2) Do you know about Investment options available?

a) Yes b) No

3) Do you know about the different types of investment alternatives?

a) Insurance & mutual funds b) Banks

c) Real estate d) Share market

e) Commodity f) Others

4) What is the basic purpose of your investment?

a) Liquidity b) Returns

c) Capital appreciation d) Risk covering

e) Tax benefits

5) What are the most important things you take into account, while making any

investment?

a) Risk b) Returns c) Both

6) Do you have any knowledge of share markets?

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a) Partial b) Complete c) Nil

7) Do you have any D-mat & Trading account?

a) Yes b) No

8) In which company you have D-mat & Trading account?

a) Kotak Ltd b) Karvy

c) ICICI direct d) Indiabulls

e) HDFC securities f) others

9) Are you satisfied with you present broking company?

a) Yes b) No

10) What is the reason? Please specify.

a) Services _______________________________________

b) Brokerage _____________________________________

c) Operating expenses ______________________________

d) Others ________________________________________

11) What is your trading exchange preference?

a) NSE b) BSE

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c) MCX d) NCDEX

Suggestion:-

DATE:

NAME/CODE

OCCUPATION

AGE

CONTACT NO.

Documents

Summer Project on Kotak Securities Ltd