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This is the final presentation I gave reflecting on my experiences at LinkedIn and what I accomplished here during my summer internship.
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Summer Internship 2012: Final Presentation
TJ Hall
Hey there…
212NYC’s 8th Annual Career DayCareer Day at the Microsoft OfficesFielded questions about potential job
opportunities at LinkedInInformed potential employees how they could
search for jobs and apply online via LinkedInAnswered questions about the company (how
many employees, how many international offices, etc.)
In conclusion, I was just being genuinely charming and lovable
Morningstar Financial Advisor Conference in Chicago
Teamed up with Ajax Social MediaHelped FA’s understand what LinkedIn does
and how to better optimize their LinkedIn profile
Guided through all the features LinkedIn offers (groups, searching capabilities, SlideShare, how to list publications, etc.)
Fielded any questions that FA’s had about what LinkedIn does and how we operate.
FinServ at LinkedIn5 Child Pages:Competitive LandscapeFISERV Case Studies
Focused on targeting, community, content engagement units Prudential case study, SMB use case, targeting case studies
LinkedIn Audience Insights FA reseach, HNWI research, SBO research, 401k rollover research
LinkedIn TL white papers and webcastsWhite papers and webcasts specifically from the
FinServ sectorMarketing Calendar
To be updated
SunLife Financial WebinarHow can an advisor takeadvantage of LinkedIn’s capabilities to build theirnetwork beyond their current list of contacts?
What’s the benefit of content sharing on LI?How do you suggest people go about choosingappropriate content toshare?
How should an advisor betracking and measuring their effectiveness on LI?
Updated 2012 Marketing Plan
Revenue for Lost Accounts
% Change in Revenue from Top Clients
Comparison of Revenue: Booked vs. Weighted
Original Booked Amount: Amount originally closed for a given periodWeighted Expected Amount: Expected Amount * Probability
“Bread and Butter” Client Comparisons
2012 Creative Portfolio
Questions???