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Summer 2007 Momentum Builds for Another Outstanding Season of Arts and Culture University of Oregon AAD 604 Internship II – Summer 2007 City of Eugene Cultural Services Department By Miriam Alexis Castellón Jordan

Summer 2007 Momentum Builds for Another Outstanding Season of Arts and Culture University of Oregon AAD 604 Internship II – Summer 2007 City of Eugene

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Page 1: Summer 2007 Momentum Builds for Another Outstanding Season of Arts and Culture University of Oregon AAD 604 Internship II – Summer 2007 City of Eugene

Summer 2007Momentum Builds for Another

Outstanding Season of Arts and Culture

University of Oregon

AAD 604 Internship II – Summer 2007

City of Eugene Cultural Services DepartmentBy Miriam Alexis Castellón Jordan

Page 2: Summer 2007 Momentum Builds for Another Outstanding Season of Arts and Culture University of Oregon AAD 604 Internship II – Summer 2007 City of Eugene

Cultural Services Department

• Located in the Hult Center.

• Part of Library, Recreation, and Cultural Services Division, which is located primarily in the Eugene Library.

Page 3: Summer 2007 Momentum Builds for Another Outstanding Season of Arts and Culture University of Oregon AAD 604 Internship II – Summer 2007 City of Eugene

Assignments

• The Hult 25 Pre-Performance Reception at Jacobs Gallery & China-Henan Perfomance at Hult Center for the Performing Arts on July 22, 2007– Reception Coordination– Invitation Design– Co-Host

Page 4: Summer 2007 Momentum Builds for Another Outstanding Season of Arts and Culture University of Oregon AAD 604 Internship II – Summer 2007 City of Eugene

• Celebrating Hult 25: Summer @ the Hult

Join us for the 4th of five fabulous and free events

The Talents of Tomorrow on Saturday,

August 25, 2007 at 2:00 pm

Soreng Theater and Plaza, Hult Center,

no tickets required

Join us for the 3rd of five fabulous and

free events

Etouffee on Saturday, August 4, 2007

at 4:00 pm

Hult Center Plaza, no tickets required

Page 5: Summer 2007 Momentum Builds for Another Outstanding Season of Arts and Culture University of Oregon AAD 604 Internship II – Summer 2007 City of Eugene

• Celebrating Hult 25: Summer @ the Hult

Presented by City of EugeneAnother Evening of Memories:Resident Companies In ConcertFriday, September 28, 2007FREE

• Drafted a report on arts and culture

• Drafted opening remarks script

• Attended event

Page 6: Summer 2007 Momentum Builds for Another Outstanding Season of Arts and Culture University of Oregon AAD 604 Internship II – Summer 2007 City of Eugene

• Cultural Policy

Cultural Policy Review Work Plan

CPR Communication Plan

Consultant’s Report, May and June 2007

Eugene Cultural Census Report, January 16, 2007

Page 7: Summer 2007 Momentum Builds for Another Outstanding Season of Arts and Culture University of Oregon AAD 604 Internship II – Summer 2007 City of Eugene

• Cultural Policy Review Report

83-Page CPR Report CPR article for City Council

and LRCS newsletter On July 25, 2007, City

Council unanimously passed a motion to accept the Cultural Policy Review Report and directed the City Manager to initiate implementation and identify funding for Priority 1 strategies during the fiscal year 2009 budget realignment process, “and to initiate additional strategies that can be accomplished with the help of community partners and within existing resources.”

Cultural Policy Review Report

for the City of Eugene, Oregon

June 2007

Claudia Bach Marc Goldring

with assistance from

Alan Brown Fred Crafts Jane Culbert

Ingrid Lembach Andrea Mitchell Duncan Webb

And

Mark D. Loigman, City of Eugene Project Manager

Theresa Sizemore, City of Eugene Project Support

Page 8: Summer 2007 Momentum Builds for Another Outstanding Season of Arts and Culture University of Oregon AAD 604 Internship II – Summer 2007 City of Eugene

Priority 1

• Establish an “Alliance” for arts and culture• Define a broader role for the City of

Eugene• Establish and fund a dedicated

endowment or trust• Conduct a thorough review of Hult Center

operations• Implement a coordinated awareness

campaign

Page 9: Summer 2007 Momentum Builds for Another Outstanding Season of Arts and Culture University of Oregon AAD 604 Internship II – Summer 2007 City of Eugene

Strategy III.1 • Develop a comprehensive communication

mechanism to provide information about Eugene’s arts and culture to residents and visitors. Report on the concept of integrating all

community activities into one source

Page 10: Summer 2007 Momentum Builds for Another Outstanding Season of Arts and Culture University of Oregon AAD 604 Internship II – Summer 2007 City of Eugene

Objective

• Integrating all community activities into one source, as identified in the CPR under Strategy III.1

Page 11: Summer 2007 Momentum Builds for Another Outstanding Season of Arts and Culture University of Oregon AAD 604 Internship II – Summer 2007 City of Eugene

Leadership

Commitment

Strategic PlanStrategic Plan

OversightOversight

AccountabilityAccountability

Page 12: Summer 2007 Momentum Builds for Another Outstanding Season of Arts and Culture University of Oregon AAD 604 Internship II – Summer 2007 City of Eugene

Goals• Provide consistent and ongoing communications

with the media and members of the community on arts, culture, heritage and outdoor issues and events.

• Be inclusive in sharing relevant information and in welcoming interested individuals to the communications network.

• Ensure privacy of members and contributors on a communications list.

Page 13: Summer 2007 Momentum Builds for Another Outstanding Season of Arts and Culture University of Oregon AAD 604 Internship II – Summer 2007 City of Eugene

Strategies and Actions • Build and nurture relationships

• Utilize Cultural Services City portal web page as the primary communication vehicle from which to launch a variety of communications options

• Develop and continue to update a database of key audiences

• Send regular updates via e-mail to key audiences

Page 14: Summer 2007 Momentum Builds for Another Outstanding Season of Arts and Culture University of Oregon AAD 604 Internship II – Summer 2007 City of Eugene

Stakeholders

• Cultural organizations

• CVALCO

• Eugene Chamber of Commerce

• Business community

• Civic organizations

Page 15: Summer 2007 Momentum Builds for Another Outstanding Season of Arts and Culture University of Oregon AAD 604 Internship II – Summer 2007 City of Eugene

Conclusion

• A strong communications system is about maintaining relationships

• A collaborative spirit among arts professionals promotes a sense of community

• Sustaining a communication system requires ongoing commitment

Page 16: Summer 2007 Momentum Builds for Another Outstanding Season of Arts and Culture University of Oregon AAD 604 Internship II – Summer 2007 City of Eugene

Momentum Builds for Another Outstanding Season of Arts and Culture

Eugene ‘08Is Coming Soon!

Miriam Alexis Castellón Jordan