SumáRio Executivo Neoway

EXECUTIVE SUMMARY!"!

" "MAY 2011 !!

www.neowayusa.com!"!!

EXECUTIVE SUMMARY

CONTEXT AN OVERVIEW OF THE BRAZILLIAN MARKET PG. 01 CHALLENGES IN THE BRAZILLIAN ECONOMY PG. 02 COMPANY COMPANY PROFILE PG. 03 NEOWAY SOLUTIONS (SIM) PG. 04 NEOWAY SOLUTIONS (SQF) PG. 05 CASES MINING PG. 06 OIL & GAS PG. 07 HEALTH CARE PG. 08 FINANCE PG. 09 RETAIL PG. 10 INTERNATIONAL TRADE PG. 11 CIVIL CONSTRUCTION PG. 12



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!An overview of Brazilian Market !

Brazil covers nearly half of South America (47,3%) with an area of 8.5 million km2. It’s

popula_on – nearly 190 million – are steadily working to modernize and transform their dynamic society. Brazil is a federal republic comprised of 26

states. Beginning as a Portuguese colony, Brazil has estabilished a solid democracy and has implemented one of the world’s most modern vo_ng systems.

A single way to define Brazilian popula_on: Mul_cultural, mul_-‐religious and mul_-‐ethnical. It’s people are free to celebrate their varied religious, ethnic and cultural heritages. This mul_ complex society it’s emerging from a poor society, for a society with dreams and purchasing power.

Brazil’s economy achieved one of the highest economic growth rates in the 20th century, transforming it’s economy from one that was primarily rural into

one that is strong and industrialized.

EXECUTIVE SUMMARY | P. 01 | MAY 2011

!Challenges within the brazilian market!

Brazil is the largest na_onal economy in La_n America, the world's eighth largest economy at market exchange rates and the seventh largest in

purchasing power parity.

Characterized by large and well-‐developed agricultural, mining, manufacturing, and

service sectors, Brazil's economy outweighs that of all other South

American countries, and Brazil is expanding its presence in world markets.

Therefore, to step into this market it is primordial to have tangible informa_on of the local market, such as the local players and main compe_tors. On the other

hand, having a consistent supply chain management can lead your company to cut costs and prevent loss.


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""MAY 2011!!

Company Profile!!

Neoway arouse out of its clients' need to transform corporate informa_on into compe__ve advantages. The company’s solu_ons work with its clients’ informa_on in order to organize it and complement it with qualified public data, providing Business Intelligence services through IT.

Neoway’s solu_ons work towards enabling its users to have access to all necessary

informa_on for decision making at all levels within the organiza_on, and to keep it always at their disposal in the simplest and most reliable way.

Vision!To provide crea_ve solu_ons with advanced technology through services which

involve intelligence on a large volume of data, being acknowledged for its source, quality, speed and effec_veness of its informa_on.

Mission!To become a global benchmark in business intelligence solu_ons.

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The SIM (Market Intelligence System) is a solu_on that helps companies increase their market awareness. The solu_on was designed and developed to highlight the rela_onships between the various en__es that compose the market (customers, compe_tors and suppliers), providing value informa_on to the company, effec_vely assis_ng in decision-‐making and sales opera_ons.

The system enables sales people, managers and directors to view regularly updated

informa_on about your market in formats appropriate to their level of decision making, highligh_ng new business opportuni_es and, consequently, maximizing the success of business opera_ons.

!Enhance your market perception.


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!!Neoway’s Solutions!

The SQF (Suppliers QualificaEon System) intends to enhance the management process, automa_cally valida_ng documenta_on from suppliers of materials and services, through the use of management somware, which is integrated to the portal or to the applica_on used for rela_onship with the supplier.

Among the documenta_on that is automa_cally validated, the following can be highlighted: Registra_on card with CNPJ, Federal and State Registra_on Status, Federal, State and Municipal CDN, CDN INSS (Na_onal Social Security Ins_tute), CND FGTS (Severance and Indemnity Payment Fund), QSA (Shareholding and Management Structure), and refusal to pay.

Increase your supply chain efficiency. !


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Brazil is trying to aoract new investment and to diversify its mining industry. The challenge it has to face is that there is only a small number of areas open to explora_on with quality geological data. They are usually controlled by a few large companies and data on extensive areas of the country are scarce.

Under this scenario, one of the largest Chinese Mining companies invested on Neoway’s

Solu_ons to the perfect understanding of the Brazilian market and tangible informa_on about licenses and raw material to extract.

The company also enhanced their percep_on of loca_on for extrac_on and has already invested U$S 200 million dollars at the Brazilian market.




""MAY 2011!!

In 2010, the major distributor of Oil and Gas in Brazil demanded informa_on about

poten_al consumers -‐ specially fleet owners of cars and heavy vehicles.

In control of more than 7.000 gas sta_ons across the country, the company implemented

the SIM (Market Intelligence Solu_on) in order to have a beoer understanding of the market, and upgrade the sales department control.

Neoway provided the company the visualiza_on of maps with company’s performance

against the domes_c scenario within the fuel market and mapping informa_on on the company’s opera_ons within a specific region, enabling a global vision of performance for each sales outlet and allowing planning of necessary ac_ons to achieve its goals, helping with the acquisi_on of more than 40.000 new clients.



The health care regulatory agency, known as ANS, implemented new guidelines to the companies in this segment. In 2010, it was necessary for all of them have a updated data about their clients, including those with a corporate plan.

One of the major companies in this segment implemented Neoway services for data

authen_ca_on, data processing, data upda_ng, data enhancement and data monitoring.

Neoway provided the complete database for this company, updated, clean, enhanced and

with a complementary report about all the procedures done with all the data.

EXECUTIVE SUMMARY | P.08 | MAY 2011


Total consumer loans rose six-‐fold over the past eight years, to US$ 495 billion, and jumped from 24 percent of gross domes_c product in 2003 to 46% day, according to the brazilian central bank.

About a fimh of these loans are paid by automa_c deduc_on from paychecks. Since 2004,

bank credit cards have tripled, to 159.5 million, and retailer cards have nearly quadrupled, to 233.5 million. (BLOOMBERG BusinessWeek. 6-‐9, MAY2011)

One of the largest financial ins_tu_ons in Brazil implemented Neoway’s Solu_ons in order

to clone clients profiles and set their sales force to a specific target. The ins_tu_on detected 35% on sales performance.



Santa Catarina’s largest retail company have more than 18 stores across the south region of

Brazil. During 2007, the head of the company decided to expand the number of stores loca_ons, but there was a lack of informa_on of how and where to go. The company had one requirement: posi_on their stores close as possible of their poten_al clients.

Neoway Solu_ons has iden_fied the company’s specific consumer, providing them with

informa_on of the best loca_on to implement the new store near these consumers.

Neoway also provided specific data of these clients, such as address, phone number, etc.

These data helped the company’s Marke_ng Department reaching these clients with a more effec_ve Marke_ng Plan.



One of the largest banks in China was planning to give the “start” of opera_ons in Brazil, and needed comprehensive data about the interna_onal trade between the two countries. The informa_on regarding local companies can help enabling sales force to have the capacity of iden_fying a greater number of business opportuni_es, with a lower number of ac_ons and visits .

In order to deliver this specific need, Neoway searched, captured and delivered accurate informa_on regarding expor_ng companies on the na_onal scene, main products imported and exported, values and currency , volume, business opportuni_es, among others.

This informa_on provided to the bank a great compe__ve advantage and the lead in the capture of new business opportuni_es, that was previously unknown to the ins_tu_on.



The main producer of ceramic _les in Brazil and one of the largest in La_n America planned a strategy to relocate their sales strategy from a interna_onal trade only, to a local strategy. Therefore, the company requested Neoway SIM (Marke_ng Intelligence Solu_on) to help and assist the viewing and management of sales opportuni_es. By implemen_ng SIM Construc_on, the company found the possibility of expansion and increase their internal sales. According to the CEO of the company, having access to qualified informa_on enhanced the Market percep_on of sales team, increasing 50% the iden_fica_on of poten_al customers.



www.neoway.com.br www.neowayusa.com

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SumáRio Executivo Neoway