Sukhu Traps Business Plan 2016

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Executive Summary

Sukhu Traps is an independently owned business that provides expertise and quality service in

supplying butterflies.It will be a dependable supply source for a variety of customers in the,

ecology and research markets. The business operates from season to season. One season is three

weeks in pril and another is ! weeks in "ovember.

#r. Sukhu is preparing for the upcoming season which is why he requires a loan of one million

dollars $%&,''','''( in order to acquire more materials, more equipment and to employ more

staff $Trappers(. #r. Sukhu has over )! years of knowledge and experience in this field.

The name of this establishment is called Sukhu Traps* they operate deep within the ma+onian

areas. Their main function is to capture and gather a specific type of rthropod $butterfly( which

is the lue #orpho.

#r. Sukhu met with a gentleman by the name of -ene "ardian, a renchman who has been in the

business for over three decades. -ene recruited #r. Sukhu as a young lad and taught him the

business of butterflies. /e showed #r. Sukhu the ins and outs of the 0ob and that led to #r.

Sukhu acquiring a high level of expertise.

Industry Background Information

The business of collecting butterflies for retail started about 1' years ago primarily for ecologypurposes.Originally butterflies were captured in the wild and transported to another area for.The

lue #orpho Society in merica and 2urope embraces a wide range of interests and viewpoints

concerning the study of butterflies such as #orpho #enelaus, #orpho donis and the #orpho

3eidamia. ortunately, suppliers of butterfly stock are hard to find. In addition, the freedom to

capture butterflies in the wild is being limited by conservation programs.This has created a

lucrative business opportunity for individuals with expertise.

Business Analysis

The business consists of selling #orpho #enelaus, #orpho donis and #orpho 3ediama$butterflies and moths( to several buyers by means of exportation. They are all priced at $4S.(

three dollars and fifty cents, two dollars and fifty cents and two dollars and fifty cents

respectively, per unit.

The collection of butterflies in the ma+on for the purpose of sale to foreign buyers is a very

profitable of business. ecause of this, Sukhu Traps intend to focus their sales on the 2cology

market. They plan to sell directly to this same market on a retail basis as they build a stronger


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customer prospect list.These other markets may include the collectors market selling to firms

which produce scientific displays used for educational purposes.

SukhuTrapsdoes a thriving business selling themat %).''5!.1'4S 3ollars for one. /e and his

crew captures the butterflies, squee+e the heads to kill them and preserves them for sale. /ewas

given the following advice by -ene "ardian. 6If you decide to capture, preserve and sellbutterflies, be prepared to be sold out at least a year in advance, every year.6"ot only will you

profit from your choice of business careers, but you will spread 0oy and happiness. Schools,

nature stores, and species reintroduction programs are desperately searching for sources of

livestock.

Note:ttached is a copy of the business owner7s wildlife 8icense and receipts showing

shipments made in October to "ovember of )'&1

Market Analysis

n advantage Sukhu Traps has over competitors is his vast expertise.The methods of capturing

and curing butterflies are developing and generally, the individuals trying to producespecimens

have no specific training or alternative methods.Sukhu Traps on the other hand, has the

advantage of understandingthe behavioral patterns, sterile methods, as well as business expertise

regarding management and expansion of small business and controlled environments as regards to

temperature and humidity.These conditions result in quality butterfly specimens being available

with minimal damage to their appearance.Their colors are true and vibrant.ecause of the

conditions under which they are kept, the price of #orpho butterflies will be moderately high*

approximately %9,:'' per do+en #enelaus and %;''' for both donis and 3ediama. This price

fits within the market currently. The market characteristics include the age group of !1 to 1: years of

age, 2uro5merican professionals.This market group looks for quality and uniqueness in product

when they buy.The geographic trade territories are the #idwest, 2ast and South


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#$e Marketing %lan

%roduct&Services 'escri(tion

The primary product of Sukhu Trapsis dead, #orpho type rthropods $butterflies(.These butterflies are a

natural species that arepreservedin a controlled environment under optimal conditions as far as

temperature andhumidity.The #orpho butterflies preserved at Sukhu Traps are competitive in

pricing, readily available and equal to or better than any #orpho butterfly now on the market.

eatures=enefits the monarch butterfly is beautiful and generally recogni+ed. Those that

appreciate beauty and grace will want to add this unique touch of nature to their collection of

specimen samples for display and research purposes. This is a well known variety of butterfly

that is common in nearly all areas of the 4pper 3emerara regions.The #orpho butterfly will beavailable seasonally which is three weeks during pril and the entirety of "ovember./owever,

the highest sales volumes will be during the "ovember season due to the fact that this is the time of year

when most of the butterflies mate.

#$e Market Analysis)ustomer Analysis

The primary customer bases we will supply are 2uropean and merican buyers. These

customers are seeking quality and select forms of specimensthat are available to them

fora proper price. In addition we plan to sell directly to agencies such as the utterfly


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)om(etitive Analysis

EntitiesSukhuTraps

MichaelBuche

Timo&Liz Flex Stumpe

Product/Service

Price 5 4 5 5

Availability 4 2 5 5

Reputation 4 4 5 5

Delivery 2 2 2 5

Location 5 3 5 1

Special ofers 1 1 3 1

AterSales Service 1 1 4 1

Stren!t"s 5 2 5 5

#ea$nesses 2 3 1 2%ni&ue Sellin!Proposition 5 3 3 3

Pro'otion/Sales 1 1 1 1


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Mic$ael Suk$u

Items to !e (urc$ased

Items +

@roceries :','''

uel )','''

Special "etting $!' yard( 9','''

Tent $1( &'','''

@rease Aroof 2nvelopes ):,'''

Documents

Sukhu Traps Business Plan 2016