Success Story Wein-Plus

Utz Graafmann(founder, owner and managing director)

Wein-Plus MissionWein-Plus is the leading wine-network on the Internet.

Our mission is information and networking.

We help our members to be more successful on the Internet, to pool interests, to communicate with each other and to cooperate with each other.

We bring together supply and demand, helping people to buy the right wine and supporting

manufacturers and distributors to find the right customers.

Some Wein-Plus Facts

• Founded in 1998 by Utz Graafmann• Most known wine site in Europe• More than one million page impressions every month• More than 500,000 web pages• About 170,000 registered users• Nearly 100,000 wines rated and described by

professional wine tasters• 18 full-time and more than 15 part time staff

1st Success FactorPermanent search for win-win situations to offer best possible advantages for all members of the network.

Example wine guide:• Private wine consumers, retailers and importers find

competent wine information (wine guide, glossary, magazine)• Wine producers find customers by presenting their wines in

the wine guide• Customers find wines by using Google: Trust!• Retailers and importers find the right wines to expand their

portfolio• Restaurants find the right wines for their wine list

2nd Success FactorMomentum (the spiral spinning faster and faster up):• More links on the Internet• Better search engine position• More readers• More advantages for producers listed in the guide • More producers and wines for the guides• More information and more advantages for the readers• More and better cooperations• More public relations and better image• More financial strength and more manpower

 Wein-Plus Financing

• Membership fees from private users (paid content)• Membership fees from professional users

(producers, retailers, restaurants, ...)• Banner advertising• Email marketing• Other marketing services

The Near FutureIn autumn 2011, the complete web presence will be replaced by a more modern, better designed and more intuitive website. 

Wein-Plus.de (German language) and Wein-Plus.com (English language) will be replaced by Wein-Plus.eu:• Localized for every European country • Translated into every European language

 

Wein-Plus.eu will become an important regional wine network for every European country and will strengthen its position as the leading European wine network. Wein-Plus.eu will help its members to improve their business across Europe.