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Organisation:
Affected property:
273
Simon Welsh
Bulleen Industrial Zone Group Incorporated
BIZ_Group_Inc_EE
As attached. This submission represents 65 businesses and land-owners in the Bulleen Industrial Precinct.
Attachment 1:
Comments:
Full Name:
yesRequest to be heard?:
Submission Cover SheetNorth East Link Project EES IAC
Attachment 2:
Attachment 3:
BIZ Group Inc – North East Link EES Submission June 2019 1
Bulleen Industrial Zone Group Inc
Submission to the Inquiry and Advisory Committee
for the North East Link Environment Effects
Statement
June 2019
1. About the Bulleen Industrial Zone Group Inc
The Bullen Industrial Zone (BIZ) Group is an incorporated body representing the businesses,
employees and land-owners within the Bulleen Industrial Precinct located adjacent to the
Manningham Rd and Bulleen Rd intersection – see highlighted area in Figure 1.
Figure 1 – Map of Bulleen Industrial Precinct
BIZ Group Inc – North East Link EES Submission June 2019 2
Established in response to the North East Link project, the BIZ Group is comprised of 65
businesses and land-owners. The following organisations/individuals are represented by
this submission.
Admon
Machinery
Coates Hire
Bulleen
MFJ
Constructions
Tara Lawn
Solutions
Ron & Maria
Krupa
Alan Lennox
Motors
F1 IT/EBG Monaco Sound Thompson's
Costume &
Memorabilia
Gallery
Andrew Lewis
Auscrown F1 Smash
Repairs
NCG Air
Conditioning
Topgear Cycles Nathaniel
Marshall
Blain-Air Heating
& Air Conditioning
Heidelberg Hire Nextgen AV Toscano
Plumbing
Peter Mazzei
Boccer Australia Higgins Panel
Beating
Penguin Dry
Cleaners
Ultratune Bulleen Golam Nadli
Brazzale
Superannuation
Pty Ltd
High Access
Group
Poynter Products Watsonia
Publishing
Maria Nakas
Bulleen Art &
Garden
I Got Wood Raxo Machine
Tools
Wonder Pies Tony Parissi
Bulleen Health
and Fitness
Japan Foods
Trading Pty Ltd
Rotor & Drums
Australia
Simon Campi Rob Shed
Caltex Bulleen John Donohue
Auto Repair
Sheen Panel
Service
Jari Castle Nadia Wharton
Campi Property
Services
John Moran
Motors
Sierra Experience Ben Dawson
Cam's
Greenaway
Automotive
Kendon Auto
Electric
Sixth Linstock
Nominee Pty Ltd
Amanda Di
Censo
Choices Flooring
Bulleen
Manningham
Automotive
Mechanical Pty
Ltd
Speedy Shower
Screens
Robert
Gardeniers
CityLife Church Maxx Pro &
ADSG
Swan Plastics Sario Gieco
Climate Control
Insulation
Company
Mega
Investments
Tao's Restaurant Rob Heward
BIZ Group Inc – North East Link EES Submission June 2019 3
2. Review of the Environment Effects Statement
2.1 Outcome of the Reference Project for the Bulleen Industrial Precinct
The Environment Effects Statement (EES) identifies that, within the Bulleen Industrial
Precinct, “approximately 80 businesses would be displaced due to land acquisition, which
would displace an estimated 770 jobs (rounded)” (Technical Report F – Business, p.70). The
report also notes that “approximately 70 per cent of businesses in the precinct have existing
commercial relationships with nearby businesses. Land acquisition affecting the businesses
would therefore significantly impact supply chains and long-standing commercial
relationships” (p.75). This not only affects displaced businesses but also those which remain.
2.2 Issues with the Risk Assessment
The risk assessment undertaken as part of the EES process is central to the development of
the Reference Project and the assessment of its impacts, as per Figure 2 from EES
documents.
Figure 2 – EES Assessment Framework (4-2, Chapter 4)
BIZ Group Inc – North East Link EES Submission June 2019 4
We argue that this risk assessment has significantly under-valued the importance of
the Bulleen Industrial Precinct. As a result, the EES has not fully addressed the
severity of impacts relevant to the Bulleen Industrial Precinct and mitigation
approaches appropriate to the true level of impact have not been considered in the
development of the Reference Project.
Three business impact risks are critical for the Bulleen Industrial Precinct:
• Loss of local jobs: BU03 – Permanent acquisition of INZ1 land in Bulleen displaces
businesses and reduces the number of jobs available for workers in this area
• Loss of local services: BU05 – Full acquisition of land results in displacement of
businesses along alignment and therefore reduces availability of local jobs and
services
• Loss of business viability: BU07 – Full acquisition of business land results in
business displacement which reduces business viability
In all three cases, the severity of impact is rated as “Low” (as per Attachment III – Risk
Report: Risk Register), meaning it has been assessed that there is:
• A low degree of impact on an environmental asset, value or use; or
• A low number of impacts on environmental assets, values or uses; or
• Impacts on environmental assets, values or uses of lower significance
Five features of the Bulleen Industrial Precinct, not considered or inadequately considered in
the EES, demonstrate that a) the degree of impact on the asset is, arguably, high or very
high and b) the asset is of high or very high significance1.
2.1.1 Nature of the Workforce and Job Losses
While the EES notes that the Reference Design would displace around 770 jobs, it fails to
investigate the outcomes of such “displacement”. Analysis by the BIZ Group – based on
work by economic consultants, Remplan, for Manningham City Council – suggests that
around 500-600 jobs would be lost (not just displaced) due to the effects on the Bulleen
Industrial Precinct. This comprises:
• Jobs lost in the immediate term due to the closure of businesses upon acquisition
1 The question of the “number of impacts” can be dismissed given the degree of impacts and the significance of the asset. That is, it does not matter if there is one impact or 20 impacts, if that one impact is catastrophic. The displacement of 80 businesses and 770 jobs and the loss of land in the area due to the construction method (cut and cover) means that the Bulleen Industrial Precinct will not exist post construction. In that sense, the impact is absolute.
BIZ Group Inc – North East Link EES Submission June 2019 5
• Jobs lost in the short-to-medium term due to the effects of relocations, being:
o forced downsizings as businesses attempt to survive having been moved
away from their existing customer bases, resulting in decreased revenue and
competitiveness (e.g. inability to service existing markets efficiently, or
inability to retain key staff), and/or increased operating costs (e.g. transport);
o subsequent business failures due to relocation away from existing customer
bases, particularly where businesses are relocated to areas saturated with
competing businesses – as is likely given the zoning requirements, INZ1, and
nature of many of the businesses (e.g. automotive);
o employees being unable to sustain increased travel in instances where
businesses are forced to relocate well-away from Bulleen – see 2.2.5; and/or
o supply-chain and consumption flow-effects (i.e. loss of jobs in other
businesses that supply to displaced businesses and/or their employees)
The quantum of job losses is significant in itself and comparable with major manufacturing
closures, such as Ford Australia’s closure of its Broadmeadows and Geelong plants.
However, in the Ford case, the resulting 580 jobs lost were spread across the communities
of Broadmeadows and Geelong. In Bulleen, we see “Ford-scale” job-losses being borne by
a single community in Bulleen and its neighbouring suburbs.
The total number of jobs lost from the Bulleen Industrial Precinct is not the only significant
factor; the nature of the workforce (the people holding those jobs) is also important.
Workforce research, conducted for the BIZ Group by Chorus Consulting, found
that the Precinct’s workers are at heightened risk of adverse long-term outcomes from any
disruption to their employment because:
• The combination of age (many aged 45+ yo) and gender (predominantly male)
creates vulnerability for much of the workforce with these factors being significant risk
factors for long-term employment
• The Precinct supports a largely blue-collar workforce with comparatively low wages
and levels of educational attainment. This group is very vulnerable to economic
stress (e.g. periods of unemployment) and, for many, their competitiveness in the job
market is problematic. The concentration of blue-collar jobs in the eastern suburbs is
unusual, making the Precinct something of a rarity from a labour-force perspective
BIZ Group Inc – North East Link EES Submission June 2019 6
• The overall profile suggests a “settled” workforce – this is not a dynamic workforce of
people moving from job-to-job and being well equipped to deal with “job hunting” and
unemployment. Indeed, among those who have experienced unemployment, a large
proportion were unemployed for an extended period (6 months or more). Such
individuals would still carry the economic and psychological legacy of those
experiences. Many are unsure what relocation of their employer would mean to them
in terms of their ability to sustain employment with that business
Thus, we have a situation of potentially large-scale job losses being borne by a particularly
vulnerable workforce. Neither the scale of job losses nor the profile of the workforce
are analysed in the EES.
Further details of the workforce research can be found in Appendix A.
2.1.2 Contribution to Local Workforce
The EES (Chapter 14 – Business) notes that the business acquisitions in the southern portal
precinct will “affect some 830 jobs and approximately 31 per cent of the current local
employment in the Bulleen statistical area (SA2)”. Nearly all of these jobs (770 approx) are
represented by the Bulleen Industrial Precinct, indicating that the Precinct alone accounts for
around 29% of employment in the Bulleen statistical area.
While this is noted in the EES, it is unclear how this fact is treated in the risk
assessment and, particularly, how the displacement of around one-third of local
employment is constituted as a “low” severity impact.
2.1.3 Community Expectations
The EES Assessment Framework (Chapter 4) notes that “community expectations” may be
considered “when determining the significance of potential environmental impacts”.
Community research, conducted for the BIZ Group by Chorus Consulting, found very high
levels of concern around:
i. the challenges confronting displaced blue-collar workers in finding work. Participants
commented, “It will be harder for them to find jobs elsewhere” or “If they’re older, they
will never find jobs again”.
BIZ Group Inc – North East Link EES Submission June 2019 7
This created a strong expectation that the State Government will do what it
takes to protect the Bullen Industrial Precinct workers and their employers. All
participants were vehement that the government must do something to save these
jobs; and
ii. the loss of services provided by the Bulleen Industrial Precinct businesses and the
contribution they make to local quality of life. The Precinct’s mix of services –
automotive, gyms, dry cleaners, nursery, etc – was seen as an important feature of
the area, with some participants even describing it as “essential” to have those sorts
of services at a practical proximity
These concerns were raised unprompted by research participants in a wider discussion
about the North East Link and its impacts.
Furthermore, it was found that research participants were very willing to make trade-offs on
parkland and other project features (e.g. budget, travel speeds) to save jobs and
businesses. This indicates the heightened community sensitivity and expectations around
the potential impact on workers and businesses in the Bulleen Industrial Precinct. Put
simply, the research reveals that jobs and services are at the top of local community
expectations when it comes to mitigating the impacts of North East Link.
Evidence for and an analysis of community expectations around business impacts are
absent from the EES documentation.
Further details on the community research can be found in Appendix B.
2.1.4 Gross Economic Value-Add
Manningham Council’s Bulleen Industrial Precinct: North East Link Economic Impact
Assessment (conducted by Remplan) provides an analysis of the value added to the local
economy by the Precinct. It states:
Value-added is a key economic metric which estimates the marginal economic value-added
by an industry … it is one of the best indicators of industries’ contribution to the wealth of a
region. (p.7)
BIZ Group Inc – North East Link EES Submission June 2019 8
Remplan calculate that the economic value-add of the Bulleen Industrial Precinct
approximately $132m per annum, representing 3.3% of the total value-add for the
Manningham Local Government Area2. This demonstrates that the Precinct, comprising
around 0.8% of all Manningham businesses, provides a disproportionate economic
benefit to the local community. In short, the Bulleen Industrial Precinct is a key driver
of the local economy.
The EES includes no calculation or assessment of the local economic impact of the
displacement of the Bulleen Industrial Precinct.
2.1.5 Irreplaceable Nature of the Asset
“Where do we go?”
This is the question the BIZ Group has been asking since its inception. It is a question to
which we are yet to receive an answer. Indeed, a Relocation Options Study provided to the
BIZ Group by NELP concluded:
• NELP is exploring avenues to identify potential relocation options within 5-10
kilometres of Bulleen
• The work we have conducted so far shows there is limited availability within the City
of Manningham
o Lack of existing industrial zoned land and precincts
o Few industrial and commercial market opportunities suitable for types of
businesses
This led NELP to consider options in other Local Government Areas – despite such areas
not being conducive to the viability of the Bulleen businesses (e.g. removing them from their
customer-base and workforce, placing them in saturated competitive environments,
disrupting business operations and efficiencies, etc). However, even here, there has been
no success. To date, discussions between BIZ Group, NELP and nearby Local
Government Organisations have failed to identify any precincts that could support the
relocation, at any practical scale, of businesses from the Bulleen Industrial Precinct.
The critical problem is a) the limited volume of industrial and commercial land in the region
per se and b) the fact that what land does exist then becomes “very tightly held”.
2 See: https://www.economyprofile.com.au/manningham/industries/value-added
BIZ Group Inc – North East Link EES Submission June 2019 9
Manningham Council is considering the creation of a new industrial precinct. While the
proposed site (Websters Lane) would only be suitable to a small number of the Bulleen
Industrial Precinct businesses, it lays outside the Urban Growth Boundary and is unlikely to
be rezoned in time to allow for uptake by displaced businesses.
The existing land-use planning and (un)availability of commercial and industrial land in the
region means that, for all practical purposes, not only can the Bulleen Industrial
Precinct not be replicated, but there is currently no solution even for the relocation of
businesses on a case-by-case basis within the region. Put simply, the Bulleen Industrial
Precinct is an irreplaceable asset.
2.3 Conclusion
The Bulleen Industrial Precinct is an asset of high significance:
• It supports 29% of local employment
• It supports a large and vulnerable blue-collar workforce and there is a strong
community expectation of government action to protect that workforce
• It generates a disproportionate benefit to the local economy
• It provides “essential” and highly valued services to the local community
• It cannot currently be replicated or replaced – once it is disrupted, the above benefits
are destroyed
The degree of impact on the Bullen Industrial Precinct is high:
• 500-600 jobs could be lost (not just “displaced”)
• The nature of the workforce means that those job losses place these workers at high
risk of long-term unemployment
• Relocation of these businesses (mostly family-owned SMEs) places them at high risk
of failure due to the removal from their customer-base and workforce, placing them in
saturated competitive environments, disrupting business operations and efficiencies,
etc
• There are currently no solutions for the relocation of businesses in the local region in
any event
BIZ Group Inc – North East Link EES Submission June 2019 10
The preceding points have not been adequately considered in the EES process. Indeed,
some – such as the scale of job losses, the nature of the workforce, the local economic
benefit of the Precinct, and community expectations regarding local business impacts –
appear not have been analysed at all. This results an inaccurate and under-stated
assessment of the impacts on the Bulleen Industrial Precinct and, in turn, inadequate impact
mitigation strategies in the Reference Project.
The BIZ Group asks that the Inquiry and Advisory Committee re-evaluate the impacts on the
Bulleen Industrial Precinct in light of this submission and re-consider mitigation strategies
that reflect the significance of the asset and the degree of impact as demonstrated herein.
In the following section, the BIZ Group offers, for consideration, some proposed mitigation
approaches.
BIZ Group Inc – North East Link EES Submission June 2019 11
3. Proposed Approaches to Impact Mitigation
3.1 Interchange Redesign to Significantly Reduce Business Impacts
We believe that there is an opportunity to redesign the Manningham Road Interchange
under a new set of design assumptions and priorities that better reflects the true value and
importance of the Bulleen Industrial Precinct as demonstrated herein. It is our contention
that the current assumptions and priorities underlying the Manningham Rd Interchange
reference design, being based in the risk/impact assessments described in the EES, do not
accurately reflect the significance of the Bulleen Industrial Precinct. Thus, the resulting
reference design inadequately deals with local impacts. We are seeking a redesign that
maximises the number of businesses preserved.
3.2 Creation of Offsets
We seek the urgent creation of a variety of local offsets, recognising that:
i. There is no industrial land available in the local region (i.e. within 5km of the Bulleen
Industrial Precinct) to accommodate the Bulleen Industrial Precinct businesses on
any useful scale
ii. There is no opportunity to create a single, new industrial area to accommodate the
businesses. Therefore, a suite of offset sites will be required to deal with the number
and variety of businesses affected
iii. Works for the North East Link cannot commence at the Bulleen Industrial Precinct
until all affected businesses have been relocated. Thus, expediting any planning
processes needed to create offsets may be necessary to meet the time-lines for the
broader North East Link project
Potential sites include:
• Internal offsets within the Bulleen Industrial Precinct utilising areas not required for
construction
• The Manningham Club at 1 Thompsons Rd, Bulleen
• The Websters Rd ,Templestowe industrial precinct currently being considered by
Manningham Council
• The former drive-in site at the southern end of the Bulleen Industrial Precinct (or, at
least, part thereof)
• The “Greenery” site opposite the Bulleen Industrial Precinct at 4 Banksia Street,
Heidelberg
• Sites within the current Freeway Golf Course adjacent to the Eastern Freeway
BIZ Group Inc – North East Link EES Submission June 2019 12
We are asking the State Government to call-in and expedite the necessary planning
processes associated with preparation of these sites, as they could fall under provisions
relating to State Significant Projects.
3.3 Fair Compensation
In the event that some businesses and properties still need to be acquired, we seek fair and
equitable compensation.
The extremely low-level of land sales within the Bulleen Industrial Precinct makes accurate
property valuation problematic. Furthermore, the sudden entry into the market of businesses
seeking industrial/commercial land (in an already “tightly held” market) will see a sharp
increase in property prices. Indeed, it is anecdotally reported that local real estate agents
are already telling commercial property owners in the area to hold off selling until after the
compulsory acquisition notices are issued. Even outside these factors, it was reported by
the Australian Financial Review on 22 May 2019 (Melbourne industrial land values up 22.8
per cent in a year) that “the price of a 1.6-hectare Melbourne lot increased 22.8 per cent in
the past 12 months (to March 2019) compared with an average 5.3 per cent increase
recorded nationally across the major capital-city markets”. Similarly commercial rates
reported to be growing strongly. Commercial land is in high demand across Melbourne.
In short, the value of land today in the Precinct (even if it could be accurately determined)
will not reflect the value of land in the local region tomorrow. Thus, compensation should
reflect the cost of replacement land of similar nature: a like-for-like principle.
Similarly, compensation for any business being relocated should reflect not just the historical
commercial performance of that business, but also the commercial obstacles created by
relocation, such as:
• decreased revenue (e.g. due to moving away from an existing, loyal customer-base
and entry to a new market) and competitiveness (e.g. inability to service existing
markets efficiently, or inability to retain key staff); and/or
• increased operating costs.
BIZ Group Inc – North East Link EES Submission June 2019 13
It is known that failure rates among relocated businesses are high. Compensation needs to
help ensure the commercial sustainability of relocated businesses, noting that many of the
businesses have been in operation for decades, are family-owned, and represent the sole
source of income for those families.
In addition, compensation and support for employees needs to be both expedited (many are
already having to deal with the uncertainty surrounding their future) and fair – reflecting the
vulnerability to long-term unemployment. Active programs to up-skill and place affected
workers in new employment are needed.
3.4 Flexible Relocation Arrangements
Wherever possible, we seek relocation arrangements that would allow businesses to return
to their current location post-construction. It should be recognised that businesses in the
Bulleen Industrial Precinct are not in this location because they are successful, they are
successful because they are in this location. Restoring their position post-construction
should be a priority.
It should also be recognised that two years is insufficient time to relocate a business that has
been in its current location for multiple decades. We ask that a three-year timeframe be
placed on the relocation process from the time of the issue of compulsory acquisition
notices.
4. In Appreciation
The BIZ Group would like to express its gratitude to the Inquiry and Advisory Committee for
its consideration of our submission.
BIZ Group Inc – North East Link EES Submission June 2019 14
Appendix A – Bulleen Employment Precinct Workforce Survey
An online survey was undertaken to provide insight on the profile of the Bulleen Employment
Precinct (BEP) workforce. Data was obtained for 190 employees. While the survey is
skewed toward employees with the literacies and computer access needed to complete such
a survey (i.e. it over-represents professional/managerial employees), the results still highlight
the vulnerable nature of the BEP workforce. It is reasonable to assume that the additional
jobs lost due to supply chain and consumption flow-on effects would be similar in
profile/characteristics to those described following.
The BEP workforce is characterised by three unemployment risk factors:
1. Demographics
2. Economic Status
3. Sensitivity to Unemployment
Demographics
The combination of age (45+ yo) and gender (predominantly male) characteristics
creates significant vulnerability for much of the BEP workforce
• Approximately 45% of the workforce is aged 45 years or more (see Figure 3).
ACOSS notes in its 2018 report, Faces of Unemployment, that 43% of people
receiving unemployment benefits are aged over 45 years and this share is growing.
This proportion increases to 49% if looking specifically at long-term unemployment.
Being unemployed and aged over 45 years is a significant risk factor to facing long-
term unemployment
• Around two-thirds of the workforce is male (see Figure 4). ABS statistics shows that
over the 5 years from 2011 to 2016, the unemployment rate among men increased
more than the rate among women.
BIZ Group Inc – North East Link EES Submission June 2019 15
BIZ Group Inc – North East Link EES Submission June 2019 16
Economic Status
The BEP supports a largely blue-collar workforce with comparatively low
wages/wealth and education levels. This group is very vulnerable to economic stress
(e.g. periods of unemployment) and, for many, their competitiveness in the job market
is problematic. The concentration of blue-collar jobs in the eastern suburbs is
unusual, making the BEP something of a rarity from a labour-force perspective
• Over 40% of the workforce is renting (see Figure 5), giving reduced housing security
and asset wealth to leverage if they find themselves with no income for a period
• The majority of workers live in households with an annual income of less than
$100,000 (see Figure 6), placing most below the median for household income in
Victoria. Indeed, the most prevalent category (30%) was a household income of less
than $50,000pa. Consistent with this, around a third of the workers live in sole-
income households, while a further 46% live in dual-income households (see Figure
7). Even these dual-income households, given the relatively low overall income, are
particularly vulnerable to unemployment for one of the earners
• Around a quarter of the workforce has some or completed High School as the highest
level of educational attainment. The labour market competitiveness of such workers
is extremely problematic. A further third of workers, approx., have a vocational
qualification as their highest educational attainment (see Figure 8). Consistent with
the educational profile of the workforce, over 40% of employees work in
general/unskilled labour, retail or hospitality roles. Around 30% work in skilled
labour, trade or administration jobs (see Figure 9)
BIZ Group Inc – North East Link EES Submission June 2019 17
BIZ Group Inc – North East Link EES Submission June 2019 18
BIZ Group Inc – North East Link EES Submission June 2019 19
BIZ Group Inc – North East Link EES Submission June 2019 20
Sensitivity to Unemployment
Overall, the profile suggests a “settled” workforce – this is not a dynamic workforce
of people moving from job-to-job and being well equipped to deal with “job hunting”
and unemployment. Indeed, among those who have experienced unemployment, a
large proportion were unemployed for an extended period (6 months or more). Such
individuals would still carry the economic and psychological legacy of those
experiences. Many are unsure what relocation of their employer would mean to them
• The vast majority of workers (around 90%) have permanent jobs (full-time or part-
time) (see Figure 10), and more than half have been with their current employer for
more than 6 years (see Figure 11). Indeed, around a third have been with that
employer for more than 10 years. This is a largely settled workforce
• Around 30% of workers have experienced unemployment in the last 10 years (see
Figure 12), with approximately 40% having been unemployed (and looking for work)
for 6 months or more (see Figure 13). The economic and psychological legacy of
these experiences would be significant even today
• A further indication of the sensitivity of this workforce to the relocation of BEP
businesses is the finding that nearly half of workers are “not sure” if they can or will
remain with their employer should relocation be necessary (see Figure 14). Many
workers are already living with uncertainty
BIZ Group Inc – North East Link EES Submission June 2019 21
BIZ Group Inc – North East Link EES Submission June 2019 22
BIZ Group Inc – North East Link EES Submission June 2019 23
Appendix B – Community Research Report
What We Did
• Two 60-minute focus groups conducted on Wednesday 5 December 2018
• Eight participants in each (16 in total):
o All recruited from within 5km of the Manningham Rd interchange
o Gender: 9 female; 7 male
o Ages: 3x 18-29yo; 9x 30-49yo; 4x 50+yo
o Occupation: 7x professional; 4x admin; 2x retail/sales; 1x retired; 2x other/not
in employment
• Groups explored:
o Quality of life and work issues in the local area
o Attitudes to North East Link
o Awareness of and attitudes toward the Bulleen Industrial Zone issues
What We Found
Local Quality of Life and Work Issues
On the quality of life front, the major issue for participants was traffic and transport. The
ability to simply get around was a concern for all participants. They described having to use
backstreets, while avoiding the major roads – which become unusable and unsafe (e.g.
turning into the major through-roads from a residential side street), especially around peak
times. Public transport is patchy – if you live close to a station, that’s great. If you live any
distance from a station, you have to drive (because the bus is either non-existent or
unreliable) and that adds time into your day.
In this context, a significant contributor to quality of life is the proximity of local retail,
hospitality and services businesses. That is, you don’t have to drive too far to get access
to these businesses. The Bulleen Industrial Zone was raised unprompted in both groups in
relation to this point. Its mix of services – automotive, gyms, dry cleaners, nursery, etc –
was seen as an important feature of the area, with some participants even describing it as
“essential” to have those sorts of services at a practical proximity. 14 of 16 participants were
customers of at least one business in the Zone, many were customers of multiple
businesses.
BIZ Group Inc – North East Link EES Submission June 2019 24
Other contributors to quality of life were the “ample” local parklands, sporting facilities, and
schools.
In terms of quality of work, all participants describe the local job market as being heavily
weighted toward retail and hospitality. Only three participants worked locally – two in
schools; one working from home in sales. Both groups – unprompted – raised the issue of a
lack of both corporate and “industrial” jobs in the area and saw the Bulleen Industrial
Zone as an important employment hub for trades, engineers and other blue-collar
jobs.
Community Expectations Relating to North-East Link and the BIZ
While, on balance, most participants would be in favour of the North East Link (as a solution
to some of the local traffic problems) there are two major types of concern. Firstly, that it will
actually increase congestion, particularly on the Eastern Freeway. Secondly, and most
importantly, that there is an “unfairness” in the process for residents and businesses.
For participants, there is a sense that, while the Link is needed, they are “feeling the impact”
(especially during the construction process) so the rest of Melbourne gets better roads. This
is added to by a perceived lack of communication and consultation – all participants felt like
they didn’t know enough about the project and the process. They described it as “secretive”,
while consultation being “lip service” because “their minds are already made up”. Most did
not know where to go to get information. There was little to no awareness of the any of the
protest groups, but some “misinformation” was detected in the groups.
This perception of “unfairness” is also seen in the potential impacts on the BIZ businesses.
There is a sense that these businesses (which are valued local service providers –
contributing to their quality of life) are being rail-roaded. One participant summed it up, “It’s
pretty unfair, they’ve been there since the year dot. It’s distressing actually.” Another
commented, “This could bring those businesses down to their knees, [relocation] will
devastate their client base.” Thus, there is a strong sympathy for the BIZ business that is
magnified by the “personal interest” in losing a local convenience that is part of the value of
living in the area.
BIZ Group Inc – North East Link EES Submission June 2019 25
Critically, there is an unprompted sensitivity to the issue of job losses. As one participant put
it, “It’s local people, local families being impacted”. For many, this concern was amplified
when it was put to the group that many of the jobs potentially lost would be blue-collar: “It will
be harder for them to find jobs elsewhere” or “If they’re older, they will never find jobs again”.
There is a clear, implicit recognition of the challenges confronting “displaced” employees in
the very industries covered by the BIZ businesses. This concern and sympathy for these
workers translates into a significant expectation that the State Government would
prioritise efforts to protect their jobs. All participants were vehement that the government
must do something to save these jobs.
Interestingly, participants were given a series of forced choices: redesigning the interchange
to save as many businesses as possible vs a) increasing the cost of the project, b) slowing
down traffic through the interchange and c) increasing the impact on local parkland,
potentially, including the loss of parkland:
• With regard to cost, there is a strong belief that “the project will blow out anyway”, so
why wouldn’t you save these businesses?
• Impacting the speed through the interchange is a clear “non-issue” – many don’t
believe the Link will operate at the assigned speed limit anyway
• Critically, participants were very willing to make a trade-off on parkland to save jobs
and businesses. Both groups were quick to make the point that there is “so much
parkland in the area anyway”. As one participant summed up the sentiment, “I would
sacrifice a park [to save the businesses], we’ve got plenty of parkland.” In both
groups, participants would rattle off the names of local parks – unprompted – as
evidence that they are well supplied on that front. On the battle of priorities of
businesses/jobs vs local parks: businesses/jobs win hands down. This was
even further strengthened when it was specifically suggested that the impacts may
fall on Banksia Park in the area immediately adjacent to the interchange. Many
described this area as “unusable” anyway and others weren’t aware there was even
a public park there.
Overall, the BIZ jobs and businesses are sensitive to the community because:
iii. There is a genuine empathy for the challenges confronting displaced blue-collar
workers in finding work and this, in turn, speaks to an unfairness in the impacts on
the BIZ (i.e. a perception that the most hurt is delivered upon the most vulnerable).
This creates a strong expectation that the State Government will do what it takes to
protect the BIZ workers and their employers; and
BIZ Group Inc – North East Link EES Submission June 2019 26
iv. They value the services provided by the BIZ businesses and the contribution they
make to local quality of life
Parks and project budgets, by contrast, simply do not carry the same weight.