SUBJECT: ARE YOU GETTING THE MAXIMUM SALES FROM YOUR FRANCHISEE’S?

TO: Franchisor Sales & Marketing Executives

FROM: Michael Hepworth, The Rapid Growth Mentoring Program

DATE: January 2007

Dear Franchisor,

You have great products, your customers love you, so why are your franchisee’s not meeting targets?

Could it be that the franchisees may not have the marketing skills they require to grow more rapidly? For example, are they able to differentiate themselves from the local competition? Perhaps prospects don’t know they exist? Or do customers and prospects simply look for the best price, so your franchisees only get business only by cutting prices? Does their local marketing work for them the way it should? If the answer is no to any of these questions, then perhaps we can help.

I’m pleased to announce a program designed specifically with franchisee in mind. THE RAPID GROWTH MENTORING PROGRAM offers qualified business owners membership in an exclusive Marketing Coaching and Mentoring Program guaranteed to help them grow sales, revenues and profits.

If you would like to create maximum profit and growth in minimum time for franchisee’s, THE RAPID GROWTH MENTORING PROGRAM will show them:

Straight forward techniques to acquire more customers

Ways to increase the profit from each sale

Ideas and strategies to increase the number of times their customers purchase within a year

Ways to turn their under-utilized marketing assets into money

How to get control of their time, so they can work on the business instead of in it.

Continue reading this brochure and I’ll show you how you can grow your sales by investing in helping your franchisee learn straight forward and practical, but more importantly, proven marketing ideas that can be applied to almost any owner operated business without breaking the bank.

Sincerely,

Michael Hepworth

info@results-exchange.com | 416.204-0352 | www.results-exchange.com

info@results-exchange.com | 416.204-0352 | www.results-exchange.com

Create Maximum Profit in Minimum Time!Invite your franchisee’s to participate in this intensive ongoing

Business-Building Program

When they attend THE RAPID GROWTH MENTORING PROGRAM and they'll learn about low-cost, high-impact, revenue generating techniques guaranteed to transform the way they generate business revenues and profit. Each participant will develop a specific revenue growth plan for their business. And they'll have the expert support needed to make your vision a reality.

The plan can be customized to follow the requirements of your franchise program.

THE RAPID GROWTH MENTORING PROGRAM marketing techniques have been applied for more than 20 years by Michael Hepworth, Founder of Results Exchange. Using these same techniques has generated $39,000,000 for his 4 professional services businesses alone! Many more have been generated for his clients.

By joining THE RAPID GROWTH MENTORING PROGRAM and they will discover: easy ways to overcome the 4 greatest challenges (see sidebar) faced by business owners, generate tens or hundreds of thousands of dollars in extra income, improve sales and profits without risk and virtually no cost!

The 4 Biggest

Challenges Facing

Business Owners

Better marketing is the

most effective antidote

to the 4 greatest

challenges facing

business owners. Yet few

know how to effectively

market without incurring

significant costs or risk.

The four challenges:

Not managing the

key leverage points

in your business.

Marketing to

everyone instead of

a clearly defined

niche.

Sub-optimized lead

generation and

marketing.

So busy there is no

time for anything.

Does this

sound familiar?

If so THE RAPID

GROWTH MENTORING

PROGRAM is the most

powerful kick start you

can give your franchisee.

Increase revenue, drive

profit and achieve your

business vision!

For more information

on how you can deal with

the 4 greatest challenges

facing business owners ,

call us at 416-204-0352

for a free preview of this

program so you can try

before you buy.

Membership provides million $ ideas for growing revenue and profits.

1. How to acquire more customers. Learn simple but little known, low cost, low risk strategies and techniques for quickly acquiring new customers and learn how to apply them effectively.

2. How to increase the profit from each sale. Learn specific strategies that can change what you take home overnight by increasing the profit on each and every sale.

3. How to increase the number of times your customers buy from you in a year. Learn straight forward techniques, perhaps more valuable than any others, that have helped our clients quickly grow new revenue streams, while at the same time becoming more valuable to their customers.

4. How to leverage your underutilized and under-performing assets. The independent business owners who make up your sales channel probably have a number of under-performing assets. You might not be able to identify them now, but they are there. For example, their client and prospect database; how much more business could be coaxed out of existing clients, ex clients and prospects who never closed? How could each business increase referrals.

5. Learn Strategic Time Allocation, to enable your independent sales people, re-sellers and dealerships to get control over their time so they have time to work on the business, as well as in it.

6. Take consistent marketing action. Because they are independent, its hard to find ways to hold them accountable, we’ll coach them to consistently take action, and create an environment of accountability with their peers.

As a member of THE RAPID GROWTH MENTORING PROGRAM business owners will obtain all the tools needed to execute simple StreetSmart Marketing™ strategies to help achieve both your and their business goals.

info@results-exchange.com | 416.204-0352 | www.results-exchange.com

MEMBERSHIP inTHE RAPID GROWTH MENTORING PROGRAM includes:

One full day Marketing Mastermind Meeting every quarter with table groups of 8 to 12 other business owners. Meetings are lead by Michael Hepworth and his team of experienced coaches. Each month new strategies and techniques are learned and discussed by the group.

A Comprehensive Resource Manual with over 90 marketing resources that serves as a reference covering every topic of the program.

Each quarter members receive new tools to help to them both internalize and apply what they learn in the meetings to their own business.

Monthly progress reporting to keep each one moving forward.

Personal one on one telephone coaching once a month, by an experienced coach.

Bi-weekly low cost, low risk marketing tip delivered directly to their e-mail inbox.

On-line forum to access other tools, ask for help from peers and find out about resources to grow their business. This forum also provides opportunities for peer review and advice between meetings.

All the participants are business owners. Not only will your franchisees benefit from the expert guidance of the coach, they will also learn from the practical insights and input of other business owners.

1 Consulting certificate per year that enables each business owner to get a comprehensive review of marketing materials, programs or strategies.

Seamless integration of your franchise program into the Rapid Growth Mentoring program

Service is fully guaranteed.

“If you're looking for a

new and refreshing

approach to learning

about marketing, you

will find no better

program. I recommend

it without hesitation.”

—Athol Cohen,

President & CTO,

ServiCircle Inc.

“Within two months of

starting the the program

my revenue increased

by over 10%!”

— Morris Tambor,

Principal,

MTCG & Associates

“Implementing just one

of Michael's strategies

has increased my

customer base by 100%

in only a few weeks.”

—Louisa Nedkov,

President,

Solo Sessions GUARANTEEWe have a very simple offer for you franchisees.

This program produces results for their business or THEY DON'T PAY!

They can attend the entire 12 month program, follow the system, participate in the coaching calls, do the simple assignments, turn in the progress reports and see the results for yourself. If you are not making more money and completely

convinced of the value of what you are learning get full refund.

WE'LL REFUND EVERY PENNY.

NO HASSLES, NO HARD FEELINGS.

info@results-exchange.com | 416.204-0352 | www.results-exchange.com

Request a Free Preview Today!

Evaluate our program via a live preview seminar, taught by one of our highly trained coaches.

There is no cost to you whatsoever as we bring our team to your offices.

We only require that both experienced and new franchisees help evaluate the program.

“Michael Hepworth

(President of Results

Exchange) has

developed the most

comprehensive,

creative, organic and

natural approach to

growing business that I

have ever experienced,

heard or read about.

Everything is practical

and tied directly to

revenue and profit

generation. I've 'done

marketing' for years and

this course integrates

new techniques with

traditional sales

building strategies to

create exponential

growth potential... Even

if you can only

implement 2% of what

Michael recommends,

you'll generate 10-20%

growth in revenue. Take

this course!”

- Marty Avery,

Chief Catalyst,

Pylon Design Inc.

QUESTIONS?

Please contact Zale Tabakman at the Results Exchange 416.738.2090 zale@streetsmartmarketer.com

Results Exchange offers StreetSmart Marketing™ to accelerate revenue growth for

owner operated businesses.

For more information about Results Exchange, visit us online atwww.results-exchange.com.

***BONUS***

All participants get a copy of our unique marketing home-study program and read-

reference guide, MORE BUSINESS FOR YOUR BUSINESS. This guide contains reference

material on the complete Street Smart Marketing system, enabling participants to

move through the program at their own pace.

START GENERATING MORE

LEADS TODAY BY SIGNING UP

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STREETSMART MARKETER

NEWSLETTER!

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