EXCLUSIVEjoin our kitchen

renovation masterclass

Livingwith designer luxe

rooms

appliance promotion$20,000

from leading designers

advicetips

and

on trendcouches

2015

iPad

Hi there and welcome to Style TV, your new source of on trend

inspiration to help transform your home into a private sanctuary to

relax, entertain with family and friends and give your home that wow

factor you have been searching for.

Each month, together with the team at Style TV, I’ll send you our

exciting new online series, full of exciting tips, tricks and clever advice

on how to add value to your home or design project, plus ways to

save money along the way.

Think of Style TV as your personal design and style inspiration

team, ready with practical solutions each month - all wrapped

up into entertaining online episodes delivered across Mobile,

tablet and desktop.

On top of that we have exclusive promotions and retailer

discounts, the latest paint colours, the chance to hear

from leading Australian designers and a chance to join

our Design Masterclass series. Everything you need to

know about design is right here at Style TV!

2

to your new style guideWelcome

Potential Style TV Content themes

Monthly Video Episodes: 12

1. The Big Renovation – Budget Planning Made Simple

2. Bathrooms – (and Places to Soak!)

3. Your New Kitchen

4. Get Floored

5. Laundries that work

6. HomeOffices

7. Alfresco Heaven

8. Apartment Renovation

9. Bedrooms with Designer Luxe

10. Colour My World – Paint, colour and Texture

11. Furniture Trends

12. DesignerProfileInterview1

13. DesignerProfileInterview2

14. Cliff Top Inspiration

15. Renovation Special : Viewers Homes

16. Kitchen Appliances

17. Popcorn Ready – Home Theatres

18. Christmas Special (Decor, Place Settings)

19. The Australian Beach House

20. A Place in Province: French Inspiration

21. Industrial Inspirations

22. Floor plans that work

23. Outdoor Living

24. Luxury Pools

25. Cafe Inspiration

3

homeyourtransform

everything you need to know

about design is right here at

the rightadvice

baThrooMS

From decadent designer hotel

inspired places to soak, to budget

makeovers that update existing

bathrooms. Tips and tricks to

combine beautiful fittings to

create a stylish result.

furniTurE and hoMEwarES

Pull the ultimate home style together with

the select furniture items and Homewares

that deliver the look found in magazines.

kiTChEn Planning

How to get the right kitchen

that is practical and on trend

and on budget.

floor CoVEringS

From timber and tiles to tiles

and carpet, these finishes

provide the variety of texture

and colours that work to

defineourlivingsspaces

6

advicetips

7

from leading designers

Apart from expert advice from Shaynna Blaze, Style TV will also

feature regular inprofile interviewswith ‘guest’designer from

the Design Institute as well as other celebrity designers including

In these segments, Shaynna would provide a Q & A with

these leading designers, what are the latest trends from their

perspective and their top 3 design tips on a certain subjects such

as designing for kitchens and bathrooms.

Guest appearances from leading celebrity designers such

as Peter Maddison, Darren Palmer, Greg Natale and visiting

Designers from overseas.

and

Featuring tips and

advice from the book

“Design your home”

culture

food

Lower Third

Banner Ad

Web Ad

Information Board

10

guidestyle

Shaynna Blaze

Identify the strong features in your place and make them outstanding!

> Bring heritage and traditional characteristics to the fore

> Fireplaces have a cozy inviting feel

> Open plan living can be especially appealing if it goes from indoor to outdoor

> Make sure you take full advantage of them

extension opportunitiespromotionalsponsor

11

12

masterclass

The Masterclass Series (working name only) is an exclusive

opportunity to provide customers with an exclusive design and style

series with Shaynna Blaze in her Melbourne studio. These would be

highly promote-able and have a strong perceived value.

This Series would take participants through the principles of good

designandhowtocreatetherightstylefortheirhomewithconfidence

and considering new ideas and inclusions, that add property-value

and save money along the way. Potential subjects could be tailored

toreflectabroaderholisticapproachtohomedesignandstyleor

developedspecifictokeyareasofthehome,suchasKitchenand/

or Bathroom planning.

One area that tends to be a challenge when planning a renovation or

new project is what colour? The Master Class Series could focus on

the use of paint, colour and texture to optimise each situation and

deliver an on-trend result.

These ideas can be developed with Shaynna once we understand

what might be considered more suitable for the customer.

activity plan

1 2 3 4 5 6 7 8 9 10 11 12 13

Planning

Pre-Prodction

Approvals

Delivery

13

MonThly TiMElinE (Planning To dEliVEry)

entitlements

EXCLUSIVIty

Style TV will be developed in conjunction with our Partner and the online destination (URL)

will be incorporated into (an extension of) the Partners website. (Obviously more discussion

required,however thismediaplayer sitewillbedesigned in linewith the style-guide to reflect

a seem-less presentation.

Our Parnter will have the opportunity to use the Style TV logo and images in wider marketing. (subject

to a set of assets created for use)

onlinE EPiSodES• 12x4minuteMonthlyEpisodes

• 12x30secMonthlyPromoforwebsiteandFacebooksite–eg,perTVshows

• Sponsorsegmenttobedeveloped.

wEbSiTE & SoCial MEdia• Development&BuildofStyleTVwebsite

• 2xBannerAds/MRECadsdeliveredandupdatedeachmonthtosupporteachepisode

• VideoEpisodeLibrary

• Customer user generation “Inspiration” section

• StyleTVFacebookSite(tobemanagedbyPartner)

STylE TV inSPiraTion CEnTrE: (uSEr gEnEraTEd SECTion of ThE wEbSiTE)• Dedicatedvisionlibraryofmajorrenovationsfromsitevisitors

• Thisbecomesamajorinspirationresource

• Standalonepromotionandreferencewithineachepisode

EdM and daTabaSE MarkETing• 12xMonthlyEDMStyleTVArticleTheme(400wordsetc)andimagesaswrittenbyShaynna

• SuppliedwithinaStyleTVdesignedframework

14

StyLE tV PromotIon - nEw CUStomEr ACqUISItIon

wE will ProVidE:• $15,000KitchenAppliancePrizefortheSeries

• $10,000Bathroom/LaundryMakeoverPrizefortheSeries

• MajorStyleTVRetailPartnership(printofvoucherandreceiveadiscount)

inTErior ConSulTaTion PrizE• 2xOpportunitiestouseinmarketingcampaign

• Consultationin-housewithShaynna

• Plansandconceptsdrawn

• Videooftheprizeproject(s)

• Partnertoprovidetransport/returnbusinessclassairfarestodestinationforpurpose

of in-house consultation

STylE TV MaSTEr ClaSS SEriES• StyleTVMasterClass:4x15peopletoattendaonedayworkshopwithShaynnainMelbourne

15

V IDEOS

EPISODE 1

HOME | EPISODES | GALLERY | CONTACT

M A N A G E M E N TBRA O

M A N A G E M E N TBRA OCONTACTS

rohan robertson | the media mixA: 11-13 Newton Street, Cremorne VIC 3121 E: rrobertson@themediamix.com.auM: 0400 841 574 | P: 03 8631 4401

Chris Giannopoulos | Bravo A:L1/435MalvernRd,SouthYarraVIC3141E: chris@bravotalentmgmt.comM: 0416 217 543 | P: 03 8825 6672