Save 15% this month at Urban Outfitters

with your StyleCard

StyleCard

LatestBrings You The

PLUS: StyleCard Street Team Coming to your town soon!

ON THE

REVEALS

Trends

SIENNA MILLER

FREIDA PINTO

ZOE SALDANA

MIRANDA KERR

PAGES 14-15

EXCLUSIVE

Street

fashion l celebrity l news l features

Issue 1 June 2012

CELEB STYLE

Get the celeb look and save with your

StyleCard

Monthly Lookbook

EXCLUSIVE

3 Editorial StyleCard The number one club for all things fashion A little more about us

4 Daily Buy Women A Selection of items carefully chosen by the StyleCard team to help you stay in style.

6 Trends Men What's hot in menswear this season. Trends and as seen by the StyleCard team..

8 Celeb Style Miranda Kerr or Freida Pinto Our section showing you what the celebs are wearing and how you can 'get the look'.

10 Featured Partner Irisa 6 Fantastic Brands - Alexon, Kaliko, Lazy Lu, Minuet-Petite, Planet & Precis

12 Style Icons Rihanna, Zoe Saldana Contrasting summer styles from RiRi and Zoe.

14 StyleCard Scout Michael Eardley, Gloria Ivanova & others... We showcase and profile some of the hottest emerging design talent form around the globe.

p.4

p.8

p.18

p.10

p.16

16 Get The Look Jessica Alba, Rachel Bilson, Sienna Miller, Leighton Meester Get the look of some of the world's hottest celebrities.

18/19 Ones To Watch Urban Outfitters, Zuri Star & More News from our partners plus a rising music star who is StyleCard's one to watch this month..

20 Daily Outfit Women A selection of outfits styled by our team for the

summer ahead, ensuring you stay in style and up to date with the latest trends.

22 LifeStyle LuxBox, Sipp London, F&P Featuring our LifeStyle' partners - news, offers, and what's hot and happening at

our partners.

24 StyleCard Street Team On the streets and virtual highways Find out who our street team met and what they looks they uncov-ered on the streets.

STORY

INDEX

Issue 1 - June 2012

Editorial Paraag Amin

Layout and Design StyleCard

Graphics Jay Clue

StyleCard Contributors Abbie Saunders, Amalia Bot, Andrea Graells, Anneca York, Annie Owen, Caroline Watson, Charlene Foreman, Cigdem Tanrioglu, Debbie Fifton, De-vora Neikova, Emma Brandon, Faith Millward, Gemma Land, Jesús López, Kate McLeish, Laura Webb, Lily Niu, Lorelei Marfil, Madeleine McIndoe, Mary Homes, MB Akinyemi, Melissa Akposoe, Millie Cotton, Nikhil Sharma, Nina Koo-seen-lin, Nisha Bhaluani, Rachael Oku, Sadie Bargeron, Sarah Potter, Sarah Wadmore, Sheena Isokariari, Taamra Segal, Vanessa Semmens, Victoria Rowe

© StyleCard 2012

StyleCard

3

WE HOPE YOU ENJOY OUR

FIRST MAGAZINE, WITH NEWS,

FEATURES, TRENDS AND CELEB STYLE

PARAAG AMIN, CEO

STYLECARD IS A FASHION

PLATFORM, CONNECTING

CONSUMERS & RETAILERS.

PARAAG AMIN, CEO

What is StyleCard?StyleCard is a fashion platform providing our members with a unique service across fashion-forward retailers around the world. Members can use our platform to make informed decisions on their style and then take advantage of a fantastic range of offers on 100's of brands at StyleCard partners.

Text Paraag Amin, CEO Image Jay Clue

AFFILIATE PROGRAMMEThe StyleCard Affiliate Programme is now active. Sign up today and receive your unique code to pass onto your friends and be rewarded. The more of your friends that sign up, the more you will save on your StyleCard membership (3 free months for every 5 friends that sign up). Your friends will also make a saving of 10% on their own StyleCard member-ship, when using the code that you provide them – a win-win for all! Visit: http://street-team.style-card.co.uk

I t all began on another regular evening, discussing the day that had gone by, the new clothes that my wife had bought, and in particular how every wom-

an (and most men) enjoy shopping for new clothes, shoes and accessories… but we felt restricted in how often, which stores and how much we could spend over the last few years, as the economic downturn set in. So we started thinking...

STYLECARD WAS BORNWe realised that there are several voucher sites and discount code sites. However, the main problem as a consumer, is that you don’t quite know what dis-count you’ll be getting. More importantly though, is that you don’t know when you’ll get it, and most importantly, where. This isn’t helpful when planning ahead for an occasion or a special event. Nor is it ideal for impulse shopping (which can be extremely therapeutic and often the most fun type of shopping!)

That day the StyleCard concept was born. StyleCard is a members club, for those of us who love to shop, wheth-er to refresh the wardrobe, or simply engage in some retail therapy. The aim is to allow us all to shop in those stores that perhaps we’ve felt reluctant to do so over the last few years, when we want, on what we want, whilst making savings at the same time. StyleCard will be your number one ‘go-to’ site, your ‘style companion’, help-ing you decide what to purchase, in the vast arena that is fashion.

At the same time you’ll be saving on all your purchases, which makes the experience just that little bit more ex-citing! We may not have every store that you shop in on board at the start, but we are building our partner base steadily, and are happy to hear who else you’d like in-cluded. We’d also suggest having a look around the vast variety of brands on offer today and perhaps you might just find that hidden gem you never knew about.

STYLECARD

STORY

SHOWCASE

4

STORY

Jersey & Wo-ven Stripe Tee Lazy Lu

£31.50

This month, the StyleCard team have hand-picked items from a variety of partners, helping you stay on-trend and in style! There's something for everyone, and for all occasions, whether for a summer's day out, a casual party, a wedding or a night on the town, you'll find an item to suit, or an accessory or footwear to add that little extra to our outfit.

JAMES LAKELAND...... has a stunning array of dresses and women's cloth-ing (sleeveless tafta dress pictured at the top of page) . The special dress with short bolero is pictured here (worn by Sophie Anderton). Head to your nearest Lakeland store or concession and save 10%. with your StyleCard.

DAILYBUY

Silver Globe Pendant pdb jewelry

$155/£97

Sleeveless Tafta DressJames Lakeland

£189

3/4 length Tulle Bolero James Lakeland

£39

Mink Suede Shorts Muubaa

£159

Black Satin Side BagQUIZ

£19.99

Daily Buys

Text Jane Doe Photo John Doe

The Daily Buys are carefully picked by the StyleCard team.

Each item is selected to help you stay in style through the month & with your StyleCard you can save as

you shop!

Style tips

5

DAILYBUY

FEATURED ITEMKAREN KANE

Leopard print is a pattern that fashion rarely sees the back of.

Forever in-vogue, there’s something deliciously enticing about leopard

print, and this Karen Kane dress ticks all the boxes. Sexy and sleek, dressed

down or up, this maxi-dress can be worn at any occasion.

Maison Scotch Jeans Masdings

£99

Coral Hook Buckle Belt QUIZ

£7.99

Vagabond GAGA shoesSpartoo

£71

Rubiks Cube Bag Rings and Tings

£32

Jersey Maxi Skirt Planet

£69

Satin Night-gownLingerieplease

£36Asymmetric Leather JacketMinuet-Petite

£132

Blackberry Brim HatPrecis

£89

Deco Bead Jacket Kaliko

£75

Lightweight SnoodLazy Lu

£25

Fuschia Pearl Flower HeadbandQUIZ

£4.99

6

1

7

15 16 17

8 9

10 11

2

3

1. Diesel K-Eleon blue v-neck jumper, from Masdings (£75) 2. Havaianas Origine Canvas Espadrilles Shoes in White, from UK Kolours (22.99; RRP £26) 3. Diesel straw hat ,from Masdings (£35)4. Penfield white T-Shirt, from Six Whiting Street (£40) 5. Cruise City 2 navy/grey stripe jacket, from Masdings (was £129; now £96.75) 6. Diesel Natural Clint Service Straw Hat, from Masdings (£45)7. Farah Vintage cream fisherman sweater, from Urban Outfitters (£75) 8. Shore Leave Navy Washed Blazer, from Urban Outfitters (£85) 9. Scotch & Soda Classic Blue Series Blazer, from Masdings (£179)10. Canterbury Windsor chinos, from StandOut.net (£54)

Focus on MenswearFor SS12, the catwalks were awash with deep hues of blue, with Burberry to Bottega Veneta, and Salvatore Ferragamo to E Tautz, all showcasing this stereotypically masculine colour. The best thing about this trend is that it is versatile, meaning that it appeals to everyone, whilst falling perfectly into several other current trends, from casual to formal. This makes blue the colour trend to follow this summer.

Text Jane Doe Photo John Doe

MENSTRENDS

7

18

19 20

11

14

13

12

64

5

11. Humör Slice Geo Shorts, from Urban Outfitters (£60) 12. Ted Baker Natural Winchin Casual Chino, from Masdings (£89) 13. Criminal Damage Burgundy Tailor Chinos, from StandOut.net (£25; was £34) 14. Shore Leave Ecru Nep Tee, from Urban Outfitters (£20) 15. Bench Gritton Shirt Navy from UK Kolours (£34.99; RRP £45) 16. Carhatt navy work in progress sweater, from Urban Outfitters (£89) 17. Converse Athletic Navy Chuck Taylor BT Hi Trainers, from StandOut.net (£58) 18. US Polo Association Bert leather shoes, from Sarenza (£89.50) 19. Suit Clothing Blake T-Shirt, from StandOut.net (£29)20. Lacoste L!VE Barbados LA LEM Trainer, from Masdings (£59)

W ith the beginnings of summer hitting Europe, it’s now the time to invest in a summer wardrobe, and we discuss a few of the upcoming trends.

With the Olympics fast approaching, sportswear is ear-ning its rightful place in menswear trends for the sum-mer. But for those of you who aren’t fans of skin-tight Lycra, you can still grab the trend torch in both hands with a more relaxed approach to urban sportswear.We suggest that the best way to inject a little bit of the Olympics-style into your day-to-day wardrobe, particu-larly when travelling to and from the gym, is by inves-ting in a pair of joggers. Accessories are also important to completing your look, so ditch those unsightly gym trainers for a pair of casual sneakers. Less bulky in de-sign, they are the stylish alternative and can be worn with just about anything. The Converse Athletic or the

Lacoste L!VE Barbados Trainers are our choices.

SUMMER PARTIESWith the warmer weather, it’s almost guaranteed that your diary is filling up with both pre-arranged and impromptu parties, so it has never been as important to always be looking your best. Design your summer party outfit around an eye-catching centre-piece, such as a crisp lightweight blazer – the staple for any stylish summer wardrobe. Traditionally, a crisp white shirt is the best match for a well-pressed blazer. However, if you are a fan of challenging the traditional style trends, then choose a shirt with a bit more personality. There is nothing more important than a dashing pair of summer shoes to match your blazer, and we recoommend the US Polo Association Bert leather shoes.

SEVERAL HOT TRENDS FOR MEN THIS SUM-MER. WE HI-GHLIGHT BLU-ES AND URBAN SPORTSWEAR AS KEY.

STYLECARD

MENSTRENDS

8 8

Get The Look!

Below the Waist: Miranda's Jeans or Freida's Shorts

Footwear: Miranda's Boots or Freida's Sandals

Accessories: Miranda's Hat or Freida's Belt

Accessories: Miranda's Bag or Freida's sunglasses

On the Top: Miranda's Shirt or Freida's Vest

MIRANDA KERR

A shirt is a staple piece every woman should have, and Mi-randa perfectly demonstrates why. It can easily be dressed up or down, and works well when teamed with other staple pieces. Roll the sleeves up to create a relaxed look.

Shirt from Urban Outfitters

Jeans work great with a shirt. Apart from being blessed with great genes, Miranda is often seen in fitted bottoms that complement and accentuate her figure.

Jeans from Urban Outfitters

She balances this out by adding volume or texture with her tops to complete the look. Tuck your shirt into a fitted pair of jeans to define your waist and show off those legs.

Hat from Urban Outfitters

Miranda cleverly uses her footwear and accessories to smarten up her look for a smart/casual outfit that is effortlessly chic.

Boots from Urban Outfitters

Miranda is often seen wearing simple pieces that have been well put together to create her simple yet fresh look.

Bag from Urban Outfitters

Victoria’s Secret model Miranda Kerr is a natural beauty with a natural style to match. Freida Pinto shot into the limelight through the film Slumdog Millionaire, and we have been blessed with her beauty ever since.

CELEBSTYLE

9

Get The Look!

Below the Waist: Miranda's Jeans or Freida's Shorts

Footwear: Miranda's Boots or Freida's Sandals

Accessories: Miranda's Hat or Freida's Belt

Accessories: Miranda's Bag or Freida's sunglasses

On the Top: Miranda's Shirt or Freida's Vest

FREIDA PINTOOR

She is stunning and elegant. This is portrayed through her style. Freida is always well-dressed, and looks always looks amazing, no matter what she wears. A ‘simple-chic look’ is a great way to describe her style.

Vest from Urban Outfitters

Chino shorts keep the outfit looking fairly smart, and contrast well against the stripes on the vest. Both chunky and thin stripes work well with this outfit, the vibrant colours adding personality to the overall look.

Shorts from Masdings

Add a neutral belt to this outfit, enabling you to tuck the vest into the shorts, and create a well-defined waist.

Belt from Masdings

Flat black sandals, which tie up around the ankle, work perfectly with shorts, and are very flattering for the legs.

Sandals from A Piedii

Keep accessories to a minimum, in order to keep this look simple. This outfit is perfect for a casual stroll in the park on a beautiful summer’s day.

Sunglasses from Masdings

Victoria’s Secret model Miranda Kerr is a natural beauty with a natural style to match. Freida Pinto shot into the limelight through the film Slumdog Millionaire, and we have been blessed with her beauty ever since.

CELEBSTYLE

10

Text StyleCard Photo Precis

S tyleCard this month welcomes 6 Irisa brands as its latest partners - Alexon, Kaliko, Lazy Lu, Minuet-Petite, Pla-

net and Precis. With fantastic collections designed for today's, independent, modern women - glamorous, sophisticated and timeless are just a few words to describe each collection. There are subtle diffe-rences between each brand, for example Minuet catering to the petite, discerning woman who is under 5'3", and Planet's si-gnature line of tailoring, suiting and work

wear, which is what defines it as a brand. Visit your nearest store to explore!

MEMBER BENEFITSStyleCard members can now visit any of the hundreds of stores where the collec-tions are avaialable and save 10% on all purchases by simply showing their card. Stores are located across the UK and Ireland, including concessions in Deben-hams and House of Fraser. Visit the Style-Card website for more information.

PRECISPrecis clothes are tailored precisely for the petite lady, not simply scaled-down from a regular cut. Precis’ specialist designers interpret the key trends of the season to suit women of 5ft 3 and under, creating clothes that are el-egant, on-trend and a great fit in sizes 8-18. The brand offers a varied collection of dresses, separates, tailored work wear and occasion wear.

ALEXONThe Alexon label captures an independent career woman who loves the luxury of modern fabrics. Available in sizes 8-22, Alexon offers smart, versatile separates for the fashion aware customer. Clean lines, easy silhouettes and modernist styling define the collection. Make your style statement with Alexon.

KALIKOKaliko is unique and individu-al, with a fresh and feminine signature defined by gorgeous fabrication; fabulous prints and stylish cuts. With a selection of adaptable pieces, that smoothly translate from the office to weekend, from day to night, Kaliko brings a stable of fashionable, easy, wearable pieces that reflect the needs of today’s women.

LAZY LULazy Lu is a collection of sophisticated, luxurious, casual clothing that wraps you in beautiful fabrics of the highest quality. Simple yet stylish outfits that are effort-lessly chic for a relaxing day at home, on the weekend or at the end of a busy workday. We understand life can be hectic, so look great without the effort in Lazy Lu.

MINUET-PETITESophisticated, glamorous and feminine, Minuet Petite is a timeless collection of clothing for the modern, discerning woman who is 5'3" or under. The range features luxurious fabrics coordinated with original prints in stun-ning colour palettes. These are easy to wear, well-cut clothes that are designed to lengthen the silhouette and inspire confidence.

PLANETPlanet is a collection created for the modern woman lead-ing a varied lifestyle with glamour, style and comfort in mind. The range spans polished work wear pieces to understated timeless separates and occasion wear investments. Planet’s signa-ture line of tailoring, suiting and work wear is what really defines Planet as a brand.

StyleCard Partner: 6 Irisa Brands

SCPARTNER

11

ALEXON

ALEXON

KALIKO

KALIKO

LAZY LU

LAZY LU

MINUET-PETITE

PLANET

PRECIS

PRECIS

PLANETIf you’re looking for a brand which can stay bang on-trend while covering all your es-sential fashion needs, then Planet may be just the answer.

MINUET-PETITEMinuet divides their clothes into four sepa-rate, themed sections - the alluringly named ‘Purple Haze’, ‘Bold Modernism’, ‘Feminine Chic’ and ‘Sophisticated Fauna’ collections.

THERE IS NO DOUBT THAT PETITE LADIES ARE SURE TO FALL IN LOVE WITH MINUET

DEVORA NEIKOVA

SCPARTNER

12

STORY

STYLE ICONS

STYLE ICONS

RIHANNA

13

STYLE ICONS

Rihanna and Zoe Saldana are both style icons, each with a unique image. Here we contrast a festival outfit for Rihanna with Zoe's casual wear. Both hitting key trends for this summer but showing diversity in choices.

Text StyleCard Photo HQ Pictures

With festival season fast approaching, we’re all looking for inspiration for our camping outfits. Kicking off the summer with a bang was the star studded Coachella, which saw some of our favourite fashionistas getting down and dirty in the fields. Take a tip or two from Rihanna, and ditch the pretty, ‘boho’ festival style, and give your outfit a sexy edge, with some denim hot pants, crop top, and killer shades. Detailed denim is a must-have this season. These leopard print detail, denim shorts, as they have just as much sex appeal as her studded shorts but aren’t so ‘in your face'.

RIHANNA

RIHANNA Grebe BagEsther Porter ay StyleMews

£255

FC Grey Olso CardiganMasdings

£56.25

Irina Tan San-dalsSpartoo

£79.99

Tom Ford Sunglasses Masdings

£206.25

Tripp NYC Leopard Shorts Urban Outfitters

£60

Lurex Cut-Out Crop Top Urban Outfitters

£16

Iro Jayrod Colour Jeans Urban Outfitters

£175

Zoe Saldana is forever looking fabulous! She often opts for glamorous outfits that show-case her amazing figure in the best possible way. Although she exudes sexiness on the red carpet, she also has a very simple and toned-down look which is prefect for her day-to-day. Simple jeans and a tee, teamed with a pair of comfortable heels, creates a casual look with a touch of glamour. Fitted jeans and T-shirt are balanced out with the help of a cardigan, which drapes around the hips, allowing the silhouette to become a main focal point during the day.

‘Indie’ has turned mainstream in the form of thick, platformed lace-ups. It’s a trend you can’t ignore, literally. With the likes of Rihanna and Rita Ora recently exhibiting pairs by Underground London, it’s fair to say the rock ‘n’ roll vibe has shot back onto the street style scene. Perfect for any occasion, whether it be raving in an underground nightclub, or hitting the streets in style, these shoes add a touch of the hipster to any outfit.

ZOE SALDANA

TREND ALERT

14

Eel Skin Bags and Purses Heidi Mottram is internationally renowned for desirable bags and purses, which are individually designed in Lon-don, then produced from fairly traded and hand crafted, finest eel skin leather. She is now considered by many to be a guru for the use of the skins!

Heidi Motram collection available at StyleMews. See the complete range at http://www.stylemews.com.

M.Holot bags and belts available at StyleMews. See the complete range at http://www.stylemews.com.

LuaLua jewellery range available at StyleMews. See the complete range at http://www.stylemews.com.

Made in the UK M. Hulot is a young label, launched by designer Anna Kreeger. Quirkily influenced by the stylishly attired fictional Frenchman, Monsieur Hulot, the label reflects his struggles with the modern world & its increasing pace. Each piece is named after objects no longer being produced.

AbstractJewellery Lua Lua is a distinctive contemporary jewel-lery brand with an unusual ethos: to cre-ate luxury hand made earrings, necklaces, bracelets and accessories at accessible price points. Lua Lua's creator Justyna Niewara hand crafts her amazingly distinctive and colourful jewellery in perspex and silver. This Tutti Frutti necklace (pictured) adds a bold pop of colour to any look and is inspired by the South American colour palette.

HEIDI MOTTRAM M.HULOT LUA LUA

M ichael Eardley was born and raised in Montreal, Quebec. Michael was more

likely to be in a hockey arena than an Atelier. After suffering from major head injuries Michael was forced to give up his dream of be-ing a hockey player and enrol in fashion design school at Lasalle College. Upon graduation as one of the top designers in the school, Michael launched his clubwear inspired line, Live.Now. By Michael Eardley. Michael is inspired by everything around him. Music, Nightlife and Architecture are his top inspirations. He has the ability to hear a great track and immediately come up with a design concept to match. Michael says that hearing certain tracks and types of music can transport him into another world of design. Also, that seeing new and old architecture and then transforming those ideas into fashion is something that is most enjoy-able for him in fashion. As Michael will always say… “We. Live. Now.”

Live.Now. byMichaelEardley

SCSCOUT

15

GLORIA IVANOVA

G loria Ivanova’s numerous successes may well make you surprised to learn that she is only 23 years old.

With two hit collections under her belt, which stormed the Bulgarian capital, and now taking part in the finals for the international Triumph 2012 competition, this is one designer that has firmly cemented her place onto our style radar. Modest and humble, she takes a wider view of fash-ion, admitting that she is inspired by larger concepts and personal values above and beyond what may be hot on the catwalk. Working to her own rhythm, she appreciates the striking simplicity of minimalism and defines herself as a conceptual designer inspired by the female body and her own search for a unique aesthetic in her designs. This vision is visible in her latest collection, available at DZNR Showcase. With the individual perks and quirks of her garmernts, we see a bright future for this promising talent.

INSPIRATIONGloria is inspired by the zeitgeist, the beautiful shapes in nature and the purity of minimalism. Exploring individuality through fashion transforma-tions and harmonic designs, the conceptual designer uses forms that symbolise meta-morphosis, philosophy and conceptions, which express the femininity.

Text

Gloria

Ivan

ova

Ph

oto

Irina

Yor

dano

vaDZNRWATCH Some amazing, emerging designers

at DZNR Showcase

Milena TunAlien Jeanisis Empress London Shin

SCSCOUT

Live.Now.by Michael Eardley, Gloria Ivanova, Milena Moisseyeva, TunaLien, Jeanisis Clothing, Empress London and DZNR Indy Collection, featuring Shin are all available at DZNR Showcase. See the complete range at http://www.dznrshowcase.com.

16

Get The Look of four of Hollywood's hottest stars. Rachel Bilson, Jessica Alba, Leighton Meester and Sienna Miller. From the glitz of the red carpet to daytime errands, we show you how to dress like the stars without paying high-end designer prices.

JESSICAALBA

RACHELBILSON

We would all love to pull off a Jessica Alba look, and especially this one, as she is one smoking hot woman. A high-waisted belt with any dress is a great way to show off your beautiful, shapely body, and a wrap bracelet adds a touch of colour without overdoing it.

D ream girl next-door, has long since superseded her O.C character Summer Roberts in order to establish herself as a genuine style superstar. With a wide fashion repertoire, ranging from toned-down boho to kooky queen of the red carpet, Bilson flies the alternative glamour flag here, as well as across the pond.

Celebrity Style

Rouched Side Slit Dress Karen Kane

$64

Graham Leather Tri-Colour Wrap gorjana

$65

Wilshire High Waist Belt gorjana

$58

Fornarina Jeans Masdings

£129

Bvlgari Sunglasses Masdings

£183.75

Perry Satchel gorjana

$465

G-Star Crew Neck T-Shirt Masdings

£32

CELEBSTYLE

17

SIENNAMILLER

LEIGHTONMEESTER

A woman who was meant for the spotlight, Sienna Miller, was looking stunning in her casual, yet chic, outfit at the Burberry Prorsum spring/summer 2012 Womenswear Show, during London Fashion Week.

We would all love a little Upper East Side in our wardrobes, and Leighton Meester proves that angels really do exist in this stunning white Christian Dior dress..

Tightsplease Leggins Tightsplease

£7.64

Cotton Silk Shirt James Lakeland

£69

De Siena Shoes Sarenza

£399.50

FC Texas Tassels Daisy White DressUK Kolours

£99.99

Buffalo Pipalou Sarenza

£37.50CELEBSTYLE

Harriet Sanders Gladbag Minnie StyleMews

£49

18

Ones To Watch

Zuri's Rising Star

Music and fashion very much go hand in hand, and so in our regular "ones to watch" feature, we highlight a rising star from the world of music, as well as a few of our fashion partners.

Text Jane Doe Photo John Doe

U rban Outfitters is a little company that got big. Starting off in the USA, they have ventured into Europe and say they're "not finished" as "there

are still places we want to go, and places you want us to come to. Don't worry, we're planning it all out".

"THE EPITOME OF COOL"Urban Outfitters is the epitome of cool. It has a true focus on fashion trends, a youthful, edgy vibe and is the place to shop for fashion-forward clothing, whilst being right on the pulse of all things stylish, on the high street. For men and women alike, it’s not that you’ll simply want to shop from Urban Outfitters, but we believe you’ll need to – and not just on clothing and accessories, but also books and homeware! And now StyleCard members can receive 10% off all online pur-chases.

NOT FORGETTING...We highlight some brands that you may not have had the pleasure of wearing. Each has a unique style. James Lakeland has created a versatile, wearable collection, whether it be for daytime or evening wear. Muubaa takes leather to another level, redefining what's possible, with each piece telling a different story of contrast. Karen Kane designs clothing that makes women feel comfor-table and stylish. The perfect combination!

Z uri Star was brought up with a heavy focus on theater, dance, and music. Her mixed "brady-bunch" esque family suffered a lot of tragedies

and Zuri recalls this is why she started writing songs. As for singing, she pauses and says "singing is the only way I know how to deeply connect and breathe."

MUSICIn 2008 she independently released her first single "Walk With Me," written by Zuri and Mike K. (David Archuleta, Natasha Bedingfield). That year, "Walk With Me," was selected as a finalist in several contests such as the Uber.com "You Bring the Talent" contest, The International Songwriting Competition and licensed to a film. Zuri is currently working on her new single, but if her song "Keep Holding On" from her album "My Number One" is anything to go by, we expect great things - Zuri is our rising star to watch!

SCPARTNERS

19

Ones To WatchJAMES LAKELAND

MUUBAA

KAREN KANE

James Lakeland is a wom-enswear brand which is Made in Italy, offering women a complete wardrobe from day to night which is versatile, effortless and wearable, but with a unique twist. The aim at James Lakeland is to make women feel great in their clothes whether they are a size 8 or a size 20.

Muubaa redefines what is pos-sible with leather, challenging the notion that leather can only ever look good as a biker jacket, (though in their own words they "do love a great biker jacket"). Whether worn as a statement or layered into an overall style, Muubaa pieces bring a refined edge and texture to any look.

Karen Kane’s approach to fashion is simple. She designs clothing for the woman that wants to feel comfortable, without sacrificing her sense of style. Always on the go with her family and friends, she proves that it is possible to look smart, sexy, and sophisticated all at once.

ZURI STAR - KEEP HOLDING ON

Full of life, passion, and love Zuri’s music is clearly defined as Pop

but she breaks the rules by infusing them with

meaning beyond the club, the hype, and at the core we get who

she is, Zuri is a LOVER!

RISINGSTAR

20

STORY

Daily Outfit

DAILYOUTFIT

WHAT TO WEAR THIS SUMMER

A selection of items chosen by the StyleCard team to ensure that your outifts are on-trend. With several trends at work this summer, we pick the best from pastels, tribal, denim and many more... Now all you have to decide upon, is which look you'd like to wear today, tomorrow and the day after. Visit the StyleCard website for more inspiration and ideas.

URBAN OUTFITTERSSports luxe is a huge this summer, with sweatpants replacing trousers, wedge sneakers replacing heels, and pan-elled long-line bralets becoming acceptable daywear.

WEDGE SNEAKERSN o sports luxe outfit would be complete without a pair of wedge sneakers., , which Isabel Marant’s latest collection brought to the forefront of cool.

ERYERYER ERYERYERYER VOptium quam, sant laut accupta quatem imilla sitate odi

FESTIVAL STYLE The festival season officially started with Coachella. Have your got your fes-tival outfits sorted as yet? Californian weather is often not quite what the UK experiences, so you’d better pack your wellies if you want to party in style (and keep your feet dry).

ERYERYER ERYERYERYER VOptium quam, sant laut accupta quatem imilla sitate odi

21

DAILYOUTFIT

Daily Outfit

A Night on The TownSOME PARTY IDEAS

Feel like being a fashion diva, ready to hit the town? Well, look no more. This beautiful blue and silver jewel sequin maxi from Quiz is what this summer is all about. For an altogether more tougher look leather is always on-trend, and skirts are a great way to play with leather in a feminine way. A pair of funky tights complete the image. For an extra edge add a black straw fedora & you’re good to go!

TRIBAL PRINTSkirt from Edina Ronay

AURORA LIMITED EDITION CLUTCHHeidi Mottram from StyleMews

BLACK COURT SHOESAvailable from Spartoo

RHODESIA SKINNY BELTM.Hulot from StyleMews

MAGIC LONG PURSEHeidi Mottram, available at StyleMews

BLACK LEATHER SKIRT

MAXI DRESS

CROCHET TIGHTS

UGG WEDGE SANDAL

LOVE NECKLACE

STRAW FEDORA

22

F resh & Pure is a UK skincare company that hand-makes natural beauty products from the highest quality traditional

ingredients and essential oils. The products include handmade Balms, Body Butters, Soap, Hair Products, Facial & Massage Oils, Face Masks, Scrubs, Party-Bags, Wedding Favours, Bespoke Products. All products are free from petroleum bi-products, parabens, harsh preservatives, artificial colours and fragrances, and animal ingredients, except for honey and beeswax. Products are cruelty-free, vegetarian, and many are vegan. They use sustainably sourced vegetable oils such as organic coconut oil, shea butter and jojoba, essential oils and floral absolutes, vegetable wax or beeswax, floral-waters from the essential oil process, plant extracts, clay, sea-salt or finely ground pumice stone and more. The result is a home spa experience every day. You'll enjoy the lovely textures and natural scents, and most of all, you'll love the wonderful effect on your skin. Doing their bit to promote sustainability,they carefully source ingredients, don't over-package and all containers are re-usable and recyclable. Fresh & Pure products are safety assessed for the UK and EU. Products are freshly made, but they do not need refrigeration and have shelf-lives of 3-24 months, so customers are asked to follow the storage guidance on each product.

ORGANIC SKINCARE

FRESH & PURE SKINCAREStyleCard LifeStyle Partners

LIFESTYLE

23

S ipp London is an independent wine merchant located in the heart of stylish Knightsbridge. Sipp

offers a wide range of fine wines, Champagnes, spirits and cigars, from quality producers throughout the Old and New World. The wines are sourced from the world’s most iconic Chateaux, right through to small boutique estates, and many products are exclusive to our store. With prices ranging from £5 to £9000, they are sure to have something to suit every need and taste Sipp Lon-don takes the guesswork out of buying wine by offering wine tasting 7-days a week with state-of-the-art wine tasting machines. They feature a rotating selection of 16 red wines and 8 whites, and with tastes starting at just 50p per pour, it is an exciting and economical way to explore new wines. The full range of wines and spirits are available on their online store. Each product is accompanied by a detailed description and food pairing suggestion, making it easy to find exactly what you need. They offer free local delivery and can also deliver throughout London, the UK and internationally. To receive your 10% discount when you shop online simply enter your exclusive Style Card code at checkout. If you would prefer to visit in person, drop by the Brompton Road store, open seven days a week and one of the friendly and knowledgeable staff will be greet you. Don’t forget to take your Style Card!

ORGANIC SKINCARE

SAMPLE BEFORE YOU BUYFINE WINE IN LONDON & BEYONDLUXBOXSIPP LONDON

SIPP TAKES THE GUESSWORK OUT

OF BUYING WINE BY OFFERING WINE

TASTING, 7-DAYS A WEEK, WITH

STATE-OF-THE-ART MACHINES. TASTES

START AT JUST 50P PER POUR.

BOBBY MOORE (OWNER)

L uxBox is the luxury beauty and grooming box for both men and women. They understand how difficult and costly it

can be trying new products only to find they are not quite right for you. LuxBox searches for the best products from classic, niche and upcoming brands to bring you the latest trends and finest products on the market. Sign up and receive the best in beauty every month. Containing 5 luxury beauty miniatures, LuxBox is delivered direct to your door for you to enjoy in the comfort of your own home. Subscribe today and discover products to treat you from head to toe with the freedom to cancel anytime.

S tyleCard has teamed up with LuxBox to gift the first 1000 StyleCard members* a free beauty box (worth £12.95),

which contains 5 luxury beauty miniatures and is delivered direct to your door for you to enjoy in the comfort of your own home. For all those men out there, don’t be put off… you can either choose to receive a free Luxbox for women (a fantastic gift for your partner or favourite lady) or else you can choose to receive the men’s grooming box, when LuxBox soon launches the product (and be one of the first to sample some fantastic male grooming products from the comfort of your home). This is a limited time only exclusive offer, so sign up to StyleCard to take advantage of this fabulous offer. LuxBox membership is usually £12.95/month, but StyleCard members can purchase a 3 month LunBox subscription, together with 12m StyleCard membership for £49.99, and save £18.85 off the combined price. Now there's a great deal for fashion and beauty enthusiasts!

LIFESTYLE

24

STREETTEAM

Sign up today and receive your unique code to pass onto your friends and be rewarded. The more of your friends that sign up, the

more you will save on your StyleCard membership. Your friends will make a saving of 10% on their own StyleCard membership, when

using the code that you provide them – so it's a win-win for all!

JOIN THE STYLECARD

STREET TEAM TODAY

W ould you like to be rewarded for spreading the word on StyleCard? Well, sign up today and receive your unique code to pass onto your friends and be rewarded.

We’ve also launched new banners, badges and tags, so please take a look and if you’d like to promote, feature, or highlight StyleCard (whether you’re a par-tner, member, subscriber, or a fan), please place on your site. We will reward you for all sign-ups you generate. If you geberate sufficient online referrals, we'd also love to you have on board our street team, and you'll reap the rewards of pounding the streets (with or withour cameras), re-porting back on what's hot, whilst spreading the message.

Photos Gsus Lopez

StyleCard Street Team

ON THE STREETLook out for the StyleCard Street Team in your town!

ERYERYER ERYERYERYEROptium quam, sant laut accupta quatem imilla sitateAt volup-tatur? Ucil ipsum conse pore, sitam explanis

OLGA SORUI

ESTEFENIA LOPEZ