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MAGAZINE
Style Guide
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2STYLE GUIDE 2015 | OVERVIEW
Overview.The purpose of this guide is to provide consistency
throughout the Melbourne Now magazine.
The guide showcases examples and provides tips to help you get
the most out of your advertising space and ensure that readers take
notice of your advertisement.
General Tips + Please ensure that complete digital files or
separate image and text comply with these specifications.
+ Assume that your ad is the first time someone is discovering
your product. Provide them with all necessary information they need
to find you
+ Ensure you check over spelling and grammar before you send
your material throug.
+ If your file is over 7MB in size we recommend utilising a free
file sharing website such as hightail.com, wetransfer.com or
dropbox.com
Material DeadlinesSeason Date
Spring 16 July 2015
Summer 15 October 2015
Autumn 16 December 2015
Winter 14 April 2016
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3STYLE GUIDE 2015 | ADVERTISING SPECIFICATIONS
QUARTER PAGE
+ Templated + 70 words (plus contact details) + 1 high res image
(landscape)
FULL PAGE AD
+ Fully supplied PDF + 210mm x 297mm + 3mm bleed
SIXTH PAGE
+ Templated + 25 words (plus contact details) + 1 high res image
(landscape)
HALF PAGE AD
+ Fully supplied PDF + 186mm x 128mm + No bleed required
Advertising Specifications.
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4STYLE GUIDE 2015 | FULL + HALF PAGE ADVERTISEMENT
Half Page Advertisement.Size 186mm (wide) x 128mm (high)
File Type Press quality PDF file. 300dpi at output size. All
fonts should be embedded
Bleed Not required
Crop Marks Not required
Images Please ensure all images used in the advert are high
resolution (a minimum of 300dpi). Anything below 300dpi will appear
as low resolution when exported as a PDF.
Full Page Advertisement.Size 210mm (wide) x 297mm (high)
File Type Press quality PDF file. 300dpi at output size. All
fonts should be embedded
Bleed 3mm
Crop Marks Not required
Images Please ensure all images used in the advert are high
resolution (a minimum of 300dpi). Anything below 300dpi will appear
as low resolution when exported as a PDF.
WINTER SAVEREnjoy a luxurious three night’s stay at Crown
Promenade Melbourne for
the price of two including complimentary Wi-Fi and valet
parking.
From $285 per night, valid until 27 September 2015.
To book call 1800 055 133 or visit
crownpromenademelbourne.com.au
*Terms and conditions: Available from 29 March – 27 September
2015. Some blackouts periods or limited availability may apply to
special event periods and public holidays. Free children’s
breakfast available at Mesh between 6.30am-10.30am daily when
dining with a paying adult. Available to children up to 12 years.
One adult can receive up to two free children’s breakfasts. Two
adults can receive up to three free children’s breakfast. Standard
children rate apply thereafter. No further discounts apply. Offer
cannot be used in conjunction with any other offer. A 24-hour
cancellation policy applies. Packages are not available for
corporate, group or incentive bookings. Rates are per three night
consecutive stay in a Standard King or Twin room. Valet parking for
one vehicle only.
Service fee of 1.65% applies to accounts settled by credit
card.
For Every Melbourne MomentRestaurants · Everyday Needs Food
Court · Cinema · Bars Boutique Shopping · Local Art
SOU150222_Melbourne Style_1.indd 1 3/20/15 3:47 PM
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5STYLE GUIDE 2015 | QUARTER PAGE ADVERTISEMENT
Quarter Page Advertisement.All quarter page advertisements are
templated with the below requirements.
ImageThe image chosen should showcase your product visually.
When submitting your image please consider the following
guidelines: + Landscape orientation
+ High resolution 300dpi or 1MB - 2MB in size
+ JPG or TIFF are the only file formats accepted
+ Cannot contain text or contact information over the top of the
image
+ Montages will not be accepted
Body Copy + 70 words – length of words can sometimes make this
word count vary
+ Title to include business name only. Catch phrases/slogans
cannot be included here
+ Font cannot be bold, underlined, capitalised or change in
size
Further InformationPlease include: + Address
+ Phone Number
+ Email
+ Website
+ Star Rating
See table to the left for other detailed information and styles
required.
+ Icons
+ Price Point
+ Terms and Conditions
+ Open Hours
+ Ticket Price
ADDRESSPlease include street number, name and suburb12 Example
Street, Melbourne
PHONEPlease include one phone number and no more than two.
Please don’t include fax numbers9585 4242 | 1300 357 785 (toll
free)
[email protected]
WEBSITEPlease do not include wwwexample.com.au
STAR RATING Accommodation: Please include your AAA star
ratingStar symbols will be included
ICONSPlease refer to page 7
PRICE POINTAccommodation: Please include a price pointFrom $199
per night
TERMS + CONDITIONSPlease include your packate terms and
conditions.Subject to availablity. Valid until 31 August 2015.
OPEN HOURSAttractions: please include days and times. Open
daily, 9am to 5pm Open hours: Monday - Saturday, 9am to 6pm (closed
Good Friday and Christmas Day)
TICKET PRICEAttractions: please include your ticket price for
Adult, Child and Family. Adult: $20 | Child: $10 | Family: $45
INCLUSIONS + STYLE
LOREM IPSUM DOLORLorem ipsum dolor sit amet, consectetur
adipiscing elit, sed do eiusmod tempor incididunt ut labore et
dolore magna aliqua. Ut enim ad minim veniam, quis nostrud
exercitation ullamco laboris nisi ut aliquip ex ea commodo
consequat. Duis aute irure dolor in reprehenderit in voluptate
velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint
occaecat cupidatat non proident, sunt in culpa qui officia deserunt
mollit anim id est laborum.
10am to 10pm (last admision at 9.30pm)
Adult: $10 · Child: $5 · Family (2 Adults 2 Children) $35
A: 562 St Kilda Road, Melbourne T: 1300 785 453 (toll free) E:
[email protected]: viewhotels.com.au
A: 562 St Kilda Road, Melbourne T: 1300 785 453 (toll free) E:
[email protected]: viewhotels.com.au
T&C: *Subject to availability. Valid until 31st August 2015,
excluding peak periods when surcharges may apply. For room as
printed.Ab incilic tenimincius que que es eum faccum qui
$277FROM
LOREM IPSUM DOLORLorem ipsum dolor sit amet, consectetur
adipiscing elit, sed do eiusmod tempor incididunt ut labore et
dolore magna aliqua. Ut enim ad minim veniam, quis nostrud
exercitation ullamco laboris nisi ut aliquip ex ea commodo
consequat. Duis aute irure dolor in reprehenderit in voluptate
velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint
occaecat cupidatat non proident, sunt in culpa qui officia deserunt
mollit anim id est laborum.
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6STYLE GUIDE 2015 | SIXTH PAGE ADVERTISEMENT
Sixth Page Advertisement.All sixth page advertisements are
templated with the below requirements.
ImageThe image chosen should showcase your product visually.
When submitting your image please consider the following
guidelines: + Landscape orientation
+ High resolution 300dpi or 1MB - 2MB in size
+ JPG or TIFF are the only file formats accepted
+ Cannot contain text or contact information over the top of the
image
+ Montages will not be accepted
Body Copy + 25 words – length of words can sometimes make this
word count vary
+ Title to include business name only. Catch phrases/slogans
cannot be included here
+ Font cannot be bold, underlined, capitalised or change in
size
Further InformationPlease include: + Address
+ Phone Number
+ Email
+ Website
See table to the left for other detailed information and styles
required.
+ Star Rating
+ Icons
+ Price Point
+ Terms and Conditions
ADDRESSPlease include street number, name and suburb12 Example
Street, Melbourne
PHONEPlease include one phone number and no more than two.
Please don’t include fax numbers9585 4242 | 1300 357 785 (toll
free)
[email protected]
WEBSITEPlease do not include wwwexample.com.au
STAR RATINGPlease include your AAA star ratingStar symbols will
be included
ICONSPlease refer to page 7
PRICE POINTPlease include a price pointFrom $199 per night
TERMS + CONDITIONSPlease include your packate terms and
conditions.Subject to availablity. Valid until 31 August 2015.
INCLUSIONS + STYLE
MELBOURNE PARKVIEW HOTEL
FROM PER NIGHT
Enjoy a break at the Melbourne Parkview Hotel with this
free-night offer. Stay four nights in a City View Guest Room and
only pay for three. We will even throw in breakfast for two daily.
Top Trip Advisor Hotel .Tempores equaere dolorro optiusa
perferendit ilibus.
A: 562 St Kilda Road, Melbourne T: 9852 2222 | 1300 785 453
(toll free) E: [email protected]:
viewhotels.com.au
T&C: *Subject to availability and not valid during special
event periods. Valid until 31 May 2015. Mention ‘Autumn Melbourne
Style’ at time of booking.Quis autatquam re consedis dolo conse net
quiatur, commo moloratio
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7STYLE GUIDE 2015 | ICONOLOGY
Iconology.
Accommodation Icons Attraction Icons
TICKET PRICINGDetail your main pricing for Adult, Child and
Family tickets
OPEN HOURSDetail your opening days and hours
LATE CHECK OUTThis icon can be included if late check-out is
included in your package price point
FREE WI-FIThis icon can be included if free Wi-Fi is included in
your package price point
PARKING AVAILABLEThis icon can be included if parking is
included in your package price point
BREAKFASTThis icon can be included if breakfast is included in
your package price point
Icons are a simple, effective way to inform readers of priority
information about your accommodation or attraction. The research
conducted in Regional Victoria identified that parking, late
check-out, breakfast and Wi-Fi are key hotel package features that
this market are looking for when booking accommodation in
Melbourne. Open hours and ticket pricing are also extremely
important to this market when looking at attractions.
Therefore, using icons in conjunction with copy will make your
ad more engaging.
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8STYLE GUIDE 2015 | PROOFING ADVERTISEMENTS
Proofing Advertisements.
CONTACT
Please note: + Clients are granted the opportunity to make 2
rounds of changes. Changes made beyond
the second proof at the clients request will incur an additional
fee of $60 per proof. + Screen representation for colour matching
cannot be guaranteed and will depend solely
upon the advertiser’s computer hardware + Destination Melbourne
will take no responsibility for dissatisfaction due to colour
difference
between proof and final printed product
1PROOF 1
Clients will be required to check content to ensure
accuracy.
2PROOF 2
If necessary, changes from Proof 1 can be checked.
This is the final opportunity to make changes.
3PROOF 3
Final sign off on this proof is required.
When a proof is ready for client review/approval on the dmlhub,
an email notification with a hyperlink will be sent
If you have any questions, don’t hestiate to contact:
JESSICA BREWER Marketing Intern 9869 2412
[email protected]
