Upload
sakhawat-abedin
View
266
Download
0
Embed Size (px)
Citation preview
7/28/2019 Study on Ms. Tahsina Shahin & SadaKalo
1/25
Table of Contents
Company Background .................................................................................................................................. 2
Products and Retailing .................................................................................................................................. 2
Markets and Customer Segment ................................................................................................................... 3
Planning ........................................................................................................................................................ 4
Sourcing and Warehousing ........................................................................................................................... 4
Design ........................................................................................................................................................... 5
Production..................................................................................................................................................... 6
Distribution ................................................................................................................................................... 7
Store Operations............................................................................................................................................ 8
Marketing...................................................................................................................................................... 9
Entering the International Market ............................................................................................................... 10
Growth Opportunities ................................................................................................................................. 11
Competitors................................................................................................................................................. 11
Competitive Advantages ............................................................................................................................. 12
Conclusion .................................................................................................................................................. 13
Appendix..................................................................................................................................................... 14
7/28/2019 Study on Ms. Tahsina Shahin & SadaKalo
2/25
Company Background
Sadakalo- in Bengali sada means white and kalo means black- so Sadakalo means black and
white. The name is not given just for a proper noun but it reflects the nature and the products of
the business. The chairperson of the company Tahsina Shahin dreamt of an outlet consisting of
only black and white products which came true in the year 2002 by the launching of a small
outlet named Sadakalo at Rifles Square, Dhanmondi. The project would not have been successful
without the help of her friend Mr. Azharul Hoque who is also the Managing Director of the
company. The close friends and relatives of the two were amazed to know such a decision and
they thought that it would be a complete failure. Surprisingly, to the extent of everyones belief,
Sadakalo has boomed within a short period of time in the fashion industry. After that, every year
Sadakalo opened at least one outlet in different locations in Dhaka. In the year 2009 Sadakalo
entered the international market by opening an outlet in Jackson Heights, New York. In the same
year, Sadakalo also became one of the proud members of Deshi Dosh which is a flagship outlet
of 10 different domestic brands under one roof.
Products and Retailing
At Sadakalo, the products comprise of 60% womens wear, 30% mens wear and 10% of others
which include childrens wear, fashion accessories, household products and gifts and crafts. In
the womens wear, Saree is the most popular and then Kamiz and lastly topscorresponding to
the demand for female clothes in the market. The mens wear provides only the traditional
Panjabi and its modified versions, Kurta and Fatua. Fashion accessories include bags and
jewelries for both male and female. There are household products like bed sheets and curtains.Gifts and crafts vary from mugs to candles. Refer to Exhibit 1 for the product line. The
management of the outlet includes Manager, Assistant Manager and Customer Service Officers
(Sales person). There are also two employees called Outlet Coordinators who visit the outlets
and reports to the head office
7/28/2019 Study on Ms. Tahsina Shahin & SadaKalo
3/25
Markets and Customer Segment
The clothing market is primarily divided based upon gender- male and female.
Men of our country wear western clothes like shirts and pants in place of traditional clothes like
lungi and punjabi because of historical as well as socio-economic factors. Due to colonization,
the men of this sub-continent have adopted the western outfit as their natural attire. Even though
the British have left our men continue to wear shirts and pants. Rural or urban, shirts and pants
are common at school and college level. Sadakalo obviously is part of the urban market and in
the city most men go to their workplace wearing shirts and pants. Day laborers or street vendors
who continue to wear the traditional lungi do not fall in the customer list of a chain like
Sadakalo. However, Sadakalo caters to provide male traditional dresses like punjabi and fatuawhich have become more of an occasional outfit to be worn on religious and cultural festivals.
So the market for male clothing stands as somewhat around 90% dominated by western outfit
and 10% by traditional and Sadakalo has to find customers within this 10%.
Now, the market scenario for the females is totally opposite to that of the males. Even after
colonization and globalization, most women of this subcontinent including the urban area
continue to wear traditional clothes like Saree and Kamiz in contrast to Jeans and Tops. Even
today in schools and colleges, girls wear Kamiz and Fatua and the few women who choose to
build a career also maintain wearing Kamiz or Saree at work. Of course, globalization has made
impact and so some of our ladies have tried wearing shirts and tops with pants and skirts but
these western outfits are still not widespread. So the female market is largely dominated by
traditional clothes, approximately 80%, and the rest 20% is western. Therefore, Sadakalo has a
wider range in the female market since it makes traditional clothes like Saree and Kamiz.
However, this 80% is again divided into two major groups- the domestic and the foreign. The
foreign refers to the clothes from our neighboring countries mainly India. Still today, a large
proportion of female clothing comes from India. The humble domestic brands like Sadakalo
must compete against the glamorous Indian lure and surprisingly they have captured a big
portion of the market within a short time. The imported Indian clothes still dominate half of the
market while the domestic must keep happy with the other half.
7/28/2019 Study on Ms. Tahsina Shahin & SadaKalo
4/25
History, geography, society-- now lets talk about the economy. A consumers income defines
his living standards which in turn determine his purchase decisions. The consumers of Sadakalo
fall mainly in the middle-income group. Among these, 10% come from the lower-middle class,
70% from middle-middle class and 20% from the upper middle class. According to gender, 70%
consumers are female and 30% are male. According to age, the majority consumer comes from
the group 30-49 years. Refer to Exhibit 2 for customer segment.
Planning
The planning department is the heart of the business. The department is a bridge linking all the
other departments. Hence, the other departments do not need to communicate with each other
which make all the other departments independent. This department plans the required designs of
the year and the production quantity to meet the customer demands. Therefore, the financing and
budgeting for the production chain, marketing, distribution and retailing are handled here. So, all
the other departments need to communicate only with the planning department. The designers do
not know about the production quantity and similarly the production department does not know
about the designs. The role of this department will be discussed thoroughly in the other sections.
Sourcing and Warehousing
There are four different warehouses in Sadakalo. They are raw warehouse, approved sample
warehouse, rejected sample warehouse and finished goods warehouse. All the warehouses are
monitored and controlled by the planning department.
The raw warehouse consists of raw fabric and other design accessories. There is a procurement
team to deal with the suppliers of raw fabric and design accessories. There are almost 26
suppliers of raw fabric and design accessories (Refer to Exhibit 3A). The task of the procurement
team is to source products from them and to ensure accurate quality check and store the products
in the raw warehouse. In this case, the quality check becomes the vital factor. Both the design
and the production team can source products from the raw warehouse by written requisitions to
the planning department.
7/28/2019 Study on Ms. Tahsina Shahin & SadaKalo
5/25
Only the approved samples made by the designers reach the approved sample warehouse. The
approval is given by the chief designer. The production team sources sample from this store by
written requisition through the planning department.
Although the name is rejected sample warehouse, the products from this warehouse are
sometimes delivered to the retail stores. This is from the viewpoint of Tahsina Shahin that the
designs which are rejected by the chief designer might be attractive to some customers. Hence,
those designs are not sent for bulk productions but delivered to retail stores as unique products
and displayed in the stores separately.
When the production team receives the finished goods from the suppliers, they execute a
thorough quality check and then send them to the finished goods warehouse. If the bulk
productions provided by the suppliers do not exactly match the sample given to them, the
production team rejects these products and returns them to the supplier. It is the task of the
distribution team to deliver products from the finished goods warehouse to the retail outlets.
Design
Sadakalo has six product linesmens wear, womens wear, childrens wear, household
products, fashion accessories and gifts & crafts. Designers have to report to the chief designer
who works with the planning department to find the number of required designs throughout the
year according to different occasions. The team of designers always tries for constant variation
of design. For doing so, they search throughout the country and collect new design patterns even
from the remote rural areas. Hence, designs of Sadakalo are also outsourced from the artisans
throughout the country. Some of the senior designers also attend international garment fairs to
learn and gather new ideas from the international market. One of the most important tasks of the
designers is to visit the retail stores to find the customer demands. As discussed earlier, the
design team is completely independent and not linked to other departments of the company.
Everyday dozens of designs are made but only about 60% of them reach the approved sample
warehouse. The rest left for the rejected warehouse. All the approved and rejected samples are
recorded in a software called Sadakalo CDMS (Central Database Managing System).
7/28/2019 Study on Ms. Tahsina Shahin & SadaKalo
6/25
The designers always work for a design which will be sold two months later than the current
time. Hence the lead time of designs is two months with respect to sales. The pressure of the
design team is not equally distributed throughout the whole year. Refer to Exhibit 4A to observe
the yearly sales volume distribution. The majority of the revenue which is around 45%, comes
during the month of August due to the event of Eid-ul-Fitr. Though Eid-ul-Fitr changes around
15 days year to year, the month of August is taken as a sample month from year 2011 for better
understanding. The designers cannot produce such bulk amount of designs in a few days. Hence
their pressure for this event is reduced by dividing the designs required for the event in four and
are done in the previous four months of the event. Refer to Exhibit 5A for the production
volume.
Production
The planning department monitors the approved sample warehouse and supplies the required
samples to the production team. The production of Sadakalo is 100% outsourced. There are
around 50 suppliers who meet the production requirements of the company (Refer to Exhibit 3B
for the production supplier list). The suppliers follow a monthly calendar and come twice a
month so daily there is a schedule for 6 suppliers to visit the corporate head office. The task of
the production team is to source the required raw fabric and accessories from the raw warehouse
and collect design from the approved sample warehouse, and provide those to the production
supplier with a software generated invoice. The suppliers must deposit security money to the
company since they take the raw products. The security money depends supplier to supplier but
it is always equal to or greater than the raw products that they take. It is always informed to the
suppliers clearly that all the products should be exactly matching the given sample. If any kind of
difference could be found then the products are rejected. The planning team helps the production
personnel by giving the number of quantity each design should be produced and the number ofquantity of each size per design. It is very obvious that low priced products are done in bulk
production whereas the high priced are done in a small scale. This is due to the market demand.
The major duty of the production team appears when the suppliers deliver the products. It is now
time for an accurate quality check. There is an assembly line for quality check, where the first
workstation checks the measurement of the products, the second one matches each product with
7/28/2019 Study on Ms. Tahsina Shahin & SadaKalo
7/25
7/28/2019 Study on Ms. Tahsina Shahin & SadaKalo
8/25
Store Operations
Sadakalo launched its premiere outlet at Rifles Square, Dhanmondi in the year 2002 (Refer to
Exhibit#8 for store locations). Rifles Square was then one of the first of its kind shopping mall at
the junction of Dhanmondi Road#2 and Stmasjid Road. The people of Dhanmondi previously
had little choice but to go all the way to New Market for buying clothes. So when BDR opened
Rifles Square at the heart of Dhanmondi, it became very popular in Dhanmondi as well as the
surrounding areas like Lalmatia and Mohammadpur. So, an outlet in Rifles Square was sure to
prosper. Though the outlet was small compared to today, it attracted immense crowd making
Sadakalo famous throughout the capital. At the same time, Banani was becoming popular for
shopping and eating out, especially Road#11 and those linked to it. One of the reasons was that it
was close to some leading private universities like North South, East West, BRAC and AIUB.
The young people of these universities swarmed around the shops and restaurants at Banani#11.
Quite naturally, Banani became the next location for Sadakalo in 2003. One cannot be in this
business and avoid the ever so buzzing Bailey Road renowned for its proximity with theatre and
so could not Sadakalo. In 2004, celebrities Ali Zaker and Sara Zaker promoted the opening of
Sadakalos third outlet on Bailey Road and it was an immediate success. After such back to back
success in three years, Sadakalo aspired to open a Designers Corner, the first of its kind in
Dhaka, showcasing clothes of ten eminent designers from here and abroad such as Bibi Russell,
Roxana Salam and Shahrukh Amin and there could be no place fitting but Gulshan Avenue for
this ambitious project. It was time to decentralize from Dhaka and so in 2007 Sadakalo opened
its fifth outlet at Uttara which had become a town of itself in the outskirts of Dhaka. The people
of Uttara no longer wanted to commute to the city center but preferred to have everything within
their area so expanding there was inevitable. Despite already having an outlet in Bailey Road, in
2008 Sadakalo opened another (sixth) outlet at the Navana Bailey Star Market which kicked off
that year on the bustling Bailey Road. This is because it is the only place that is not rented but
bought and thus is a property of the company. The year 2009 proved very promising for
Sadakalo because in that year it entered the international market by flying off to the commerce
capital of the world, the Big Apple. Making its journey all the way to New York, Sadakalo
launched its seventh but first international outlet at the famous Jackson Heights. Back at home,
Sadakalo was also thriving with the prospect of being one of the prestigious members of
7/28/2019 Study on Ms. Tahsina Shahin & SadaKalo
9/25
DeshiDosh-- a flagship outlet consisting of ten major traditional fashion houses at Bashundhara
City Market, the largest shopping mall of Bangladesh. In 2010, DeshiDosh decentralized from
the capital to the port city and with it Sadakalo opened its next outlet at Afmi Plaza, Chittagong.
At the same year, Sadakalo also expanded in the international market by opening its second
outlet in the US. This time it was the sandy beaches of Florida. Finally in 2012, Sadakalo chose
Aziz Super Market at Shahbag and Wari in Old Dhaka for its latest outlets. Shahbag has one of
the entrances to Dhaka University and thus is an alluring place for the thousands of students
there so it is a natural selection for Sadakalo. Like Uttara, Old Dhaka is a town of its own within
the capital and similarly its people want everything within their walking distance instead of
coming all the way to Gulshan or Dhanmondi so it too could not be avoided any longer.
Marketing
Sadakalo believes that the promotional expense should be around 3-4% of the annual revenue.
Hence, from the analysis of the previous yearly trends of promotional expense to revenue ration,
the planning department makes the promotional budget for the upcoming year. It is very much
surprising that this expense has always been 3-4% for all the years since starting. If the
promotional expense is increased then the target for the revenue is also increased in the ratio.
In the year 2005, when Sadakalo opened the outlet at Baily Road, Ms. Shahin asked the two
famous celebrities of our country Mr. Ali Zaker and his wife Ms. Sara Zaker to participate in the
promotional photo session. These two celebrities have never participated in any kind of
promotional activities for anyone before. It was because of the personal good relationship of Ms.
Shahin with them, which led to their first promotional activity. Ms. Shahin is very grateful to
them till today. She also believes that their contribution led Sadakalo to a turning point and since
then the customers know Sadakalo as a brand.
Since the year 2005, Sadakalo has hardly contributed in the sector of marketing. Promotion
became a constant expenditure which is the minimum that would be required for branding. The
major promotion of Sadakalo includes advertisements, discounts and newspaper features. Since
TV commercial is very expensive, none of this type of business could afford to do it, and
Sadakalo also never tried. Advertisements are majorly given to the famous magazines of the
7/28/2019 Study on Ms. Tahsina Shahin & SadaKalo
10/25
country monthly with a contract basis. The next preferred advertisement is the bill boards at
different places of the city since the business is within the city area. The last choice is the
newspaper where the cost is very high comparative to response. The clear difference between bill
boards and newspaper is that newspaper is circulated throughout the country and bill boards are
placed at certain places of the city only. Hence, the company has always received good response
with bill boards rather than newspaper. The public relation personnel always keep good
relationship with the feature writers of all the newspaper and magazines of the country. As
feature and press releases are free of cost, good relationship with editors are the only way to
publish. There is also promotional discount given during June-July as summer clearance sale.
This sale collects a good amount of revenue to be reinvested for the event of Eid-ul-Fitr.
For the photo session of products, Sadakalo has always preferred respected and famous
celebrities of the country who are middle-aged and above, rather than the common ramp models
who participate in the photo sessions of all other brands. The famous painters, singers, actors,
and other celebrities of our country have contributed in the photo session. Some examples are Ali
Zaker, Sara Zaker, Quayyum Chowdhury, Nasiruddin Yusuf, Tarek Masud & Katherine Masud,
Shomi Kaesar, Ferdous, Moushumi and etc.
Entering the International Market
Sadakalo is the first fashion house in Bangladesh to open a chain shop in the land of United
States. In the year 2009, Sadakalo was offered to participate a garment fair in New York. After
the participation, the directors of the company were interested to open an outlet in New York.
During the last quarter of the year 2009, the dream was successful by opening an outlet at
Jackson Heights. A known relative of Ms. Shahin who had been staying in the States for two
decades took the responsibility to run the outlet. In the year 2010, the elder sister of Ms. Shahin
took the responsibility to open and run an outlet in Florida. Due to some problems, the trade
licenses of these two outlets are not registered as Sadakalo, but their business are properly
controlled and monitored from the company head office. Sadakalo, in the hope of opening more
outlets in the States, came to a contract with another company named Bangla Trading, the owner
being Bengali, that they would roam around the States and participate in different garment fairs.
7/28/2019 Study on Ms. Tahsina Shahin & SadaKalo
11/25
Bangla Trading participates in around 15 garment fairs throughout the year and Sadakalo has to
export products to Bangla Trading for the fair, besides exporting to New York and Florida. The
two directors visit the United States twice a year since the year 2009.
Growth Opportunities
Sadakalo has almost concentrated outlets in the city of Dhaka. One major area was left out which
is the old town of Dhaka. But Sadakalo also opened an outlet at Wari in the second quarter of
2012. The last important area that should be very soon covered is Mirpur, where all the other
competitors have reached. Then Dhaka would be totally saturated. The most effective growth
opportunity is to expand outside the Capital City. Though there is one outlet at Chittagong, the
other important cities of the country are still waiting for Sadakalo. There are customers who call
the Hotline numbers from Sylhet, Rajshahi, Khulna, Barisal and other parts of the country, with a
request to open outlets in their city.
Refer to Exhibit 12 for the yearly revenue growth. The growth was very high from the beginning
of the business and stayed in the range of 15-19% from the year 2004 to 2007. The competition
became stronger since 2007 and the growth rate began to fall. In the last four years, the growth
rate came to a range 7-10%. Possibly, this range would be continued for the next decade if all the
other factors are kept constant.
Competitors
In 2009, Sadakalo became a member of DeshiDosh which is a flagship outlet of ten major
domestic brands under one common roof. The other nine are Rang, Anjans, Nipun, Bibiana,
Prabartana, Nogordola, Deshal, Kay Kraft and Banglar Mela. These ten brands sell the same kind
of products within the same price range and thus they are the main competitors of each other.
Among them, Sadakalo is on the leading forefront with Anjans and Kay Kraft but the rest seven
are not lagging very far behind. On the contrary, competition is very high and one is always at
the heel of another. Since price and product are similar, Sadakalo must depend on customer
loyalty to stay in business. Besides these nine, Arong is also a competitor of Sadakalo even
7/28/2019 Study on Ms. Tahsina Shahin & SadaKalo
12/25
though at a long shot. Arong has started business long before Sadakalo and all others of
DeshiDosh and its owner being also the owner of BRAC it is naturally way ahead of them.
BRAC is a forty-year old establishment so Arong has the upper hand in time, capital, supplier
and almost every sector compared to the DeshiDosh which have been started by individual
entrepreneurs. And yet, Arong is a competitor because of the product type and united the
DeshiDosh is putting up a good fight against the big giant. The next important competitor of
Sadakalo is the Indian clothing style found in shops like Shoppers World, Vasavi, Zaara, etc. It is
the same for all DeshiDosh and even Arong who use simple traditional fabric and design patterns
compared to the glossy and glitzy materials of Bollywood inspired Indian clothing. Although the
product type is same, that is, Saree and Kamiz for women and Panjabi for men, there is wide
difference in material. A glimpse at the Bengali traditional style and Indian style and one would
immediately notice the simplicity of the former and the showiness of the latter. Indian clothes
have always been popular in our country both for the influence of Indian channels and their
fancy fabric and designs and anything imported has a special charm to the customers. So,
Sadakalo with its humble products must compete against the glamorous Indian clothes against all
odds and not to forget Arong and the rest of DeshiDosh. It is a tough world, indeed!
Competitive Advantages
Brand Name: As discussed earlier that there are lot of businesses in the fashion industrybut few could make to create a brand value. Sadakalo is one of the few and still keeping
the trust of the customers to be a brand forever.
Black and White: Sadakalo is the only place where customers get only Black and Whiteproducts. Hence, for the customers who like Black and White, Sadakalo is its only
competitor.
Theme Based Concept: Sadakalo has always tried to make products with theme basedconcept. The famous themes of Sadakalo are couple dresses (same design for couples)
and parent-children dresses (same design for Father-Son/ same design for Mother-
Daughter).
7/28/2019 Study on Ms. Tahsina Shahin & SadaKalo
13/25
Trendy Designs: Sadakalo designs products which the current market and customers havereached to. The rate of new and trendy design to reach the outlets is very high. For
example, around thirty designs of Saree are delivered to the outlets each week.
Fully outsourced production: Some people think it is a negative factor for a brand not tohave own production. Though, comparing to the international market and business
systems, Sadakalo perceives the fully outsourced production as the most important
competitive advantage of the company
International Mother Language Day: In our country, the 21st February is remembered asthe Shahid Day, which was declared International Mother Language Day by the UN a
few years back. People mourn in this day and prefer to wear black and white dresses. It
became a trend to buy new dresses for this event, and nowadays the business of Sadakalo
booms in the month of February.
Conclusion
Today Ms. Tahsina Shahin is a successful entrepreneur where she has 9 outlets in Bangladesh and 2 in
United States of America. She has pursued a unique product design concept and against all odds she has
become successful. At the beginning of the business even her family members and relatives thought that it
may a complete failure choosing such a product design concept. But Ms. Tahsina Shahin had a vision andtoday we are all a part of it.
Her ambitions are still high as she wants to bring the whole country under distribution of Sadakalo.
7/28/2019 Study on Ms. Tahsina Shahin & SadaKalo
14/25
Appendix
7/28/2019 Study on Ms. Tahsina Shahin & SadaKalo
15/25
Exhibit 1
Product Line
Type of Product Product Name Type of Product Product Name
Women's Wear
Saree
Children's Wear
Baby Saree
Blouse Piece Baby Kamiz
Blouse Baby Scarf
Petticoat Baby Skirt
Kamiz Baby Tops
Unstitch Baby Panjabi
Ex Saloyar Baby Pajama
Ex Orna Baby Fatua
Scarf Baby T-Shirt
Skirt
Fashion Accessories
Jewellery Set
Tops Jewellery-Only Necklace
Ladies Shawl Jewellery-Only Earring
Ladies T-Shirt Jewellery-Bangles
Men's Wear
Panjabi Bag
Pajama Ladies Bag
Coti Gents Bag
Uttario Tote Bag
Gents Shawl Laptop Bag
Kurta Kit BagFatua Mobile Bag
Lungi Wallet
ShirtHousehold
Bed cover
T-Shirt Curtain
7/28/2019 Study on Ms. Tahsina Shahin & SadaKalo
16/25
Gifts & Crafts
Mug Cushion
Candle Khatha
Card Floor Mat
Hat pakha Wall Mat
Photo Frame Table Mat
Key Ring Runner
Clay Idol Glass Coster
Book Napkin
Book Mark Handle Cover
Wrapping Paper Tissue Box Cover
Exhibit 2A
Customer Segment (by social class)
20%
70%
10%
Lower-Middle Class
Middle-Middle Class
Higher-Middle Class
7/28/2019 Study on Ms. Tahsina Shahin & SadaKalo
17/25
Exhibit 2B
Customer Segment (by gender)
Exhibit 2C
Customer Segment (by age)
30%
70%
Male
Female
7/28/2019 Study on Ms. Tahsina Shahin & SadaKalo
18/25
Exhibit 3A
Raw Material Suppliers
Sl. Suppliers Type of Supplier
1 2ts Creation Silk Fabric
2 Bhai Bhai Weving Factory Fabric
3 Bismillah Cloth Store Fabric
4 Gandhi Ashram Trust Fabric
5 Gazi Textile Fabric
6 Hafez Abdul Mannan Fabric
7 Haque weving factory Fabric
8 K.R.S.Fabrics Fabric
9 M/S Parvin Traders Fabric
10 M/S Rana Enterprise Fabric
11 M/S Shajahan & Brothers Fabric12 Mollah Silk Fabric
13 Mona Textile Fabric
14 Sharmin Traders Fabric
15 Banarashi Silk Saree
4%
13%
18%
54%
11%
15-19 yrs20-24 yrs
25-29
30-49 yrs
Above 50 yrs
7/28/2019 Study on Ms. Tahsina Shahin & SadaKalo
19/25
16 Dilip & Brothers Saree
17 Jagneswar Saree
18 Jamdani Kutir Saree
19 Mohadev Basak Saree
20 Moni Traders Saree
21 New Jagneswar Saree
22 Naaf Silk Saree
23 Tangail Tat Shilpalay Saree
24 Doyel Silk Saree/Fabric
25 Kumkumari Anjali Saree/Fabric
26 Sraboni Enterprise Saree/Fabric
Exhibit 3B
Production Suppliers
Sl. Suppliers Type of Supplier
1 Nishat Boutique Applic
2 Ataullah Applic
3 Alta Handicraft Bag
4 Golden Fiber Bag
5 Monoroma Handri Craft Bag
6 Classic Batik & Fashions Batik
7 Charuta Batik
8 Coats Connection Computer Embroidary
9 Z.H.International Computer Embroidary
10 A.J.M.Embrodary Embroidary11 Embrodary House Embroidary
12 Jamena Embroidary House Embroidary.
13 TalPata Hand Fan
14 Kona Hand work
7/28/2019 Study on Ms. Tahsina Shahin & SadaKalo
20/25
15 Mahmuda Boutique Hand work
16 Rupayon Hand work
17 Suchi Li Hand work
18 Yesmin Hand work
19 Banglar tarraCotta Jewellary
20 Poramon Jewellary
21 T.M. Jewellary
22 Babu Karchpi Karchupi
23 Raz Textile Lungi
24 Nandan Award Money bag
25 Rahela Enterprise Mug
26 Ristha Enterprise Pajama
27 Shamim Screen/Block
28 Art Craft Showpiece
29 Prodip Pal Showpiece
30 Aaroney Boutiuqe Tailoring/Block/Embroidary/Screen
31 Agami Fashion Tailoring/Block/Embroidary/Screen
32 Audrija Handicraft Tailoring/Block/Embroidary/Screen
33 Design doctors Tailoring/Block/Embroidary/Screen
34 Dream Girl Tailoring/Block/Embroidary/Screen
35 Elvis Boutique Tailoring/Block/Embroidary/Screen
36 Farhana Rahman Tailoring/Block/Embroidary/Screen
37 Ferdous Ara Enterprise Tailoring/Block/Embroidary/Screen
38 G & D Tailoring/Block/Embroidary/Screen
39 Gift & Dress Tailor Tailoring/Block/Embroidary/Screen
40 Karu Samany Tailoring/Block/Embroidary/Screen
41 Keanza Tailoring/Block/Embroidary/Screen
42 Lides Tailors Tailoring/Block/Embroidary/Screen
43 Monpura Boutique Tailoring/Block/Embroidary/Screen
44 Nabil Craft Tailoring/Block/Embroidary/Screen
7/28/2019 Study on Ms. Tahsina Shahin & SadaKalo
21/25
45 Nafi Fashion Tailoring/Block/Embroidary/Screen
46 Shikor Tailoring/Block/Embroidary/Screen
47 Shopnow Nakshi Boutique Tailoring/Block/Embroidary/Screen
48 Shopnow Saj Tailoring/Block/Embroidary/Screen
49 Unnish Tailoring/Block/Embroidary/Screen
50 Art Fashion T-shirt
51 Rangin Suta Wall Mat/ Floor Mat
Exhibit 3C
Others Suppliers
Sl. Suppliers Type of Supplier
1 Smart Computer Computer & Accsessories
2 Hannan Thi Thai Glass
3 Khaja Matel Decoration
4 Moitree Printers Printing
5 Mim Accessories Label
6 Nayan Advertising Advertisement
7 Prapty Enterprise Printing
8 R&S Communication Bannar
9 Solo Fashion & Accessories ltd Shoping Bag
10 Retail Technology Printer Accessories
Exhibit 4A
Sales Volume
7/28/2019 Study on Ms. Tahsina Shahin & SadaKalo
22/25
Exhibit 4B
Sales Volume Chart
Month
Sales
Volume
January 4%
February 9%
March 3%
April 9%
May 3%
June 3%
July 3%
August 45%
September 3%
October 9%
November 5%
December 4%
January, 4%
February, 9%
March, 3%
April, 9%
May, 3%
June, 3%
July, 3%
August, 45%
September, 3%
October,
9%
November, 5%
December, 4%
Sales Volume
January
February
March
April
May
June
July
August
September
October
November
December
7/28/2019 Study on Ms. Tahsina Shahin & SadaKalo
23/25
Exhibit 5A
Production Volume
Exhibit 5B
Production Volume Chart
Month Sales
Production
for Next
Month
Production
for Eid-ul-
Fitr
Total
Production
per Month
January 4% 9% 9%
February 9% 3% 3%
March 3% 9% 9%
April 9% 3% 10% 13%
May 3% 3% 10% 13%
June 3% 3% 10% 13%July 3% 15% 15%
August 45% 3% 3%
September 3% 9% 9%
October 9% 5% 5%
January, 9%
February, 3%
March, 9%
April, 13%
May, 13%
June, 13%
July, 15%
August, 3%
September, 9%
October, 5%
November, 4%December, 4%
Production Volume
January
February
March
April
May
June
July
August
September
October
November
7/28/2019 Study on Ms. Tahsina Shahin & SadaKalo
24/25
November 5% 4% 4%
December 4% 4% 4%
Total 100% 45% 100%
Exhibit 8
Store Location
Sl. Name of
Showroom
Address Show Room
Size (Sqft)
1 Dhanmondi 351 Rifles Square, 3r
Floor, Road-2,
Dhanmondi, Dhaka.
692
2 Baily Road 2 Proparty Arcade, Baily Road, Dhaka. 340
3 Baily Road-2 5-6 Navana Baily Star, Baily Road, Dhaka. 502
4 Banani House 26, Road 11, Block D, Banani, Dhaka. 360
5 Uttara House 9, Sector 7, Sonargaon Janopath Uttara,
Dhaka.
3,320
6 Deshi-Dosh Bashundhara City Shopping Mall, Label 7,
Block A, Shop 98, 13/Ka/1 Panthapath, Dhaka.
1,600
7 Deshi-Dosh (Ctg) Afmi Plaza, 1/A Baizid Bostami Road,
Panchlish, Chittagong.
1,500
8 Aziz Market Shop No. 40, 2n
Floor, Aziz Cooperative
Super Market, Shahbag, Dhaka.
420
9 Wari 28 Rankin Street, 2n
Floor, Wary, Dhaka 840
10 New York 37-38, 73r
Street, Jackson Heights, NY-11372 915
11 Florida 3926 Loretto Age, Sebring, Florida-33872. 320
7/28/2019 Study on Ms. Tahsina Shahin & SadaKalo
25/25
Letter of Transmittal
December 01, 2012
Dr. Suddhasattwa Rafiq
Course Instructor of Entrepreneurship
Institute of Business Administration,
Jahangirnagar University.
Subject: Submission a report on " Study on Ms. Tahsina Shahin & Sadakalo"
Sir,
Here is the report on study on Ms. Tahsina Shahin & Sadakalo that you asked us to prepare in the
beginning of the semester.
By studying the records of analytical data from different sources, I have prepared this report.
This report covers the biography of Tahsina Shahin and Sadakalo.
I am very grateful to you for giving me such an opportunity to make the report ready which will
enhance my skills. I hope this report fulfils all the basic criteria of report writing.
Sincerely yours
Md. Sakhawat Abedin (ID-20120183)
Md. Shakilur Rahman (ID-201201073)
2nd Batch
WMBA,IBA-JU