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Insight Report.
Gaming & Technology: August 2012
Welcome to the Studio Output Digital Insight Report for August 2012.
In this edition we take a look at emerging trends in both the Gaming and Technology sectors as well as running through some of the more interesting projects we’ve discovered recently.
This month we have a Pod takeover from the digital team at Studio Output. The very talented Karin, Rory and Rita bring their trend, technology and design insights to this report.
Bright ideas for inspiring brands.
As connected, intelligent technology becomes more and more ubiquitous, it also becomes increasingly invisible. The challenge of technology communication is in telling authentic, credible stories in beautiful, human ways, particularly with new and emerging innovations.
Nest explain their product in simple, human terms. http://bit.ly/vHWwHL
B&O Play products are showcased in a stunning but accessible way that makes the site incredibly engaging. http://bit.ly/KqPqa1
Communication of service design is as important as humanising technology.
Postmates is crowd sourced, hyper local postal service. http://bit.ly/zXKjoG
Technology and service stories:
Hyper-local. Engaging. Simplistic.
Bright ideas for inspiring brands.
Connecting with passions:
Personal. Credible.
Authentic.
Exploring passions within campaigns is an emerging trend we’re seeing more of. With the rise of the ‘interest graph’ within social networking circles, personal interests and passions are flowing into wide campaigns. The key is to be credible, authentic and humble in connecting with fans and their passions.
Obsessed with sound – Philips explore sound in this Obsessed with sound interactive experience. http://bit.ly/Ow4YhV
Communication of service design is as important as humanising technology.
Google have collaborated with the Tate to explore collaborative storytelling in a project called Exquisite Forest. http://bit.ly/Ossxsl
Bright ideas for inspiring brands.
Using technologyfor play:
New spaces. Immersive. Rewarding.Technology is providing more and more
ways of connecting with play and that’s not simply using more sophisticated devices, it’s creative new spaces and ways of playing.
The boundaries of technology-led play are broad, from single person experiences to more immersive, spectator-centric play.
Energy drink V uses Kinect to control generative music. http://bit.ly/PxQKQ7
Cogoo is a Japanese bicycle sharing services which has created a playful experiment, turning a bike into a turntable. http://bit.ly/IwdKd6
McDonald's took Pong and translated it to form the centre of an out-of-home experiential game. Probably the biggest game of pong you’ll see. http://bit.ly/jAnXk5
Bright ideas for inspiring brands.
Insight Report.
Pod Takeover: Design & technology trends.
Continuing our Pod takeovers, this section is led by the digital team at Studio Output. The talented Karin Bergdahl, Rory Arnold and Rita Mantler share their own trend, design & technology insights to this report.
Here they share some well-executed and engaging campaigns that took place recently in outdoor environments.
Bright ideas for inspiring brands.
In a world where brands are constantly competing for our attention, it’s becoming increasingly important for industry players to create opportunities for users to play and experiment, and above all creating an impression and entertaining them.
Ambient and experiential marketing is becoming more and more innovative and focused on giving users a tactile experience to remember. Here are some interesting campaigns that took place in an outdoor environment that we like because they were well-executed and engaging.
Target created a 25-foot puppet which attended US fashion shows. http://bit.ly/JMnaCV
TNT launched a new crime drama with interactive installation made up of 40,000 spinning dots. http://bit.ly/PgWa0C
Nissan: A world without petrol Nissan imagined a world without petrol, creating 40 interactive installations. http://bit.ly/KtPiId
Promotion. Installation. Interactive.
To entertain and impress:
Bright ideas for inspiring brands.
Get off your screen:
Innovative. Accessible.
Mobile.
New display and interaction methods pop up on every corner and innovative or even crazy ideas are fast becoming mainstream. Ever more users are hacking their way beyond the wildest imagination of corporate tech-teams, while website and games are making content ever more accessible for users.
Haptic design transforms flat interfaces into a tactile 3D experience. http://bit.ly/tkkpLq http://bit.ly/O4Nyue
Mini projectors enable 3D real-time projection in your home with an iPhone and a digicam. http://bit.ly/cBmv3P
Google glasses promise a completely new experience for everything, starting with photography. http://bit.ly/HeOKaM
Robots and drones merge with humans: the first mind-controlled robot walk. http://bit.ly/NHfvmE
Bright ideas for inspiring brands.
Get off your screen:
Microsoft’s Kinect has been used for all kinds of experiments. Here it turns any wall into a touchscreen. http://bit.ly/MNLF4J
Students from the University of Southern California attempt (and succeed) to build the first version of a real life Holodeck. http://bit.ly/LJFcmK
Blippar have created a chocolate wrapper Augmented Reality game that works with most of Cadbury's chocolate bars. http://bit.ly/NjYTCk
Bright ideas for inspiring brands.
Innovative. Accessible.
Mobile.
In these austere times, there is a trend for simplicity and a rejection of extraneous features and superfluous ornamentation.
Witness the rise in popularity of the single speed bicycle – the bike stripped back to its essential features. This is being reflected in the digital world where screen design is maturing – shunning clutter, complexity and real-life metaphors (like metallic buttons) for more confident, simpler and minimal interfaces.
Microsoft's new Metro interface, which ditches the traditional desktop for bold, flat coloured graphics – is currently causing a lot of talk in the design community. http://bit.ly/zrrux6
The rise of smartphones and tablet devices have also refocused designers use of space, displaying information in easy to digest visual chunks, the Sony Smartwatch now taking this to new extremes. http://vrge.co/zwVQYR
Simplicity. Maturity. Minimal.
Less is more:
Bright ideas for inspiring brands.
Get in touch!
Studio Output / London Unit 4, The Piano Works 117 Farringdon Road London EC1R 3BX+44 (0)20 7239 9270 [email protected]
Studio Output / North 2 Broadway Lace Market Nottingham NG1 1PS+44 (0)115 985 3444 [email protected]
