Students and media:Insights and understanding to deliver performance

– Students spend more time on YouTube on a daily basis than all other channels.

– 1 in 5 students are interacting with print newspapers or magazines.

– Overall, Instagram is the most used social media platform daily, with nearly 4 in 5 students using the platform.

We have our own panel of over 24,000 sixth form and university students, and recent graduates

We survey a new sample every 4 months,

The output: we better understand what prospective students want from an education institution, what brands inspire them and how they engage with different media.

Student Media Insights Survey

Data driven planning

Source - Student Media Insights 2019

Where do students live and where do they want to study?

75% of respondents said location is key

Where do you want to study? Where do you live?

Source - Student Media Insights 2019 3

Getting closer & Getting more serious

What started you thinking and who influenced your decision?

Who influenced your choice of University

What prompted you to start thinking about going to University

Source - Student Media Insights 2019

When did you start proactively searching for a University

Critical months to have advertising live

Q1 & Q2 are critical for sustained presence. Q4 makes up only 12.1%

Source - Student Media Insights 2019 5

What channels do you use to communicate with friends

96% of students think more than one email per week is too much to receive from a brand

Source - Student Media Insights 2019 6

How often do you use the following social media platforms?

16-18 year olds are strong daily users of Instagram and Snapchat, the opposite is true for Facebook

30% Facebook

27% YouTube

25% Whatsapp

23% WeChat

19% Instagram

15% FB messenger

Source - Student Media Insights 2019 7

What information would you want to see in university advertising?

All age groups want to see more information about entry requirements, accommodation and costs in the advertising.

25+ want to see more student support and the location

If students live more than 3 hours from Campus, Facilities & Societies increase in importance

Source - Student Media Insights 2019 8

Thank you.Any questions? Get in touch with the experts at Natives.

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