STUDENT RECRUITING PROGRAM ANALYSISInstructional Systems Graduate Program

OVERVIEWTo date, recruiting has not been formalized at a systems level.

There are a number of “worth-while” activities that are taking

place as a result of the efforts of the Instructional Systems

Recruiting Committee (ISRC) and the Instructional Systems

Alumni Advisory Council Recruiting Committee (ISAACRC). However, there is a need to analyze and

determine the status of the program and

where the recruiting committees need to

go with specific interventions to bridge

the gap. The focus of this analysis is to

determine the most important activities

for success.

PROCESS

• Business goals of the ISRC and the ISAACRC

were determined

• Two broad performance goals that meet the

organizational goal were established

• The current performance of the ISRC and the ISAACRC was

analyzed

• The organizations’ performance was evaluated against each

performance goal

• The factors that prevent the recruiting committees from

successfully increasing enrollments in the IS Program were

identified

BUSINESS ANALYSISIDENTIFYING KEY GOALS

• This analysis was conducted through research, interviews, and

surveys

• Research on the current practices and the history of

recruiting was conducted to put current efforts and challenges

in the context of what has been successful in recent history

that ultimately yield an advanced

degree in Instructional Systems

• A shared goal for the ISRC and ISAACRC is to achieve a 10%

increase from year to year in the number of students actively

enrolled in courses

PERFORMANCE ANALYSISCURRENT RECRUITING PRACTICES

• Recruiting is only done

occasionally on campus

• The program coordinator

provides the only internal

source of information about

prospective students used by

the ISRC and the ISAACRC

• The two committees have their

own goals and processes, but

neither group has an overall

process that drives the

recruiting process

• There is no formal process to

leverage the activities of each

group to recruit new students

• ISRC has created a variety of

promotional items to assist with

on-campus recruiting and the

ISAACRC has used the

information from surveys to map

the process from application to

enrollment

• There is a lack of up-to-date

information on the Internet

PERFORMANCE ANALYSISOPTIMAL RECRUITING PRACTICES

• Increasing awareness of the

program is required to attract

new students

• A need to promote the

program to potential students

by increasing awareness of the

program, offering multi-lingual

informational seminars, using

an alumni network, finding

employers who need to bolster

the skills of their

education and HR

departments and using

conferences and

professional organizations

• Marketing to domestic and

international students

• Expand the marketing

footprint with an engaging

website and using social

media sites such as

YouTube, Facebook, and

Twitter

GAP ANALYSISCURRENT PERFORMANCE

• Campus recruiting

▫ Faculty visits psychology

classes on an ad hoc basis

▫ ISRC participates in

Fall/Spring recruiting events

and Grad Quest

•  Conferences

▫ Two to three conferences

attended per year

▫ No process for students to

submit to and present at

conferences

• Corporate Recruiting

▫ non-existent

• Marketing Efforts

▫ There is no advertising in trade

journals

▫ Social media sites available to

IS alumni only

GAP ANALYSISOPTIMAL PERFORMANCE

• Campus recruiting

▫ Visit 20 classes of different

majors annually

▫ Gather 25 student names each

Fall/Spring Recruiting event

▫ Target 25 student names at

Grad Quest

•  Conferences

▫ Design a flyer for distribution

▫ Design and maintain a wiki

• Corporate Recruiting

▫ Prepare an information packet

tailored to corporations

▫ Maintain relationships with

companies visited in past years

• Marketing Efforts

▫ Place ads in at least 4 print

journals annually

▫ Increase visits to the website by

30%

▫ Improve search engine

optimization

▫ Social media contact information

to be posted on the IS website

▫ IS website must contain 5 multi-

media elements

CAUSE ANALYSISWHY ARE GOALS NOT BEING MET?

• IS Program Representation at

Recruiting Events

• Contact of Prospective

Students during the Admission

Process

Performance Measures:

• Number of Students Actively Enrolled each Academic Year

RECOMMENDATIONS

CREDITS

The research, documentation and presentation of this report

was created in collaboration by the following Florida State

University, IS graduate students from the EME6691 -

Performance Systems Analysis fall 2009 course:

Laura Bryant

Lea Ann Gates

Alisa Jacobs

Gina Minks

Kendall St.

Hilaire