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Outline• Background• Campus Recruiting Business Case• Program Scope• Social Media/Branding Campaign• Campus Recruiting Strategy• Interview & Selection Process• Internship Program • Program Time Lines
ABOUT THE AUTHOR• 9+ Years Talent Acquisition and Recruiting
• 3+ Years Recruiting Sales & Marketing Professionals
• 3+ Years Recruiting Campus/Recent College Grads
• 1 Year Executive Recruitment in Japan• 13+ Year Sales, Training, & Leadership
• Numerous National & Regional Sales Awards• Social Media Advocate to Improve Branding &
Prospect Outreach Initiatives
Background
KTC Background• Mobile Technology Firm• Leadership: ATL High Tech
Pioneers• Georgia Tech “Technology
Incubator”• 300+ Employees• Aggressive Headcount Growth• National & International Expansion
Campus Recruiting Business Case
Program Business Case• Attract Future Leaders
• Hire Best and Brightest• Forefront of Mobile Technology
• Develop Talent Pipeline• Internal Growth vs External Acquisition• Imperative for Success
• Build Company Awareness• Increased Brand & Product Visibility• Today’s Candidates = Tomorrow’s
Clients
Campus Recruiting Business Case
Management Support• Leadership Commitment to
Strategy• 2 Year Establishment Period• Department Management Buy-In
• Training/Development Willingness• Accept Inexperienced Talent• Constructive Feedback
Program Scope
Recruiting Focus• Seek Out Best & Brightest• Secure High-Potential Talent• Create Positive Impression of KTC
• Educate on Career Opportunities• Top of Mind
• Candidates• Campus Career Centers
• Straightforward & Honest • Always Sell KTC
Program Scope
Recruiting Strategy• Define Staffing Needs
• Types of Positions to Fill• Programming• Engineering• Marketing• Internal (Accounting/HR/Admin)
• Determine Desired Candidate Characteristics
• Program Budget
Program Scope
Employee Value Proposition• Brand Awareness Message• Unique Employment Brand Position• Promote KTC: “Best Place to Work”• Communicate What Candidate Will Do• Separate KTC from Talent Competitors• Provide Visibility to College Career
Centers
Program Scope
Talent Competitors• All Companies in All Industries• Understand Their Message• Evaluate Their Strategy• KTC Strengths
Program Scope
Targeted Campus Selection• Local Public/Private Engineering
Programs• Engineering & Programming Roles
• Local Top Public/Private Universities• Marketing & Other Internal Roles
• Leading Regional Engineering Programs• National Exposure
• Candidates Attracted through Social Media
• Add to Target List if Cost/Talent Justified
Social Media/Branding Campaign
Social Media Utilization• Develop Social Media Objectives & Goals• Stand Out with Social Media Utilization
• Demonstrate Industry Innovation• Mobile Technology Company Using
Social Media Recruiting Techniques• Cost-Effective Tool to Engage/Attract
Local and “Remote” Collegiate Talent• Distinguish KTC from Talent Competitors
• Makes Process Appear Real
Social Media/Branding Campaign
Social Media Campaigns• Employ “Most Successful” Tools
• Dedicated Campus Recruiting Sites• Twitter “@KTCcamprec”• Recruiting Blog
• Enhanced Campus Recruiting Page on KTC Careers Website
• Keep Connected with Candidates• Proactive Management: 30-60
min/day
Campus Strategy
Campus Contacts• Campus Career Center (C3)
Personnel• Introduce & Sell KTC• Understand C3 Protocols• Recruiting Event Schedule • C3 Position Posting Process
• Faculty/Administrative Personnel• Build Talent Identification Network• Potential Recruitment Allies
Campus Strategy
Successful Recruiting Events• Career Fairs• Trade Clubs & Affinity Organizations• Accept/Initiate Speaking Engagements• Develop Word of Mouth Campus
Referrals• Event Follow-up
• Continual Communication• Encourage Two-Way Dialogue
Campus Strategy
Student Contact• Every Meeting An Interview• Focus Candidate Thinking on KTC• Approach Everyone
• Non-Targeted Student Leaders• Alumni, Staff• Experienced Hire Candidates
• Request Referrals
Campus Strategy
Campus Career Fairs• KTC Brand Message
• Sell Every Visitor on KTC• Educate on Variety of Roles
• Brief Fair Interview • Ask Interests & Area of Study• Positive KTC Message• Initial Review/Rank/Rate• Determine Potential Candidate
Pool• Sell All Positions at All Functions
Campus Strategy
Word of Mouth Recruiting• Build Referral Network• Best Students Are Connected• Turn Students into Recruiters• Increase Candidate Volume & Quality
Interview/Selection Process
Interview Process Overview• Coordinated Interviews at Each
Stage• Specific Role for Each Interview• Skill Assessment & Core Value
Questions on Every Interview• Limited Superficial Questions
• Accommodative Interview Schedule
• Look For Best in Each Candidate• Value Talent over Experience
Interview/Selection Process
Campus Interview Process (1)• Personally Invite Top Prospects
• Career Fair Visitors• Speaking Engagement Contacts
• Candidate Posts Resume for Specific Role• Submit 1 Week Prior• Determine Who To Meet
• Work with C3 to Build Candidate Interest
• Walk-In: Based On Schedule Availability
Interview/Selection Process
Campus Interview Process (2)• 1st Interview- 45 Minutes:
• Know Candidate• Desire & Objectives
• Structured Situational Questions• Competence & Teamwork
• Structured Behavioral Questions • Present KTC Brand & EVP
• Move 3-5 Candidates to 2nd Interview
Interview/Selection Process
On-Site Interview Process (1)• 2nd Interview- KTC Office
• Meet Hiring Authority & Team Members• Questions Focused on Talent• Competency/Programming Tests• Identify Candidate Job Acceptance
Criteria• Identify Finalists
• Candidate Goals• Understanding Position and Role• KTC Culture
Interview/Selection Process
On-Site Interview Process (2)• 3rd/4th Interview
• Determine Final Candidate• Close to Accept Offer• Extend Offer, Set Start Date
• Manage Candidate Recruitment Experience• Leave All Candidates with Positive
Feeling• Honest Feedback to Rejected Finalists
Interview/Selection Process
Remote Candidate Process• Attracted from Social Media Campaign• Phone Introduction• Skype/Virtual Interview• Determine ROI for In-Person Interview
• Remote C3 Contact• Potential Source for Future Talent?
• Opportunity to Build KTC Awareness Outside ATL Market
Interview/Selection Process
On Boarding/Post Hire• Maintain Bi-Weekly Pre-Start Date
Contact• Orientation Projects • Outline Training Goals/Objectives• Cover Company Expectations• Transition to “Real World”
• Emphasize Value to Team/Organization• Continue Contact 6-12 Months Post Hire
• Feedback on Recruitment Experience• Asset for Future Campus Recruiting
Effort
Internship Program
Internship Program (1)• Run in Conjunction with Campus
Recruiting Efforts• Provides Strategic and Tactical Value
• Farm Team for Full-Time Employment• Ability to Evaluate Talent “Real World”
• Low Cost/Risk/Commitment to KTC• Offer I-9 Stipend at Completion of
Program• Non-Fit Candidates Eliminated
Internship Program
Internship Program (2)• Actual Work Responsibilities for Intern
• Fill Critical Temp Internal Staffing Needs• Develop Strong Relationship w/
Candidate• Intern Treated as Work Colleague
• Great On-Campus Ambassadors• Encourage to Attend Campus Events
Program Timelines
Program Time Line- 90 Day• Establish Program Goals & Budget,
Head Count Objectives, and Corporate Messages
• Set Up Social Media Campaign• Identify Campus Recruiting Targets
• Establish Relationships with C3• 1st Student Event at All Campuses
Program Timelines
Program Time Line- 180 Day• Continued Student/Campus
Presentations• Evaluation of Campus Targets
• Formal Interview Process Begins• Active Recruitment of Ideal Candidates• Formal Offers for Summer 2012 Hire
Date• Development of Internship Program
• Identify Potential Intern Candidates
Program Timelines
Program Time Line- 9 Month• Evaluation of Campus Recruiting
Program• Management Input• Strengths, Weaknesses, and
Improvements• Expand/Reduce Campus Relationships
• Evaluation of Internship Program• Candidate Recruitment for Jan/June
2013• Continued Promotion of KTC Brand and
Employee Value Propositions
Program Timelines
Program Time Line- 1 Year• New Hire Evaluation
• Contribution vs Investment• Employee Input: Experience vs
Expectations• Set Year 2 Program Goals• Social Media Expansion Options
• You Tube Channel • Facebook Campus Recruiting Page
• Candidate Recruitment for June 2013• Continued Promotion of KTC Brand and
Employee Value Propositions
QUESTIONS & COMMENTS
