7/21/2019 Student Biryani strategic management

1/33

_trjt`fko Hjdjf`h`dt

(Bkdje ^ril`ot)

_ughktt`a Qi

Hs. Je``dj Humjrrjh

_ughktt`a Gy

Hjhiidj Djz

Jduh Ljv`a

_uhrj Jrkb

Jdjh _je``h

Qjyyjgj Fue Dkjzk

\jrqj \jr``d

HGJ R

2tcLjdujry 7>:1

7/21/2019 Student Biryani strategic management

2/33

Qjge` ib Oidt`dts

@x`outkv` _uhhjry ............................................................................................................................... :

Kdtriauotkid ............................................................................................................................................ 7

@dtr`pr`d`urkje Liurd`y Ib _tua`dt Gkryjdk (Ckstiry) .......................................................................... 7

_`tup Ib _tua`dt Gkryjdk ................................................................................................................... 7

^ckeisipcy Ib _tua`dt Gkryjdk< ......................................................................................................... ?

Qc` Liurd`y ........................................................................................................................................ 1

Oihpjdy ^ribke` ................................................................................................................................ 1

^riauots & _`rvko`s ........................................................................................................................... 0

_trjt`fko Igl`otkv`s .............................................................................................................................. 2

Rkskid & Hksskid _tjt`h`dt .............................................................................................................. 2

Igl`otkv`s< .......................................................................................................................................... 3

@xt`rdje Jss`ssh`dt .............................................................................................................................. ;

Biia Kdaustry< .................................................................................................................................... ;

K/I Rk`w ............................................................................................................................................. ;

Oihp`tktkv` Jdjeysks< ...................................................................................................................... :>

^@_Q Jdjeysks< ................................................................................................................................ :7

Kdt`rdje Jss`ssh`dt ............................................................................................................................. :0

W`siuro` gjs`a vk`w< ....................................................................................................................... :0

@vjeujtkid ib @dvkridh`dt .................................................................................................................. :;

_VIQ Jdjeysks< .............................................................................................................................. :;

@xt`rdje @dvkridh`dt< ..................................................................................................................... 7>

Qc` @xt`rdje Bjotir @vjeujtkid (@B@) Hjtrkx< ............................................................................ 7>

Qc` Oihp`tktkv` ^ribke` Hjtrkx (O^H)< ...................................................................................... 77

7/21/2019 Student Biryani strategic management

3/33

Kdt`rdje @dvkridh`dt< ...................................................................................................................... 77

GOF Hjtrkx bir _tua`dt Gkryjdk< ................................................................................................. 77

Qc` Kdt`rdje Bjotir @vjeujtkid (KB@) hjtrkx< ............................................................................... 71

_trjt`fk`s W`oihh`da`a ..................................................................................................................... 70

Hjrm`t A`v`eiph`dt< ....................................................................................................................... 70

Brjdockskdf< ...................................................................................................................................... 72

D`w ^riauot A`v`eiph`dt< ............................................................................................................. 72

W`ejt`a Akv`rskbkojtkid

7/21/2019 Student Biryani strategic management

4/33

_trjt`fko Hjdjf`h`dt

:

@S@OPQKR@ _PHHJW[

Cjlk Hucjhhja Jek stjrt`a ibb s`eekdf Gkryjdk kd :;2; kd j shjee jr`j ib _jaajr, Mjrjock d`jr sih`

`auojtkidje kdstktut`s. C` djh`a cks shjee guskd`ss _tua`dt Ojb. Qcks guskd`ss fit si huoc bjh`

tcjt c`ep`a kd `xpjdskid ib tcks shjeeAcjgj kdti j oihpe`t` akd` iut r`stjurjdt wktc wirmkdf ocjkds

kd jmkstjd gut jesi kd P.J.@, bjhius wktc j grjda djh` ib _tua`dt Gkryjdk lust g`ojus` ib kts oe`jr

hksskid, vkskid jda gy s`ttkdf strjt`fko igl`otkv`s.

V` cjv` suff`st`a sih` `bb`otkv` strjt`fk`s ti _tua`dt gkryjdkkd ira`r ti hjm` kt hir` `bbkok`dt. Gy

aikdf @xt`rdje jss`ssh`dt jda jppeykdf Kdaustrkje Irfjdkzjtkid vk`w w` fit ti mdiw tcjt tc`r` `xksts

j stridf hjrm`t ib buskid ib `jst`rd jda w`st`rd oukskd` au` ti ocjdf`s kd `jtkdf tr`das. _tua`dt

Gkryjdk jeidf wktc trjaktkid biia ks jesi biouskdf id bjst biia ti ojtoc yiudf f`d`rjtkid. Jdjeyzkdf

_tua`dt Gkryjdk gy Bkv` Biro`s Hia`e, w` `xtrjot`a tcjt _tua`dt Gkryjdk ks bjokdf stridf oihp`tktkid

brih MBO, HoAidjeas `to. jda Oustih`rs ojd idey g` frjgg`a gy ibb`rkdf kddivjtkv` jda qujekty

biia. ^iektkoje oidaktkid ib ^jmkstjd cjs akr`ot khpjot id Biia ocjkds js _tua`dt Gkryjdk g`eidfs ti

Mjrjock jda tc`r` `xksts tc` kdstjgkekty.

Brih tc` jdfe` ib W`siuro` gjs`a vk`w, _tua`dt Gkryjdk ks biouskdf id t`jh wirm gy kdauefkdf jee

a`pjrth`dts ti fkv` tc`kr g`st ti `jrd oustih`r eiyjety. Hjlir _tr`dftc ib _tua`dt Gkryjdk ks kts stridfHjrm`t scjr` kd Mjrjock (Gkf okty ib ^jmkstjd). Kt ks joo`e`rjtkdf tiwjras P.J.@ js w`ee jda jvjkekdf

ippirtudktk`s ti `xpjda kt ti P.M jda P._.J js w`ee ti prihit` Jskjd biia.

Qc` suff`st`a strjt`fk`s jr` Hjrm`t & ^riauot A`v`eiph`dt, W`ejt`a Akv`rskbkojtkid, Gjomwjra

kdt`frjtkid, Brjdockskdf, Irfjdkzjtkid A`v`eiph`dt, Hjrm`tkdf `bbirts jda kdbirhjtkid kdt`frjtkid

wiuea r`jeey c`ep _tua`dt Gkryjdk ti jttjkd j gkf hjrm`t scjr` kd tc` Biia kdaustry ib ^jmkstjd.

7/21/2019 Student Biryani strategic management

5/33

_trjt`fko Hjdjf`h`dt

7

_QPA@DQ GKW[JDK

Kdtriauotkid

_tua`dt Gkryjdk ks j bjhius djtkidje grjda hjmkdf wjv`s kd tc` tcdko biia

hjrm`ts kd ^jmkstjd skdo` :;2;. Kt ks `dliykdf hjrm`t e`ja`rsckp gy

privkakdf Gkryjdk wktc j oidskst`dt tjst` jda qujekty. Kt ks cjvkdf tc` ejrf`st

brjdocks` d`twirm ib iute`ts wktckd tc` oiudtry gy cjvkdf kts pr`s`do` kd

tc` hjlir urgjd oktk`s ib ^jmkstjd. Kt cjs jer`jay `xpjda`a kts hjrm`t

kdt`rdjtkidjeey gy st`ppkdf kd PJ@ jda `xpeirkdf kts pit`dtkje hjrm`t kd

PM, P_J jda @urip` siid.

@dtr`pr`d`urkje Liurd`y Ib _tua`dt Gkryjdk (Ckstiry)

_tua`dt Gkryjdk ks id` ib tc` khpr`sskv` `xjhpe`s ib `dtr`pr`d`ursckp kd

^jmkstjd. Kt stjrt`a ibb wktc j suddy jbt`rdiid ib Iotig`r :;2; wc`d 1>

y`jrs iea hjd Cjlk Hicjhhja Jek ojh` up wktc jd ka`j ib suppeykdf

Gkryjdk kd _jaajr Mjrjock. Js gkryjdk wjs j pipuejr aksc bir tc` hjss`s jda

tc` jr`j wjs a`prkv`a ib j prip`r biia suppek`r, si, kt wjs jd ka`je tkh` jda

pejo` ti stjrt s`eekdf tcks pipuejr aksc. Qcks prihpt`a Cjlk _jckg ti t`st tc`

hjrm`t gy s`eekdf Gkryjdk.

Qc` Gkryjdk wjs pr`pjr`a gy Cjlk Hicjhhja Jek jda cks bjhkey h`hg`rs jt cih`, brih cih`hja`

spko`s jda r`okp`. Qc` s`t up wjs j shjeeAcjjgjwktc j gjhgii riib suppirt`a gy wiia`d pkeejrs,

wktc wjktkdf stjbb oihprks`a ib twi `ea`r sids s`rvkdf wktc ekhkt`a s`jtkdf ojpjokty. Kt stjrt`a ibb wktc

7/21/2019 Student Biryani strategic management

6/33

_trjt`fko Hjdjf`h`dt

?

id` tuhge`r (Ajkf) ib Gkryjdk s`rvkdf jgiut 1> p`ipe` p`r ajy. _i, kt wjs j cuhge` g`fkddkdf wktc

tcjt pipuejr tjst` ib Gkryjdk wckoc aihkdjt`a tc` guskd`ss djh` ib Ojb _tua`dt, jda diw _tua`dt

Gkryjdk ks tc` tkte` ib bjh` s`rvkdf djtkidjeey js w`ee js kdt`rdjtkidjeey id j ejrf` soje`.

_kfdkbkojdo` ib Djh` Ojb _tua`dt

Js tc` iute`t wjs surriuda`a gy vjrkius `auojtkidje kdstktut`s k.`. _t. Lis`pc, _t. ^jtrkoms, _t.

^jues jda vjrkius Fiv`rdh`dt sociies si tcjts wcy kt wjs djh`a Ojb _tua`dt ti jttrjot stua`dts

kd ira`r ti privka` tc`h qujekty Gkryjdk wktc `oidihkoje prko` ti frjsp tc` hjrm`t.

Khpriv`h`dt kd Kdbrjstruotur`

^jtk`do` jda cjra wirm r`suet`a kd j stjge` jda frjauje kdor`js` kd tc` guskd`ss. W`spidakdf ti tc`

hjrm`t a`hjda r`suet`a kd vjrkius hke`stid`s jock`v`h`dts. Kd :;62, tc` bkrst kdbrjstruoturje

khpriv`h`dt wjs hja` gy or`jtkdf j s`jtkdf ojpjokty ib j cudar`a p`ipe`.

Jbt`rwjras, tc`r` wjs j s`rk`s ib ajrkdf guskd`ss a`okskids tjmkdf kdti jooiudt vjrkius d``as

spjddkdf brih guskd`ss a`v`eiph`dt, g`jtkdf oihp`tktkid, hjmkdf us` ib t`ocdieifkoje

khpriv`h`dts, a`v`eiph`dt ib hjdjf`h`dt syst`hs, or`jtkdf j dkoc` hjrm`t, ti `dsur` j

aihkdjtkdf pr`s`do` wktckd tcks oihp`tktkv` hjrm`t.

_tjrt`a ibb gy stjdakdf g`ckda tc` stjee wktc b`w pejt`s jda j guom`t buee ib jrihjtko rko` Gkryjdk

ojtockdf jtt`dtkid ib pjss`rsgy ks diw j w`ee-mdiwd Akd` iut W`stjurjdt. Brih j cuhge` stjrt ti

g`oihkdf j grjda, brih j grjda ti j tr`da jda brih j tr`da ti jd koid , kt cjs oih` j eidf wjy.

7/21/2019 Student Biryani strategic management

7/33

_trjt`fko Hjdjf`h`dt

1

Qcks cjs ib oiurs` g``d pisskge` tcriufc `xtr`h` cjra wirm, j oe`jr vkskid jda udbjkekdf oustih`r

eiyjety.

Cjlk _jckg stjrt`a ibb wktc ip`dkdf Acjgj Cit`e wktc ekhkt`a s`jtkdf ojpjokty.:;2;

Hja` jrrjdf`h`dts bir j prip`r s`jtkdf jr`j.:;62

_`tup j r`stjurjdt js j likdt v`dtur` kd _juak Jrjgkj.:;3?

Kdktkjt`a prio`ss ti stjrt j ejrf` W`stjurjdt (?>> s`jts):;3;

_tjrt`a Cih` A`ekv`ry s`rvko`s.7>>>

A`akojt`a wkr`e`ss oihhudkojtkid syst`h wjs kdtriauo`a.7>>?

Ip`d`a Durs`ry Qjm` jwjy.7>>0

@xpjdskid ib _jaajr W`stjurjdt (;>> s`jts)7>>2

Ip`d`a grjdoc`s jt jee khpirtjdt pejo`s ib Mjrjock.7>>6

_`t up j _tjt`-ib-tc`-Jrt Ojee O`dtr` bir o`dtrjekz`a Ira`r tjmkdf.7>>3

Ip`d`a grjdoc jt Dirtc Mjrjock oiv`rkdf jee jr`js kd Mjrjock.7>>3

Ip`dkdf up Grjdoc jt Birtr`ss _tjakuh, Ejcir`.7>>3

_tua`dt Gkryjdk ks jd irfjdkzjtkid guket up titjeey, id cjra wirm, pjsskid, cid`sty jda a`akojtkid.

_tua`dt GkryjdkDjh` ib tc`

Ojb`>,^jmkstjd.

Hjkd Grjdoc

W`b`r`do`s

Bjo`giim. 7>:1. _tua`dt Gkryjdk. ]idekd`X Jvjkejge` jt:1.^jmkstjd Biia Liurdje.. ]idekd`X Jvjkejge` jt:?. _trjt`fko Hjdjf`h`dt jt _tua`dt Gkryjdk. ]rjakiX _myp`, 73 A`o.

_tua`dtgkryjdk.oih. 7>:1. _tua`dt Gkryjdk ^jmkstjd & Augjk - Gkryjdk | Ockom`d Gkryjdk

| Ira`r Idekd`. ]idekd`X Jvjkejge` jt< cttp:1X.