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VILLANOVA ATHLETICSMEDIA RELATIONS GUIDEBOOK
OFFICE OF MEDIA RELATIONSFULL TIME STAFF
Dean Kenefick - Associate Athletic Director, CommunicationsEmail: [email protected]
Phone: 610-519-6514Mobile: 610-308-4395
Sport Contact: Football, Women’s Basketball
Mike Sheridan - Director of Media RelationsEmail: [email protected]
Phone: 610-519-4145Mobile: 610-999-7558
Sport Contact: Men’s Soccer, Men’s Basketball
David Berman - Director of CommunicationsEmail: [email protected]
Phone: 610-519-4122Mobile: 860-490-6398
Sport Contact: Cross Country, Track & Field, Baseball, Secondary Football
Krissy Woods - Media Relations CoordinatorEmail: [email protected]
Phone: 610-519-5927Mobile: 717-512-3754
Sport Contact: Women’s Soccer, Men’s Lacrosse, Secondary Men’s & Women’s Basketball
INTERNSMichelle Ruel - Media Relations Assistant
Email: [email protected]: 610-519-8553
Sport Contact: Field Hockey, Rowing, Women’s Lacrosse
Stewart Sabine - Media Relations AssistantEmail: [email protected]
Phone: 610-519-6460Sport Contact: Volleyball, Water Polo, Men’s & Women’s Tennis, Secondary Baseball
Tom Zulewski - Media Relations AssistantEmail: [email protected]
Phone: 610-519-7579Sport Contact: Golf, Men’s & Women’s Swimming and Diving, Softball, Special Projects
Dean KenefickAssociate AD/Communications
Mike SheridanDirector of Media Relations
David BermanDirector of Communications
Krissy WoodsMedia Relations Coordinator
UNIVERSITY QUICK FACTSVILLANOVA UNIVERSITY GENERAL INFORMATIONLocation ..........................................................................Villanova, Pa.Founded .........................................................................................1842Enrollment....................................................................................6,240Color .............................................................................Blue and WhiteNickname.................................................................................WildcatsPresident .............................................Rev. Peter M. Donohue, O.S.A.Director of Athletics .......................................................Mark Jackson
ATHLETICS SENIOR ADMINISTRATION
Director of Athletics .......................................................Mark Jackson
SWA/Senior Associate AD - Administration....................Lynn Tighe
Senior Associate AD - External Operations ......................Bob Steitz
Associate AD..................................................................Fr. Rob Hagan
Associate AD/Intramurals & Recreation ........................Lisa Harris
Associate AD/Facilities & Operations ...........................Mick Keelan
Associate AD/Communications .................................. Dean Kenefick
Associate AD/Business Operations ...............................Brian Murray
Assistant AD/Compliance ............................................Katie LeGrand
VILLANOVA MEDIA RELATIONSORGANIZATIONAL CHART
Dean KenefickAssociate Athletic Director
Communications
Mike SheridanDirector
Media Relations
David BermanDirector
Communications
Krissy WoodsCoordinator
Media Relations
Stewart SabineIntern
Media Relations
Michelle RuelIntern
Media Relations
Tom ZulewskiIntern
Media Relations
THE IMPORTANCE OF MEDIA TRAINING
The Athletics Communications staff hasdeveloped this guide to supply you withuseful tools that will enable you to estab-lish and maintain positive relationshipswith the media. Villanova’s intercolle-giate athletics program is one of rich his-tory and success and we’ve developed apassionate and diverse fan base lookingfor insight. Because of that, media out-lets will be at Villanova throughout theyear.
It is imperative that you remember yourimage and the image of your team areintertwined. What we say and do, asindividuals and as a team, on the fieldand away from it, help form the messagethat we send to people who followVillanova Athletics.
Dealing with the vast needs of our mediacan be challenging, though it providesthe opportunity for you and your team toshape a long-lasting and benefical imagewith our fans. In addition to serving thatimportant bridge, working with themedia will help you in your developmentas a young adult and as a leader of char-acter in the community.
ACCESSIBILITY• The media has a job to do, and part ofyour responsibility is to be accessible tothem. Accessibility should be workedinto your routine but we will alwayswork around your schedule.
HONESTY• Bending the truth will ultimatelyalways find its way back to you! Do notgive the media a chance to reveal a“gotcha” moment.
HUMILITY• There is no “I” in team. Arrogance is asure-fire way to garner unwanted atten-tion and alienate you with others. A hum-ble athlete is a human athlete and easierto relate to.
ACCOUNTABILITY• The acceptance of responsibilitydemonstrates to the media, the fans andyour teammates that you are matureenough to handle the peaks and valleysthat accompany you in one of the largestmedia markets in the nation.
WE’RE HERE TO HELP• The Villanova AthleticCommunications staff exists to serve asyour advocate and liaison with themedia. Our goal is to provide you withthe assistance you need to work efficiently and effectively with them.USE US!
VILLANOVA ATHLETICS MEDIA RELATIONS
The Villanova Athletics Media Relationsoffice is located on the second floor of thestage in Jake Nevin Field House and servesas a communications link betweenVillanova teams, student-athletes, coaches,administrators and the media.
The office tries to promote timely andaccurate coverage of the Wildcats by coor-dinating interviews, servicing the informa-tion needs of reporters, and compiling andmaintaining Wildcat statistics, photographs,historical records and the intercollegiateathletic department’s official web site:www.villanova.com.
We firmly believe it is in the best interestsof the university and student-athletes toprovide optimum service to the media. Atthe same time, we realize that an athlete’sclasswork, team practices and competitionschedule comes first and we will do ourbest to coordinate interviews and othermedia requests accordingly.
If you feel overloaded with too many inter-views or want advice on how to handle aninterview, don’t hesitate to talk to a mem-
ber of the athletic media relations office.That’s why we’re here - to assist Villanovaathletes and coaches in dealing with themedia.
Media Rules for VillanovaAthletes:
• Only do interviews that have been set upby a member of the Media Relations office.
• Do not give out your phone number to themedia. A member of the media relationsoffice will arrange all phone interviews.
• If you have an interview scheduled, punc-tuality and reliability are critical. Show upat the time you agreed upon. Because ofdeadlines, the media relies on you to be ontime. Should you have a problem makingthe appointment, always call your mediarelations contact.
• We are at your service 24 hours a day,seven days a week. It’s okay to call us atthe office or on our mobile phones if amedia-related question comes up. Ourphone numbers are listed in this guide.
INTERVIEW GUIDELINESINTERVIEW TOP 10 LIST
1. Be prepared! Knowledge is power. The more you know about the media, the more comfortable and confident you will be.
2. Be positive.
3. Praise your teammates. Nobody becomes successful on his or her own. You can NEVER go wrong by giving credit to others.
4. Talk in sound bites. Keep your answers short and simple. Don’t over-answer.
5. Smile. It goes a long way.
6. Relax and be enthusiastic. Make interviews an enjoyable experiencefor you.
7. Be personable. Show a sense of humor. Be a people person.
8. Be available and cooperative.
9. Be polite in difficult situations. You will make friends and influence people.
10. Give the answer that you want to give, not what they’re trying to fishfor.
SOCIAL MEDIA POLICY
Villanova Athletics encourages your use of Social Media provided it is used in the proper way. Facebook, LinkedIn, Twitter,Instagram, SnapChat and other sites are a great way for coaches and student-athletes to share information about their programs. Oneof the problems with Social Media is that it is instant and everyone can see what you are posting. With that in mind, the followingguidelines have been established.
• The Athletics Media Relations contact for your sport, in con-junction with the Office of Compliance, will follow you onTwitter and monitor your overall use of social media to ensure thebelow guidelines are being adhered to. Disregard of the guide-lines will be dealt with by your coaches and Villanova administra-tion.
• You are representing Villanova University and are expected toact accordingly. We encourage you to write knowledgeably andaccurately, with appropriate professionalism.
• Despite disclaimers, your online interaction can result in media,fans, staff, peers and members of the public forming opinions on your team.
• Postings should not include Villanova Athletic logos unless permission is requested and granted.
• You may not share information that is confidential. This includes updates about practice,injuries or any other data that has not been publicly released by the Athletic CommunicationsOffice.
• You should never claim or imply that you are speaking on behalf of Villanova University orVillanova Athletics.
• Teams and coaches with Social Media pages, including Facebook, Twitter and Instagram,should notify their Athletic Communications contact and the Marketing department so properlinks can be established.
• Respect those that ‘follow’ and ‘friend’ you. Never use foul language, post inappropriate pho-tos or disrespect your audience.
• Honor the privacy rights of your teammates and Villanova staff members by asking their per-mission before writing about them in a manner that might be considered to be a breach of theirprivacy and confidentiality.
• Ask first. If you are unsure about posting something, seek the guidance of a member of MediaRelations or your sport’s administrative supervisor.
SOCIAL MEDIA DIRECTORYSPORT ACCOUNTS
Men’s BasketballTwitter: @NovaMBBInstagram: NovaMBB
Facebook: NovaBasketball
Women’s BasketballTwitter: @NovaWBasketball
Instagram: NovaWBBFacebook: VillanovaWBasketball
FootballTwitter: @NovaFootballInstagram: NovaFootballFacebook: VUFootball
Cross Country/Track & FieldTwitter: @NovaTrackXC
Instagram: VillanovaXCTFFacebook: NovaTrackXC
Men’s SoccerTwitter: @NovaMSoccerInstagram: NovaMSoccer
Facebook: VillanovaSoccer
Women’s SoccerTwitter: @NovaWSoccerInstagram: NovaWSoccerFacebook: NovaWSoccer
Swimming & DivingTwitter: @NovaSwimmingInstagram: VU_Swimming
Facebook: VillanovaSwimmingDiving
BaseballTwitter: @VUBaseball
Instagram: VillanovaBaseball
GolfTwitter: @VillanovaGolf
Men’s LacrosseTwitter: @NovaLacrosseInstagram: NovaLacrosseFacebook: NovaLacrosse
Men’s TennisTwitter: @NovaMTennis
Instagram: VillanovaTennis
Field HockeyTwitter: @VillanovaFHInstagram: VillanovaFH
Facebook: NovaFieldHockey
Women’s LacrosseTwitter: @NovaWLaxInstagram: NovaWLax
Facebook: NovaWLacrosse
RowingTwitter: @NovaRowingInstagram: NovaRowingFacebook: NovaRowing
SoftballTwitter: @VUSoftball
Instagram: NovaSoftballFacebook: VUSoftball
Women’s TennisTwitter: NovaWTennis
Instagram: VillanovaTennis
VolleyballTwitter: @NovaVolleyballInstagram: NovaVolleyballFacebook: NovaVolleyball
Water PoloTwitter: @Nova_WaterPoloInstagram: NovaMSoccer
Facebook: VUWP
CheerleadingTwitter: @VillanovaCheerInstagram: VillanovaCheerFacebook: VillanovaCheer
DEPARTMENT ACCOUNTS
Villanova AthleticsTwitter: @NovaAthleticsInstagram: NovaAthleticsFacebook: NovaAthleticsYouTube: NovaAthleticsPinterest: NovaAthletics
FourSquare: NovaAthleticsVine: NovaAthletics
Academic SupportTwitter: @Nova_AthOAS
SAACTwitter: @VUSAACInstagram: VUSAAC
EquipmentTwitter: @NovaEquipmentInstagram: NovaEquipment
FacilitiesTwitter: @Ath0ps
Instagram: Novaathops
ComplianceTwitter: @NovaCompliance
Media RelationsTwitter: @VU_SID
Sports MedicineTwitter: @NovaSportsMed
STAFF/COACH ACCOUNTS
Mark Jackson, Athletic DirectorTwitter: @MJNovaAD
Jay Wright, Men’s BasketballTwitter: @VUCoachJWright
Andy Talley, FootballTwitter: @Coach_Talley
Josh Steinbach, VolleyballTwitter: @JoshSteinbach
Joe Godri, BaseballTwitter: @JJGodri
SAMPLE MEDIA OUTLETS
Newspapers
The Associated Press1 Franklin Plaza, Suite 250
Philadelphia, PA 19102Phone: 215-561-1133
Philadelphia Inquirer400 North Broad StreetPhiladelphia, PA 19101Phone: 215-854-4550
Philadelphia Daily News801 Market Street, 3rd Floor
Philadelphia, PA 19107Phone: 215-854-5700
Delaware County Daily Times500 Mildred AvenuePrimos, PA 19108
Phone: 610-5-622-8881
Norristown Times Herald410 Markley Street
Norristown, PA 19404Phone: 610-272-2322
Philadelphia Tribune520-26 South 16th StreetPhiladelphia, PA 19146Phone: 215-893-4080
West Chester Daily Local NewsP.O. Box 517
West Chester, PA 19380Phone: 610-696-1775
Bucks County Courier Times8400 Route 13
Levittown, PA 19067Phone: 215-949-4212
The Main Line Times311 East Lancaster Avenue
Ardmore, PA 19003Phone: 610-642-4300
The Suburban & Wayne TimesP.O. Box 409
Wayne, PA 19087Phone: 610-688-3000
Camden Courier PostP.O. Box 5300
Cherry Hill, NJ 08034Phone: 856-486-2424
Trenton Times500 Perry Street
Trenton, NJ 08605Phone: 609-396-3232
The Trentonian600 Perry Street
Trenton, NJ 08618Phone: 609-989-7800
The Villanovan (student newspaper)800 Lancaster AvenueVillanova, PA 19085Phone: 610-519-7206
Radio
Football and Men's BasketballBroadcasts:
Flagship Station - WTEL 610 AM400 Market Street, 9th Floor
Philadelphia, PA 19107Phone: 610-667-8500
KYW-AM Newsradio 1060(All-News 24-hour format)
Independence Mall East5th & Market Streets
Philadelphia, PA 19106Phone: 215-238-4991 (TV); 215-238-
4657 (Radio)
WVXU-FM Radio (student radio)800 Lancaster AvenueVillanova, PA 19085Phone: 610-519-7200
Television and Local Cable
Nova Nation All-Access800 Lancaster AvenueVillanova, PA 19085
Website: www.villanova.com
BIG EAST Digital Network655 Third Avenue
New York, NY 10017 Phone: 646-663-3444
Website: www.bigeast.com
WPVI-TV Channel 6(ABC Owned & Operated)
4100 City AvenuePhiladelphia, PA 19131Phone: 215-581-4596
KYW-TV Channel 3(CBS Affiliate/Westinghouse Group W)
Independence Mall EastPhiladelphia, PA 19106Phone: 215-238-4646
WTXF-TV Channel 29(FOX Affiliate)
4th & Market StreetsPhiladelphia, PA 19106Phone: 215-923-6397
Comcast SportsNet3601 S. Broad Street
Philadelphia, PA 19148Phone: 215-952-2803
Website: www.CSNPhilly.com
CREDENTIAL POLICY
Football Credentials:All credential requests should be directed to Dean Kenefick via e-mail at [email protected]. Credentials must berequested at least one week prior to the game. Only accredited members of the media will receive credentials for any game.Credentials will be issued in accordance with CAA Football and NCAA guidelines and are granted at the discretion of the Office ofMedia Relations. Credentials for games at Villanova Stadium may be picked up two hours prior to kickoff at the press window,located at the base of the Villanova Stadium press box. A valid form of photo identification will be requested in order to pick up cre-dentials. Photographers and film crews who are granted a credential may work the sidelines between the 35-yard line and the end-zone in both directions. Photographers and film crews on the sidelines and endzones assume responsibility for all risks.
Men's Basketball Credentials: All credential requests should be directed to Mike Sheridan via e-mail at [email protected]. Credentials must berequested at least one week prior to the game. Only accredited members of the media will receive credentials for any game. Spaceon press row at the Pavilion is limited and the issuance of a credential does not guarantee a seat. Credentials will be issued in accor-dance with BIG EAST and NCAA guidelines and are granted at the discretion of the Office of Media Relations. Credentials forgames at the Pavilion may be picked up prior to the game at the press gate, located at the main entrance to the Pavilion. For gamesat Wells Fargo Center, credentials should be picked up at the press entrance, located on the west side of the building. A valid form ofphoto identification will be requested in order to pick up credentials. Photographers and film crews who are granted a credentialmay work the baselines adjoining the press tables and do so at their own risk. Please note: photographers are not permitted to shootin the baseline area adjoining the team benches. Photography or film of either team's bench area during a timeout is prohibited. Inaddition, no cameras are to be mounted on the backboards or any other location without the express consent of the Office of MediaRelations.
Women's Basketball Credentials: All credential requests should be directed to Dean Kenefick via e-mail at [email protected]. Credentials must berequested at least one week prior to the game. Only accredited members of the media will receive credentials for any game.Credentials will be issued in accordance with BIG EAST and NCAA guidelines and are granted at the discretion of the Office ofMedia Relations. Credentials for games at the Pavilion may be picked up two hours prior to the game at the press gate, located atthe main entrance to the Pavilion. A valid form of photo identification will be requested in order to pick up credentials.Photographers and film crews who are granted a credential may work the baselines adjoining the press tables and do so at their ownrisk. Please note: photographers are not permitted to shoot in the baseline area adjoining the team benches. Photography or film ofeither team's bench area during a timeout is prohibited. In addition, no cameras are to be mounted on the backboards or any otherlocation without the express consent of the Office of Media Relations.
Men's Lacrosse Credentials: All credential requests should be directed to Krissy Woods via e-mail at [email protected]. Credentials must berequested at least one week prior to the game. Only accredited members of the media will receive credentials for any game.Credentials will be issued in accordance with BIG EAST and NCAA guidelines and are granted at the discretion of the Office ofMedia Relations. Credentials for games at Villanova Stadium may be picked up 90 minutes prior to the game at the press window,located at the base of the Villanova Stadium press box. A valid form of photo identification will be requested in order to pick up cre-dentials. Photographers and film crews who are granted a credential may work the sidelines between the 35-yard line and the end-zone in both directions. Photographers and film crews on the sidelines and endzones assume responsibility for all risks.
