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Strengths-Based Leadership Development System
1
Copyrighted Material. Please do not reproduce without permission.
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Revolutionary Leadership Development That Doubles Learner Motivation
Would you like to leaders…
• Triple their likelihood of creating an excellent personal development plan?
• Double their rate of improvement from 360 feedback?
• Report a 50% higher rate of addressing specific personal development issues?
• Increase their time and effort put into personal development by 30%?
“In a recent survey of CEOs and senior executives, 76 percent cited leadership development as important,
yet only 7 percent thought their organization was doing it effectively.”
“You cannot build performance on weaknesses. You can build only on strengths.
To focus on weakness is not only foolish; it is irresponsible.
It is a misuse of a human resource,
what a person cannot do is a limitation and nothing else.”
Peter Drucker (1909 – 2005), author of 39 books and hundreds of articles on leadership, management, and organization effectiveness. Widely considered to be the father of “modern management.”
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Discussion OverviewZenger Folkman Background/Relationship
1. Evidence-Based Leadership Development
2. Leveraging Leadership Strengths
3. Critical Components of a Best-In-Class 360 Assessment
4. Cross Training: A Revolutionary Approach to Developing Strengths
5. Wrap up
ZF Founders: Leading with Strength
John “Jack” Zenger, D.B.A. Co-founder andChief Executive Officer
– Renowned expert in the field of leadership development
– CEO of Zenger-Miller, President of Provant
– Human Resources Development Hall of Fame
– ASTD Lifetime Achievement Award, 2011
Joseph Folkman, Ph.D. Co-founder and President
– Renowned psychometrician and authority on assessment and change
– Founding partner of Novations Group, Inc.
– Author/co-Author of 7 books and dozens of publications
Founded in 2003 to revolutionize leadership and organization development through empirical research.
Evidence-based methods leveraging existing strengths. Comprehensive system including assessment
instruments, development programs and executive coaching.
Leveraging research and methodologies found in The Extraordinary Leader, The Inspiring Leader, The Extraordinary Coach, and How to Be Exceptional.
Consulting, customizing, and integrating strengths-based leadership approaches aligned to organizational strategy and culture.
About Zenger Folkman Sample Organizations Using ZF’s Approach• Wilfrid Laurier and Queen’s
Universities• Canadian Tire• Niagara Region• Fanshawe College• CIBC• EllisDon• Dillon (engineering) Consulting• Air Transat• Seneca College• Rogers• Elsevier• General Mills• Symantec
• Coca Cola• Deloitte• Fidelity Investments• ConocoPhillips• Adidas• Marriott• Lockheed Martin• Safeway• Zain• Allianz• AT&T• Wells Fargo Bank• US Navy
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“An unusual blend of credible and uncompromising research married with years of successful applicationwith leaders and organizations. The result is innovative, at times challenging conventional wisdom… I have seen talent in my organization engage and improve based on this work."
Kevin D. Wilde, VP, Organization Effectiveness and Chief Learning Officer and author of Dancing with the Talent Stars: 25 Moves That Matter Now
Core Research and Strengths-Based
Leadership Systems
Core Research and Strengths-Based
Leadership Systems
Evidence-Based Leadership
Development
a strategic partner of
The Big Need for Change Evidence-Based Medicine
“The use of scientific data to confirm that proposed diagnostic or therapeutic procedures are appropriate in light of their high probability of producing the best and most favorable outcome.”
Strengths-Based Leadership Development System
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The Need for Evidence-Based Leadership Development
• Over 124,000 books with “leadership” in the title at Amazon – how many others don’t have that word in their title?
• Over 340,000 Google hits on “leadership books.”
• A flood of theories, opinions, thesis papers, inspiration, training programs, frameworks, styles, models, tools…
Some of the Behaviors/Competencies ResearchedFollows Through on Commitments
Ensure Alignment with Core Values
Personal Accountability
Humility
Drive for Results
Business Acumen
Intellectual Power
Decision Making
Decisiveness
Sound Decisions
Establish Stretch Goals
Dealing with Ambiguity
Self-Awareness
Ability to Change
Takes Initiative
Accepts Feedback
Control Emotions
Command Skills
Communicates Powerfully and Prolifically
Managing and Executing Projects
Practices Self- Development
Clear – Effective Processes
Simplicity - Efficiency
Operational Excellence
High Standards
Getting Others to Step Up
Be Courageous
Encourages Speaking Up
Asks Powerful Questions
Listening
Written Communication
Develops Strategic Perspective
Demonstrates the Ability to Influence
Project Optimism
Is Trusted
Champions Change
Values Diversity
Gives Recognition
Recruits and Retains
Conducts Reviews and Takes Action
Delegation
Inspires and Motivates Others to High Performance
Connects the group to the Outside World
Displays High Integrity and Honesty
Personally Supports Others Development
Helps Set Goals/Performance Expectation
Provides Feedback
Managing Across Boundaries
Connects the Group to the Outside World
Addresses Conflicts and Disagreements
Consensus Building
Balance Long Term with Day to Day
Managing Vision & Purpose
Technical/Professional Expertise
Organizational Savvy
Planning & Organization
Goal Alignment
Solves Problems and Analyzes Issues
Managing Across Boundaries
Addresses Conflicts and Disagreements
Consensus Building
Builds Relationships
Develops Others
Intelligent Risk Taking
Thinking Like a Customer
Business Development
Global Mindset
Collaboration and Teamwork
Market Insight
Safety Leadership
Innovates
The Original Research Base• Two years researching the impact of leadership
performance and the key behaviors great leaders demonstrate.
• Data set of 200,000 evaluations on 20,000 people.• Contrasted the highest-performing 10% to the
lowest-performing 10%.• The data conclusively demonstrates:
leadership effectiveness can be measured and is strongly correlated to performance outcomes
16 competencies most differentiate the extraordinary leaders from everyone else
building on existing strengths is the most effective approach to development
For Full a Research Report. . .
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Differentiating Competencies
•Communicates Powerfully and Prolifically
•Inspires and Motivates Others to High Performance
•Builds Relationships
•Develops Others
•Collaboration and Teamwork
•Develops Strategic Perspective
•Champions Change
•Connects the Group to the Outside World
•Drives for Results
•Establishes Stretch Goals
•Takes Initiative
Leading Change
Focus on Results
Interpersonal Skills
•Technical/Professional Expertise
•Solves Problems and Analyzes Issues
•Innovates
•Practices Self-Development
Personal Capability
•Displays High Integrity and Honesty
Character
The Good, the Bad, and the
Extraordinary
Strengths-Based Leadership Development
90
80
70
60
50
40
30
20
10
0Emp
loye
e Sa
tisf
acti
on
/En
gage
men
t/C
om
mit
men
t Per
cen
tile
Overall Leadership Effectiveness
1st-9th
11th-19th
20th-29th
30th-39th
40th-49th
50th-59th
60th-69th
70th-79th
80th-89th
90th-100th
Same Organization, Same Pay System, Same Benefits, Same Culture – Different Leaders
19
Based on 23,800 Leaders
Poor LeadersCreate
Dissatisfaction
Great LeadersMake a Great
Difference
Good Leaders Have a
Mediocre Impact
Leadership experienced
every day on the job
One variable emerged as the best predictor of employee engagement, satisfaction, and commitment
Searching for the Keys to Employee Engagement, Satisfaction, and Commitment
Strengths-Based Leadership Development System
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Extraordinary leaders have much higher
retention rates.
19
14
9
0
2
4
6
8
10
12
14
16
18
20
Bottom 30% Middle 60% Top 10%
The Impact of Leadership Effectiveness on Turnover
Ave
rage
Pe
rce
nt
Turn
ove
r
Poor Leaders Good Leaders Great Leaders
Percent of Employees that “Think about Quitting”
0
5
10
15
20
25
30
35
40
45
50
55
60
1st -
9th
10th -
19th
20th -
29th
30th -
39th
40th -
49th
50th -
59th
60th -
69th
70th -
79th
80th -
89th
90th -
100th
% o
f Em
plo
yees
in W
ork
Gro
up
s
That
“Th
ink
abo
ut
Qu
itti
ng”
Leadership Effectiveness Percentile
Impact of Leadership Effectiveness on a Safe Work Environment
Bottom 10 Percentile
11th – 35th
Percentile36th – 65th
Percentile66th – 90th
PercentileTop 10
Percentile
70
60
50
40
30
20
10
0Safe
Wo
rk E
nvi
ron
men
t (P
erce
nti
le)
19
42
50
59
67
Leadership Effectiveness
Impact of Leadership Effectiveness on Customer Satisfaction
Bottom 10 Percentile
11th – 35th 36th – 65th 66th – 90th Top 10Percentile
65
60
55
50
45
40
35
30
Cu
sto
mer
Sat
isfa
ctio
n (P
erce
nti
le)
36
4649
5760
Overall Leadership Effectiveness
Technology Service Provider
Strengths-Based Leadership Development System
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Impact of Leadership Effectiveness on Sales
Overall Leadership Effectiveness
Bottom 10% Next 25% Middle 30% Next 25% Top 10%
$700.00
$600.00
$500.00
$400.00
$300.00
$200.00
$100.00
$0.00
Sale
s in
Mill
ion
s
Impact of Leadership Effectiveness on Team Sales Great leaders generate much greater income.
-2000000
-1000000
0
1000000
2000000
3000000
4000000
5000000
Leadership Effectiveness versusNet Income
Net
Inco
me
($1.2MM)
$2.4MM
$4.5MM
Bottom 10% Middle 80% Top 10%Poor Leaders Good Leaders Great Leaders
Mortgage Bank Branches
Leadership Effectiveness vs. Satisfaction with Pay and Job Security
30
35
40
45
50
55
60
65
70
1st - 9th 10th -19th
20th -29th
30th -39th
40th -49th
50th -59th
60th -69th
70th -79th
80th -89th
90th -100th
Sati
sfac
tio
n w
ith
Co
mp
any
Pay
& J
ob
Sec
uri
ty
Leadership Effectiveness Percentile
Case Study: Richard’s Dilemma
Strengths-Based Leadership Development System
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What’s the Message From This Assessment?
0
0.5
1
1.5
2
2.5
3
3.5
4
4.5
5 Global Norm Richard
“Our greatest tragedy is not that our aim is too high and we miss it,
but that it is too low and we reach it.”
Michelangelo
Aiming for Extraordinary
How’s Richard Doing Now?
0
0.5
1
1.5
2
2.5
3
3.5
4
4.5
5
90th Percentile Leaders Richard
a strategic partner of
Leveraging Leadership Strengths
Strengths-Based Leadership Development
Strengths-Based Leadership Development System
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Fixing Weaknesses!
What Does Performance Improvement Mean to Most People?
• Positive emotion
• Engagement
• Relationships
• Meaning
• Accomplishment
What We All Really Want from Life
Implications for our leadership and culture development?
The Power of Focusing on Strengths
a strategic partner of
The Power of Focusing on Strengths
a strategic partner of
What if the teacher had asked them to write down
weaknesses and improvement suggestions?
Strengths-Based Leadership Development System
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Why do most leaders focus on fixing weaknesses?
a strategic partner of
• Why do most performance reviews focus on fixing weaknesses rather than leveraging strengths?
• What’s the lingering effect?
a strategic partner of
Weaknesses Strengths
Power-based command and control
Inspiring shared leadership
Catch people doing things wrong Catch people doing things right
Indifference and apathy Energized and engaged
Focus on fixing what’s wrong
See the worst in people
Leverage/build on what’s right
Bring out the best in people
Push and punish Pull and coach
What’s Your Culture Anchored In?"...the path to greatness is really about building profound strengths, rather than through relentlessly focusing on one's weaknesses.”
Michael A. Peel, Vice President, Human Resources and Administration
Strengths-Based Leadership Development System
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Typical Approach to Development
1. Evaluate current level of effectiveness
2. Identify areas of strength and weakness
3. Create an action plan to improve areas of weakness
If Someone is Average at Everything, What is the Effect of Focusing on Lower Scores?
Average at Everything
1 2 3 4 5
P
O
N
M
L
K
J
I
H
G
F
E
D
C
B
A
Will fixing one or two less-positive
issues have a dramatic impact on
leadership effectiveness?
Key Research Insight
You don’t have to be perfect to
be an extraordinary
leader.a strategic partner of
Your Best Leader1. What were this leader’s most profound
strengths?
2. Did this leader have any weaknesses or areas in which he/she did not excel?
3. What kept these weaker areas from undermining his/her overall impact?
Your Worst Leader1. What was this leader’s Fatal Flaw?
2. Did this leader have any strengths or areas in which he/she was actually quite capable?
3. Why were these strengths not enough to change an overall perception?
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Focusing Development on Weaknesses Works Well When. . .
Lead
ers
hip
Co
mp
ete
nci
es
. . . People Have Fatal Flaws
0
10
20
30
40
50
60
70
80
90
100
Fatal Flaws & NoProfound Strengths
18
Overa
ll L
ead
ers
hip
Eff
ecti
ven
ess
(P
erc
en
tile
)
1 2 3 4 5
P
O
N
M
L
K
J
I
H
G
F
E
D
C
B
A
Strong negative data on an issue can
cripple a person’s leadership
effectiveness
Why?A. When you have a fatal flaw
that is all people notice.
B. Change is very obvious to others.
C. Starting from a low base helps to produce greater change.
D. All of the above.
Working on a Fatal Flaw Clearly Pays Off
Importance Ratings You don’t have to be a superhero to be an extraordinary leader.
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Extraordinary leaders are distinguished by existence of a few profound strengths, not the absence of weaknesses
0
20
40
60
80
100
0 1 2 3 4 5
34
6472
8189 91
Ave
rage
Pe
rce
nti
le S
coreOverall
Leadership Effectiveness
Our Research Shows Strengths-Based Development is Most Effective
Number of Profound Strengths(Competencies at the 90th percentile or higher)
Pre-test Post Test
+26
+12
* Fixing weaknesses excludes those fixing fatal flaws
90
80
70
60
50
40
30
20
10
0
*Fixed Weaknesses Built Strengths
Per
cen
tile
54
66
56
82
A Strengths Focus Doubles Improvement Rates
“…their research caused us to rethink our performance management philosophy. We revamped our process to orient it more toward building employees' strengths. The results have been remarkable…The biggest change has been in the energy people have for the performance management process. It is now something that most employees look forward to. How many companies can say that?"
Mary Settle, Vice President of Human Resources, BARD Access Systems
Critical Components of a Best-In-
Class 360 Assessment
Strengths-Based Leadership Development
Strengths-Based Leadership Development System
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Accuracy in Predicting Leadership Effectiveness
Manager DirectReports
Peers Other Self
0.35
0.30
0.25
0.20
0.15
0.10
0.05
0.00
RSq
uar
ed
-Var
ian
ce P
red
icte
d
Ability of Individuals in Each Rater Group to Predict Overall Leadership Effectiveness
In Search of Gaps, Needs, and Weaknesses
Many organizations are using a weakness-based approach to development:
• People don’t like the process.
• Not much change occurs.
• Losing 70 - 80% of the training value.
• Negative and punishing.
• Graduate School – Worked with some of his professors who had created one of the first 360 assessments
• Wrote his dissertation on data that he had collected from a 360 that he developed
• Founding partner in an organization that developed hundreds of 360 assessments
• In 2002 he started over….
Joe Folkman’s History with 360s1. Simplified competencies and survey items based on predictive
evidence.
2. Ratings compared to extraordinary global norms, not averages.
3. Rating scales that avoid false positives and little differentiation.
Components of a Best-of-Class 360 Assessment
a strategic partner of
Strengths-Based Leadership Development System
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Typical Agree to Disagree Scale
• Respondent – “This person is an OK listener.”
• Participant – “I am doing pretty good on listening – I got a 4 out of 5.”
4 - Agree
5 – Strongly Agree
3- Neutral
2 - Disagree
1 – Strongly Disagree
“Listens carefully and attentively”
Strengths to Improvement Scale
• Respondent – “This person is an OK listener.”
• Participant – “I am OK.”
4 - Strength
5 – Outstanding Strength
3- Competent
2 - Needs Some Improvement
1 – Need Significant Improvement
“Listens carefully and attentively”
Using this scale the average response to
survey items decreased by .75
1. Simplified competencies and survey items based on predictive evidence.
2. Ratings compared to extraordinary global norms, not averages.
3. Rating scales that avoid false positives and little differentiation.
4. Measure leadership effectiveness against key performance outcomes.
5. Emphasis on building strengths not gaps/needs/weaknesses.
6. Identify the key competencies most important to the leader’s role.
7. Written comments only focused on flagging any fatal flaws rather than listing weaknesses.
8. An efficient survey process that takes about 15 minutes to complete.
9. Simple, intuitive, and visual feedback reports.
10. Provide insights to leaders on how to build his or her strengths.
11. Assess direct report’s engagement levels.
Components of a Best-of-Class 360 Assessment
a strategic partner of
Direct Reports Commitment Index
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Cross Training: A
Revolutionary Approach to Developing
Strengths
Strengths-Based Leadership Development
This improvement was a critical factor in our qualifications for the Malcolm Baldrige award, which our division won.”
Dee Thomas, HR Director, Boeing Aerospace Support
“Using the ‘cross training’ approach; our leaders achieved an across-the-board improvement of close to 15% in their year-over-year employee commitment scores. Not only did our best leaders get better, but our ‘average’ leaders and even our poorest leaders showed marked improvement in their leadership effectiveness and employee commitment scores.
The Leader’s Situation Determines Which Strengths are Key
• Development efforts focus on building profound strengths
• Specific strengths to be built vary by leader
• Goal is 3-5 strengths at 90th percentile
• Offers a positive approach to developmentfor individual leader and the organization
Leadership
Sweet Spot
The Power of “A + B” Led to the Notion of “Powerful Combinations”
If these are BOTH strengths . . .
the probability of being an extraordinary leader: 14% + 12%
26%
(A)
Builds
Relationships
(B)
Drives for
Results
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a strategic partner of
Weightlifting
IntervalTraining
MentalImagery
TechniquesStretching
SleepingHabits
Equipment
Yoga Nutrition
LongDistanceRunning
Good to Great: Non-Linear Cross Training Each Competency Has Many Companion Competencies
Always be honest
?
?
Be really really
Honest
?? ?
Displays HighIntegrity and
Honesty
Never lie
• Research identified statistically correlated companion behaviors for each competency.
• Each companion behavior represents a leadership cross-training idea for development.
• Each provides a potential path for building on an existing strength.
Assertiveness
Concernfor
Others
Drivesfor
ResultsDecisiveness
Trust
Deals Well with
Ambiguity
Inspires and
MotivatesOthers
Positive Optimism
Displays HighIntegrity and
Honesty
Competency Companions: Cross-Training Ideas for Leaders
Competency Companion Development Guide: A Roadmap for Developing Strengths
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a strategic partner of
Public Workshops
The Extraordinary Leader (1 day) and
The Extraordinary Coach (1 day) Vancouver, BC – December 1 and 2
Edmonton – December 3 and 4Mississauga – December 10 and 11
The Extraordinary Performer – Dec. 12
Give Brad/Me Your Card For:• A chance to win a copy of
How to Be Exceptional or The Extraordinary Coach.
• Links to further articles/white papers and blogs expanding on today’s material.
• A copy of my slides.• Links to archived webinars.• Further info on our public
workshops.
a strategic partner of
“The effective executive makes strengths productive….one cannot build on weaknesses.
Strengths are the true opportunities. to make strength productive is the unique purpose of the organization.
It cannot overcome the weaknesses with which each of us in endowed, but it can make them irrelevant.
Organizations must feed the opportunities and starve the problems.”
Peter Drucker (1909 – 2005), author of 39 books and hundreds of articles on leadership, management, and organization effectiveness. Widely considered to be the father of “modern management”