Strengthening Partnerships for Greater Success and Sustainability

Heidi Holt

Session overview:

• The benefit of a strategic approach

• Key concepts

• Using a business strategy

• Concepts From the “Public Health Road Map”

Putting it in ContextStakeholder:

• Interested or involved

• Impacted or affected

▪ Can influence the outcome of the project

▪ Are not currently directly involved

Putting it in Context

Stakeholder:

• Interested or involved

• Impacted or affected

▪ Can influence the outcome of the project

▪ Are not currently directly involved

Partner:

• Collaboration and responsibility for project

▪ Typically have a direct role in doing the work

Putting it in ContextStakeholder:

• Interested or involved

• Impacted or affected

▪ Can influence the outcome of the project

▪ Are not currently directly involved

Partner:

• Collaboration and responsibility for project

▪ Typically have a direct role in doing the work

Ally:

• Unites in support of a marginalized or focus population

• Not a member of the group being supported

Stakeholder, Partner, Ally (SPA) Analysis: What is it?

A process used to strategically consider how best to approach and engage relevant organizations, groups, or

individuals

– with purpose

Always consider the Road Map:

Stakeholder experience in:

• Risk reduction

• Early detection

• Services and Supports

• Caregiving

• Data & Evaluation

• Workforce Education

• Systems approaches

• Addressing sustainability

• Equity and Social Determinants

Stakeholder Analysis: What are the benefits?

Can help programs identify:

1. The Interests of the stakeholder

2. Potential conflicts

3. Opportunities

4. Appropriate strategies to engage

5. Who to engage

6. Who to involve in planning

7. How to secure buy-in

Stakeholder Analysis: What does it look like?Three primary steps:

1. Identify key Stakeholders

2. Assess the influence, and potential impact (two-directional)

3. Identify how best to engage (roles)

Step 1

Identify key Stakeholders and their interests (positive or negative) in program.

Step 1

Identify key Stakeholders and their interests (positive or negative) in program.

Key Action: Conduct a landscape analysisa) Generate a list of existing collaboratorsb) Conduct Key informant interviewsc) Conduct scan to find additional

stakeholdersd) Map the missions and mandates, and

identify points of intersection with your program

Step 2

Assess the influence, significance and potential impact (two-directional)

Step 2

Assess the influence, significance and potential impact (two-directional)

Key Actions:

1.Assess the significance of each stakeholder to the success of the program

2.Assess the influence that each stakeholder has on that success

3.Assess the potential impact each stakeholder has on implementation of a program

Assessing Influence and Importance

Step 3

Identify how best to engage (roles)

➢Informer – gathering and giving information

➢Technical –assistance and consultation

➢Implementer – local, state, tribal, other

➢Facilitator – advocacy, civic, government, resource mobilization

➢Collaborator – higher level of collaboration

➢Donor – resource support and coordinating and or implementing levels

Using a Business Strategy

•Developing a “Value Proposition”

Using a Business Strategy

•Developing a “Value Proposition”

•Staging Engagement

Using a Business Strategy

•Developing a “Value Proposition”

•Staging Engagement

•Adaptive communication

Putting it all togetherOrganization Stake/Mandate Current Role Importance

InfluenceCurrent Future

ImpactEngagement

Type

Engagement Stage

Organization A Safeguarding health

Stakeholder Less Less More MoreCollaborator;

Facilitator

Tier 2: Amplifying progress

Organization B Health development

Ally Less Less More MoreFacilitator; Technical

Tier 1: Planning

STAKEHOLDER, PARTNER, ALLY ANALYSIS MATRIX

POLL

Yes, I know this is a “Pole”

Always consider the Road Map:

Stakeholder experience in:

• Risk reduction

• Early detection

• Services and Supports

• Caregiving

• Data & Evaluation

• Workforce Education

• Systems approaches

• Addressing sustainability

• Equity and Social Determinants

“Who” has Questions?

Thank you.For additional information:

Heidi L. Holt, MPA

CDC Division of Population Health

HYM3@CDC.GOV