Strengthen Your Career by Effectively Marketing Your Credentials

Cheyene Haase

BC Management, Inc.

Topics of Presentation

• Evolution of the Business Continuity Field.• Hiring Trends.• Credentials in Demand by Employers.• Increase Your Marketability.• What is Your Fair Market Value?• When Should You Change Jobs?• Final Tips.

The Evolving Business Continuity Field

• Contingency planning is becoming an enterprise focus.

• Corporations are combining business and information technology under one umbrella.

• Where should the BC program report?

Hiring Trends in Business Continuity

• Budgetary constraints → less jobs and combining jobs within a company.

• Less jobs and a greater candidate pool → selective hiring decisions.

• The hiring process slowed down in 2001 – 2003. Recently the job market has been picking up.

• Companies are shying away from relocating candidates with or without assistance.

What Credentials are in Demand?• Certified professionals (CBCP, CISSP, CEM, PMP, etc.).• Degreed professionals (Bachelor required, prefer Masters).• Strong understanding of both business and technology

issues in contingency planning.• Previous experience developing global contingency

programs.• A wide array of skills from contingency planning,

information security, emergency response and risk management.

• Strong soft skills.

Soft Skills are in Demand• Polished presentation skills to CXO level and executive

board members.• Strong Project Management skills.• Training expertise.• The ability to engage all employees from users to CXO

level.• The ability to make a business case for an enterprise

contingency program.• The ability to understand what type of contingency

program fits the company culture.

Increase Your Marketability• Brand yourself.• Become certified or dual certified.• Earn an advanced degree.• Improve your presentation skills – take a public speaking

class.• Sharpen your business or technology knowledge.• Sharpen your expertise in other tangent fields (information

security, emergency management or risk management).• Be an expert in the BC field – serve on a board, become

published, and take on public speaking.

What Determines Your Salary?• Years of Work & Field Experience• Job Title – Where do you report within an organization?• Geographic Location• Technical Expertise• Certification• Advanced Degree• Industry Specialty• Percentage of Travel• Project Management & People Management Experience• Work History

Average Total Compensation by Years of Field Experience - FTE

$75,952 $81,724$89,991

$98,420$104,243

$98,167 $99,752

$0

$20,000

$40,000

$60,000

$80,000

$100,000

$120,000

1 - 3 4 - 6 7 - 10 11 - 15 16 - 20 21 - 25 26 ormore

Years of Industry Experience

Average Total FTE Compensation by Job Title

$0

$100,000

$200,000

$300,000

$400,000

Job Title

Max $116,000 $160,000 $305,000 $132,000 $150,000 $124,000

Avg $70,574 $90,996 $120,181 $101,750 $111,600 $84,733

Min $28,000 $27,500 $51,000 $70,000 $67,000 $36,000

Planner/

CoordinatorManager/AVP VP/Director Global Manager Sales Other

Average Total Compensation by IT Expertise - FTE

$57,000

$96,196 $97,548

$76,834 $81,760 $84,749

$104,594

$90,859$89,131$74,808

$0

$20,000

$40,000

$60,000

$80,000

$100,000

$120,000

1 2 3 4 5 6 7 8 9 10

IT Expertise (Least to Greatest) - Self Evaluated

$0

$20,000

$40,000

$60,000

$80,000

$100,000

$120,000

$140,000

Certification

2000 $45,128 $45,128 $103,500 $107,412 $74,750 $107,500 $100,060 $77,355

2001 $58,800 $58,800 $108,333 $109,800 $78,750 $110,000 $102,080 $81,199

2002 $71,911 $88,948 $109,371 $85,700 $118,083 $90,615 $65,906 $107,894 $84,000 $89,079 $100,000 $132,430 $80,780

2003 $70,330 $93,205 $123,998 $107,450 $131,879 $118,350 $90,336 $105,101 $106,200 $80,897 $96,050 $108,681 $84,092

ABCP CBCP MBCP CRP FBCI MBCI CEM PMP ARM ACP CISSP CISA No Cert.

Average Total Compensation by Certification

Average Total Compensation by Degree - FTE

$79,815 $80,363$90,735 $95,129

$136,000

$116,208

$0

$20,000

$40,000

$60,000

$80,000

$100,000

$120,000

$140,000

$160,000

High SchoolDiploma

AssociateDegree

Bachelor'sDegree

Master'sDegree

Doctorate PhD

Average Total Compensation by Industry

$0

$50,000

$100,000

$150,000

2000 $112,917 $81,783 $88,000 $73,830 $122,021 $92,370 $91,901 $66,204 $93,114 $72,978

2001 $92,239 $80,687 $84,088 $70,010 $90,040 $81,415 $79,924 $65,219 $71,241 $57,720 $91,486 $87,999 $83,005

2002 $87,973 $77,818 $78,257 $82,353 $104,784 $85,601 $82,617 $69,955 $69,741 $60,086 $102,141 $91,663 $82,204

2003 $89,416 $83,764 $92,317 $83,512 $108,853 $81,278 $102,366 $77,110 $80,213 $70,122 $88,160 $95,972 $82,419

Financial/ Banking

Utilities Healthcare InsuranceConsulting Services

Mnfg Telecom Govt Retail EducationInfo/Data

Processing Services

Computer Services

Other

Indicators for a Job Change

• Lack of Challenge

• Lack of Career Growth

• Direction of Company is Questionable

• Lack of Support

• Salary

Final Tips to Strengthen Your Career

• Always strengthen your skills.• Always be networking with colleagues.• Brand Yourself.• Do not wait until a job search to increase

your marketability.• Changing jobs may not help your career in

the long run.