Embed Size (px)
Citation preview
1
Twitter @chasemcmichael @[email protected] http://blog.infinigraph.com.
“Stream Marketing & Content Automation – Drive Actions Drive Results”
2
ACTIVITY STREAMS IS NOW SERIOUS MARKETING
Every 20 years, a new widespread form of enterprise collaboration has been adopted
3
YOUR CUSTOMERS FEED IS THE KEY
4
TWITTERVERSE – LOTS OF TOOLS
5
CHOOSE WISELY WITH A PLAN
Tools don’t create action clear strategy & consumer engagement does
6
CONSUMERS DEMAND RELEVANCE
"drinking from social media fire hose"; Are we entering into "Facebook Fatigue?
7
WHEN A POST GOES EPIC
8
TWEET - 2 - CLICKS
Customers know what they like
9
THE STEAM IS NOT YOUR INBOX
The stream is like a stock ticker not an email inbox
10
POSTS WITH HIGH CLICKS – GOOD FOR REPOST
970 Clicks
584 Clicks
Don’t fear your feed multi post works
11
DELAY POSTS DRIVE ACTION
12
DOES STEAM MARKETING WORK?
"Thanks to InfiniGraph, Complex Media's Network Flagship site Complex.com received 25% more visits and page views in October and 30% more in November from Twitter.
Aleksey BaksheyevDirector of Technology | Complex Media, Inc.
13
KEEP IT SIMPLE STUPID
Quality breeds Quantity – focus on action
14
CONTENT RESONANCE
15
Life is not about being liked its about being effective
16
CONTENT CONSUMPTION GRAPH
Challenge is knowing what to put in your feed
“The Content Stream by InfiniGraph”
What is the health of your feed?
Before After
17
WHAT IS SOCIAL INTELLIGENCE
Pro ActiveSocial Intelligence is:• Deriving relevance from consumer
actions around content interaction and others who have in common connections through the Social Graph
18
CUSTOMERS ARE THE BEST SOURCE
19
CROWD SOURCED RELEVANCE
Connect with those who are most active around similar brands and have friends connected to you
20
CROWD SOURCE TRENDING CONTENT
Feed your Feed with crowd sourced trending content
21
VALUE IN A FOLLOW
A Facebook fan has no value. Getting a Facebook fan to do something does
22
ACTIVATION BASED ON RELEVANCE
1. Top content sources based on social interaction
2.Consumer activity around most relevant connected brands
3.Ranked consumers based on activity in a vertical interest(s)
Yields Actionable:• Content - Keywords• Connections - Insights
23
THE PROBLEM
Deliver relevance to the target consumers who drive purchasing,
sharing and conversation
Peter Bordes: “…we are heading into the "age of relevance" which moves beyond search…”
24
EMPOWERING TARGETING
Without engagement, you won’t be moving the needle on the metrics that really matter
Can social targeting increase engagement?
Short Answer - Yes
25
TAKE AWAY
• Crowd sourced content interaction provides greater relevance
• The right content drives the greatest interaction “Own your content space”
• Reposting works with a little social intelligence
26
THANK YOU!
Twitter @chasemcmichael @infinigraph
[email protected] http://blog.infinigraph.com. All rights reserved.
