Strawberry & Raspberry varieties on the German …...Strawberry & raspberry varieties on the German market, Hamar 15.03.2016 Kraege Beerenpflanzen GmbH & Co.KG Kraege International

Strawberry & Raspberry varieties

on the German market

Hamar 15.03.2016

Strawberry & raspberry varieties on the German market, Hamar 15.03.2016

German Fruit market

• There are mainly two different marketing stategies

– Direct selling

• Farm shops

• local market stands

• Mobile stands at the street during the season

• Pick your own

– wholesale marketing focuses on:

• Supermarkets

• Wholesale markets

• Cooperatives

• Fruit agency


German Fruit market

• There are mainly two different marketing stategies

– Direct selling focuses on:

• taste

• Performance in the punnet

• Picking costs

– wholesale marketing focuses on:

• Fruit size

• Performence in the punnet

• Picking costs

• Shelf Life


German strawberry market

• different cultivars for a long strawberry season • Tunnels

– open soil

– substrate culture

– table tops

• covering with fleece and/or plastic

• main season

• covering with deep straw

• 60 day culture

• everbeares

– open field

– substrate

– table tops


German raspberry market

• different cultivars for a long raspberry season

• Tunnels

– Long Canes

• Primocane double picking first pick

• Floricane season

• Primocane season



• Early varieties

• Flair

• Rumba

• Clery

• Malling Centenary


100 %

direct Selling

Marketing 100%

wholesale

market

Flair

Alba

Clery

M.Centenary

Rumba

Garda

Lambada


Flair - Most early variety

- Very good taste

- Good yield, needs very intensive treetment with water and fertilieser

- suitable for direct marketing and also supermarkets

Flair (slides: L.Linnemannstöns)

Clery

Clery - standard variety for Tunnels special in the south of Germany

- medium-high yield, good shelf life, good taste,

- medium fruit size(2.year), higher picking costs,

- suceptible for Botrytis cinerea


(slides: L.Linnemannstöns)

Malling Centenary

Malling

Centenary

- new variety with extraordinary fruit qualities. (96% clas 1)

- very good shelf life

- low picking costs

- susceptible for rain damage



Rumba

Rumba - early variety, 1-3 days after Clery,

- high Yield, high percentage class 1

- medium - good taste, nice fruit in the punnet

- more suitable for the wholesale market




• midseason varieties

• Sonata

• Asia

• Elegance


100 %

direct Selling

Marketing 100%

wholesale

market

Sonata

Asia

Korona

Elegance

Aprica

Elegance - high yield, good fruit size, high percentage class 1

- easy to pick

- poor taste

- Wholesale market only!

Elegance



Asia - high yield, good fruit size, first fruits very big

- easy to pick, very good for pick your own!

- nice taste

- easy to grow

- for direct sellings and pick your own

Asia


Sonata - high yield, good fruit size,

- good taste

- susceptable for ph.cactorum & botrytis

- variety for direct sellings & supermarkets

Sonata



• Late varieties

• Sonata

• Asia

• Elegance


100 %

direct Selling

Marketing 100%

wholesale

market

Salsa

Faith

Florence

Malwina

Salsa



Salsa - very high yield

- medium – good taste

- very robust variety

- for direct sellings and pick your own

Faith



Faith - late variety (Florence)

- attractive fruit, high percetage class 1

- good taste

- for all markets

Malwina



Malwina - very late variety

- very good taste

- medium shelf life

- for direct sellings (extends the season for 2 weeks)


• everbearers

• Sonata

• Asia

• Elegance


100 %

direct Selling

Marketing 100%

wholesale

market

Favori Charlotte Verity Everest

Florina Florin Evi 2

Florentina, Portolas

Diamante

Evi II



Evi II - high yielding variety

- poor taste

- Suceptable for rain damage

- suitable for wholesale market

Florina



Florina - high yielding early variety

- good shelf life

- medium taste

- suitable for wholesale market & direct sellings

Florentina



Florentina - good aroma and yield combination

- good shelf live

- suitable for all markets

German raspberry market

• different cultivars for a long raspberry season

• Tunnels

– Long Canes

• Primocane double picking first pick

• Floricane season

• Primocane season


Long Canes



Varieties: Glen Ample, Tulameen

Glen Ample (Floricane)


Tulameen (Floricane)


Mapema (primocane)


Mapema

(No.: 8)

- early fruiting, easy growing variety

- high yield, good fruit quality

- very good tast

- suitable for all markets

Find more information on:

www.kraege.de


Kraege Beerenpflanzen GmbH & Co.KGKraege International GmbH & Co.KG

- Kraege was founded 1958

- 140 ha farmed land

- 116 ha propagation Strawberry Plants (Frigo / Fresh)

- 16 ha Waitingbed plants

- 6 ha propergation (raspberry plants)

- 2 ha Long Cane production

- 33 permanent employes

- 350 season workers


Kraege Motherplant Production


Strawberry Varieties

Early Season

•Flair

•Garda

•Daroyal

•Alba

•Clery

•Honeoye

•Dream

•Rumba

•Malling Centenary

•Lambada

•Deluxe

•Darselect

Midseason

•Korona

•Elsanta

•Elegance

•Sonata

•Asia

•Polka

Late Season

•Symphony

•Salsa

•Florence

•Yamaska

•Malwina


• Frigoplants

• Freshplants

• Waitingbed plants

Plant Types


Freshplants

• Bare rooted fresh plants• lifted all by hand

• Potted fresh plants


Frigoplants

• Different gradings availible

– (A-) plants 8-10mm

– (A) plants 10-14mm

– (A+)plants 15mm +


Waiting Bed Plants

• Different gradings availible

– light 15-18mm

– medium 18-22mm

– Heavy 22mm +

Rasberryplants

• Plant types

– bare rooted cane

– Potted fresh plants

Long cane raspberry plants

Varieties: Glen Ample, Tulameen

I wish you a successful season 2016Thank you for your Attention!

Documents

Strawberry & Raspberry varieties on the German …...Strawberry & raspberry varieties on the German market, Hamar 15.03.2016 Kraege Beerenpflanzen GmbH & Co.KG Kraege International