STRATEGY ASSESSMENTThe objectives- These issues should be noted: visits, visitors, pgeviews, average visit duration- Care about organic search traffic, organic search traffic, google adwords (paid search traffic), direct traffic.- Evaluate interoperability between clients and BK.Nature company such as: are these products be classified reasonable? Customers can easily access and receive information? Customers can easily send feedback and get answer from BK.Nature?...- Define the effectiveness of strategy ecommerce (amount of information to be transmitted, the number of products purchased online, ensuring quality, delivery, payment, loyalty online customers)- Evaluate the operation procedures, the compatibility between plans and performance ecommerce strategy.- Assess the compatibility of BK.Nature s resources, adjust the incidents and errors, the suit tastes within and acceptable budget (company health, human resources, product offering, market position). Measuring resultsCriterion measurement Assessment according to the norms Marketing:+ The ratio of cost of sales Marekting on: The percentage of expenses for the sales, advertising sales, research, marketing sales, administrative expenses sales.+ The efficiency of goods distribution work include: costs for each delivery to customers and average delivery times in one day. Feedback about Customer satisfactionsPicture: Key elements of the organizational evaluation and control process[footnoteRef:1] [1: Source: Colin Combe Introduction to E-Busines: Management and Strategy Elesevier, 2006 ]

As you can see on the process, feedback of customer is an important element, it can help BK.Nature evaluate the effectiveness of conduct their e-commerce strategy. Its measured by the number or percentage of feedback that showed customer satisfaction. BK.Nature can organize some campaign to dissect customer satisfaction or collect information from tabs customer contact on depthuankhiet.vn. The target proportion of BK.Nature is to get 80% feedback from customer showed that theyre very satisfy at least, and the average time that BK.Nature to answer customer inquiries or dissatisfaction is within 24 hours. Amount of viewers accessing the website depthuankhiet.vn:It measure the level that customer know about BK.Nature and BK.Nature s website. BK.Nature set goals thats to increase 100% the viewers after one year apply new e-commerce strategy, and this number continuous increases 25% per year after that. Amount of online ordersAmount of online orders show the level of reliability, clarity of information transmission throught BK.Natures website, effective of order, delivery and payment system. BK.Nature ecpect that amount of online orders will increase about 10% on first month and 20% for next months. Revenue per monthThis is the number that reflects directly the effective of e-commerce strategy because revenue and profit are the final goal that every company effort to gain. Revenue per month (or profit pet month) help BK.Nature to compare benefits and costs of this strategy. And the goal that fabricated is increase 50% revenue and 20% profit after apply new e-commerce strategy. Amount of information shared on depthuankhiet.vnIt reflect degree preferred and useful of information on website and help more and more people know about BK.Nature . BK.Nature expect that 10000 shares information on depthuankhiet.vn per year. Comparison of results obtained with the objectives set out:+ The comparison of results obtained with proposed standards help improve the quality of stitching define objectives, targets, set standards, and it is the basis for the targets to develop on the next stage.+ Need to determine the allowable variation when comparing the results with the standards set out whether there is mismatch. If there is mismatch, we should be resolved promptly.