Strategic Planning for CSOs

Part 2 – Analysis & ActionRob Fuller

Director of Entrepreneurship

Beyster Institute

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The Basic Elements of Strategic Planning

Vision & Mission

Strategy

Desired Outcomes

Resulting Actions

Action Plans

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The Nine Tasks of Strategic The Nine Tasks of Strategic PlanningPlanning

Monitor & Evaluate

Carry Out the Plan

Obtain Approval(s)

Write the Plan

Choose Strategy

Prioritize Issues

Conduct SWOT Analysis

Review Your Mission

Audit the Situation

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3. Conduct SWOT Analysis.

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4. Prioritize issues, problems, opportunities & threats

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5. Choose appropriate goals and strategies.

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SWOT AnalysisInternal External

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Strengths

Create a competitive advantage

Opportunities

Could improve your competitiveness

Weaknesses

Cause your business to under perform

Threats

Need to be addressed

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Strategy Supports Your Vision

3_D

• Achieves business and personal goals

• Meets current and emerging market needs

• Maintains competitive advantage

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Strategy = Strategic Direction

3_E

• Creates commitment to concentrate and specialize for a set period of time

• Allocates company resources for implementation

• Aligns staff by sharing a common vision and overall business strategy

• Develops the map on how the vision will be achieved over time

Strategic direction dictates the company’s focus:

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What is an Action Plan?

• A Plan To achieve a Goal

• An Action Plan• Identifies Action

Steps

• Assigns Deadlines

• Assigns Responsibility

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What is an Action Plan?

• An Action Plan should also:

• Identify Potential Problems & Opportunities

• Include Preventive Action(Facilitative Action)

• Provide Contingent Actions

• Alarms to trigger Contingent Actions

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Need A Process

• Don’t “reinvent the wheel”

• Experience counts

• Process → Repeatable

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Action Planning Process1. State the End Result Succinctly

2. Specify the Action Steps

3. Identify Potential Problems/ Opportunities

4. Determine Likely Cause(s)

5. Develop Preventive/Facilitative Actions

6. Design Contingent Actions

7. Build in Contingency Alarms

8. Implement the Plan

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State the End Result

State as a SMART Goal

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What is a Goal?

• A Desired End Result

• Provides Visibility• What to accomplish

• Where it will occur

• When it will be done

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Goal Setting Guidelines

S M A R T Goal

• Specific

• Measurable

• Action-Oriented

• Realistic

• Time-Bound

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What Does a SMART Goal Look Like?

“Open an office”• Open a new branch office• Open a new customer service

office• Open a new customer service

office in Marina Mall• Open a new customer service

office in Marina Mall by the end of Dec 2006

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Specify the Action Steps

• C→B→A approach

• Once you know the goal, ask:

• What has to happen immediately prior for that result to occur?

• How likely is that event or circumstance?

• Assign a Deadline

• Assign a Responsible Person

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Step 2. Specify Action Steps

  Responsibility Due Date Critical?

       

       

       

Action Steps

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Identify Potential Problems

Ask:

• What could go wrong?

• What has happened in the past?

• What problems can be foreseen?

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Determine Likely Causes

• What specific things would be likely to cause this effect?

• Experience

• Other people’s input

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Identify Potential Problems

Step 3. Potential Problems Step 4. Likely Causes

  P S  

       

       

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Design Effective Actions

• Effective Actions for Future Problems/Opportunities

• Preventive

• Contingent

• Facilitative

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Contingent vs. Preventive Action

• Contingent Action

• First thought

• Most common

• Preventive Action

• Prevent cause, prevent problem

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Build in Contingency Alarms

• Know When to take Which action

• Occurrence of condition

• Non-occurrence of condition

• Triggers a Contingent Action (back up measure)

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Contingency Planning

Step 5. Preventative Actions Step 6. Contingent Actions Step 7. Contingency Alarm