STRATEGIC PLAN 2016-2019 SURFING TASMANIA INC. · STRATEGIC PLAN 2016-2019 SURFING TASMANIA INC. ABN 28 305 902 579 ... Surf Schools receive the best possible opportunities and support;

Surfing Tasmania Strategic Plan - 2016 – 2019 Page 1 of 19

STRATEGIC PLAN 2016-2019

SURFING TASMANIA INC.

ABN 28 305 902 579

REVISED BY – Shayne Clark, Executive Officer, Surfing Tasmania – Dec/Jan 2015/16

30 Honeywood Drive, Sandford Tasmania 7020. www.surfingaustralia.com/states/tas

ORIGINAL PREPARED BY – Lee Schulze & Jonothon Mereszka August 2011.

http://www.surfingaustralia.com/states/tas


Contents

Page 3: Executive Summary

Page 4: Our Vision & Mission

Page 5: Our Core Values

Page 6: Key Result Areas

Page 7: Our Plan

Page 17: Our Future

Page 18/19: Expectations (2016 -2019)


Executive Summary

This Strategic Plan describes our current Vision, Mission, Core Values, Key Results Areas, Outcomes, Broad Strategies and

planned Timelines for Surfing Tasmania (ST) for the 2016– 2019 strategic period.

This document has been developed after consultation and input from a broad cross section of key stakeholders. Input

has been received through a number of means including;

Executive meetings

Individual consultation with key stakeholders

Member feedback

Officials/Volunteer feedback

Since re-incorporating in 2002 and specifically since FULL RESTRUCTURING BY Surfing Australia in 2011, a large amount of

work has been done to improve the Leadership / Governance, Management, Operations and Sport Development

activities of Surfing Tasmania. We continue to strive to be proactive and innovative to ensure that:

All ST Members and affiliated Boardrider Clubs, Surf Schools receive the best possible opportunities and support;

We improve all areas as a State Sporting Organisation: participation, membership, education, communication,

marketing, events and support the issues of the broader surfing community

ST becomes a sustainable entity which can support its operations and future goals


Our Vision

Our vision is to develop and deliver opportunities and services to the community to foster participation, enjoyment and

positive recreational experiences through surfboard riding.

Our Mission

Surfing Tasmania, as the state peak body, will provide quality services to its surfboard, long board, kneeboard, body

board and Stand Up Paddle Board membership. Surfing Tasmania will maximise entry-level opportunities and foster

ongoing participation in surf riding. Surfing Tasmania will develop surf riding leaders, officials, infrastructure, clubs and

volunteers, and coordinate the delivery of surf riding services to all levels of our community whether recreational or

competitive. Surfing Tasmania will continue to provide State-wide competition opportunities for members, at grass roots

level, through affiliated boardrider clubs as well as providing a pathway to State and National competitions.


Our Core Values

Promoting the value of surf riding to Tasmanians.

Promoting inclusive development of the sport and encouraging lifelong involvement with surfing and promotion of

associated benefits.

Providing accountable, well-managed services to ensure sustainability and growth.

Striving for excellence and innovation across all levels of the industry at all levels.

Protection and development of access to Tasmania’s surfing natural environments.

Foster local business involvement with the sport.


Key Result Areas

This Strategic Plan has been structured to reflect the responsibilities and accountability of each Key Result Area of the organisation. In the next three years ST will focus on the following 4 Key Result Areas:

Key Result Area 1 – Leadership and Governance

Key Result Area 2 – Management and Operations

Surfing organisational structure and design

Strategic planning

Partnerships with Government in particular Sport and Recreation, Parks And Wildlife, Local councils, business and Board Rider Clubs.

Marketing and Communications

Financial management

Asset identification and protection

Information and communications technology

Key Result Area 3 – Sport Development

Key Result Area 4 – Event Management

Participation

Surf Schools

Boardrider Clubs

Education (Coaching / Judging)

Junior Development

Inclusive participation

Deliver high quality sustainable events at all levels


Our Plan

KRA 1: Leadership and Governance Sub Category Outcomes Broad Strategies Timeline Progress

Organisational Structure and Design

1. Continuously improve the organisational governance and operational structure.

1. Review the ST organisational structure annually in relation to the needs of the business and implement necessary improvement strategies.

2. Ensure governance and risk management strategies are in place

3. Ensure policies and procedures are further developed to guide decisions in the interest of ST members and the wider surfing community.

July 2016 (ongoing)

July 2016 (ongoing)

2015 Event Risk Man/Assess Plan completed. New policies Annual Planning Day Implimented.

Strategic Planning 4. Produce ST 2016-2019 Strategic Plan to drive all ST activities.

1. Review elements and progress toward achieving the strategic plan at executive and management meetings

2. ST EO to communicate ST’s progress in relation to the Plan quarterly meetings with ST advisory Board (Rep Committee)

July 2016 (ongoing)

Ongoing


5. Reviewed Dec. 2015

and ST Executive Board Members.

3. Update Strategic Plan every three to five years.

4. Review ST performance against the Strategic Plan annually.

July 2016 (annually)

Reviewed at Ann. Planning Day

Partnerships

5. Proactively develop positive working relationships with all clubs and key stakeholders

Foster growth and development of Boardrider Clubs and stakeholders through communication, information, services and resourcing

July 2016 (ongoing)

2016 Monthly Enewsletters, regular discussion, coaching funding.

6. ST is recognised

by the Office of Recreation and Sport (ORS) as a sustainable innovative and well governed / administered SSO providing exceptional return on investment.

1. Implement and communicate all areas of the ST Strategic Plan to key stake holders and members, in an open, professional and efficient manner.

July 2016 (ongoing)

2. Proactively work with Sport & Recreation Tasmania, Boardrider Clubs and members to identify and access additional funding and / or program support opportunities to assist in the implementation of the ST Strategic Plan.

July 2016-(ongoing)

2016 Advise in newsletters. Tas Community Fund Grant for trailer.

7. Increase resourcing revenue and profile through partnerships to benefit the sport of surfing

4. Proactively work with government agencies, event partners, media and other stakeholders to maximise surf sport related resourcing.

July 2016 (ongoing)

2016 Increase communications to media via Enewsletters, Media Releases, Supporter Memberships.


KRA 2: Management and Operations Sub Category Outcomes Broad Strategies Timeline Progress

Marketing and Communications

1. Implement a coordinated approach to all internal and external communications

2. Develop publicity driving tools and network

3. Implement a coordinated marketing approach for all products and programs

1. Update ST website, (included on Surfing Australia’s website), where stakeholders can access all required information.

2. Work with affiliated clubs to carry their content calendar and websites

3. Purchase a laptop to allow a centralized database (delete)

July 2016 (ongoing)

2016 New ST website, data base, BRC Website all completed and operational.

1. Develop and implement a ST Marketing Plan.

2. Enhance the relationships with free to air, and press outlets.

3. Increase electronic communication via e-news, blogs, web partners.

July 2016 ongoing

2016 Increase communications to media via Enewsletters, Media Releases,

1. Facilitate the up-skilling of key Member Association personnel in the

use of digital technologies for use in marketing activities.

July 2016 (ongoing)

Financial Management

4. Achieve long term organisational financial

Ensure current and accurate financial reports are presented at all Board meetings and AGMs.

July 2016 (ongoing)

Quarterly reconciliations.


sustainability by 2015.

Develop annual operational budgets directly aligned with the Strategic Plan.

May/June annually

2015 Budget prepared by President and Finance Director

Increase new revenue streams through:

Commercial partners

Increased membership

Education

ST development programs and events

Government funding

July 2016 (ongoing)

2016 Supporter Memberships


KRA 2: Management and Operations Sub Category Outcomes Broad Strategies Timeline Progress

5. Ensure all

current and future ST assets are protected and financial returns maximised

1. Create ST Assets Register (physical and IP), which identifies and attempts to value all SSA assets – Financial Manager to maintain.

Sep 2015 Asset Register/Inventory created 2016 (Ongoing)

2. Maintain a ST trademark register to protect all ST assets (e.g. Events, IP, Logos, etc).

Jan 2012 2016 Ongoing

3. Ensure risk management systems are developed to protect ST against loss, including theft, fraud and litigation

Jan 2012 (ongoing)

Information and Communications Technology

6. Facilitate effective and frequent communications to, and from and between members, affiliated clubs other key stakeholders

1. Maintain & update the ST database, and continue to utilise the resources provided by Surfing Australia to meet the current and future needs of ST and train staff in its use.

Sep 2015 (ongoing)

Oct 2015 New Surfing Aus. Data base online

2. Review the ST website, & with support from Surfing Australia, ensure stakeholders can access all required information.

3. Enhance the member and stakeholder data base and develop regular quarterly e flyers to carry important messages, event information and programs

Nov 2015 (ongoing)

Oct 2015 New SAUS website accessible by members, BRCs. 2014 Monthly Enewsletters


1.

KRA 3: Sport Development Sub Category Outcomes Broad Strategies Timeline Progress

Participation 1. Increased participation at all levels – competitor & social

1. Increase entry level participation opportunities – boardrider clubs, girls surf days, indigenous and handicap groups

2. Increase club events and have a go days

3. Increase training and development opportunities

4. Increase variety of programmes i.e. body board, stand up paddle board.

Oct 2013 2014/15 (ongoing) WAHU ABB B Board and SUP Events in calendar

Membership 2. Increased membership and participation

Develop membership and participation opportunities to increase activity and contribute to ST increasing membership by 100%

Dec 2015 Oct 2015 (ongoing) New Supporter Memberships

Surf Schools 3. Increased SA affiliated Surf Schools’ market share in sporting services

1. Work with affiliated surf schools and potential new affiliates increase the number regions and locations of surf sport services offered.

Dec 2011 (ongoing)

Oct 2015 New surf school in Burnie and SUP school in Hobart


2. Assist with the development and administration of an improved training delivery and certification programs and products.

Dec 2011

2014/15 Annual Level 1 Coaching Course

Boardrider Clubs 4. Increase the effectiveness, sustainability and number of Boardrider Clubs nationally each year.

1. Establish boardrider clubs in all areas of the State

2. Disseminate a Boardrider Club Satisfaction and Needs Analysis Survey

3. Disseminate a comprehensive Surfing Australia Boardrider Club Operations Manual and support clubs in implementing any new requirements

Nov 2011 (ongoing)

2015 NWBR, NEBR, PBBR, SABR, STBC. New SAUS BRC manual available.

4. Assist with the establishment of a NW boardrider club

5. Assist with the development of a South Coast junior body board club

6. Promote and implement a Surfing Aust. Boardriders’ Club Championship.

7. Develop and promote state wide interclub competition

Nov 2011 (ongoing)

2013 NWBR estabalished. STBC Established. BRC Challenge events happening


KRA 3: Sport Development

Sub Category Outcomes Broad Strategies Timeline Progress

Officials’ and volunteers’ roles

1. ST develops a significant pool of highly trained and experienced officials, coaches and volunteers.

Identify potential officials and assist clubs to develop potential officials Deliver officials training annually for: contest directors, media staff and event support staff Deliver high quality events in the State to provide national experience Foster a culture of ongoing improvement and value of volunteer contributions.

Nov 2011 (ongoing)

2015/16 Judges/officials Course required annually.

Education (Judging)

2. Facilitate national level surf judging education to support the development of judges operating at all levels

1. Facilitate the training of course presenters to ensure there are a minimum of two in Tasmania.

2. Deliver regular cost effective judging courses to support all levels of officiating in Tasmania.

3. Provide on site judging pathway development and promotion opportunities

Jan 2012

(ongoing)

Jan. 2016 ongoing. Utilise potential from Surfing Vic.


Junior Development

3. Increase the pool of talented surfers in the 12 – 18 year bracket

4. Increase the total number of 6 - 12 year old surfers

1. Increase events and competitive opportunities for up and coming surfers.

2. Work with surf clubs to assist with identification and referral to surfing clubs and events

3. Work with Surf Lifesaving clubs to assist with identification and referral to surfing clubs and events.

Nov 2011 (ongoing)

2015/16 Increase events for 12 – 18 age group.

7. Work proactively with school surfing events

8. Adopt the Surfing Australia school programs for the Tasmanian context in order that schools and teachers are able to effectively offer and deliver surfing as a school sport.

Dec 2015 2014/15 Progress with assisting Schools Titles and recruiting.

Sub Category Outcomes Timeline Progress

Inclusive participation

5. Increase affiliated female participant numbers by 5% p.a.

1. Develop new surfing opportunities for girls and women to enter the sport Nov 2011 Sept. 2015 ASF Schools Recruiting Program Girls Coaching Days

6. Provide increased surfing access to people with a disability & indigenous communities

2. Identify & implement a disability program

3. Identify if there is a need to develop indigenous surf program

.

June 2012 (ongoing)

Dec 2012 (ongoing)

2015 Discussions with Sport n Rec for 2016. ditto


KRA 4: Event Management Sub Category Outcomes Broad Strategies Timeline Progress

Develop high quality infrastructure and equipment

1. Increase the standard of delivery of all State level events

1. Nominate Events Co-ordinator to assist streamline event preparation and promotion

July 2011 2014/15 (ongoing)

Deliver high class sustainable events

2. A well integrated national events calendar

Source and deliver major event opportunities.

Provide State calendar months prior to competition season, including other relevant National dates e.g. Gromsearch & Nationals

Jun 2011 (ongoing) July 2011

2014/15 ABB, WAHU and SUBWAY

Develop more national event programs delivering financial returns and sport development outcomes to Member Associations.

Jun 2011 (ongoing)

3. Increase event sponsorship

1. Work with partners to generate increased event sponsorship revenue.

2. Nominate a Marketing & Sponsorship committee member

Aug 2011. (ongoing) July 2011.

2015/16 NEBR ECC Summer Event. Director of Marketing/Sponsorship.

4. Identify and deliver new ST events to enhance the athlete

Investigate the feasibility of new / additional Surfing Tas events e.g. boardrider teams events/championships

June 2012 2016 Annual Teams Challenge.


pathway

Our Future Surfing Tasmania (ST) has made strong progress since restructuring in 2011.We are continuing to grow and develop with the careful

management and implementation of our 2016-2019 strategic plan. Positive progress will be achieved in the areas indicated. We have in a tangible way assisted Surfing to develop and expand within the State. Tasmania offers further growth potential with its variety of surf locations and growing coastal population we can be very optimistic about our future. In particular, the improvements we can make to offer a better product and service to our stakeholders and to sustainably grow surfing as a sport and recreation, and Surfing Tasmania Inc as an State Sporting Organisation (SSO).

The 2016 – 2019 ST Strategic Plan aims to build on the work done by many people over many years. The plan outlines various Key

Performance Areas, Outcomes, Broad Strategies and associated timelines that will guide ST to deliver on its aims and strengthen its position as a gatekeeper of this iconic sport.

ST acknowledges the need for all stakeholders to work together in order to bring this plan into reality, and therefore partnerships are a key

focus of this plan. ST will be working closely with all key stakeholder groups to ensure the organisation achieves its potential over the coming three years and beyond.

ST’s operations between 2016 and 2019 will now be guided by this document. This will allow progress to be monitored, as well as ensuring

the currency and relevance of its directions.


EXPECTATIONS (2015 – 18)

1. Use the 2016 – 2019 Strategic Plan to drive the organisation’s operations

2. Continue to develop the dynamic & highly skilled Board

3. A common vision and aligned planning process in place between ST its members and stakeholders

4. Expand and develop a successful Management Team

5. Develop a succession plan

6. Community support for the surfing industry and ST, as evidenced by ongoing sponsorship and government support

7. Continued presence at National Junior and Open Events

8. Dynamic and industry leading Surf Schools Network

9. Implement & increase Boardrider Club network

10. Develop a sustainable education business unit


11. To report a financial surplus to ensure sustainability

12. Develop an integrated ST Marketing Plan

13. A State Club Development Program

14. Gain additional quality physical, human and financial resources to expand / improve services

15. Have more surfers, coaches, judges and volunteers at all levels of participation

16. Have increased stakeholder satisfaction levels across the board


ACKNOWLEDGEMENTS

Surfing Tasmania Inc would especially like to acknowledge Lee Schulze and Jonothon Mereszka, Surfing Australia and Surfing South Australia for the development of the initial Strategic Plan prior to 2010 for Surfing Tasmania Inc. As the next three years 2016 – 19 roll out we trust that this and other supporting documents lay the groundwork for a highly successful long term and sustainable Tasmanian sporting organisation.

President: Marty Viney

Executive Officer: Shayne Clark

Date: 13/04/2016








Documents

STRATEGIC PLAN 2016-2019 SURFING TASMANIA INC. · STRATEGIC PLAN 2016-2019 SURFING TASMANIA INC. ABN 28 305 902 579 ... Surf Schools receive the best possible opportunities and support;